Adrian Frutiger (Swiss German pronunciation:[ˈfruːtɪgər]; 24 May 1928– 10 September 2015) was a Swiss typeface designer who influenced the direction of type design in the second half of the 20th century. His career spanned the hot metal, phototypesetting and digital typesetting eras. Until his death, he lived in Bremgarten bei Bern.[1][2][3]
In printing and typography, hot metal typesetting is a technology for typesetting text in letterpress printing. This method injects molten type metal into a mold that has the shape of one or more glyphs. The resulting sorts or slugs are later used to press ink onto paper. Normally the typecasting machine would be controlled by a keyboard or by a paper tape.
Phototypesetting is a method of setting type, rendered obsolete with the popularity of the personal computer and desktop publishing software, that uses a photographic process to generate columns of type on a scroll of photographic paper.
Bremgarten bei Bern is a municipality in the Bern-Mittelland administrative district in the canton of Bern in Switzerland.
Frutiger's most famous designs, Univers, Frutiger and Avenir, are landmark sans-serif families spanning the three main genres of sans-serif typefaces: neogrotesque, humanist and geometric.[4] Univers was notable for being one of the first sans-serif faces to form a consistent but wide-ranging family, across a range of widths and weights.[5] Frutiger described creating sans-serif types as his "main life's work,"[6] partially due to the difficulty in designing them compared to serif fonts.[6]
Univers is the name of a large sans-serif typeface family designed by Adrian Frutiger and released by his employer Deberny & Peignot in 1957. Classified as a neo-grotesque sans-serif, one based on the model of nineteenth-century German typefaces such as Akzidenz-Grotesk, it was notable for its availability from the moment of its launch in a comprehensive range of weights and widths. The original marketing for Univers deliberately referenced the periodic table to emphasise its scope.
Frutiger is a series of typefaces named after its Swiss designer, Adrian Frutiger. Frutiger is a humanist sans-serif typeface, intended to be clear and highly legible at a distance or at small text sizes. A very popular design worldwide, type designer Steve Matteson described its structure as "the best choice for legibility in pretty much any situation" at small text sizes, while Erik Spiekermann named it as "the best general typeface ever".
Avenir is a sans-serif typeface designed by Adrian Frutiger and released in 1988 by Linotype GmbH.
Early life
Adrian Frutiger was born in Unterseen, Canton of Bern, the son of a weaver.[7] As a boy, he experimented with invented scripts and stylized handwriting in a negative reaction to the formal, cursive penmanship then required by Swiss schools. His father and his secondary school teachers encouraged him to pursue an apprenticeship rather than pure art. After initially planning to train as a pastry chef, Frutiger secured an apprenticeship at the Otto Schlaefli printing house in Interlaken.[8]
Unterseen is a historic town and a municipality in the Interlaken-Oberhasli administrative district in the canton of Bern in Switzerland.
The canton of Bern or Berne is the second largest of the 26 Swiss cantons by both surface area and population. Located in west-central Switzerland, it borders the canton of Jura and the canton of Solothurn to the north. To the west lie the canton of Neuchâtel, the canton of Fribourg and canton of Vaud. To the south lies the canton of Valais. East of the canton of Bern lie the cantons of Uri, Nidwalden, Obwalden, Lucerne and Aargau.
Interlaken is a statistic town and municipality in the Interlaken-Oberhasli administrative district in the Swiss canton of Bern. It is an important and well-known tourist destination in the Bernese Highlands region of the Swiss Alps, and the main transport gateway to the mountains and lakes of that region.
