|Executive Editor||Stephanie Paterik|
|SVP of Programming||Lisa Granatstein|
|Frequency||Weekly, with multiple editions|
|Based in||New York City, New York|
Adweek is a weekly American advertising trade publication that was first published in 1979.Adweek covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered several notable shifts in technology, including cable television, the shift away from commission-based agency fees, and the Internet.
As the second-largest advertising-trade publication,its main competitor is Advertising Age . Adweek also operates various blogs focusing on the advertising and mass media industry, including its flagship AdFreak blog and the Adweek Blog Network, which was formed from the assets of Mediabistro.
Related publications include Adweek Magazine's Technology Marketing (ISSN 1536-2272), and Adweek's Marketing Week (ISSN 0892-8274).
In January 2018, Adweek CEO Jeffrey Litvack announced Brandweek,the event, as a first-of-its-kind brand summit to be held September 23-25, 2018 in Palm Springs, Calif., at the Omni Rancho Las Palmas Resort & Spa. Brandweek is a one-of-a-kind three-day brand marketing symposium and a part of Adweek, LLC. It was also previously a weekly American marketing trade publication that was published between 1986 and April 2011.
In 1990, Affiliated Publications Inc., which publishes The Boston Globe , agreed to acquire 80 percent of the outstanding common stock of A/S/M Communications Inc., which published Adweek.The magazine stabilized in the 1990s.
In April 2008, Alison Fahey, Adweek's editor of ten years, was promoted to publisher and editorial director. She was replaced as editor by Mike Chapman, formerly of the Economist Intelligence Unit and eMarketer.
On June 2, 2020, Los Angeles-based investment firm Shamrock Capital acquired Adweekfrom Canadian private equity firm Beringer Capital, who itself acquired Adweek in July 2016.
On January 15, 2015, following the acquisition of their previous parent, Mediabistro, by Prometheus Global Media, Adweek formed the "Adweek Blog Network"—which consists of several B2B blogs focusing on aspects of the mass media industry. They include AgencySpy , which focuses on advertising agencies, Fishbowl DC, a blog focusing on politics and the media, Fishbowl NY, which focuses on New York City media, Galley Cat, which focuses on publishing, LostRemote, which focuses on social television, PRNewser, which focuses on public relations, SocialTimes, and TVSpy, which focuses on local television. While it operated alongside its parent publication, the blog network was kept separate from Adweek's main blog AdFreak.
The most notable member of the blog network is TVNewser, which focuses on the American news media and broadcast industry. The site was founded as CableNewser by then-Towson University student Brian Stelter in January 2004, who maintained the site until joining The New York Times as a media reporter in July 2007.The site's Managing Editor is currently former MSNBC producer Chris Ariens. Editor Kevin Allocca was hired in July 2009, and Alissa Krinsky serves as a contributor to the site. TVNewser is highly-read within the broadcasting industry: The New York Times characterized the site as being "read religiously by network presidents, media executives, producers and publicists ... because it provides a quick snapshot of the industry on any given day." Brian Williams, then anchor of NBC Nightly News, described the blog as "the closest thing to the bible of what's going on in [the news broadcasting] industry". CNN's Miles O'Brien felt that the site "makes me feel like I'm in the middle of a cocktail party of all people who know what's going on in my business." Both MSNBC's Dan Abrams and CNN's Jeff Greenfield have lauded the site for being good at separating fact from fiction.
Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City.
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy. The agency is now part of the WPP Group, one of the largest advertising and public relations companies in the world. The company provides services in six areas: brand strategy, advertising, customer engagement and commerce, public relations and influence, digital transformation, and partnerships. The company's strategy division OgilvyRED became Ogilvy Consulting.
Mecklermedia was a U.S.-based corporation. The original WebMediaBrands was established in 1994, and headquartered in New York. Founded by Alan M. Meckler and Tristan Louis, the company provides business-to-business (B2B) services for creative, business and information technology professionals, including recruitment and event promotion.
