Giorgio Armani

Last updated
Giorgio Armani
GiorgioArmani.jpg
Born (1934-07-11) 11 July 1934 (age 85)
NationalityItalian
Label(s)
Giorgio Armani, Armani Collezioni, Emporio Armani, Armani Jeans, Armani Exchange, Armani Junior, Armani Casa, Armani Dolci, Armani Caffé, Armani Fiori, Armani Hotels, Armani Ristorante
Net worthUS$6.69 billion (2018) [1]
Parent(s)Ugo Armani
Maria Raimondi
Awards CFDA International Award in 1983

Giorgio Armani (Italian pronunciation:  [ˈdʒordʒo arˈmaːni] ; born 11 July 1934) is an Italian fashion designer. He is known today for his clean, tailored lines. He formed his company, Armani, in 1975, and by 2001 was acclaimed as the most successful designer of Italian origin, [2] with an annual turnover of $1.6 billion and a personal fortune of $8.1 billion as of 2017. [3] He is credited with pioneering red-carpet fashion. [4]

Giorgio Armani S.p.A. is an Italian luxury fashion house founded by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics and home interiors. The brand markets these products under several labels: Giorgio Armani Privé, Giorgio Armani, Armani Collezioni, Emporio Armani, Armani Jeans, Armani Junior, and Armani Exchange. The brand utilizes the association of the Armani name with high-fashion, benefiting from its prestige in the fashion industry. In 2016, estimated sales of the company were around $2.65 billion. In 2017, Giorgio Armani announced that his company will close two of its fashion labels, Armani Collezioni and Armani Jeans, as part of the restructuring process for his company. While Armani Collezioni will merge back into the "Giorgio Armani" line, Armani Jeans will be mixed with the Emporio Armani line due to their similarities in styles and the use of the same brand logo.

Contents

Early years

Armani was born in the northern Italian town of Piacenza, where he was raised with his older brother Sergio and younger sister Rosanna by his mother Maria Raimondi and father Ugo Armani (an accountant for a transport company). While at secondary school at the Liceo Scientifico Respighi in Piacenza, Armani aspired to a career in medicine, particularly after reading A. J. Cronin's The Citadel . He enrolled in the Department of Medicine at the University of Milan, but after three years, in 1953, he left and joined the army. Due to his medical background, he was assigned to the Military Hospital in Verona, where he would attend shows at the Arena. He eventually decided to look for a different career path. [5]

Piacenza Comune in Emilia-Romagna, Italy

Piacenza is a city and comune in the Emilia-Romagna region of northern Italy, the capital of the eponymous province. The etymology is long-standing, tracing an origin from the Latin verb placēre, "to please." In French, and occasionally in English, it is called Plaisance. The name means a "pleasant abode", or as James Boswell reported some of the etymologists of his time to have translated it, "comely". This was a name "of good omen."

Liceo scientifico type of Italian high school specializing in science education

Liceo scientifico is a type of secondary school in Italy. It is designed to give students the skills to progress to any university or higher educational institution. Students can attend the liceo scientifico after successfully completing middle school.

A. J. Cronin Scottish novelist and physician

Archibald Joseph Cronin was a Scottish novelist and physician.

Design career

After his stint in the armed forces, Armani found a job as a window dresser at La Rinascente, a department store in Milan in 1957. He went on to become a seller for the menswear department, in which capacity he gained valuable experience in the marketing aspect of the fashion industry. [6] In the mid-1960s, Armani moved to the Nino Cerruti company, where he designed menswear. His skills were in demand, and for the next decade, while continuing to work for Cerutti, Armani also freelanced, [7] contributing designs to as many as ten manufacturers at a time. In the late 1960s, Armani met Sergio Galeotti, an architectural draftsman, which marked the beginning of a personal and professional relationship that lasted for many years. In 1973, Galeotti persuaded him to open a design office in Milan, at 37 Corso Venezia. This led to a period of extensive collaboration, during which Armani worked as a freelance designer for a number of fashion houses, including Allegri, Bagutta, Hilton, Sicons, Gibò, Montedoro, and Tendresse. The international press was quick to acknowledge Armani's importance following the runway shows at the Sala Bianca in the Pitti Palace in Florence. The experience provided Armani with an opportunity to develop his own style in new ways. He was now ready to devote his energy to his own label, and on July 24, 1975 he founded Giorgio Armani S.p.A. in Milan, with his friend Galeotti. In October of that same year, he presented his first collection of men's ready-to-wear for Spring and Summer 1976 under his own name. He also produced a women's line for the same season. [8]

