Alexander Bengt Magnus Bard
17 March 1961
Alexander Bengt Magnus Bard (born 17 March 1961) is a Swedish musician, author, lecturer, artist, songwriter, music producer, TV personality, religious and political activist, and one of the founders of the Syntheist religious movement alongside his co-author Jan Söderqvist. Bard was a member of music band Army of Lovers.
Bard was born in Medevi, Motala Municipality, Sweden on 17 March 1961. After he completed his upper secondary education, Bard studied in the United States and in Amsterdam, Netherlands. While living in Amsterdam, he earned part of his living as a sex worker.Bard returned to Sweden to study at the Stockholm School of Economics from 1984 to 1989. In addition to his studies in economics, he took a strong interest in philosophy and social theory with the explicit aim of becoming a philosophy writer and lecturer.
Bard began his musical career in 1982 with the single Life in a Goldfish Bowl released under the name Baard,a synth-punk fusion project he had formed together with two female striptease dancers. He later had some minor success as Barbie, which saw Bard performing ironic bubblegum pop songs crossdressed.
After abandoning work on a second Barbie album, Bard formed Army of Lovers with two of Barbie's entourage, Jean-Pierre Barda and La Camilla.Army of Lovers had several pan-European hits, the biggest being Crucified and Obsession, while their presence in the US and the UK was limited to repeated club chart successes. They released five studio albums, made over twenty music videos, and became phenomenally successful across Eastern Europe, before Bard disbanded the group in 1996. Army of Lovers have later earned a widespread iconic status in the gay culture, often referred to as a perfect example of the postmodern take on the ideals of camp. Bard said, “I'm gay. I always fall back on camp or gay as a frame of reference. Then camp doesn't always have to be gay and gay doesn't always have to be camp.” Bard also worked on the production & composition of Swedish girlgroup Midi, Maxi & Efti.
Following the demise of Army of Lovers, Bard founded Vacuum, a symphonic synthpop project featuring Bard, Marina Schiptjenko (formerly of synthpop group Page), and newcomer Mattias Lindblom. Their debut single I Breathe was one of the fastest selling singles in Sweden in 1997 and also topped the singles chart in Italy. Further releases did not do as well, except in Russia and Ukraine, and Bard left after only two albums. He reformed Army of Lovers briefly in 2000 for a handful of new tracks and a greatest hits collection, and later co-wrote and co-produced the first two Alcazar albums.
In 2005, Bard launched a new music project called BWO (short for Bodies Without Organs), together with Marina Schiptjenko and new vocalist Martin Rolinski. Their debut album Prototype generated seven top 20 hit singles in Scandinavia and across Eastern Europe and reached platinum status. A second album Halcyon Days, was released in April 2006, which shipped gold and generated four additional hit singles. 2007 saw the release of a third album, Fabricator, followed by a 2008 compilation album and the 2009 release of a fourth studio album, Big Science.
In April 2010, Bard announced that he was working with co-producer Henrik Wikström on a new project called Gravitonas, signed to Universal Music worldwide. The project, described as electro-rock, and fronted by Bard himself and vocalist Andreas Öhrn, released a first digital EP in May 2010 and had its first charts hits in Sweden and Russia in the autumn of 2010. Since they refuse to release physical records tied to traditional promotional media campaigns and instead strictly release their music through streaming and downloads and in EP rather than album format, Gravitonas have been dubbed "The World's First Spotify Band" by bloggers and the music press. Bard's public friendship with Spotify founder Daniel Ek has played into this narrative. In addition to several No. 1 hit records across the European continent, Gravitonas have also achieved a considerable following as dance act in the U.S., with three hit records to date in the Billboard Top 50 Club Play Chart.
Aside from the groups mentioned above, Alexander Bard has also worked as a songwriter and producer for several Swedish artists, in the 1980s mainly with Ola Håkansson and Tim Norell, in the early 1990s with Anders Wollbeck and Per Adebratt—especially on the early 1990s Columbia Records—signed African cult act Midi Maxi & Efti—and more recently mainly with Anders Hansson and Henrik Wikström.
Bard was a co-founder of Stockholm Records and runs several internet and music-related businesses. In August 2011, Bard joined the jury of the Swedish version of the Idol TV show, sharing the stage with Celine Dion's record producer Anders Bagge, quickly being referred to as The Scandinavian Simon Cowell due to his famously and characteristically harsh and straightforward commenting of the contestants.
Army of Lovers reunited in 2013, releasing a new compilation album titled Big Battle of Egos featuring four brand new tracks including lead single and video Signed on My Tattoo, a duet with Gravitonas. The band cited political reasons, including their outspoken opposition to increased homophobia and antisemitism in Europe, for the reunification, after which they headlined both the Pride festivities of 2013 in Copenhagen and Belgrade and several major TV shows in Sweden, Poland, Russia and Ukraine.
Bard was a judge on the television show Swedish Idol, a spin-off of Pop Idol ,between 2011 and 2015, and was a judge on "Talang" (the Swedish version of "Got Talent", which is broadcast on TV4, from 2017. In June 2020, he was fired from that job following public backlash regarding a series of racially charged tweets from Bard.