Formative years and personal life
At the age of sixteen, he was apprenticed for four years, as a compositor, to the printer Otto Schlaeffli in Interlaken, also taking classes in woodcuts and drawing at the Gewerbeschule in Bern under Walter Zerbe, followed by employment as a compositor at Gebr. Fretz in Zürich, Switzerland. In 1949 he transferred to the Kunstgewerbeschule Zürich, where he studied under Walter Käch, Karl Schmid and Alfred Willimann until 1951.[9] Students there studied monumental inscriptions from Roman forum rubbings. At the Kunstgewerbeschule Zürich, Frutiger concentrated on calligraphy— a craft favouring the nib and the brush, instead of drafting tools, but also began sketches for what would become Univers, influenced by the sans-serif types popular in contemporary graphic design.[6]
Frutiger married Paulette Flückiger in 1952, who died in 1954 after the birth of their son Stéphane.[10][11] He married the theologian Simone Bickel in 1955.[12][13] They had two daughters, who both experienced mental health problems and committed suicide as adolescents. Disappointed by the standard of mental health care at the time, Frutiger and his wife founded the Fondation Adrian et Simone Frutiger to fund psychology and neuroscience research and developments in mental health support.[14][15][16]
In an interview, Frutiger described himself as a Calvinist.[6]
Frutiger spent most of his professional career working in Paris and living in France, returning to Switzerland later in life.[16][17]
Career
Specimens of typefaces by Adrian Frutiger
Charles Peignot, of the Paris foundry Deberny et Peignot, recruited Frutiger based upon the quality of the illustrated essay Schrift / Écriture / Lettering: the development of European letter types carved in wood, Frutiger's final project at the Kunstgewerbeschule Zürich. Frutiger's wood-engraved illustrations of the essay demonstrated his skill, meticulousness, and knowledge of letter forms.[18] At Deberny & Peignot foundry, Frutiger designed the typefaces Président, Méridien, and Ondine. In addition, Charles Peignot set Frutiger to work upon converting extant typefaces for the new phototypesetting Linotype equipment.[5][19]
Adrian Frutiger's first commercial typeface was Président— a set of titling capital letters with small, bracketed serifs, released in 1954. A calligraphic, informal, script face, Ondine ("wave" in French), also was released in 1954. In 1955, Méridien, a glyphic, old-style, serif text face was released. The typeface shows inspiration by Nicolas Jenson, and, in the Méridien type, Frutiger's ideas of letter construction, unity, and organic form, are first expressed together. Raph Levien described as a "Frutiger trademark" his common use of an "a" where the loop makes a horizontal line at the top on meeting the vertical.[20] It makes use of narrow wedge serifs, a style sometimes known as Latin which Frutiger would often use in his future serif designs. In 1956, he designed his first-of-three, slab-serif typefaces— Egyptienne, on the Clarendon model; after Univers, it was the second, new text face to be commissioned for photo-composition.
Charles Peignot envisioned a large, unified font family, that might be set in both the metal and the photo-composition systems. Impressed by the success of the Bauer foundry's Futura typeface, Peignot encouraged a new, geometric sans-serif type in competition. Frutiger disliked the regimentation of Futura, and persuaded Peignot that the new sans-serif should be based on the realist (neo-grotesque) model.[6] The 1896 face, Akzidenz-Grotesk, is cited as the primary model. To maintain unity across the 21 variants, each weight and width, in roman (upright) and oblique (slanted), was drawn and approved before any matrices were cut. In the Univers font, Frutiger introduced his two-digit numeration; the first digit (3 though 8) indicates the weight, "3" the lightest, "8" the heaviest. The second digit indicates the face-width and either roman or oblique. It was marketed with a design inspired by the periodic table.[21] The response to Univers was immediate and positive; he claimed it became the model for his future typefaces. His slab serif designs Serifa (1967) and Glypha (1977) are directly based upon it.[22][23]
Univers attracted attention to Frutiger's work outside continental Europe, and he was commissioned by Monotype to create Apollo, their first typeface specifically created for phototypesetting, which was released in 1964.[5][24]
ASTRA-Frutiger, a condensed variant of Frutiger, on a road sign near Lugano in Switzerland in 2011Frutiger in use by the Dutch rail system
In 1961–64, Frutiger created with André Gürtler a sans-serif font named Concorde for news use in regular and bold styles for Parisian printing company Sofratype. Required to create a design clearly different to Univers, the design based on classical capitals with a greater classical influence than Univers, partially influenced by a serif design Opéra he had worked on in the interim. The design failed to attract attention and was withdrawn from sale after a few years.
