Asahi Breweries

Last updated
Asahi Group Holdings, Ltd.
Native name
Type Public (K.K)
TYO: 2502
TOPIX Large 70 Component
Industry Beverage
PredecessorOsaka Breweries, Ltd
Founded1889;132 years ago (1889)
Key people
Akiyoshi Koji (President and Representative Director, CEO)
ProductsBeer, beverages
RevenueIncrease2.svg ¥2.120 trillion (2018) [1]
Increase2.svg¥221.383 billion (2018)
Increase2.svg¥150.938 billion (2018)
Total assets Increase2.svg¥3.079 trillion (2018)
Total equity Increase2.svg¥1.149 trillion (2018)

Asahi Group Holdings, Ltd. (アサヒグループホールディングス株式会社, Asahi Gurūpu Hōrudingusu kabushiki gaisha) is a Japanese global beer, spirits, soft drinks and food business group headquartered in Sumida, Tokyo.


In 2019, the group had a revenue JPY 2.1 trillion. Asahi's business portfolio can be segmented as follows: alcoholic beverage business (40.5%), overseas business (32%), soft drinks business (17.2%), food business (5.4%) and "other" business (4.9%). [2] Asahi, with a 37% market share, is the largest of the four major beer brewers in Japan followed by Kirin Beer with 34% and Suntory with 16%. [3] In response to a maturing domestic Japanese beer market, Asahi broadened its geographic footprint and business portfolio inorganically through the acquisition of highly coveted beer businesses in Western Europe and Central Eastern Europe. [4] This has resulted in Asahi having a large market share in many European countries, such as a beer market share of 44% in the Czech Republic, 32% in Poland, 36% in Romania, and 18% in Italy. [5]



The company's primary beer, from 1957 through the late 1980s, was Asahi Gold (overtaking Asahi Draft, its original formula, which remains in production). However, Asahi Super Dry, introduced in 1987, is now the company's flagship beer brand.

Asahi Super Dry
Asahi SUPER DRY 20110111.jpg
350 ml can
Asahi 001.JPG
500 ml bottle

Asahi Super Dry, a product that transformed the modern beer industry in Japan, is described as a highly attenuated lager without the heavier malt flavors of competitors' products, with a crisp, dry taste reminiscent of some northern German beers. [21] This highly successful launch led to a significant rise in consumer demand for dry beer and in turn to a dramatic turnaround in Asahi's business performance, surpassing Kirin in terms of both sales and profitability.

Other beers produced include:

Brands acquired from Anheuser-Busch InBev:

Asahi Beer Hall

Asahi Breweries' headquarters in Tokyo were designed by French designer Philippe Starck. The Beer Hall is considered one of Tokyo's most recognizable modern structures. [6]

See also

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  3. "Fact book" (PDF). 2019. Retrieved 2020-08-25.
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