(La) Rinascente is a collection of high-end stores with Italian and international brands in fashion, accessories, beauty, homeware, design and food. It operates nine stores in Italy, including one flagship store in Rome and one in Milan.

Milan Italian city

Milan is a city in northern Italy, capital of Lombardy, and the second-most populous city in Italy after Rome, with the city proper having a population of 1,395,274 while its metropolitan city has a population of 3,250,315. Its continuously built-up urban area has a population estimated to be about 5,270,000 over 1,891 square kilometres. The wider Milan metropolitan area, known as Greater Milan, is a polycentric metropolitan region that extends over central Lombardy and eastern Piedmont and which counts an estimated total population of 7.5 million, making it by far the largest metropolitan area in Italy and the 54th largest in the world. Milan served as capital of the Western Roman Empire from 286 to 402 and the Duchy of Milan during the medieval period and early modern age.

Nino Cerruti is an Italian businessman and stylist. He founded his own haute couture house, Cerruti, in 1967 in Paris. Today, he manages the Italian family business Lanificio Fratelli Cerruti, which was founded in 1881 by his grandfather.

Giorgio Armani - Vogue Fashion's Night Out Sept.10 2009 MILANO.jpg

Armani established an innovative relationship with the fashion industry, characterized by the 1978 agreement with Gruppo Finanzario Tessile (GFT), which made it possible to produce luxury ready-to-wear in a manufacturing environment under the attentive supervision of the company's designer. In 1979, after founding the Giorgio Armani Corporation, Armani began producing for the United States and introduced the Main line for men and women. The label became one of the leading names in international fashion with the introduction of several new product lines, including G. A. Le Collezioni, Giorgio Armani Underwear and Swimwear, and Giorgio Armani Accessories. In the early 1980s the company signed an important agreement with L'Oréal to create perfumes and introduced the Armani Junior, Armani Jeans, and Emporio Armani lines, followed in 1982 by the introduction of Emporio Underwear, Swimwear, and Accessories. A new store was opened in Milan for the Emporio line, followed by the first Giorgio Armani boutique. Armani's concern for the end user culminated in the development of a more youthful product with the same level of stylistic quality as his high-end line, but at a more accessible price.

L'Oréal S.A. is a French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the world's largest cosmetics company and has developed activities in the field concentrating on hair colour, skin care, sun protection, make-up, perfume, and hair care.

Because of the democratic nature of the Emporio line, Armani felt that he had to make use of new and unconventional advertising methods. These included television spots and enormous street ads, together with a house magazine that was sent out by mail to consumers, faithful Armani Eagle wearers. Armani also felt that a relationship with the cinema was essential, both for promotional reasons and for the stimulus to creativity. He designed the costumes for American Gigolo (1980), [9] the success of which led to a long-term collaboration with the world of film. Armani designed costumes for more than one hundred films, one of the most important of which was The Untouchables (1987). [10]

<i>American Gigolo</i> 1980 American crime drama film directed by Paul Schrader

American Gigolo is a 1980 American crime drama film written and directed by Paul Schrader and starring Richard Gere and Lauren Hutton. It tells the story about a high-priced male escort in Los Angeles who becomes romantically involved with a prominent politician's wife while simultaneously becoming the prime suspect in a murder case.

