Gatefold

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Gatefold issue of rock band Queen's Made in Heaven CD. Made-in-Heaven-CD-Gatefold.jpg
Gatefold issue of rock band Queen's Made in Heaven CD.

A gatefold is a type of fold used for advertising around a magazine or section, and for packaging of media such as in the phonographic industry.

Advertising form of communication for marketing, typically paid for

Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement, or "ad" or advert for short.

Contents

LP covers

A gatefold cover or gatefold LP is a form of packaging for LP records which became popular in the mid-1960s. A gatefold cover, when folded, is the same size as a standard LP cover (i.e. a 12½ inch, or 32.7 centimetre, square). The larger gatefold cover provided a means of including artwork, liner notes, and/or song lyrics which would otherwise not have fit on a standard record cover. It became famous as an extension of progressive rock, as the expansive, transient gatefolds by artists such as Roger Dean, H. R. Giger, or Hipgnosis became associated with concept albums.

Liner notes

Liner notes are the writings found on the sleeves of LP record albums and in booklets which come inserted into the compact disc jewel case or the equivalent packaging for vinyl records and cassettes.

Progressive rock is a broad genre of rock music that developed in the United Kingdom and United States throughout the mid to late 1960s. Initially termed "progressive pop", the style was an outgrowth of psychedelic bands who abandoned standard pop traditions in favour of instrumentation and compositional techniques more frequently associated with jazz, folk, or classical music. Additional elements contributed to its "progressive" label: lyrics were more poetic, technology was harnessed for new sounds, music approached the condition of "art", and the studio, rather than the stage, became the focus of musical activity, which often involved creating music for listening, not dancing.

Roger Dean (artist) English artist, designer, architect, and publisher

William Roger Dean, known as Roger Dean, is an English artist, designer, and publisher. He is best known for his work on posters and album covers for musicians, which he began painting in the late 1960s. The artists for whom he did the most art are English rock bands Yes and Asia.

Gatefold sleeves were also frequently used when an album contained more than one record, with Bob Dylan's 1966 double album Blonde on Blonde being the first multi-LP album to be released in a gatefold. Typically, double albums would feature one disc in each half of the cover, with larger albums either placing multiple LPs in one or both sleeves or using larger gatefolds. While some multi-LP releases (particularly those released during the gramophone record's market dormancy from 1988 to 2007) would either package the discs in a simple sleeve or sandwich the records between two cards and shrinkwrap, the prominence of gatefolds for the multi-LP album led it to become the most common form of packaging for it.

A double album is an audio album which spans two units of the primary medium in which it is sold, typically records and compact disc. A double album is usually, though not always, released as such because the recording is longer than the capacity of the medium. Recording artists often think of double albums as comprising a single piece artistically; however, there are exceptions such as John Lennon's Some Time in New York City and Pink Floyd's Ummagumma and OutKast's Speakerboxxx/The Love Below. Another example of this approach is Works Volume 1 by Emerson Lake and Palmer, where side one featured Keith Emerson, side two Greg Lake, side three Carl Palmer, and side four was by the entire group.

<i>Blonde on Blonde</i> 1966 studio album by Bob Dylan

Blonde on Blonde is the seventh studio album by American singer-songwriter Bob Dylan, released June 20, 1966 on Columbia Records. Recording sessions began in New York in October 1965 with numerous backing musicians, including members of Dylan's live backing band, the Hawks. Though sessions continued until January 1966, they yielded only one track that made it onto the final album—"One of Us Must Know ". At producer Bob Johnston's suggestion, Dylan, keyboardist Al Kooper, and guitarist Robbie Robertson moved to the CBS studios in Nashville, Tennessee. These sessions, augmented by some of Nashville's top session musicians, were more fruitful, and in February and March all the remaining songs for the album were recorded.

Starting in the early 1950s, RCA used gatefold packaging for some of their deluxe 45 RPM single releases, such as Nat King Cole's 8-song "Unforgettable" EP with two 45s, released in 1952. Gatefold packaging for LPs was popularized in the late 1950s by band leader and stereophonic studio recording pioneer Enoch Light, so he could fit liner notes he had written describing the sounds in each song on the album sleeve. Disagreement exists as to the identity of the first gatefold LP packaging used with a traditional 33⅓ LP. [1]

The RCA Corporation was a major American electronics company, which was founded as the Radio Corporation of America in 1919. It was initially a wholly owned subsidiary of General Electric (GE); however, in 1932, RCA became an independent company after GE was required to divest its ownership as part of the settlement of a government antitrust suit.

Single (music) type of music release usually containing one or two tracks

In the music industry, a single is a type of release, typically a song recording of fewer tracks than an LP record or an album. This can be released for sale to the public in a variety of different formats. In most cases, a single is a song that is released separately from an album, although it usually also appears on an album. Typically, these are the songs from albums that are released separately for promotional uses such as digital download or commercial radio airplay and are expected to be the most popular. In other cases a recording released as a single may not appear on an album.

Nat King Cole American singer and jazz pianist

Nathaniel Adams Coles, known professionally as Nat King Cole, was an American jazz pianist and vocalist. He recorded over one hundred songs that became hits on the pop charts. His trio was the model for small jazz ensembles that followed. Cole also acted in films and on television and performed on Broadway. He was the first African American man to host an American television series.

In recent years, the LP gatefold has been adapted to package CDs without a jewelcase.

The LP gatefold (laid out flat) from the original U.S. 1973 LP of Pink Floyd's The Dark Side of the Moon . DSOTM-LP Gatefold.jpg
The LP gatefold (laid out flat) from the original U.S. 1973 LP of Pink Floyd's The Dark Side of the Moon .

In other publishing

Gatefold ads and highlights are often used as extensions of the covers of publications, folded either outside to overlap the cover or inside to unfold when the cover is opened. Similar folds include the split gatefold and the spadea.

A spadea or spadia is a separately printed, unbound broadsheet that is folded around a newspaper or other periodical, or around one of its sections, appearing as a partial page or flap over the front and back.

See also

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Optical disc packaging

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LP record longplay record

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<i>Back from the Grave, Volume 5</i> 1984 compilation album

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<i>Back from the Grave, Volume 6</i> 1986 compilation album

Back from the Grave, Volume 6 (LP) is the sixth installment in the Back from the Grave series of garage rock compilations assembled by Tim Warren of Crypt Records. It was released in 1986. In keeping with all of the entries in the series, and as indicated in the subheading which reads "17 Loud Unpsychedelic Wild Mid-60s Garage Punkers," this collection generally excludes psychedelic, folk rock, and pop-influenced material in favor of basic primitive rock and roll, usually consisting of songs displaying the rawer and more aggressive side of the genre often characterized by the use of fuzztone-distorted guitars and rough vocals. The packaging features well-researched liner notes written by Tim Warren which convey basic information about each song and group, such as origin, recording date, and biographical sketches, usually written in a conversational style that includes occasional slang, anecdotes, humorous asides. The liner notes are noticeably opinionated, sometimes engaging in tongue-in-cheek insults directed at other genres of music. The packaging also includes photographs of the bands, and the front cover features a highly satirical cartoon by Mort Todd which depicts the customarily vengeful deeds of revivified zombies, but this time, in a version of the future based on a retro-vision from the past, replete with flying saucers, these defiantly "earthly" creatures have taken Crypt records' makeshift fighter-plane for a joyride into orbit for the purpose of not-so-safely depositing their "musically heterodox" victims into the outer reaches of space.

References

  1. "What was the first gatefold pop or rock LP?". Steve Hoffman Music Forums. 2003. Retrieved 28 April 2017.