Edgar de Evia

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Edgar de Evia
Edgar de Evia 3x4.jpg
Edgar de Evia circa 2002
Born
Edgar Domingo Evia y Joutard

(1910-07-30)July 30, 1910
DiedFebruary 10, 2003(2003-02-10) (aged 92)

Edgar Domingo Evia y Joutard, known professionally as Edgar de Evia (July 30, 1910 – February 10, 2003), was a Mexican-born American interiors photographer.

Mexico country in the southern portion of North America

Mexico, officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatemala, Belize, and the Caribbean Sea; and to the east by the Gulf of Mexico. Covering almost 2,000,000 square kilometres (770,000 sq mi), the nation is the fifth largest country in the Americas by total area and the 13th largest independent state in the world. With an estimated population of over 120 million people, the country is the eleventh most populous state and the most populous Spanish-speaking state in the world, while being the second most populous nation in Latin America after Brazil. Mexico is a federation comprising 31 states and Mexico City, a special federal entity that is also the capital city and its most populous city. Other metropolises in the state include Guadalajara, Monterrey, Puebla, Toluca, Tijuana and León.

United States Federal republic in North America

The United States of America (USA), commonly known as the United States or America, is a country composed of 50 states, a federal district, five major self-governing territories, and various possessions. At 3.8 million square miles, the United States is the world's third or fourth largest country by total area and is slightly smaller than the entire continent of Europe's 3.9 million square miles. With a population of over 327 million people, the U.S. is the third most populous country. The capital is Washington, D.C., and the largest city by population is New York City. Forty-eight states and the capital's federal district are contiguous in North America between Canada and Mexico. The State of Alaska is in the northwest corner of North America, bordered by Canada to the east and across the Bering Strait from Russia to the west. The State of Hawaii is an archipelago in the mid-Pacific Ocean. The U.S. territories are scattered about the Pacific Ocean and the Caribbean Sea, stretching across nine official time zones. The extremely diverse geography, climate, and wildlife of the United States make it one of the world's 17 megadiverse countries.

Photographer person who takes photographs

A photographer is a person who makes photographs.

Contents

In a career that spanned the 1940s through the 1990s, his photography appeared in magazines and newspapers such as ' House & Garden , Look and The New York Times Magazine and advertising campaigns for Borden Ice Cream and Jell-O.

<i>House & Garden</i> (magazine) American magazine

House & Garden is an American shelter magazine published by Condé Nast Publications that focusses on interior design, entertaining, and gardening.

<i>Look</i> (American magazine) magazine published in Des Moines, Iowa

Look was a bi-weekly, general-interest magazine published in Des Moines, Iowa, from 1937 to 1971, with more of an emphasis on photographs than articles. A large-size magazine of 11 in × 14 in, it was generally considered a competitor to Life magazine, which began publication months earlier and ended in 1972, a few months after Look ceased publication.

<i>The New York Times Magazine</i>

The New York Times Magazine is a Sunday magazine supplement included with the Sunday edition of The New York Times. It is host to feature articles longer than those typically in the newspaper and has attracted many notable contributors. The magazine is also noted for its photography, especially relating to fashion and style.

Careers

Homeopathy research

Photographic self-portrait by Edgar de Evia reflected with the oil portrait by M. Jean McLane of himself as a child (circa 1990). Edgar de Evia self-portrait.jpg
Photographic self-portrait by Edgar de Evia reflected with the oil portrait by M. Jean McLane of himself as a child (circa 1990).
Edgar de Evia, circa 1930. EdgarStudent.jpg
Edgar de Evia, circa 1930.
Logo designed by Edgar de Evia. DeEviaLogo.jpg
Logo designed by Edgar de Evia.

In 1942, homeopathic physician Guy Beckley Stearns and Edgar D. Evia contributed an essay called "The New Synthesis", For the Laurie's Domestic Medicine medical guide. [1]

Guy Beckley Stearns was an American physician specializing in homeopathy and the developer of autonomic reflex testing in the study of homeopathic preparations. He also was the founder of the Foundation for Homeopathic Research. Stearns conducted early research with very highly potentized remedies first with fruit flies and later with the Emanometer, a tuning device made by Dr. William E. Boyd of Glasgow, Scotland.

Photography

In a review of the book, The New York Times stated that "Black and white [photography] is frequently interspersed through the book and serves as a reminder that black and white still has a useful place, even in a world of color, often more convincingly as well. This is pointed up rather persuasively in the portfolio on Edgar de Evia as a 'master of still life' and in the one devoted to the work of Réne Groebli." [2] "Editorial high-key food photography was introduced by Edgar D'Evia in 1953 for the pages of Good Housekeeping ." [3]

<i>Good Housekeeping</i> magazine

Good Housekeeping is a women's magazine owned by the Hearst Corporation, featuring articles about women's interests, product testing by The Good Housekeeping Institute, recipes, diet, and health, as well as literary articles. It is well known for the "Good Housekeeping Seal", popularly known as the "Good Housekeeping Seal of Approval".