In 1970, Frutiger was asked to design signage at the new Charles de Gaulle Airport in the Roissy suburb of Paris. The "way-finding-signage" commission brief required a typeface both legible from afar and from an angle. Frutiger decided to adapt Concorde using legibility research as a guide, and titled the new design Roissy.[25][26]
In 1974, the Mergenthaler Linotype Company commissioned Frutiger to develop a print version of Roissy with improvements such as better spacing, which was released for public use under the name of Frutiger in 1976. Extremely legible at a distance or at small size, Frutiger became hugely influential on the development of future humanist sans-serif typefaces; font designer Erik Spiekermann described it as "the best general typeface ever" while Steve Matteson described it as "the best choice for legibility in pretty much any situation" at small text sizes.[27][28]
Frutiger is an amalgamation of Univers tempered with organic influences of the Gill Sans, a humanist sans-serif typeface by Eric Gill, Edward Johnston's type for the London Transport, and Roger Excoffon's Antique Olive: like Univers it uses a single-story 'g', unlike the double of Gill Sans, and has square dots on the letters, but has a generally humanist design with wide apertures to increase legibility, decided on after legibility research.[29][30]
In the 1970s, Frutiger designed Icone, a wedge-serif design with mild stroke modulation, which has many similarities in basic letter structure to Frutiger, and in overall effect to Albertus.[31][32] Frutiger's intention was more unusual: to create a design that could be modified by computer, through extreme slanting, morphing or changing stroke width, without seeming as if it had been distorted.[33]
Frutiger designed a number of other signage projects in the 1970s. These included an adaptation of Univers for the Paris Métro, after the RATP, the public transport authority of Paris, asked Frutiger to examine the Paris Métro signage.[34] He created a Univers font variation— a set of capitals and numbers specifically for white-on-dark-blue backgrounds in poor light.[35] He also designed a slab serif font for the Centre Georges Pompidou.[36]
Frutiger's 1984 typeface Versailles is an old-style serif text with capitals like those in the earlier Président. Versailles is a Latin design with sharp wedge serifs, based on a popular genre in 19th-century printing.[37]
In 1988, Frutiger completed the family Avenir. Frutiger intended the design to be a more human version of geometric sans-serif types popular in the 1930s such as Erbar and Futura, and it is named Avenir ("future" in French) as a reference to the latter.[38]
In a complete reverse, his next design Westside was a wild-west themed slab serif, inspired by reverse-contrast French Clarendons of the late 19th century.
Late designs
In 1991, Frutiger finished Vectora, a design influenced by Morris Fuller Benton's type faces Franklin Gothic and News Gothic. The resultant face has a tall x-height and is legible in small-point sizes.[39] Frutiger's 1991 release Linotype Didot was an elegant revival of the Didot typeface adapted to display use, which remains popular; it is the version of Didot bundled with OS X, for example.[40] While Frutiger continued to be involved in adaptations and expansions of pre-existing families and smaller projects, he described Didot in 1998 as his "last typeface design".[6]
The roots of letters
Sample of the font Frutiger Stones
Linotype launched a font series named Type Before Gutenberg in 1989 and in the 1990s, Frutiger released as part of it a series of designs inspired by pre-printing alphabets, such as Herculanum and Pompeijana, inspired by Roman brush lettering, Rusticana, inspired by capitalis rustica Roman carving. He later also created Frutiger Stones (no connection to Frutiger), a playful design inspired by the shapes of pebbles. Parts of this design were finalised by Linotype's team; it was based on an alphabet drawn by Frutiger on a 1992 Christmas card.[41][42][43] He also created Capitalis, inspired by brush lettering but without a specific historical source.[44] Nami, an uncial design Frutiger had been considering since 1992, followed in 2007.
Remastered releases
Frutiger Next in use with Frutiger Serif, an adaptation of his earlier Méridien
In the late 1990s, Frutiger began collaborating on refining and expanding his most famous Univers, Frutiger, and Avenir families. The new projects took advantage of improved digital production methods to create a wider range of styles and improved hinting for onscreen display. Univers was reissued as Linotype Univers with sixty-three variants; Frutiger was reissued as Frutiger Next with additional weights. Collaborating with Linotype designer Akira Kobayashi, Frutiger expanded the Avenir font family with light weights, heavy weights, and a condensed version that were released as the Avenir Next font.[45][46] Frutiger described the process of restoring Univers as a "personal gift."[47]
These modifications were not universally considered improvements: Frutiger regretted allowing Linotype to substitute a modish 1990s true italic (not drawn by Frutiger) onto Frutiger Next instead of the sharper oblique Frutiger preferred throughout his career. In his autobiography, Frutiger commented that in resigning himself to it "Maybe I was too soft to say what I really felt... I didn't have the strength and patience anymore."[48] From a different perspective, type designer Martin Majoor commented that he preferred the italic but described Linotype Univers as "staggering" and "not an improvement" for its return to the very aggressively slanted italic of Frutiger's original drawings: "Redesigning an old successful typeface is something a type designer should maybe never consider."[49] Frutiger commented on the italic that he felt Univers needed to be "snappy" and that it added character.[26]
In 2009, Frutiger collaborated with Akira Kobayashi on a second re-release of Frutiger, Frutiger Neue, which moved back towards the original 1970s release.[50]
Through his later years, Frutiger collaborated with co-authors Heidrun Osterer and Philipp Stamm on an extensive autobiography, Typefaces: the Complete Works (2008, republished 2014). In this book, Frutiger discussed his entire career and his completed and abandoned projects.
