Boomerang Asia

Last updated

Boomerang Asia-Pacific
Broadcast area Asia
Oceania (including Australia and New Zealand)
Headquarters Singapore
Programming
Language(s) English
Chinese
Malay
Indonesian
Thai
Vietnamese
Picture format 1080i HDTV
(downscaled to 576i/480i for the SDTV feed)
Ownership
Owner Warner Bros. Discovery Asia-Pacific
Sister channels Cartoon Network Asia
Cartoon Network Philippines
CNN International
Cinemax Asia
HBO Asia
HLN
Warner TV
History
Launched
  • 14 March 2004;20 years ago (2004-03-14) (original)
  • 14 August 2013;11 years ago (2013-08-14) (Thai feed)
  • 1 January 2015;9 years ago (2015-01-01) (relaunch)
Replaced Cartoonito (original)
Closed
  • 1 December 2012;11 years ago (2012-12-01)(original)
  • 1 February 2023;20 months ago (2023-02-01)(Astro Feed, Malaysia)
  • 28 July 2023;14 months ago (2023-07-28)(relaunch)
Replaced by Toonami (original)
Cartoonito (relaunch)

Boomerang Asia (or Boomerang Asia-Pacific outside Asia) is pan-Asian cable and satellite television channel owned by Warner Bros. Discovery under its International division. Like the original US version, this localization first began as a programming block that aired on Cartoon Network Asia (from 2001 to 2005), before becoming its own channel in 2004.

Contents

On 1 December 2012, the channel was shut down and replaced with Toonami Asia. Eventually, the channel was relaunched on 1 January 2015 as part of Boomerang's 2015 global rebranding effort, replacing Cartoonito Asia. [1] [2]

The channel was replaced by Cartoonito on 28 July 2023. This mark the second time Cartoonito Asia appeared as linear TV channel as other big names, such as Disney Junior and Nick Jr. heading into the streaming portfolio. [3]

Programming

Feeds

Malaysia

Due to made decision following TA-DAA! cessation on Astro, the channel ceased on Astro on 1 February 2023, and was replaced by CBeebies, while Unifi TV still aired that channel until its rebrand to Cartoonito on 28 July 2023.

Philippines

In the Philippines, Boomerang broadcast as a channel and also had a block on TV5 Kids that ran from September 2015 to October 2017. The block was in the Filipino language.

Thailand

Boomerang Asia was originally broadcast in Thailand from its launch in March 2004 until its closure in December 2012. On 14 August 2013, a localized Thai feed was launched on TrueVisions, using the logo and branding developed by Mainframe for Boomerang UK and other European countries. Boomerang Thailand retained the EMEA branding until 15 March 2024, when it rebranded with the 2015 logo and 2018 branding seen throughout the world. [4] [5]

Japan

In Japan, Boomerang Asia was available via satellite since 2004. It broadcast in Japanese. Boomerang Asia's original feed launched on 14 March 2004 was broadcast in Japan until the channel closed on 1 December 2012. It relaunched as an independent feed was launched from January 2018 to 31 March 2022. [6]

India

In India, Boomerang was able to be viewed via DishTV India. The Indian feed ceased broadcasting on 2 March 2009 along with Turner Classic Movies Asia.

Oceania

Prior to becoming a standalone channel, Boomerang was its own block dedicated to older Hanna-Barbera cartoons launched in 1995 on the U.S. television network.

The Australian feed of the Boomerang Asia service was launched on 14 March 2004, as a part of the Foxtel Digital launch with a line-up very similar to that of the American and British version. Originally devoted to classic animation from studios such as Warner Bros., Metro-Goldwyn-Mayer and Hanna-Barbera, the channel has since expanded to include more contemporary programming including Poochini. This channel is available as a free trial in a subscription entertainment package on Fetch TV by some ISPs and was added 26 January 2017. [7]

On 1 December 2012, Boomerang launched a refreshed look, using the logo used by Boomerang UK and other European countries, and converted to 16:9 aspect ratio. [8] On 3 November 2014, Boomerang received a new logo and branding as part of a global rebranding effort. [9] In late 2014, Boomerang had launched Art&Graft redesign which by 2015 came to Asian and Oceanian territories, the United States, and later to Europe, the Middle East and Africa. [10]

On 22 April 2021, the channel was discontinued on Fetch TV, alongside its sister channel Cartoon Network. [11] A Cartoonito block launched on 4 July 2022, alongside its Asia counterpart. [12] [13]

Logo history

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References

  1. ↑ "Boomerang Bounces Back to Asia". Animation World Network.
  2. ↑ "Astro perkenal dua saluran baharu bagi pek hiburan kanak-kanak | Astro Awani" (in Malay). Astro Awani. 11 December 2020.
  3. ↑ Frater, Patrick (27 June 2023). "WBD's Boomerang Channel Rebrands as Cartoonito in Asia". Variety . Retrieved 28 June 2023.
  4. ↑ https://www.youtube.com/watch?v=Xs6u-HZPjGM
  5. ↑ https://www.youtube.com/post/Ugkx0zMppR9LeJW-JR0RlJs7k0Mrvbo8820Y
  6. ↑ 株式会社インプレス (30 September 2021). "NTTドコモ、「dTVチャンネル」終了。'22年3月まで". AV Watch (in Japanese). Retrieved 29 September 2024.
  7. ↑ Milligan, Mercedes (30 January 2017). "Cartoon Network & Boomerang Launch on Fetch TV". Animation Magazine . Retrieved 13 December 2022.
  8. ↑ Knox, David (23 November 2012). "Boomerang Channel to Refresh". TV Tonight . Retrieved 29 January 2013.
  9. ↑ Littleton, Cynthia (14 October 2014). "Turner Sets Global Relaunch of Boomerang to Focus on Family Viewing". Variety. Retrieved 13 December 2022.
  10. ↑ Kanazir, Marija (16 February 2015). "Cartoon Network's Boomerang Gets a New Colorful Design". Branding Magazine. Retrieved 5 March 2019.
  11. ↑ Knox, David (19 March 2021). "Fetch TV losing CNN, Cartoon Network, Boomerang". TV Tonight . Retrieved 22 April 2021.
  12. ↑ "Preschool Brand 'Cartoonito' Launches on Cartoon Network in Asia". Google Docs. Retrieved 28 March 2022.
  13. ↑ Perry, Kevin (4 July 2022). "Brand new block of dedicated kids preschool programming CARTOONITO launches this week on FOXTEL". TV Blackbox. Retrieved 4 July 2022.
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