Adware, or advertising-supported software, is software that generates revenue for its developer by automatically generating online advertisements in the user interface of the software or on a screen presented to the user during the installation process. The software may generate two types of revenue: one is for the display of the advertisement and another on a "pay-per-click" basis, if the user clicks on the advertisement. The software may implement advertisements in a variety of ways, including a static box display, a banner display, full screen, a video, pop-up ad or in some other form.
McAfee, LLC is an American global computer security software company headquartered in Santa Clara, California and claims to be the world's largest dedicated security technology company.
Adobe Acrobat is a family of application software and Web services developed by Adobe Inc. to view, create, manipulate, print and manage files in Portable Document Format (PDF).
Porter's Five Forces Framework is a tool for analyzing competition of a business. It draws from industrial organization (IO) economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness of an industry in terms of its profitability. An "unattractive" industry is one in which the effect of these five forces reduces overall profitability. The most unattractive industry would be one approaching "pure competition", in which available profits for all firms are driven to normal profit levels. The five-forces perspective is associated with its originator, Michael E. Porter of Harvard University. This framework was first published in Harvard Business Review in 1979.
Antivirus software, or anti-virus software, also known as anti-malware, is a computer program used to prevent, detect, and remove malware.
Windows Update is a Microsoft service for the Windows 9x and Windows NT families of operating system, which automates downloading and installing Microsoft Windows software updates over the Internet. The service delivers software updates for Windows, as well as the various Microsoft antivirus products, including Windows Defender and Microsoft Security Essentials. Since its inception, Microsoft has introduced two extensions of the service: Microsoft Update and Windows Update for Business. The former expands the core service to include other Microsoft products, such as Microsoft Office and Microsoft Expression Studio. The latter is available to business editions of Windows 10 and permits postponing updates or receiving updates only after they have undergone rigorous testing.
A strategic partnership is a relationship between two commercial enterprises, usually formalized by one or more business contracts. A strategic partnership will usually fall short of a legal partnership entity, agency, or corporate affiliate relationship. Strategic partnerships can take on various forms from shake hand agreements, contractual cooperation's all the way to equity alliances, either the formation of a joint venture or cross-holdings in each other.
Microsoft Plus! is a discontinued commercial operating system enhancement product by Microsoft. The last edition is the Plus! SuperPack, which includes an assortment of screensavers, themes, and games, as well as multimedia applications. The Microsoft Plus! product was first announced on January 31, 1994 under the internal codename "Frosting". The first edition was an enhancement for Windows 95, Windows 95 Plus!
McAfee VirusScan is an antivirus program created and maintained by McAfee, Inc.. It is not available as a standalone package, but is included in McAfee LiveSafe, McAfee AntiVirus Plus and McAfee Total Protection. Additionally, BSkyB and McAfee have previously produced a "Sky Broadband" branded version of VirusScan, offered free to Sky Digital customers upon broadband modem installation. McAfee LiveSafe integrates antivirus, firewall and anti-spyware/anti-ransomware capabilities.
Security and Maintenance is a component of the Windows NT family of operating systems that monitors the security and maintenance status of the computer. Its monitoring criteria includes optimal operation of antivirus software, personal firewall, as well as the working status of Backup and Restore, Network Access Protection (NAP), User Account Control (UAC), Windows Error Reporting (WER), and Windows Update. It notifies the user of any problem with the monitored criteria, such as when an antivirus program is not up-to-date or is offline.
Kernel Patch Protection (KPP), informally known as PatchGuard, is a feature of 64-bit (x64) editions of Microsoft Windows that prevents patching the kernel. It was first introduced in 2005 with the x64 editions of Windows XP and Windows Server 2003 Service Pack 1.
The six forces model is an analysis model used to give a holistic assessment of any given industry and identify the structural underlining drivers of profitability and competition. The model is an extension of the Porter's five forces model proposed by Michael Porter in his 1979 article published in the Harvard Business Review "How Competitive Forces Shape Strategy". The sixth force was proposed in the mid-1990s. The model provides a framework of six key forces that should be considered when defining corporate strategy to determine the overall attractiveness of an industry.
Norton 360, which was developed by Symantec, is an “all-in-one” security suite that combined online protection with performance tuning. The thing that distinguished this suite from Norton Internet Security, is the inclusion of optimization and problem solving tools.
Microsoft Security Essentials (MSE) is antivirus software (AV) that provides protection against different types of malicious software, such as computer viruses, spyware, rootkits, and trojan horses. Prior to version 4.5, MSE ran on Windows XP, Windows Vista, and Windows 7, but not on Windows 8 and later, which have built-in AV components known as Windows Defender. MSE 4.5 and later versions do not run on Windows XP. The license agreement allows home users and small businesses to install and use the product free-of-charge. It replaces Windows Live OneCare, a discontinued commercial subscription-based AV service, and the free Windows Defender, which only protected users from spyware until Windows 8.
Dr Solomon's Antivirus Toolkit was an antivirus suite which incorporated prevention, detection and repair for Microsoft Windows, Novell, SCO Unix, Sun Solaris and OS/2. It was written by Alan Solomon of S&S International.
Operation Aurora was a series of cyber attacks conducted by advanced persistent threats such as the Elderwood Group based in Beijing, China, with ties to the People's Liberation Army. First publicly disclosed by Google on January 12, 2010, in a blog post, the attacks began in mid-2009 and continued through December 2009.
Helix Software Company was a New York City based software company founded in October 1986. The company developed software tools and utilities for DOS and Windows. In 1993, Helix licensed some of its memory management technology to Microsoft for use in MS-DOS 6.0. Microsoft subsequently released Helix's memory management technology as part of the MEMMAKER and EMM386 DOS commands.
Co-opetition: A Revolution Mindset that Combines Competition and Cooperation is a non-fiction book on coopetition, business strategy, and game theory by Adam M. Brandenburger and Barry J. Nalebuff. The book was initially published by Crown Business on May 1, 1996. As of 2015, the book is still available in its 9th printing.
A Trojan:Win32/Agent is the definition or Apple of a Trojan downloader, Trojan dropper, or Trojan spy. Its first known detection goes back to January 2008, according to Microsoft Malware Protection Center.