Ondine (1954): a display design inspired by Arabic calligraphy.[54]
Président (1954): a wedge-serif titling face in capitals and small capitals; somewhat similar to Copperplate Gothic.[55]
Méridien (1955): a text face, again with a crisp wedge-serif design and a gradual flare on ascenders.[56] Frutiger Serif (below) is an update and expansion.[57]
Iridium (1975): a Didone serif text face. Its flared style suggests the irregularity of metal type, an approach that would become very popular in the 1990s.[59][60]
Westside (1989): a complete departure, a Wild West-themed slab serif on the French Clarendon model. Frutiger had been considering creating such a design for many years before its release.[62]
1950— Federal department of the Interior Prize, Bern, Switzerland[9]
1960— Advertising campaign award, De Arbeiderspers Amsterdam, The Netherlands[9]
1970— Chevalier dans l'ordre des Arts et des Lettres, Ministère de la Culture et de la Communication, Paris, France[9]
1971— Silver medal in competition for "Most Beautiful Swiss Books" with Bruno Pfäffli for Das Hohe Lied Salomos, International Book Art Exhibition, Leipzig, Germany[9]
1974— Honoured with a coat of arms by the city of Interlaken, Switzerland[9]
1984— Paul-Haupt Prize from the city of Bern, Switzerland[9]
1986— The Gutenberg Prize of the City of Mainz (Germany)[64]
1987— Gold Medal of the Type Directors Club of New York[65]
1990— Officier de l'Ordre des Arts et des Lettres (Order of Arts and Letters), Ministère de la Culture et de la Communication, Paris, France[9]
1993— Grand Prix National des Arts Graphiques (France).[9]
In 2003, the Swiss watchmaker Ventura commissioned him to design a new watch face for a limited-edition line of wristwatches.[70]
To celebrate Swiss graphic design he designed three stamps for the Swiss post office.[71]
He also designed a word mark for the National Institute of Design in Ahmedabad, India. Originally, the institute was named National Design Institute, however, the institute renamed itself to match Adrian Frutiger's stylized NID logotype alongside the name "National Institute of Design."
For the Fondation Frutiger he created a set of symbols as an abstract presentation of the Foundation's work.[72]
Select bibliography
Erich Alb (Ed.): Adrian Frutiger— Formen und Gegenformen/Forms and Counterforms, Syndor Press 1998; Niggli: ISBN3-7212-0440-9
Adrian Frutiger: Ein Leben für die Schrift, Schlaefli & Maurer 2003, ISBN3-85884-015-7
Adrian Frutiger, Horst Heiderhoff: Der Mensch und seine Zeichen, Marixverlag 2004, ISBN3-937715-63-0
Adrian Frutiger: Nachdenken über Zeichen und Schrift, Haupt 2005, ISBN3-258-06811-9
Anne Cuneo: Adrian Frutiger— Schriftengestalter, DVD 2005, EAN 7611372200269, ISAN 0000-0000-D4FB-0000-F
Schweiz. Stiftung Schrift und Typographie, Heidrun Osterer, Philipp Stamm (Eds.): Adrian Frutiger— Typefaces. The Complete Works, Birkhäuser 2009, ISBN978-3-7643-8581-1
The Mergenthaler Linotype Company is a corporation founded in the United States in 1886 to market the Linotype machine, a system to cast metal type in lines (linecaster) invented by Ottmar Mergenthaler. It became the world's leading manufacturer of book and newspaper typesetting equipment; outside North America, its only serious challenger for book production was the Anglo-American Monotype Corporation. It also offered phototypesetting and digital products before being taken over by Monotype Imaging in 2006.