<i>The Untouchables</i> (film) 1987 American film directed by Brian De Palma

The Untouchables is a 1987 American gangster film directed by Brian De Palma, produced by Art Linson, written by David Mamet, and based on the book of the same name (1957). The film stars Kevin Costner, Charles Martin Smith, Andy García, Robert De Niro, and Sean Connery, and follows Eliot Ness (Costner) as he forms the Untouchables team to bring Al Capone to justice during Prohibition. The Grammy Award-winning score was composed by Ennio Morricone and features period music by Duke Ellington.

In 1983 the designer modified his agreement with GFT. They began to produce both the Mani line for the United States and his high-end ready-to-wear line, rechristened Borgonuovo 21, after the address of the company's headquarters. During the late 1980s, despite Galeotti's death (1985), Armani continued to expand commercial horizons and licensing agreements. He opened Armani Japan and introduced a line of eyeglasses (1988), socks (1987), a gift collection (1989), and a new "basic" men's and women's line for America known as A/X Armani Exchange (1991). After the frenetic expansion of the 1990s (sportswear, watches, eyeglasses, cosmetics, home, and new accessories collections), 2000, the twenty-fifth anniversary of the brand, saw a flurry of investment activity, including stock sales and the acquisition of new manufacturing capacity intended to increase Armani's control over the quality and distribution of his products.[ citation needed ]

Armani's men's and women's skiwear and ski casualwear line was developed in 1995. His 1991 project, A/X: Armani Exchange, represented Armani's attempt to break into the American mass market, offering lower prices for the relaxed chic clothes.[ citation needed ]

Giorgio Armani, in September 1997 GianAngelo Pistoia - Giorgio Armani - Foto 1.tif
Giorgio Armani, in September 1997

In 1996 his long-time friend Eric Clapton composed some songs for Armani's fashion shows and has since dressed in Armani. Later that year Clapton opened two Emporio Armani stores in New York City. [11] In 1998 Armani hosted a party for Clapton Crossroads guitar auction. [12]

He also prepared to break into the Chinese market by opening up his first store in that country in 1998. The small shop in Beijing was followed by a flagship store in Shanghai in 2004 and plans for 40 by 2011. In 2000, Giorgio Armani SpA was introducing new lines of cosmetics and home furnishings, and expanding its line of accessories. At the same time, the Guggenheim Museum in New York hosted an exhibition of Armani's work – a first for a living designer – with average attendance of 29,000 a week.

In 2008, Armani designed the bullfighting costume, called the "Goyesco", worn by Spanish bullfighter Cayetano Rivera Ordóñez at the "Corrida Goyesca" in Ronda, Spain. They have also collaborated on several fashion shows and other events. [13]

As of 2009, Armani has a retail network of 60 Giorgio Armani boutiques, 11 Collezioni, 122 Emporio Armani, 94 A/X Armani exchange, 1 Giorgio Armani Accessori, and 13 Armani Junior stores spread over 37 different countries.

Innovations

Armani was the first designer to ban models with a body mass index (BMI) under 18, after model Ana Carolina Reston starved herself to death due to anorexia nervosa.[ citation needed ]

Armani broadcast his collection live on the Internet, the first in the world of haute couture, on 24 January 2007. The Armani Privé Spring/Summer 2007 fashion show was broadcast via MSN and Cingular cellular phones. [14]

After LG teamed with Prada to introduce the LG Prada phone, Samsung joined Armani to design the Giorgio Armani phone.[ citation needed ]

Armani has designed many stage outfits for pop superstar Lady Gaga, including those worn on her record-breaking Monster Ball Tour and Born This Way Ball Tour. He has also designed for many high-profile award shows, such as the 52nd Grammy Awards and the 2010 MTV Video Music Awards.[ citation needed ]

Armani Hotel Collection

Giorgio Armani and Emaar Properties PJSC signed an agreement in 2005 for Emaar Properties PJSC to build and operate at least seven luxury hotels and three vacation resorts under the Giorgio Armani name. Giorgio Armani would be responsible for overseeing all aspects of the interior design and style of the hotels.

