Asahi Breweries

Last updated
Asahi Group Holdings, Ltd.
Native name
アサヒグループホールディングス株式会社
Type Public (K.K)
TYO: 2502
TOPIX Large 70 Component
Industry Beverage
PredecessorOsaka Breweries, Ltd
Founded1889;132 years ago (1889)
Headquarters,
Japan
Key people
Akiyoshi Koji (President and Representative Director, CEO)
ProductsBeer, beverages
RevenueIncrease2.svg ¥2.120 trillion (2018) [1]
Increase2.svg¥221.383 billion (2018)
Increase2.svg¥150.938 billion (2018)
Total assets Increase2.svg¥3.079 trillion (2018)
Total equity Increase2.svg¥1.149 trillion (2018)
Website www.asahigroup-holdings.com/en/

Asahi Group Holdings, Ltd. (アサヒグループホールディングス株式会社, Asahi Gurūpu Hōrudingusu kabushiki gaisha) is a Japanese global beer, spirits, soft drinks and food business group headquartered in Sumida, Tokyo.

Contents

In 2019, the group had a revenue JPY 2.1 trillion. Asahi's business portfolio can be segmented as follows: alcoholic beverage business (40.5%), overseas business (32%), soft drinks business (17.2%), food business (5.4%) and "other" business (4.9%). [2] Asahi, with a 37% market share, is the largest of the four major beer brewers in Japan followed by Kirin Beer with 34% and Suntory with 16%. [3] In response to a maturing domestic Japanese beer market, Asahi broadened its geographic footprint and business portfolio inorganically through the acquisition of highly coveted beer businesses in Western Europe and Central Eastern Europe. [4] This has resulted in Asahi having a large market share in many European countries, such as a beer market share of 44% in the Czech Republic, 32% in Poland, 36% in Romania, and 18% in Italy. [5]

History

Brands

The company's primary beer, from 1957 through the late 1980s, was Asahi Gold (overtaking Asahi Draft, its original formula, which remains in production). However, Asahi Super Dry, introduced in 1987, is now the company's flagship beer brand.

Asahi Super Dry
Asahi SUPER DRY 20110111.jpg
350 ml can
Asahi 001.JPG
500 ml bottle

Asahi Super Dry, a product that transformed the modern beer industry in Japan, is described as a highly attenuated lager without the heavier malt flavors of competitors' products, with a crisp, dry taste reminiscent of some northern German beers. [21] This highly successful launch led to a significant rise in consumer demand for dry beer and in turn to a dramatic turnaround in Asahi's business performance, surpassing Kirin in terms of both sales and profitability.

Other beers produced include:

Brands acquired from Anheuser-Busch InBev:

Asahi Beer Hall

Asahi Breweries' headquarters in Tokyo were designed by French designer Philippe Starck. The Beer Hall is considered one of Tokyo's most recognizable modern structures. [6]

See also

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References

  1. "2018_annual_financial_statement" . Retrieved February 14, 2019.
  2. "Our Business | ASAHI GROUP HOLDINGSS". ASAHI GROUP HOLDINGS.
  3. "Fact book" (PDF). www.asahigroup-holdings.com. 2019. Retrieved 2020-08-25.
  4. "Asahi Group's History". ASAHI GROUP HOLDINGS.
  5. https://www.asahigroup-holdings.com/en/ir/pdf/2020_2q_factbook.pdf#zoom=100
  6. 1 2 Oliver, Garrett, ed. (2012). The Oxford Companion to Beer. Oxford University Press. p. 67. ISBN   978-0-19-536713-3.
  7. Romein, Jan (1962). The Asian Century: A History of Modern Nationalism in Asia . University of California Press. p. 124.
  8. Palmer, Daniel (December 25, 2008). "Asahi acquires Cadbury's Schweppes, Coca-Cola still eligible to make counter offer". Australian Food News. Retrieved 2013-09-04.
  9. "Asahi buying Tsingtao stake". The New York Times. February 3, 2009. Retrieved 2013-09-04.
  10. Fujimura, Naoko; Withers, Tracy (July 4, 2011). "Asahi Group to Purchase Charlie's, P&N Water, Juice Units". Bloomberg.com. Retrieved 2013-09-04.
  11. Kachi, Hiroyuki (August 18, 2011). "Asahi to buy Independent Liquor". The Australian . Retrieved 2013-09-04.
  12. McBeth, Paul (May 20, 2013). "Independent Liquor buys Mill chain for undisclosed sum". Scoop.co.nz. Retrieved 2013-09-04.
  13. Lynch, Jared (28 September 2015). "Asahi buys Australian craft beer brewer Mountain Goat". Fairfax Media. The Sydney Morning Herald. Retrieved 7 February 2016.
  14. Phil Serafino; Rachel Chang (2016-04-19). "AB InBev Accepts Asahi Offer to Buy Grolsch, Peroni and Meantime Beer Brands". Bloomberg.com. Retrieved 3 February 2017.
  15. Evison, James (12 October 2016). "Asahi Completes acquisition of Miller Brands U.K." Morning Advertiser. William Reed Business Media. Retrieved 3 February 2017.
  16. "Asahi Group to buy InBev beer brands for $7.8bn". Financier Worldwide. Financier Worldwide. February 2017. Retrieved 1 February 2017.
  17. "Anheuser-Busch InBev to Sell Former SABMiller's Central and Eastern European Business to Asahi". Bloomberg News. Bloomberg. 21 December 2016. Retrieved 1 February 2017.
  18. "Asahi to sell Tsingtao Brewery stake to Fosun, others for $937 million". Reuters. 2017-12-20. Retrieved 2017-12-20.
  19. https://www.fullers.co.uk/blog/brewery-articles/proposed-sale-of-fullers-beer-business-to-asahi.
  20. Gray, Darren (2020-05-07). "Japanese brewer Asahi's $16 billion bid for CUB gets FIRB approval". The Sydney Morning Herald. Retrieved 2020-05-08.
  21. Oliver, Garrett (2012). The Oxford Companion to Beer. Oxford University Press. p. 503. ISBN   978-0-19-536713-3.