Avex Trax

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Avex Trax
Avex logo 2017.svg
Parent company Avex Group
Founded1990;31 years ago (1990)
Founder Max Matsuura
Distributor(s) Avex Entertainment
Country of originJapan
Location Minato, Tokyo
Official website www.avexnet.jp

Avex Trax (エイベックス トラックス, Eibekkusu Torakkusu) is a record label owned by Japanese entertainment conglomerate Avex Group. The label was launched in September 1990, and was the first label by the Group. [1]



Two years after Max Matsuura began a career distributing studio albums from other countries, he and his two Avex co-founders, Tom Yoda and Ken Suzuki, decided to found their own label. Aiming to compete with more established labels such as Nippon Columbia, Nippon Crown, Toshiba-EMI, CBS Sony, and Nippon Phonogram and PolyGram K.K., they created the Avex Trax label.

The first artist to sign to the label was the band TRF, which became a success. This led to Avex Trax becoming a "house of refuge" for artists who either ended contracts with their former labels (e.g. Namie Amuro, Ami Suzuki). It also appealed to artists not content with their current labels (e.g. Gackt) or who had been kicked out by their former labels (e.g. Ayumi Hamasaki).

Formerly distributed by the Nippon Crown label excluding several early releases, in 1997 it became a self-distributed label together with Cutting Edge, which was formerly distributed by Toshiba-EMI.


Some of their artists include Japanese artists such as AAA, Ai Otsuka, Dream, Namie Amuro, Do As Infinity, Every Little Thing, Gackt, Wagakki Band, Girl Next Door, [2] Ayumi Hamasaki, [3] Mai Oshima, [4] Seikima-II, Dream5, SKE48, Yoji Biomehanika, S2nd, Beverly and Tokyo Girls' Style [5] as well as foreign artists such as BoA, TVXQ, After School, Super Junior, O-Zone, [6] U-KISS, f(x), Exo, NCT, Red Velvet, Lights Over Paris and Blackpink.

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  4. "大島麻衣が人気109ブランドとコラボ!モデル業も本腰 :meVIEWsa radio(メビューサ)". Neji News (in Korean). Meviewsa. May 13, 2010. Archived from the original on 2010-05-07. Retrieved May 22, 2010.
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