In typography and lettering, a sans-serif, sans serif, gothic, or simply sans letterform is one that does not have extending features called "serifs" at the end of strokes. Sans-serif fonts tend to have less line width variation than serif fonts. In most print, they are often used for headings rather than for body text. They are often used to convey simplicity and modernity or minimalism.
In typography, a serif is a small line or stroke regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts. A typeface or "font family" making use of serifs is called a serif typeface, and a typeface that does not include them is a sans-serif one. Some typography sources refer to sans-serif typefaces as "grotesque" or "Gothic", and serif typefaces as "roman".
Helvetica or Neue Haas Grotesk is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with input from Eduard Hoffmann.
Courier is a monospaced slab serif typeface. The typeface was designed by Howard "Bud" Kettler (1919-1999). Initially created for IBM's typewriters, it has been adapted for use as a computer font and versions of it are installed on most desktop computers.
Deberny & Peignot was a French type foundry, created by the 1923 merger of G. Peignot & Fils and Deberny & Cie. It was bought by the Haas Type Foundry (Switzerland) in 1972, which in turn was merged into D. Stempel AG in 1985, then into Linotype GmbH in 1989, and is now part of Monotype Corporation.
Oblique type is a form of type that slants slightly to the right, used for the same purposes as italic type. Unlike italic type, however, it does not use different glyph shapes; it uses the same glyphs as roman type, except slanted. Oblique and italic type are technical terms to distinguish between the two ways of creating slanted font styles; oblique designs may be labelled italic by companies selling fonts or by computer programs. Oblique designs may also be called slanted or sloped roman styles. Oblique fonts, as supplied by a font designer, may be simply slanted, but this is often not the case: many have slight corrections made to them to give curves more consistent widths, so they retain the proportions of counters and the thick-and-thin quality of strokes from the regular design.
Copperplate Gothic is a typeface designed by Frederic W. Goudy and released by American Type Founders (ATF) in 1901.
In typography, a slab serif typeface is a type of serif typeface characterized by thick, block-like serifs. Serif terminals may be either blunt and angular (Rockwell), or rounded (Courier). Slab serifs were invented in and most popular during the nineteenth century.
Akzidenz-Grotesk is a sans-serif typeface family originally released by the Berthold Type Foundry of Berlin. Akzidenz means 'commercial' and indicates its intended use as a typeface for trade printing such as publicity, tickets and forms, as opposed to book or fine printing.
Didot is a group of typefaces named after the famous French printing and type producing Didot family. The classification is known as modern, or Didone.
Bell Centennial is a sans-serif typeface designed by Matthew Carter in the period 1975–78. The typeface was commissioned by AT&T as a proprietary type to replace their then current directory typeface Bell Gothic on the occasion of AT&T’s one hundredth anniversary. Carter was working for the Mergenthaler Linotype Company which now licenses the face for general public use.
Égyptienne is a French serif typeface belonging to the classification slab serif, or Egyptian, where the serifs are unbracketed and similar in weight to the horizontal strokes of the letters. Egyptienne was designed in 1956 by Adrian Frutiger for the Fonderie Deberny et Peignot and was the first new text face created for the process of phototypesetting.
Monotype Grotesque is a family of sans-serif typefaces released by the Monotype Corporation for its hot metal typesetting system. It belongs to the grotesque or realist genre of early sans-serif designs. Like many early sans-serifs, it forms a sprawling family designed at different times.
Méridien is a serif typeface designed by Adrian Frutiger and released by Deberny & Peignot in 1957 for its phototypesetting system.
The Legibility Group is a series of serif typefaces created by the American Mergenthaler Linotype Company and intended for use in newspapers on Linotype's hot metal typesetting system. They were developed in-house by Linotype's design team, led by Chauncey H. Griffith, and released from 1922, when the first member, Ionic No. 5, appeared.
References
Carter, Sebsatian. 20th Century Type Designers. Lund Humphries Publishers: 2002. ISBN978-0-85331-851-4.
Friedl, Frederich, Nicholas Ott and Bernard Stein. Typography: An Encyclopedic Survey of Type Design and Techniques Through History. Black Dog & Leventhal: 1998. ISBN1-57912-023-7.
Frutiger, Adrian. Signs and Symbols: Their Design and Meaning. Ebury Press: 1998. ISBN978-0091864828.
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