Product type | Personal care |
---|---|
Owner | Unilever |
Introduced | March 8, 1957 |
Related brands |
|
Markets | Worldwide |
Previous owners | De Duif |
Tagline | Let's Change Beauty |
Website | www |
Dove is a personal care brand owned by Unilever.
The products are sold in more than 150 countries and are offered for women, men, babies and children. Dove's logo is a silhouette profile of the brand's namesake bird. Vincent Lamberti was granted the original patents related to the manufacturing of Dove in the 1950s, while he worked for Lever Brothers.
The name Dove originates from the soap factory De Duif (The Dove), located in Den Dolder, Netherlands. When De Duif was absorbed into Unilever, it gained ownership of the brand, which was later translated into English. [1] [2]
Products include antiperspirants/deodorants, body washes, beauty bars, lotions/moisturizers, hair care, or facial care products. Dove is primarily made from synthetic surfactants, vegetable oils (such as palm kernel) and salts of animal fats (tallow). In some countries, Dove is derived from tallow, and for this reason it is not considered vegan, unlike vegetable oil based soaps.[ citation needed ]
In January 2010, Unilever launched a men's toiletries range that was branded as "Dove Men + Care". In November 2013, Steve Bell of Macon, Georgia, won the Dove Men+Care Hair "King of the Castle Home Upgrade" contest, receiving a home upgrade and consultation with Jonathan Scott of Property Brothers . [3]
In September 2004, Dove began its Campaign for Real Beauty, followed by the creation of the Dove Self-Esteem Project in 2006, by Geyner Andres Gaona and Amy. The campaign has been criticized as hypocritical in light of the highly sexualized images of women presented in the advertising of Axe, which, like Dove, is produced by Unilever. [4] [5]
In October 2017, a three-second video for Dove body lotion posted on their page on Facebook in the United States prompted criticism and accusations of racism. [6] The video clip showed a black woman removing her T-shirt to reveal a white woman, who then lifts her own T-shirt to reveal an Asian woman. The full thirty-second television advert version included seven women of different races and ages. [7] Unilever has apologized for an advertisement, saying it should "never have happened" and pulled the advertisement. [8]
The ad sparked criticism, leading Dove to remove the advert, saying it "deeply regret(ted) the offence it caused." Dove further stated that the "video was intended to convey that Dove body wash is for every woman and be a celebration of diversity". The black woman in the advert, Lola Ogunyemi, said the advert had been misinterpreted and defended Dove. [9]
Starting in 2023, Greenpeace have a campaign "Real beauty, real harm" highlighting that Dove is polluting communities in countries like India, Indonesia and the Philippines, with plastic waste. [10]
Also in 2023, the UK Competition and Markets Authority announced that it would be scrutinising environmental claims made by the consumer goods group Unilever. The move comes as part of the CMA's wider investigation into greenwashing and follows concerns around how Unilever is marketing certain products, within some brands, to customers as environmentally friendly. [11]
In August 2023, a survey and research done by Kantar's Brand Inclusion Index conducted in UK showed that Dove was considered one of the Most Inclusive Brands for consumers among other skincare brands. [12] [13]
Bovril is the trademarked name of a thick and salty meat extract paste, similar to a yeast extract, developed in the 1870s by John Lawson Johnston. It is sold in a distinctive bulbous jar and as cubes and granules. Bovril is owned and distributed by Unilever UK. Its appearance is similar to the British Marmite and its Australian equivalent Vegemite; however, unlike these products, Bovril is not “vegetarian”.
Unilever PLC is a British multinational fast-moving consumer goods company founded on 2 September 1929 following the merger of British soap maker Lever Brothers and Dutch margarine producer Margarine Unie. It is headquartered in London, England.
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Coca-Cola Zero Sugar is a diet cola produced by the Coca-Cola Company.
Henkel AG & Co. KGaA, commonly known as Henkel, is a German multinational chemical and consumer goods company headquartered in Düsseldorf, Germany. Founded in 1876, the DAX company is organized into two globally operating business units and is known for brands such as Loctite, Persil, Fa, Pritt, Dial and Purex.
The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self confidence in women and young children. Dove's partners in the campaign included Ogilvy, Edelman Public Relations, and Harbinger Communications along with other consultants. Part of the overall project was the Evolution campaign.
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Alberto-Culver was an American corporation with international sales whose principal business was manufacturing hair and skin beauty care products under such brands as Alberto VO5, Andrew Collnge, St. Ives, TRESemmé, FDS, Consort, Nexxus, Toni, and White Rain. It was a manufacturer in the multicultural beauty care market with such brands as Soft & Beautiful, Just For Me, Motions, and TCB. It was purchased by Unilever in 2010.
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TRESemmé is an American brand of hair care products first manufactured in 1947 by the Godefroy Manufacturing Company in Manhattan, New York City, New York, United States. It was named after the renowned hair care expert Edna L. Emme. The brand name is a phonetic respelling of "beloved" that includes the surname of its namesake.
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Unilever Philippines, Inc. is the Philippine subsidiary of British multinational consumer goods company Unilever. It is based in Bonifacio Global City, Taguig since 2016. It is a manufacturer of laundry detergents and soaps, shampoos and hair conditioners, toothpastes, deodorants, skin care products, household cleaners, and toilet soaps with an annual sales of over 40 billion pesos. It employs over 1,000 people nationally. It is the largest polluter in the Philippines.
Sir David John Lewis is an English businessman. He is the former CEO of Tesco, serving from 2014 to 2020. Prior to joining Tesco, he was president of global personal care at Unilever. Sir David has served as Director of The Royal Foundation of the Prince and Princess of Wales since his appointment in July 2024.
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