Melvin Sokolsky, a fashion photographer who has created images for Harpers Bazaar and Vogue, considered Edgar de Evia one of his earliest influences, saying, "I discovered that Edgar was paid $4,000 for a Jell-O ad, and the idea of escaping from my tenement dwelling became an incredible dream and inspiration." [4]

Melvin Sokolsky is an American photographer and film director.

Personalities photographed

De Evia also produced commissioned photographic portraits of individuals, including Polish-American violinist Roman Totenberg [5] and the American fashion designer Ralph Lauren. [6]

Roman Totenberg Polish-American musician

Roman Totenberg was a Polish-American violinist and educator. A child prodigy, he lived in Poland, Moscow, Berlin, and Paris, before formally immigrating to the U.S. in 1938, at age 27. He performed and taught nationally and internationally throughout his life.

Ralph Lauren American fashion designer and business executive

Ralph Lauren, KBE is an American fashion designer, philanthropist, and business executive, best known for the Ralph Lauren Corporation, a global multibillion-dollar enterprise. He has also become well known for his collection of rare automobiles, some of which have been displayed in museum exhibits. Lauren stepped down as CEO of the company in September 2015 but remains executive chairman and chief creative officer. As of 2018, Forbes estimates his wealth at $7.2 billion, which makes Ralph Lauren the 91st richest person in America.

Editorial photography

De Evia's work appeared on Applied Photography , [7] [8] Architectural Digest , [9] Good Housekeeping , [10] Shaggy Lamb Fashion, [11] and New York Magazine . [12]

Books

Books that have been illustrated with de Evia's photography include:

  • The American Annual of Photography, New York: American Photography Book Department, 1953.
  • Good Housekeeping Book of Home Decoration by Mary L. Brandt, New York: McGraw-Hill, 1957.
  • Picture Cookbook by The Editors of Life, Mary Hamman, Editor, New York, NY: Time, Inc., 1958. Second edition 1959, Third edition 1960.
  • The Spacemaker Book by Ellen Liman, Nancy Stahl and Lewis Wilson, New York: Viking Press, 1977.
  • Fashion: The Inside Story by Barbaralee Diamonstein, New York: Rizzoli, 1985
  • House & Garden's Best in Decoration by the Editors of House & Garden, New York: Condé Nast Books, Random House, 1987. De Evia's photos include the front jacket.
  • Glamour's On The Run by Jane Kirby, Glamour Food Editor, New York: Condé Nast Books, Villard Books, 1987. De Evia's photos include the front & back jacket.
  • Interior Design by John F. Pile, New York: H.N. Abrams, 1988.
  • The Tiffany Gourmet Cookbook by John Loring, New York: Doubleday, 1992.
  • House Beautiful Decorating Style by Carol Cooper Garey, Hearst Books, 2005. 1992 edition published by Hearst Communications.
  • Victoria On Being a Mother by Victoria Magazine Staff, Hearst Books, 2005. (1st. edition and ©1989)
  • Culinary Traditions II: A Taste of Waynesboro, Pennsylvania collected by the Waynesboro Historical Society, Morris Press, 2007.

Commercial photography

De Evia worked for Borden Ice Cream (Lady Borden campaign 1956–1960), [13] Celanese Corporation, [14] Gorham Silver, [15] hats by Mr. John of John-Frederics, [16] Leather Industries of America, [17] Maximilian Furs (1950s, all ads had the credit "DeEvia"), McCall's patterns (all ads had the credit "Photograph by Edgar de Evia"),. [18]

Relationships

In the 1950s, de Evia's companion and business partner was Robert Denning, who worked in his studio and who would become a leading American interior designer and partner in the firm Denning & Fourcade. [19]

Related Research Articles

<i>Harpers Bazaar</i> magazine

Harper's Bazaar is an American women's fashion magazine, first published in 1867. Harper's Bazaar is published by Hearst and considers itself to be the style resource for "women who are the first to buy the best, from casual to couture". Aimed at what it calls "discerning ladies", Bazaar is published monthly.

<i>Redbook</i> American womens magazine

Redbook is an American women's magazine published by the Hearst Corporation. It is one of the "Seven Sisters", a group of women's service magazines.

Horst Paul Albert Bohrmann who chose to be known as Horst P. Horst was a German-American fashion photographer.

<i>Town & Country</i> (magazine) monthly American lifestyle magazine

Town & Country, formerly the Home Journal and The National Press, is a monthly American lifestyle magazine. It is the oldest continually published general interest magazine in the United States.

Lisa Fonssagrives Swedish model

Lisa Fonssagrives, was a Swedish fashion model widely credited with having been the first supermodel.

Robert Denning American interior designer

Robert Denning was an American interior designer whose lush interpretations of French Victorian decor became an emblem of corporate raider tastes in the 1980s.

