Allspark[1], formerly known as Hasbro Studios, LLC, was an American production and distribution company located in Burbank, California. It was a wholly owned subsidiary of the American toy and multimedia company Hasbro. Originally just a TV production division, many of its TV shows were based on Hasbro properties and were broadcast on multiple media platforms, including Discovery Family.[2][3]
Allspark Pictures was Allspark's live-action production label, while Allspark Animation was its animation production label.[4]Cake Mix Studio was the company's Rhode Island-based producer of commercials and short form content.[2]
Following Hasbro's acquisition of Entertainment One on December 30, 2019, the production & distribution of film and television content based on Hasbro properties is now being managed by the acquired company under the leadership of Darren Throop, president of family brands Olivier Dumont, and former HBO head of programming Michael Lombardo.[5][6] As a result, Allspark was absorbed into Entertainment One. However, in late-2022, Hasbro announced their intent to sell eOne with companies such as Fremantle (who dropped out of the bid), Lionsgate, Legendary, CVC Capital Partners and GoDigital Media Group bidding for the acquisition, a transaction that would place the distribution rights to the Allspark library and newer content back to Hasbro. It was ultimately decided that on August 3, 2023, Lionsgate announced that it would acquire Entertainment One for $500 million. The deal closed on December 27, 2023.[7]
In the early 1980s, when Hasbro began creating animated series based on their properties, they hired Sunbow Productions, who was already producing commercials for them, to create such series as G.I. Joe and The Transformers which would be syndicated by Hasbro's Claster Television subsidiary.[9] In May 2008, Hasbro reacquired the Sunbow-produced animated series based on their properties from TV-Loonland AG for $7 million. The funds would help TV-Loonland AG (the owner of the Sunbow catalogue) to pay off its debts, and for Hasbro to create programs in-house.[9]
History
Hasbro Studios (2009–2019)
Hasbro Studios' logo.
Hasbro Studios was founded in 2009 for TV development, production and distribution, with Stephen J. Davis as president.[2] On October 10, 2010, Hasbro Studios and Discovery Communications relaunched the channel formerly known as Discovery Kids as The Hub (Now known as Discovery Family). On November 9, 2010, Hasbro Studios signed an agreement with Canadian media company Corus Entertainment to broadcast their productions on YTV and Teletoon.[10] On October 6, 2011, Hasbro Studios signed an agreement with seven US and international airlines, such as Continental Airlines and Qantas, to broadcast shows on their planes.[11] In March 2012, the studio started venturing into foreign co-productions starting with Play-Doh (DoPei Le Doh), mixed animation and live action series with Toonmax, part of the Shanghai Media Group.[4]
In December 2012, Hasbro transferred all entertainment divisions to Hasbro Studios, including their Los Angeles-based film group, and Cake Mix Studio, the company's Rhode Island-based producer of commercials and short form content.[2] On February 28, 2013, the studio laid off three staffers in its Game & Reality Show Production & Development department, which was moved under vice president Kevin Belinkoff along with the animation department's management and outside creative consultants.[12]
In August 2014, Josh Feldman was appointed as head of development for Hasbro Studios, as he will oversee live-action and TV series.[13] On October 20, the studio announced the new film finance production label Allspark Pictures.[3]
After two attempted films for Stretch Armstrong, the property was picked up by Netflix in January 2016 for a full order as a 26-episode animated series, making it the first deal between the company and the streaming service.[16] By March 2017, Hasbro Studios' executive staff and its animation and toy prototyping teams moved to the Burbank office building.[17] In 2017, Hasbro Studios launched its first franchise through YouTube called Hanazuki: Full of Treasures.[18]
On November 3, 2017, Hasbro Studios and Paramount extended their relationship, with an exclusive five year production deal for Allspark Pictures and Allspark Animation to create original and franchise-based films. Both Allspark units were newly formed (Allspark Pictures was formerly a film finance label), with the film unit led by Greg Mooradian and the animation unit led by Meghan McCarthy. Paramount and Hasbro would also work together on TV series.[19]
