Ownership changes and affiliation with FSN
In 1992, CBS acquired the Midwest Sports Channel, through its purchase of WCCO-TV and WCCO radio. The following year in 1993, the channel lost the broadcast rights to the Minnesota North Stars (which it had been airing since 1989), as a result of the team's relocation to Dallas. MSC expanded its lineup of professional sports events in 1995, after it landed a television contract with the Minnesota Timberwolves to hold the regional cable rights to the team's games. By this time, the channel became an affiliate of the Prime Network.
The following year, the Wisconsin Sports Network (a gametime-only network broadcasting Milwaukee Brewers and Bucks games), which had been owned by Time Warner Cable's Milwaukee franchise and Group W (whose corporate parent, Westinghouse, had just merged with CBS), was folded into MSC, giving the network a broader reach throughout the Midwest, in addition to the rights to the Brewers and Bucks contracts, and a sizeable stable of local outdoor programs. In 1997, the Midwest Sports Channel became an affiliate of the recently created Fox Sports Net.
Shortly after completing its merger with CBS, on June 10, 2000, Viacom announced that it would sell the Midwest Sports Channel and Baltimore-based regional sports network Home Team Sports. [3] On July 11, 2000, Comcast acquired the Midwest Sports Channel from CBS. News Corporation, which was a minority owner in the network and wanted to acquire the channel outright, attempted to block the deal, filing a lawsuit on July 21 to stop the sale of MSC and Home Team Sports. [4] [5] On September 7, 2000, as part of a settlement between the two companies, Comcast traded its equity interest in Midwest Sports Channel to News Corporation in exchange for exclusive ownership of Home Team Sports (which subsequently joined Comcast SportsNet as Comcast SportsNet Mid-Atlantic). [6] Through its existing content agreement with the channel, WCCO continued to broadcast a replay of its 10:00 p.m. newscast daily at 4:30 a.m. until the sale to Fox was finalized.
In 2000, MSC acquired the television rights to the Minnesota Wild, an NHL expansion team which began play that year; the deal was struck by Fox in May shortly before the lawsuit against Comcast was filed as part of its plans to start a Minnesota-based regional sports network. [7] With the acquisition of the Wild broadcasts, MSC adopted FSN-branded graphics, with announcers frequently using the phrase "...live on MSC, Fox Sports Net style" during its game broadcasts.
This culminated in the channel's official rebranding as Fox Sports Net North in April 2001, coinciding with the start of that year's Minnesota Twins season and the opening of Miller Park as the home stadium of the Milwaukee Brewers; the new branding was heavily promoted on-air, on billboards and on bus advertisements. One side effect to the rebranding were resulting reductions to the network's budget; Fox also let the contracts to some events expire, forcing the network to depend more on programming from FSN's national schedule (such as the National Sports Report and You Gotta See This!).
In October 2003, Minnesota Twins owner Carl Pohlad attempted to launch a competing regional sports network, to be named Victory Sports One, which would broadcast all Twins games as well as local college and high school sport events. The channel was also expected to carry a number of locally produced sports shows, the centerpiece of which would be Kent Hrbek Outdoors. Victory Sports One launched in November 2003, however the effort folded in May 2004 after six months due to financial and cable carriage issues; after VS1 ceased operations, Fox Sports Net North absorbed most of the channel's programming including the television rights to the Twins. As a result, Fox Sports Net launched a new "local fans first" initiative, launching the daily regional news program Minnesota Sports Report and adding regular broadcasts of high school sport events.
In April 2006, still lacking a local news program (the now-defunct Minnesota Sports Report originated from Fox Sports Net's studios in Los Angeles' Westwood district), FSN North launched FSN Live, a first-of-its-kind program serving as both a sports news show, and a pre-game and post-game analysis program for the channel's game broadcasts. FSN Live is usually broadcast live and on-location from sports events televised by the channel, though FSN Live originates from the FSN North studios in Minneapolis whenever the focused team is playing on the road. Regardless of the origin of FSN Live, the pregame show usually features a preview of the game from the announcers and a pregame press conference by the head coach or manager. Meanwhile the postgame show includes an interview with the player of the game, postgame analysis from the announcers and the head coach or manager's postgame press conference.
On April 4, 2007, FSN North spun off its Wisconsin subfeed into FSN Wisconsin (now Fox Sports Wisconsin), a separate channel carrying Milwaukee Brewers and Milwaukee Bucks games as well as other events sourced from its former parent channel. In 2009, FSN North rebranded as Fox Sports North as part of a network-wide rebranding of the Fox Sports regional networks.
On December 14, 2017, as part of a merger between both companies, The Walt Disney Company announced plans to acquire all 22 regional Fox Sports networks from 21st Century Fox, including Fox Sports Kansas City. However, on June 27, 2018, the Justice Department ordered their divestment under antitrust grounds, citing Disney's ownership of ESPN. On May 3, 2019, Sinclair Broadcast Group and Entertainment Studios (through their joint venture, Diamond Holdings) bought Fox Sports Networks from The Walt Disney Company for $10.6 billion. [8] The deal closed on August 22, 2019, thus placing Fox Sports North in common ownership with neighboring Sinclair station WUCW in Minneapolis. [9] On March 31, 2021, Fox Sports North will be rebranded as Bally Sports North, a new partnership between Sinclair Broadcast Group and Bally Corporation that will result in 18 other Regional Sports Networks being renamed to Bally Sports in their respective regions. [10]