Bard has written three books on the Internet revolution, collectively known as The Futurica Trilogy, together with media theorist Jan Söderqvist.Their first collaboration The Netocrats was originally released in Swedish in 2000, became available in English in 2003, and has since been translated to a further 16 languages with total worldwide sales exceeding 340,000 copies. The book presents a reading of history as the progression of different information technological paradigms, each with a dominant information technology and corresponding elite power triad. Where the printing press era created the power triad of academics, politicians and capitalists, the internet era will create a new power triad, known collectively as the Netocracy.
The second book The Global Empire was originally released in Swedish in 2003, while the third installment of the trilogy The Body Machines was originally published in Swedish in 2009. These latter two works were released in English in 2012, completing The Futurica Trilogy, in which the authors present their philosophical vision for a global and increasingly virtual society, as a consequence of the Internet revolution.
A fourth book from Bard & Söderqvist, Syntheism - Creating God in The Internet Age, was released in October 2014. The book focuses on participatory culture as the spirituality of the digital age and advocates a radical relationalism inspired by philosopher Alfred North Whitehead and physicist Niels Bohr as the antidote to the individualism of the collapsing capitalist age. It was followed by a fifth book called Digital Libido - Sex, Power and Violence in The Network Society, a Freudian and Nietzschean critique of the infantilization and existential crisis of contemporary society, in 2018 when Bard and Söderqvist also announced a larger plan where the Syntheism and Digital Libido books merely form the first and second installments of a planned second trilogy from the authors on the metaphysics of the internet age, tentatively titled Grand Narrative Trilogy. The working title of the third and final book in the trilogy is Process and Event, which proposes to explore the metaphysics and implications of cyclical time (nomadology) and linear time (eventology).
Bard has given public lectures since 1997, including three TEDx presentations (as of 2013), with a major focus on the social implications of the Internet revolution and has become one of the leading speakers on the international management theory lecturing circuit.
Alexander Bard has for long been a vocal opponent of laws against personal drug consumption and laws against prostitution in Sweden. Having earlier been a member of — or worked closely with members of — The Liberals, the Center party and the Pirate Party, he joined the newly founded Citizens' Coalition in 2018. He departed that party in December 2019, following disagreements about both party goals and how to best achieve them.He later rejoined The Liberals. Following a conversation between The Liberals and Bard regarding several racially charged tweets made by Bard in June 2020, The Liberals announced his departure from the party once again. Bard rejoined Citizens' Coalition the same month. He considers himself to be a Libertarian Marxist.
Bard converted to the Iranian original branch of Zoroastrianism in 1992after years of intense religious studies. He explains his decision to convert in his book Syntheism - Creating God in The Internet Age with Jan Söderqvist by stating that without a solid foundation in philosophical and theological history, the idea of Syntheism as a set of new religious ideas for a globalized and digitalized world in the 21st century, would not carry its necessary weight. The conversion could also be understood when Bard and Söderqvist place Zoroastrianism next to Taoism and Buddhism in their work in what they refer to as The Silk Route Triad, as the historical peak of religious thought and practice.
Army of Lovers is a Swedish dance music group which formed in 1987 and had a number of hits in Europe throughout the 1990s. Some of their biggest successes include the song "Crucified", which was a big hit in Europe, charting 31 weeks in the Eurochart and peaking at number 14 in 1992. It remains their best-known song internationally. Their second international hit, "Obsession", charted 32 weeks and peaked at number 29.
In critical theory and deconstruction, phallogocentrism is a neologism coined by Jacques Derrida to refer to the privileging of the masculine (phallus) in the construction of meaning. The word is a portmanteau of the older terms phallocentrism and logocentrism.
Jean-Pierre Barda is a Swedish and Israeli singer, actor, make up artist and hair dresser of French/Algerian Jewish descent. He is one of the founding members of the pop group Army of Lovers.
Camilla Henemark, also known as La Camilla, is a Swedish singer, actress, political spokesperson and former fashion model.
Alcazar is a Swedish nu-disco group. Alcazar is one of Sweden's most successful music groups both nationally and internationally with a string of hits since their debut single in 1999. Worldwide, Alcazar sold over 12 million records between 2001 and 2004. Alcazar also had success globally with their song "Crying at the Discoteque", having charted in USA, Brazil, Australia, Japan and most countries in Europe.
BWO was a Swedish electropop group, formed in 2003. Prior to early 2006 they used the name Bodies Without Organs. In Sweden they have enjoyed considerable commercial success throughout their career, so far notching up 15 Top 40 singles, including a Number 1 with "Temple of Love", and five Top 10 albums including a Number 1 with Halcyon Days, and have won several major Swedish music awards.
Netocracy was a term invented by the editorial board of the American technology magazine Wired in the early 1990s. A portmanteau of Internet and aristocracy, netocracy refers to a perceived global upper-class that bases its power on a technological advantage and networking skills, in comparison to what is portrayed as a bourgeoisie of a gradually diminishing importance.
