Turlington's Balsam

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Front and back views of the tablet-shaped Turlington's Balsam of Life bottles as represented in a brochure dated 1755-1757. All the text displayed was embossed into the glass. BalsomOfLifeBottles.jpg
Front and back views of the tablet-shaped Turlington's Balsam of Life bottles as represented in a brochure dated 1755–1757. All the text displayed was embossed into the glass.

Turlington's Balsam of Life was a patent medicine developed by English merchant Robert Turlington. He succeeded in obtaining a royal patent from King George II in 1744, which gave him the right to pursue anyone attempting to pass off their own product as his, [1] one of the earliest medicinal patents. [2] [lower-alpha 1] In his patent application Turlington claimed that the balsam contained 27 ingredients, and was effective in the treatment of "kidney and bladder stones, cholic, and inward weakness", a list of ailments he greatly expanded upon in a 46-page brochure printed shortly afterwards. [4] Turlington's Balsam quickly became popular in England and in the American colonies. [1]

Patent medicine product that is promoted and sold as a medical cure, which may not have any medical value

A patent medicine, also known as a nostrum is a commercial product advertised as a purported over-the-counter medicine, without regard to its effectiveness.

Letters patent type of legal instrument in the form of a published written order

Letters patent are a type of legal instrument in the form of a published written order issued by a monarch, president, or other head of state, generally granting an office, right, monopoly, title, or status to a person or corporation. Letters patent can be used for the creation of corporations or government offices, or for the granting of city status or a coat of arms. Letters patent are issued for the appointment of representatives of the Crown, such as governors and governors-general of Commonwealth realms, as well as appointing a Royal Commission. In the United Kingdom they are also issued for the creation of peers of the realm. A particular form of letters patent has evolved into the modern patent granting exclusive rights in an invention. In this case it is essential that the written grant should be in the form of a public document so other inventors can consult it to avoid infringement and also to understand how to "practice" the invention, i.e., put it into practical use. In the Holy Roman Empire, Austrian Empire and Austria-Hungary, imperial patent was also the highest form of generally binding legal regulations, e. g. Patent of Toleration, Serfdom Patent etc.

George II of Great Britain British monarch

George II was King of Great Britain and Ireland, Duke of Brunswick-Lüneburg (Hanover) and a prince-elector of the Holy Roman Empire from 11 June 1727 (O.S.) until his death in 1760.

Contents

Packaging

During the 17th and 18th centuries the manufacturers of patent medicines began to use packaging as a tool to differentiate their products from those of their competitors, as there was often little to visually distinguish between the medications themselves. [lower-alpha 2] In Turlington's case that resulted in his changing the shape of the bottle containing his balsam at least four times in the ten years following the granting of his patent, culminating in an elaborately embossed tablet-shaped bottle introduced in 1754. [5]

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References

Notes

  1. The earliest medicinal patent was granted in 1698, for Epsom Salts. [3]
  2. Patents only applied to the medication, not to its packaging, therefore competitors were free to copy a medication's packaging in an effort to increase their sales at the expense of the patented product. [5]

Citations

  1. 1 2 Kelly (2010), p. 98
  2. Kremers & Sonnedecker (1986), p. 124
  3. Kremers & Sonnedecker (1986), p. 123
  4. Griffenhagen & Young (2009), Origin of English Patent Medicines
  5. 1 2 Styles, John (2000), "Product Innovation in Early Modern London", Past & Present, 168 (1): 124–169, doi:10.1093/past/168.1.124

Bibliography

  • Griffenhagen, George B.; Young, James Harvey (2009), Old English Patent Medicines in America (ebook), Project Gutenberg, retrieved 5 March 2015
  • Kelly, Kate (2010), Old World and New: Early Medical Care, 1700–1840, Infobase Publishing, ISBN   978-0-8160-7208-8
  • Kremers, Edward; Sonnedecker, Glenn (1986), Kremers and Urdang's History of Pharmacy, American Institute of the History of Pharmacy, ISBN   978-0-931292-17-0
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