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Michael Roth is the company's CEO.
Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. It is organized into four geographical units: North America; Europe, Middle East & Africa, Asia-Pacific and Latin America.
Brandweek is a three-day brand marketing symposium and a part of Adweek, LLC. It was also previously a weekly American marketing trade publication that was published between 1986 and April 2011.
Foote, Cone & Belding, a.k.a.FCB, is one of the largest global advertising agency networks. It is owned by Interpublic Group and was merged in 2006 with Draft Worldwide, adopting the name Draftfcb. In 2014 the company rebranded itself as FCB.
Brian Patrick Stelter is an American political commentator who is the chief media correspondent for CNN and host of the CNN program Reliable Sources. Stelter is a former media reporter for The New York Times and the editor of TVNewser.
Mediabistro is a website that offers resources for media professionals. It publishes various blogs which analyze the mass media industry, including the film and the publishing industries. It also provides job listings, courses, and seminars for journalists. The site was founded in 1999 by Laurel Touby as "a gathering place for professionals in journalism, publishing and other media-related industries in New York City". Mediabistro has since grown into an international resource for media professionals.
Modernista! was a creative and communications agency based in Boston, Massachusetts. The agency represented Sears, Showtime, Product (RED), the National Park Foundation, Nickelodeon, Food Should Taste Good, Chug, Sophos, Jack Wills, Boulder Digital Works, Doc to Dock, Stop Handgun Violence, the Art Institute of Boston, General Motors, and TIAA-CREF.
R/GA is an international innovation consultancy headquartered in New York – with additional offices that include Austin, Los Angeles, San Francisco, Chicago, Portland, London, Berlin, Bucharest, São Paulo, Buenos Aires, Santiago, Singapore, Shanghai, Sydney, Melbourne and Tokyo. The agency's parent company is Interpublic Group of Companies, one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. R/GA creates advertising and marketing products based in technology and design.
Behance is a social media platform owned by Adobe which claims "to showcase and discover creative work".
Prometheus Global Media was a New York City-based B2B media company. The company was formed in December 2009, when Nielsen Company sold its entertainment and media division to a private equity-backed group led by Pluribus Capital Management and Guggenheim Partners. Guggenheim acquired Pluribus's stake in the company in January 2013, giving it full ownership under the division of Guggenheim Digital Media.
Gary Koepke is a creative director and co-founder of the Boston-based creative and communications agency Modernista!
McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Health, branding firm FutureBrand, and public-relations and strategic-communications agency Weber Shandwick.
Vox Media, Inc. is an American digital media company based in Washington, D.C. and New York City. The company was founded in 2005 as SportsBlogs Inc. by Jerome Armstrong, Tyler Bleszinski, and Markos Moulitsas, and was rebranded as Vox Media in 2011. The company operates additional offices in San Francisco, Chicago, Los Angeles, Austin, and London. In June 2010, the network featured over 300 sites with over 400 paid writers. As of May 2020, Comscore ranks Vox Media as the 29th-most popular media company among users from the United States.
SHE Media is an American digital media company. It operates the website properties BlogHer, SheKnows.com, STYLECASTER, and HelloFlo. It has been a brand of Penske Media Corporation since 2018.
Digiday is an online trade magazine for online media founded in 2008 by Nick Friese. It is headquartered in New York City, with offices in London and Tokyo.
MullenLowe Group is a global integrated marketing communications network with headquarters in London. It is a part of the Interpublic Group of Companies (IPG), and consists of five divisions: MullenLowe, MullenLowe Comms, MullenLowe Mediahub, MullenLowe Open and MullenLowe Profero.
Allen G. Rosenshine is an American advertising executive who previously served as chairman and CEO of Batten, Barton, Durstine & Osborn (BBDO). He was also the founding chairman (1986-1989) of the Omnicom Group, the second largest advertising agency in the world.