With the loss of the Jurassic Park license in 2016, Hasbro launched a new dinosaurs based franchise, its second new studio property, with its Chomp Squad animated series on January 6, 2018.[18] On May 1, 2018, Hasbro announced that they were acquiring Power Rangers and other entertainment assets from Saban Capital Group, which was completed on June 12, 2018.[20] At the time, Power Rangers was renewed for three more seasons until 2021,[21][22] and the animated series Treehouse Detectives had nearly two seasons produced.[23]
Allspark (2019–2020)
On March 26, 2019, Stephen Davis announced that Hasbro Studios would be rebranded as "Allspark", named after the fictional artifact featured in the Transformers franchise.[24]
On May 7, 2019, Allspark and Boulder Media announced a new feature animation studio. The companies had bid on an old ferry terminal for the studio, but were turned down by the Dún Laoghaire-Rathdown County Council in previous attempts.[25]
On December 30, 2019, Hasbro completed the acquisition of the Canadian entertainment company Entertainment One.[26][5][6]
Entertainment One era (2020–2023)
On October 9, 2020, eOne took over as Hasbro's new production arm and began development and distribution of content based on Hasbro properties from the toy company, resulting in Allspark being absorbed into the acquired company.[failed verification (See discussion.)][7]
On August 22, 2022, Bloomberg reported that Hasbro was seeking to sell or restructure its media assets, including eOne, On the same day Darren Throop was announced to be stepping down as the company's CEO by the end of the year. On November 1, 2022, Hasbro sold Boulder Media to Australian media company Princess Pictures.[27]
On November 17, 2022, Hasbro announced they were putting the entirety of Entertainment One up for sale, including all of their non-Hasbro assets ranging from scripted and unscripted television and films, but would exclude the company's ex-children's properties, which were already consolidated under Hasbro. Four months later, it was reported that Fremantle, Lionsgate and Legendary Entertainment are interested in the buyout.
The following month, it was reported Lionsgate and Legendary remained among the four potential buyers, the other two being CVC Capital Partners and GoDigital Media Group. Fremantle however dropped out of contention following an increase in the selling price, which was beyond what the company was willing to pay for the assets.
However, on April 20, 2023, Hasbro entered talks to sell eOne back to its founder Darren Throop.[28] On July 17, 2023, Deadline reported that Lionsgate was a frontrunner to acquire Entertainment One.[29] On August 3, 2023, Lionsgate announced that it would acquire Entertainment One for $500 million. The deal closed on December 27, 2023.[30]
Allspark Pictures, formerly Hasbro Films, or Hasbro Film Group, was a film production within Allspark, a subsidiary of Hasbro tasked with developing films for Hasbro properties.[31]
Hasbro and Universal Pictures signed an agreement in February 2008 to derive and produce four films from seven Hasbro properties: Battleship, Candy Land, Clue, Magic: The Gathering, Monopoly, Ouija, and Stretch Armstrong. Hasbro was to pay for all development costs for the films and Universal was supposed to pay $5 million per property not made into films.[34] In May, Bennett Schneir was hired to lead its film division[35] while Hasbro also reacquired animated series based on their properties from Sunbow Productions.[9]
By January 2012, all Hasbro properties at Universal — except for Battleship and Ouija — were halted in development. While Hasbro's film division continued to have an office on the Universal lot, Hasbro was able to take the Universal agreement properties to any studio.[34] Universal paid a multimillion-dollar fee instead of the $5 million per property to depart from the agreement.[36]
On 31 January 2012, it was announced that Columbia Pictures, Happy Madison, and Adam Sandler were in final negotiations to develop the Candy Land film.[37] In February, Stretch Armstrong was set up with Relativity Media.[34] In October, Hasbro signed a three picture co-production two-year deal which includes a first look provision with Emmett/Furla for Monopoly, Action Man, and Hungry Hungry Hippos, with Envision Entertainment's partners Stepan Martisoyan and Remington Chase as co-financiers.[38] In December, Hasbro transferred the feature films division into Hasbro Studios along with its other short film division.[2] By October 10, 2013, Relativity and Hasbro had removed the Stretch Armstrong movie from their schedules.[39]
Hasbro filed suit against Sweetpea Entertainment and Warner Bros. on May 12, 2013, regarding the announced Dungeons & Dragons (D&D) movie based on Chainmail. Hasbro had asserted that rights had reverted to Hasbro, while Sweetpea felt they had the rights under a 1994 agreement with TSR. Hasbro had reportedly just agreed to license D&D movie rights to Universal.[40] On August 3, 2015, Warner Bros. announced that they will be developing a Dungeons & Dragons movie as a resolution to the lawsuit. The film will be based on the Forgotten Realms campaign world with Courtney Solomon and Roy Lee producing, David Leslie Johnson writing the screenplay, and produced by Sweetpea Entertainment and Allspark Pictures.[41]
