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The tertiary sector or service sector is the third of the three economic sectors of the three-sector theory. The others are the secondary sector, and the primary sector.
Microeconomics is a branch of economics that studies the behaviour of individuals and firms in making decisions regarding the allocation of scarce resources and the interactions among these individuals and firms.
A communication channel or simply channel refers either to a physical transmission medium such as a wire, or to a logical connection over a multiplexed medium such as a radio channel in telecommunications and computer networking. A channel is used to convey an information signal, for example a digital bit stream, from one or several senders to one or several receivers. A channel has a certain capacity for transmitting information, often measured by its bandwidth in Hz or its data rate in bits per second.
Corporate propaganda refers to propaganda disseminated by a corporation, for the purpose of manipulating public opinion concerning to that corporation, and its activities. The use of corporate propaganda can be commonly found in the fields of advertising, marketing, politics, history, and public relations. There is debate as to whether corporate propaganda should be legal, with corporations claiming that advertising is an inherent right for any entity in a free market economy trying to sell a product or service, while modern leftists, social liberals, and social rights activists argue that corporate propaganda is tantamount to brainwashing.
Technological convergence is a tendency for technologies that were originally quite unrelated to become more closely integrated and even unified as they develop and advance. The concept is roughly analogous to convergent evolution in biological systems, such that the ancestors of whales became progressively more like fish in outward form and function, despite not being fish and not coming from a fish lineage. In technological convergence, a cardinal example to convey the concept is that telephones, television, and computers began as separate and mostly unrelated technologies but have converged in many ways into interrelated parts of a telecommunication and media industry underpinned by common elements of digital electronics and software.
Distribution is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for the consumer or business user who needs it. This can be done directly by the producer or service provider, or using indirect channels with distributors or intermediaries. The other three elements of the marketing mix are product, pricing, and promotion.
Publicity is the movement of information to the general public from the media. The subjects of publicity includes people, goods and services, organizations, and works of art or entertainment.
Media ecology theory is the study of media, technology, and communication and how they affect human environments. The theoretical concepts were proposed by Marshall McLuhan in 1964, while the term media ecology was first formally introduced by Neil Postman in 1968.
Digitization, less commonly digitalization, is the process of converting information into a digital format, in which the information is organized into bits. The result is the representation of an object, image, sound, document or signal by generating a series of numbers that describe a discrete set of its points or samples. The result is called digital representation or, more specifically, a digital image, for the object, and digital form, for the signal. In modern practice, the digitized data is in the form of binary numbers, which facilitate computer processing and other operations, but, strictly speaking, digitizing simply means the conversion of analog source material into a numerical format; the decimal or any other number system that can be used instead.
Uses and gratifications theory (UGT) is an approach to understanding why and how people actively seek out specific media to satisfy specific needs. UGT is an audience-centered approach to understanding mass communication. Diverging from other media effect theories that question "what does media do to people?", UGT focuses on "what do people do with media?" It postulates that media is a highly available product and the audiences are the consumers of the same product
Across the many fields concerned with interactivity, including information science, computer science, human-computer interaction, communication, and industrial design, there is little agreement over the meaning of the term "interactivity", although all are related to interaction with computers and other machines with a user interface.
Denis McQuail was a British communication theorist, Emeritus Professor at the University of Amsterdam, considered one of the most influential scholars in the field of mass communication studies.
Mass communication is the study of how people exchange their information through mass media to large segments of the population at the same time with an amazing speed. In other words, mass communication refers to imparting and exchanging information on a large scale to a wide range of people. It is usually understood for relating newspaper, magazine, and book publishing, as well as radio, television and film, even via internet as these mediums are used for disseminating information, news and advertising. Mass communication differs from the studies of other forms of communication, such as interpersonal communication or organizational communication, in that it focuses on a single source transmitting information to a large number of receivers. The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior, the attitude, opinion, or emotion of the person or people receiving the information.
In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue. The aim of promotion is to increase awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four P's ,i.e., Product, Price, Place, Promotion.
In media studies, media psychology, communication theory and sociology, media influence and media effects are topics relating to mass media and media culture effects on individual or audience thought, attitudes and behavior.
Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smartphones, tablets, or any other related devices through websites, E-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Media is the communication outlets or tools used to store and deliver information or data. It is associated with the mass media communication businesses such as print media, the press, photography, advertising, cinema, broadcasting, and publishing.
Tele-information services are based on an alliance of digital telecommunication and computer technology that play an important role in inter-human communications. It is a classification of information flows broken down so that the presentation and information content are not confused with the character of the information flow. Tele-information services consist of four definable information traffic patterns being allocution, conversation, consultation and registration. These information traffic patterns can be combined to form more complex multi-pattern services and networks made up of any number of information traffic patterns.
Interpersonal communication is an exchange of information between two or more people. It is also an area of study and research that seeks to understand how humans use verbal and nonverbal cues to accomplish a number of personal and relational goals. Generally, interpersonal communication research has contributed to at least six distinct categories of inquiry: 1) how humans adjust and adapt their verbal communication and nonverbal communication during face-to-face communication, 2) the processes of message production, 3) how uncertainty influences our behavior and information-management strategies, 4) deceptive communication, 5) relational dialectics, and 6) social interaction that is mediated by technology.
References
Bordewijk, Jan L. and van Kaam, Ben (2002) [1986] “Towards a New Classification of Tele-Information Services,” in Denis McQuail (ed.) McQuail’s Reader in Mass Communication Theory, Sage, London, pp. 113–24