Idol is a Swedish reality-competition talent show broadcast on TV4. It first appeared in August 2004, and became one of the most popular shows on Swedish television. Part of the Idols franchise, it originated from the reality program Pop Idol created by British entertainment executive Simon Fuller, which was first aired in 2001 in the United Kingdom.
"Crucified" is a 1991 song by the Swedish band Army of Lovers. It is the first single from their second album, Massive Luxury Overdose and the seventh single to be released by the band. It was released on May 1991, February–April 1992, and July 2013. It was written by Alexander Bard, Anders Wollbeck and Jean-Pierre Barda and features Barda, Bard and La Camilla. The song was successful in several European countries, including Belgium, where it reached the number-one, and Germany, Sweden, Austria and Switzerland, where it reached the Top 10. In the United States, "Crucified" became a huge club hit and radio favorite, debuting at number 6 on the Billboard Dance singles chart and spending a total of 14 weeks in the Top 20. The two remixes available on the CD maxi and vinyl 12" maxi are made by Nuzak. The track samples the drum break from James Brown's Funky Drummer.
Massive Luxury Overdose is the second studio album by the Swedish pop group Army of Lovers. The album was released in 1991, The second version was released in 1992, the album contains the band's biggest hits, including "Obsession" and "Crucified", which was a #1 hit in 29 countries. The Swedish Version of this album also includes 3 songs from their first album Disco Extravaganza in 1990, that wasn't available in the U.S Edition.
Liberati is a political network founded in Sweden in July 2008. The network was formed in reaction to the controversial passing in June 2008 by the Swedish Parliament, of the so-called FRA Law, a law allowing the National Defence Radio Establishment (Sweden), the national signals intelligence agency, to tap all internet traffic passing in or out of the country, across the national borders. Liberati was initiated by Alexander Bard and Jan Söderqvist and uses various internet social fora to try to influence the traditional political parties, from Libertarianism at one end via pragmatic Liberalism to liberal Socialism at the other end of the spectrum.
Gravitonas is a Swedish electronic rock band formed in 2009 and signed to Sofo Records (Sweden) and Universal Music (worldwide) in 2010. The band is fronted by vocalist Andreas Öhrn and formerly by record producer and songwriter Alexander Bard. Other collaborators in the project include keyboardist and producer Henrik Wikström and guitar player Ben Smith. Gravitonas are among the front figures of the Scandinavian electronica scene, often linked to artists like Robyn, The Knife, Lykke Li, Röyksopp, The Sound of Arrows, and Miike Snow, with whom they have also performed on several occasions.
Jan Söderqvist is an author, lecturer, writer and consultant, and among other things also working as a literary and film critic for the Swedish newspaper Svenska Dagbladet.
Big Battle of Egos was Army of Lovers' seventh album. It was a compilation of previous albums, including four new songs: Rockin' The Ride, Crashing Down, Signed on my Tattoo and Tragedy. It was released throughout Europe in March 2013.
"My Army of Lovers" is a 1990 song released by Swedish dance music group Army of Lovers. It reuses the instrumental track from "Barbie Goes Around the World" released by the group when they were performing under the name Barbie. The song was written by Tim Norell, Ola Håkansson, Alexander Bard, Anders Hansson and Peo Thyrén.
Emma Birdsall is an Australian singer-songwriter from Sydney, New South Wales. She was a participant in the first season of The Voice, and placed in the top 16. Since then she has signed with Island Records Australia under the Universal Music Group, with her debut album set to be released in 2016. Her debut single, titled "Lovers & Friends", was released 16 August 2013. Birdsall has a recurring role in Nine Network's drama Love Child, in which she also features on the soundtrack.
Syntheism is a new religious movement that is focused on how atheists and pantheists can achieve the same feelings of community and awe experienced in traditional theistic religions. The Syntheist Movement sees itself as the practical realisation of a philosophical ambition for a new religion dating back as far as Baruch Spinoza's pantheism in the 17th century and, most directly, British-American philosopher Alfred North Whitehead's pioneering work towards a process theology in his books Religion in the Making in 1926 and Process and Reality in 1929.
This is the discography of Army of Lovers, a Eurodance project founded in Sweden in 1987, fronted by Alexander Bard, Jean-Pierre Barda and Camilla Henemark.
"Israelism" is a song recorded by Swedish group Army of Lovers and released in 1993 as the first single from their third album, The Gods of Earth and Heaven. The single was a Top 10 hit in Belgium, Finland, Israel and Sweden.
Obsession is a 1991 song recorded by Swedish band Army of Lovers. It is one of their most well-known songs and scored chart success across Europe. Released as the second single from their second album, Massive Luxury Overdose, it went to number-one on both the radio and the dance charts in Sweden. It also peaked at number 2 in the Sweden, number 4 in Belgium, number 7 in Austria and Germany, and number 9 in Finland and Spain. The lyrics are written by Alexander Bard and Anders Wollbeck and the song is in part inspired by Laurie Anderson's 1981 song "O Superman".
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