Hasbro's first original film project, Hacker Camp, was assigned to writer Tripper Clancy in February 2015.[43] By July 2015, the Monopoly satire film with Emmett/Furla was set aside with Hasbro announcing that Lionsgate will distribute a Monopoly film with Andrew Niccol writing the film as a family-friendly action adventure film[44] co-financed and produced by Lionsgate and Hasbro's Allspark Pictures.[45]
Films' parent unit, Hasbro Studios, on December 15, 2015, agreed with Paramount Pictures to a deal creating a five-property movie universe by financing unit Allspark Pictures and distributed by Paramount Pictures. The properties in this movie-verse are G.I. Joe, Micronauts, Visionaries, M.A.S.K. and Rom. A writers’ room was organized to develop a "creative roadmap".[15] On April 21, 2016, The Hollywood Reporter has reported that Michael Chabon, Brian K. Vaughan, Nicole Perlman, Lindsey Beer, Cheo Coker, John Francis Daley & Jonathan Goldstein, Joe Robert Cole, Jeff Pinkner, Nicole Riegel and Geneva Robertson has joined the writers room.[46]
On November 2, 2016, The Weinstein Company has announced that a Furby movie is in development as a live action/CG-animated movie produced under the TWC-Dimension label.[47]
After two attempts to purchase or merge with a filmed entertainment company, DreamWorks Animation and Lionsgate, fell apart due to pricing differences, Hasbro Studios moved to create a full-fledged movie studio. Thus in October 2017, the company hired Greg Mooradian, currently working at Fox 2000, as president of Allspark Pictures starting January 2018. Variety's sources also indicated that the company was looking for financing for a while in the hundred million dollars range.[48]
By November 2017, a five-year exclusive distribution and production pact was signed between Hasbro and Paramount Pictures for Allspark Pictures and Allspark Animation films. Plus Meghan McCarthy was promoted to head up for Allspark Animation.[49]
Hasbro, Inc. is an American multinational conglomerate holding company incorporated and headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products of Kenner, Milton Bradley, Parker Brothers, and Wizards of the Coast, among others. As of August 2020, over 81.5% of its shares were held by large financial institutions.
Lions Gate Entertainment Corporation, doing business as Lionsgate, is a Canadian-American global mass media and entertainment company. Originally a Canadian company, it was formed by Frank Giustra on July 10, 1997, domiciled in Vancouver, British Columbia, and is currently headquartered in Santa Monica, California. In addition to its flagship Lionsgate Films division, its other divisions include Lionsgate Television and Lionsgate Interactive. It owns a variety of subsidiaries such as Summit Entertainment, Entertainment One, Debmar-Mercury, and Starz Inc.
New World Animation Ltd., formerly known as Marvel Productions, was the television and film studio subsidiary of the Marvel Entertainment Group, based in Hollywood, Los Angeles, California. It later became a subsidiary of New World Entertainment and eventually of News Corporation.
Sunbow Entertainment was an American animation studio and distributor, founded on June 23, 1980, and owned until May 4, 1998, by Griffin-Bacal Advertising in New York City and in the United States. Griffin-Bacal's first animations were animated commercials for Hasbro's G.I. Joe toy line. The success of the animated commercials led partners Tom Griffin and Joe Bacal to form the company. Due to their close working relationship with Hasbro, Sunbow came to be recognized as the toy giant's unofficial television arm.
My Little Pony: The Movie is a 1986 American animated musical fantasy film based on the Hasbro toyline My Little Pony. Theatrically released on June 6, 1986, by De Laurentiis Entertainment Group, the film features the voices of Danny DeVito, Madeline Kahn, Cloris Leachman, Rhea Perlman and Tony Randall.
De Laurentiis Entertainment Group (DEG) was an entertainment production company and distribution studio founded by Italian producer Dino De Laurentiis. The company is notable for producing Manhunter, Blue Velvet, the horror films Near Dark and Evil Dead II, King Kong Lives, and Bill & Ted's Excellent Adventure, as well as distributing The Transformers: The Movie.
My Little Pony: Friendship Is Magic is an animated television series based on Hasbro's My Little Pony franchise. The series follows a studious pony named Twilight Sparkle, her dragon assistant Spike and her friends, Applejack, Rarity, Fluttershy, Rainbow Dash (Ball) and Pinkie Pie (Libman). They go on adventures and help others around Equestria, solving problems with their friendships.