Gertrude Rhinelander Waldo House

The Gertrude Rhinelander Waldo House is a French Renaissance revival mansion located at 867 Madison Avenue on the corner of East 72nd Street in the Lenox Hill neighborhood of Manhattan, New York City. Completed in 1898, it was designed by the architecture firm of Kimball & Thompson and has been more specifically credited to Alexander Mackintosh, a British-born architect who worked for Kimball & Thompson from 1893 until 1898.

Robert Denning & Vincent Fourcade, Inc. was an interior design firm which for over forty years was a leader in opulent interiors with offices in New York City and Paris. They are known for their "Proust-must-have-slept-here settings for a clientele with anything but American tastes."

Vincent Fourcade French artist

Vincent Gabriel Fourcade was a French interior designer and the business and life partner of Robert Denning. "Outrageous luxury is what our clients want," he once said.

William Rondina is an American designer as well as the Founder, CEO and Chairman of The Connaught Group, Ltd and William Rondina, Inc. in New York City. The Connaught Group is Rondina's New York City-based fashion and design parent company to women's fashion lines including Carlisle Collection, Per Se and the affiliated brand, Etcetera. In 2013, Rondina started a new specialty knitwear company, Rondina New York.

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Henry Wolf was an Austrian-born, American graphic designer, photographer and art director. He influenced and energized magazine design during the 1950s and 1960s with his bold layouts, elegant typography, and whimsical cover photographs while serving as art director at Esquire, Bazaar, and Show magazines. Wolf opened his own photography studio, Henry Wolf Productions, in 1971, while also teaching magazine design and photography classes. In 1976, he was awarded the American Institute of Graphic Arts Medal for Lifetime Achievement and, in 1980, was inducted into the New York Art Directors Club Hall of Fame.

David McCabe is a British fashion photographer.

Priscilla Rattazzi is an Italian-born photographer based in New York City who has worked primarily as a magazine photographer and has authored several photography books.

Assouline Publishing is a book publisher founded in 1994 by Prosper and Martine Assouline. It has published about 1,500 titles on subjects including architecture, art, design, fashion, gastronomy, lifestyle, photography and travel.

Kathryn Abbe was an American photographer.

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Simone D'Aillencourt or d'Aillencourt is a retired French model. Her career in modeling, during which she achieved significant success, took place from the mid-1950s to the late 1960s. She is best known as the subject of Melvin Sokolsky's "Bubble" photographic series taken in Paris for Harper's Bazaar in 1963. She had two daughters during her marriage to José Bénazéraf.

Robert Shelby Randall Jr. was an American photographer. He was noted for his fashion photography for the French edition of Vogue magazine in the 1950s, and subsequently for his assignments for American magazines such as Glamour, Seventeen, Look, Good Housekeeping, Harper's Bazaar and Cosmopolitan.

References

  1. Moskowitz, Richard. "An Appreciation Of Our Literature". The New England Journal of Homeopathy (Spring/Summer 2001 ed.). 10 (1).
  2. "Color in Review: Popular Photography's Color Annual Surveys Medium's Current Status", The New York Times, 19 May 1957, page X17
  3. Advertising Directions by Edward M Gottschall and Arthur Hawkins, New York: Art Directions Book Co., 1996.
  4. Melvin Sokolsky’s Affinities by Martin Harrison as reproduced on the web Melvin Sokolsky Seeing Fashion retrieved June 29, 2006. For a career-wide view of Sokolsky's work, see his website. For reference to his work for Vogue and other publications, see Sokolsky interview at bauhaus.com]
  5. De Evia's photographic portrait of Totenberg is featured in the article "Among the Week's Recitalists", The New York Times, 28 March 1948, p. X7.
  6. 1978 photograph featured in the article "New York Look – Saturday in the Park with Ralph" by Jada Yuan & Amy Odell, New York, 26 November 2007 online. Retrieved 31 December 2007.
  7. 5 expressions on a new film #12, 1959
  8. Studies in Tone Gradation—the hallmark of excellence #60, 1975
  9. "Vincent Fourcade – Celebrating the pleasures of magnificent excess", by Mitchell Owens, Architectural Digest, January 2000, v. 57 #1, p. 169 – one of twenty five persons named by the magazine "Interior Design Legends".
  10. The Petticoat Craze. Retrieved August 28, 2006.
  11. "Shaggy lamb fashion". Look Magazine Photograph Collection (Library of Congress).
  12. Bethany, Marilyn (December 19, 1988). "As Times Goes By". New York Magazine .
  13. Ad Lady Borden New Black Cherry Crisp Saturday Evening Post, 30 January 1960
  14. Full page advertisement in The New Yorker featured in The Professional Photographer v.80, October 19, 1953
  15. Annual of Advertising, Editorial, Television Art & Design v. 34
  16. McCall's v. 79 no. 10
  17. Harper's Bazaar, September 1952
  18. McCall's January and February 1958
  19. Owens, Mitchell (September 5, 2005). "Robert Denning, Champion of Lavish Décor, Is Dead". The New York Times . p. B7.