Emily White (businessperson)

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Emily White
Alma mater Vanderbilt University
Known forFormer COO of Snapchat

Emily C. White is an American technology executive and president of Anthos Capital, [1] a private equity and venture capital firm focused on consumer-oriented companies. [2] She is the former chief operating officer of Snapchat Inc [3] and former director of business operations at Instagram. White served as the COO of Snapchat from 2013 to 2015, when she stepped down to work on other projects. In 2016, White founded Mave, a personal concierge startup. She has served as a board member of Hyperloop One, a transportation technology company. [4]



White obtained her bachelor's degree at Vanderbilt University in 2000. [5] White spent the first nine years of her career at Google Inc. She left Google in late 2010 to join Facebook. [6] In 2013, she became the director of business operations at Instagram, which was acquired by Facebook the previous year. [6] Her boardroom appointments have included Lululemon Athletica Inc. [7] and the National Center for Women & Information Technology. [8] [ citation needed ] In September 2015, Emily joined Hyperloop One as a board observer. [4] In 2016, White created a personal concierge startup called Mave. [9] As of March 2016, the company was only an invite-only beta. [10]


White was hired by Snapchat Inc. as a business strategist and advisor. [11] She served as the COO from 2013 until March 2015. In 2014, she oversaw the rollout of Snapchat’s first revenue stream, “Brand Story,” ads. A month later, Snapchat debuted a stream of posts from the American Music Awards, sponsored by Samsung. [12] In 2015, Snapchat acquired a $200 million investment from Alibaba Group and White stepped down as COO. According to sources, the move was precipitated with the realization by co-founder and CEO Evan Spiegel that he wanted to be a more hands-on and operational CEO. [13]

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  1. "VSCO Makes A Sophisticated Photo App. The $500 Million Startup Wants To Be More Than That". Forbes . 24 July 2019.
  2. "Anthos, with Goldman pedigree, raises $300 mln". PEI Media. 9 April 2015.
  3. Hempel, Jessi (18 March 2015). "Snapchat Doesn't Think It Needs an Adult Like Facebook Did". WIRED. Retrieved 2016-03-04.
  4. 1 2 Lunden, Ingrid; Cutler, Kim-Mai (16 September 2015). "Hyperloop Technologies Is Raising $80M, Names Ex-Cisco Pres Rob Lloyd CEO, Emily White As Advisor". TechCrunch.
  5. Rusli, Evelyn M. (2013-09-08). "Instagram Pictures Itself Making Money". Wall Street Journal. ISSN   0099-9660 . Retrieved 2019-02-15.
  6. 1 2 Shontell, Alyson. "Emily White Has The Large Task Of Turning A Zero-Revenue Business For Facebook Into A Money-Making Machine". Business Insider. Retrieved 2019-02-15.
  7. Dave, Paresh. "Snap poached a top Instagram exec in 2014. But it ended in an expensive resignation". latimes.com. Retrieved 2019-02-15.
  8. "Emily White". National Center for Women & Information Technology. Retrieved 2019-04-03.
  9. "Ex-Snapchat COO Emily White Has A New Startup". Fortune. Retrieved 2019-02-15.
  10. Oreskovic, Alexei. "Former Snapchat and Instagram exec Emily White is starting a high-end 'concierge' service". Business Insider. Retrieved 2019-04-03.
  11. "Emily White, 36 COO Snapchat". Fortune Magazine. 2015-03-15. Retrieved 2015-03-15.
  12. "Snapchat's First Advertiser: Messaging Service Is Like TV". adage.com. 19 October 2014. Retrieved 2019-02-15.
  13. Eadicicco, Lisa. "Snapchat loses its very experienced COO". Business Insider. Retrieved 2019-02-15.