Entertainment One Holdings USA Inc., trading as Entertainment One, is a Canadian multinational entertainment company. Based in Toronto, Ontario, the company is primarily involved in the acquisition and production of films and television series.
Boulder Media Limited is an Irish animation studio founded by filmmaker Robert Cullen in 2000. It is currently a wholly owned subsidiary of Australian media company Princess Pictures, who purchased the company in 2022 from its previous owner, Hasbro.
Paramount Animation is an American animation studio, serving as the animation division and label of Paramount Pictures, a subsidiary of Paramount Global. The division was founded on July 6, 2011, following the box office success of Paramount's own Rango and the end of their distribution deal with DreamWorks Animation in 2012.
G.I. Joe is a series of American military science fiction action films based on the toy line of the same name. Development for the first film began in 2003, but when the United States launched the invasion of Iraq in March 2003, Hasbro suggested adapting the Transformers instead. In 2009, the first film was released, G.I. Joe: The Rise of Cobra. A second film, G.I. Joe: Retaliation, was released in 2013. A third film, centered on Snake Eyes titled Snake Eyes: G.I. Joe Origins, also serving as a reboot of the series, was released in 2021, and a fourth film, G.I. Joe: Ever Vigilant, is confirmed to be in active development. A crossover film with the Transformers film series is also being developed.
Meghan McCarthy is an American screenwriter, lyricist, film and television producer, and creative executive best known as the showrunner of the animated television show My Little Pony: Friendship Is Magic. She is also known for her work on Class of 3000 and Fish Hooks. Since June 2015, she has been the Head of Storytelling for the entire My Little Pony and Littlest Pet Shop brands, helping to "create expansive worlds and characters".
My Little Pony: The Movie is a 2017 animated musical fantasy film based on the animated television series My Little Pony: Friendship Is Magic, which itself is part of the fourth incarnation of Hasbro's My Little Pony toyline and franchise. The film was directed by Jayson Thiessen, written by Meghan McCarthy, Michael Vogel, Joe Ballarini, and Rita Hsiao, and produced by Stephen Davis, Brian Goldner, Marcia Gwendolyn Jones, and Haven Alexander. The film stars the show's regular voice cast of Tara Strong, Ashleigh Ball, Andrea Libman, Tabitha St. Germain, Cathy Weseluck, Nicole Oliver, and Britt McKillip reprising their roles and the guest voices of Emily Blunt, Kristin Chenoweth, Liev Schreiber, Michael Peña, Sia, Taye Diggs, Uzo Aduba and Zoe Saldaña as new characters. The film follows the alicorn Twilight Sparkle, her five pony friends – collectively known as the "Mane 6" – and her dragon friend/assistant Spike on a quest to save their home of Equestria from an evil conqueror while gaining new friends along the way and testing their friendship and their patience.
The Hasbro Universe refers to several shared fictional universes featuring characters from several franchises owned by toy and entertainment company Hasbro.
American toy company Hasbro launched the fourth incarnation of My Little Pony toyline and media franchise in 2010. This generation is not given any name by Hasbro, but some of later releases of toys are labeled with the subtitle "Friendship Is Magic". It is unofficially referred to the "Fourth Generation", "Generation Four" or "G4" by collectors.
Discovery Family is an American cable television channel co-owned by Warner Bros. Discovery (WBD) and Hasbro Entertainment.
Hasbro Entertainment is an American production and distribution company that is a division of American toy and multimedia company Hasbro. It is the successor of Hasbro Studios/Allspark, following the sale of the majority of Entertainment One's assets to Lionsgate on December 27, 2023.
References
↑ "Statement of Information". Business Search - Entity Detail. California Secretary of State. Retrieved March 29, 2019.
↑ "Animation movies to watch out for in 2017". The Daily Star. January 3, 2017. Retrieved January 5, 2017. My Little Pony: The Movie is a Canadian–American animated musical fantasy film produced and financed by Hasbro Studios' film label Allspark Pictures and animated through DHX Media.
↑ Schmidt, Gregory (May 13, 2013). "A New Direction for a Hasbro Stalwart". The New York Times. Retrieved May 13, 2013. The movie, created by Hasbro Studios, the company's production division, will then be released in more than 200 theaters nationwide;
This page is based on this Wikipedia article Text is available under the CC BY-SA 4.0 license; additional terms may apply. Images, videos and audio are available under their respective licenses.
