The Erskine was an American automobile brand produced by the Studebaker Corporation of South Bend, Indiana, United States, from 1926 to 1930. The marque was named after Albert Russel Erskine (1871–1933), Studebaker's president at the time.
During his term as president, Erskine encouraged Studebaker engineers to develop advanced engines. As a result, the company achieved numerous racing wins and a bigger share of the upper-price market. This left Studebaker without an entry level automobile in the United States, and Erskine, who had always been fascinated by smaller European vehicles, saw market potential in a short-wheel-base compact car, especially if it could expand Studebaker's presence in the European market. The Erskine Six was therefore first launched in Paris.
When introduced in time for the American 1927 model year, the car was named after its creator, and marketed as The Little Aristocrat. To make the Erskine affordable, Studebaker fitted the cars with six-cylinder Continental engines rather than the more advanced Studebaker units and priced the cars at $995. Body design was by Ray Dietrich; the design proved to be quite a head-turner, and received numerous accolades from the British and French press. Initially, sales demand was promising. However, within a year Ford introduced its Model A and priced it at $525, undercutting the Erskine by $470.
To remedy this, Studebaker marketing suggested that the Erskine become a larger car which, when implemented, grew the wheelbase from 108 in (2,743 mm) to 114 in (2,896 mm). The Erskine was no longer small, and became more like its Studebaker brethren. Ultimately, the Erskine was absorbed into Studebaker by May 1930. A little over a year later, Studebaker would try again with the 1931 Rockne brand automobile.
To his credit, Albert Russel Erskine successfully strengthened Studebaker’s core automobile business and helped to guide the corporation toward technical advancements that eventually would help the company through the first few years of the depression.
However Erskine also encouraged the payment of stockholder dividends from Studebaker’s capital reserves as the depression deepened; this inflated the value of the stock, and eventually weakened the company. In addition to the two failed marques he created (Rockne and Erskine), Erskine also had purchased luxury car maker Pierce-Arrow during the high rolling 1920s, which had to be sold off to investors as a means of improving cash flow.
Faced with loss of control of Studebaker, Albert Russel Erskine committed suicide in 1933 on the Studebaker proving grounds (now Bendix Woods Park) outside of South Bend, Indiana.
Packard was an American luxury automobile marque built by the Packard Motor Car Company of Detroit, Michigan, United States. The first Packard automobiles were produced in 1899, and the last Detroit-built Packard in 1956, when they built the Packard Predictor, their last concept car.
Studebaker was an American wagon and automobile manufacturer based in South Bend, Indiana. Founded in 1852 and incorporated in 1868 as the Studebaker Brothers Manufacturing Company, the firm was originally a producer of wagons, buggies, carriages and harnesses.
Nash Motors Company was an American automobile manufacturer based in Kenosha, Wisconsin, in the United States from 1916 to 1937. From 1937 to 1954, Nash Motors was the automotive division of the Nash-Kelvinator Corporation. Nash production continued from 1954 to 1957 after the creation of American Motors Corporation.
The Hudson Motor Car Company made Hudson and other brand automobiles in Detroit, Michigan, U.S., from 1909 to 1954. In 1954, Hudson merged with Nash-Kelvinator to form American Motors Corporation (AMC). The Hudson name was continued through the 1957 model year, after which it was discontinued.
The Terraplane was a car brand and model built by the Hudson Motor Car Company of Detroit, Michigan, between 1932 and 1938. In its maiden year, the car was branded as the Essex-Terraplane; in 1934 the car became simply the Terraplane. They were inexpensive, yet powerful vehicles that were used in both town and country. The Terraplane name was used for both cars and trucks.
Auburn was a brand name of American automobiles produced from 1900 through 1937.
The Studebaker Land Cruiser was an automobile produced by the Studebaker Corporation of South Bend, Indiana from 1934-1954. The Land Cruiser debuted at the World's Fair alongside the Silver Arrow, a product of Studebaker's former premium make Pierce-Arrow. It was also manufactured in Vernon, California.
The Rockne was an American automobile brand produced by the Studebaker Corporation of South Bend, Indiana, from 1932 to 1933. The brand was named for University of Notre Dame football coach Knute Rockne.
The Studebaker President was the premier automobile model manufactured by the Studebaker Corporation of South Bend, Indiana (US) from 1926-1942. The nameplate was reintroduced in 1955 and used until the end of the 1958 model when the name was retired.
The Studebaker Speedster is an automobile produced by the Studebaker Corporation of South Bend, Indiana during the 1955 model year. The vehicle was considered Studebaker's halo model for the 1955 season. Studebaker had previously used the Speedster name in the early 1920s.
Studebaker of Canada Ltd. was the name given to Studebaker Corporation's Canadian manufacturing arm.
The Studebaker-Packard Corporation was the entity created in 1954 by the purchase of the Studebaker Corporation of South Bend, Indiana, by the Packard Motor Car Company of Detroit, Michigan. While Studebaker was the larger of the two companies, Packard's balance sheet and executive team were stronger than that of the South Bend company.
The Packard Clipper is an automobile which was built by the Packard Motor Car Company for models years 1941–1942, 1946–1947 and 1953–1957. For 1956 only, Clipper was classified as a stand-alone marque. The Clipper was introduced in April, 1941, as a mid-model year entry. It was available only as a four-door sedan. The Clipper name was reintroduced in 1953, for the automaker's lowest-priced lineup. By 1955, the Clipper models were seen as diluting Packard's marketing as a luxury automobile marque. It was named for a type of sailing ship, called a clipper.
The Studebaker Electric was an automobile produced by the Studebaker Brothers Manufacturing Company of South Bend, Indiana, a forerunner of the Studebaker Corporation. The battery-powered cars were sold from 1902 to 1912.
The Studebaker Big Six was an automobile produced by the Studebaker Corporation of South Bend, Indiana between 1918 and 1926, being designated the Model EG (1918–21), the EK (1922–24) and the EP (1925–26). In 1927, it was renamed the President (ES) pending introduction of a smaller and smoother straight-eight engine for new top-of-the-range models after January 1928.
The Hudson Greater Eight was a premium line of automobiles produced by the Hudson Motor Car Company of Detroit, Michigan during 1931 and 1932.
Albert Russel Erskine was an American businessman. Born in Huntsville, Alabama, he worked in a number of manufacturing industries before joining the Studebaker motor car manufacturing firm in 1911. He served as Studebaker's president from 1915 until the firm encountered severe financial problems in 1933, when he committed suicide.
Harold Sines Vance was an American automobile company executive and government official, notable for being chairman (1935–54) and president (1948-54) of the Studebaker Corporation and for a four-year term on the Atomic Energy Commission, where he encouraged the industrial use of nuclear energy.
Clement Studebaker Jr. was an American businessman and the son of wagon, carriage and automobile manufacturer Clement Studebaker. He held executive positions in the family's automobile business, Studebaker Corporation, and later became the president and chairman of several other important companies.
The Piquette Avenue Industrial Historic District is a historic district located along Piquette Street in Detroit, Michigan, from Woodward Avenue on the west to Hastings Street on the east. The district extends approximately one block south of Piquette to Harper, and one block north to the Grand Trunk Western Railroad Line. It was listed on the National Register of Historic Places in 2004.
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