Clarence Saunders

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Clarence Saunders may refer to:

Clarence Saunders (grocer) American grocer

Clarence Saunders was an American grocer who first developed the modern retail sales model of self service. His ideas have had a massive influence on the development of the modern supermarket. Saunders worked for most of his life trying to develop a truly automated store, developing Piggly Wiggly, Keedoozle, and Foodelectric store concepts.

Clarence Nicholas "Nick" Saunders is a retired Bermudian high jumper.

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Piggly Wiggly

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Nicholas Saunders or Nick Saunders may refer to:

Clarence is a masculine given name. Notable people with the name include:

Keedoozle automated grocery store in the United States

Keedoozle was the first fully automated grocery store in the United States, a vending machine concept developed by grocer Clarence Saunders in 1937. It is often held that the name "Keedoozle" was coined by Saunders to refer to the technology used, in which a "Key Does All" for the grocery shopper, but another interview with Saunders appears to contradict this.
The Keedoozle concept was intended to be a grocery shopper labor-saving and cost-saving device. These groceries were offered at a cost of 10% - 15% below the going rate. The Keedoozle store sold mostly dry goods at a half a penny to three cents over cost. Saunders developed this concept from his self-service Piggly Wiggly grocery store concept.

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Charles Crouch, merchandising executive, was born in Augusta, Georgia, Sept. 15, 1898, son of Joseph William and Lily (Strom) Crouch. In 1932, he purchased six of the former Clarence Saunders stores in the San Francisco peninsula area and founded Peninsula Stores, of which he became the first president. When he retired from the presidency of Lucky Stores in 1947 there were thirty-three stores in the chain with an annual gross of $30,000,000. At the openings of his various stores Crouch used such devices as simulated carnivals, also hiring popular jazz bands to attract customers. He engaged Raymond Loewy Associates of New York City to design what was considered to be a new type of supermarket, employing color psychology to attract customers and providing each customer with a lightweight aluminum shopping cart on which was mounted a printed directory to all merchandise in the store. In 1949 Crouch was named man of the year in the merchandising field by Operations, Inc., a national research and sales organization serving large chain stores, manufacturers, and wholesale grocers. Charles Crouch was considered to be one of the primary forces behind the development of the modern supermarket.

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