The Armani Hotel was opened in Burj Khalifa on April 27, 2010, [15] comprising the bottom 39 floors of the supertall skyscraper in Dubai, United Arab Emirates; it has 160 guest rooms and suites, and 144 residences. [16] Giorgio Armani is also designing the interiors of the Armani Residences, also within the skyscraper, and its specially designed line of products from the Armani/Casa home furnishings collection. [16]

Music

Armani Musica presents Emporio Armani Caffè compilations, a series of special CD compilations curated by Giorgio Armani with dj-sound designer Matteo Ceccarini, offering an eclectic mix of conceptual sounds and underground rhythms.

Sport

Giorgio Armani - Vogue Fashion's Night Out Sept.10 2009 - MILANO Giorgio Armani - Vogue Fashion's Night Out Sept.10 2009 - MILANO.jpg
Giorgio Armani – Vogue Fashion's Night Out Sept.10 2009 – MILANO

Giorgio Armani has a keen interest in sports. He is the president of the Olimpia Milano basketball team, [17] and an Inter Milan fan. [18] [19] He has twice designed suits for the England national football team. [18] [20] He has since designed suits worn by players of the London club Chelsea since August 2007. [21] He designed the Italian flag bearers' outfits at the opening ceremony at the 2006 Winter Olympics in Turin, [22] and also designed Italy's Olympic uniforms for the 2012 Summer Olympics in London. [22] Armani also designed and introduced the EA7 range, a brand inspired by Ukrainian footballer Andriy Shevchenko, who at the time played for A.C. Milan and wore the number 7 jersey.[ citation needed ]

The Chelsea Football Club has commissioned Armani to create a new look for its Directors' Suite at Stamford Bridge. To be called the "Armani Lounge," the dining room and lounge area serves as the principal meeting place on matchdays for the Chelsea Board of Directors and for the entertainment of VIP guests. In total the "Armani Lounge" covers 200 square metres for which Giorgio Armani has personally designed a unique concept featuring furnishings from his Armani/Casa home interiors collection. [23]

Personal life

Armani is an intensely private man, but has publicly identified as bisexual. He had a longstanding relationship with his business partner, the architect Sergio Galeotti, who died of a heart attack in 1985. [24] [25] [26]

Awards and honours

Giorgio Armani Honor at the Walk of Style, Beverly Hills Giorgio Armani Rodeo Drive Walk Of Style.png
Giorgio Armani Honor at the Walk of Style, Beverly Hills
YearAward / Recognition (Selection)
1987

CFDA International Award

1991

Presented honorary doctorate from the Royal College of Art

1992

Fiornio d'Oro

2003

Inducted to the Walk of Style

2006

Gentlemen's Quarterly Man Of The Year

2008

Promoted Officer of the Legion of Honour

2009

Bambi for Creativity

See also

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References

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  5. Molho 2007, pp. 28–29.
  6. Molho 2007, pp. 33–36.
  7. Molho 2007, pp. 38–39, 41, 49.
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  10. Snead, Elizabeth (June 28, 1987), "`The Untouchables`: A Clothes Controversy", Sun-Sentinel
  11. Eric Clapton Tourdates 1996 Where's Eric!
  12. Eric Clapton My Life – The Autubiography
  13. "Giorgio Armani Designs Costume for Cayetano Rivera Ordonez for The Corrida Goyesca". Armani Press. 29 July 2008. Archived from the original on 11 July 2011. Retrieved 12 December 2010.
  14. "Giorgio Armani brings haute couture live to Internet". EnjoyFashion. 25 January 2007. Archived from the original on 22 February 2007.
  15. "Armani hotel opens in Dubai's Khalifa tower". Jpost.com. Associated Press. Retrieved 2013-02-15.
  16. 1 2 "Armani Hotels, Resorts and Residences official website". Armanihotels.com. Retrieved 2013-02-15.
  17. Giorgio Armani, The Father Of Italian Fashion
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