Giovanni Ceirano

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Giovanni Ceirano ( Cuneo, 1865 - Turin, March 30, 1948) was an Italian industrialist and automotive pioneer. He cofounded 'Junior Fabbrica Automobili Torinese' in 1905, 'Società Ceirano Automobili Torino' in 1906, 'Fabbrica Automobili Ceirano' in 1917 and 'SCAT- Ceirano' in 1923.

Cuneo Comune in Piedmont, Italy

Cuneo is a city and comune in Piedmont, Northern Italy, the capital of the province of Cuneo, the third largest of Italy’s provinces by area.


Ceirano family background

The Ceirano brothers, Giovanni Battista, Giovanni, Ernesto and Matteo, were influential in the founding of the Italian auto industry, being variously responsible for : Ceirano; Welleyes (the technical basis of F.I.A.T.); Fratelli Ceirano; S.T.A.R. / Rapid (Società Torinese Automobili Rapid); SCAT (Società Ceirano Automobili Torino); Itala and S.P.A. (Società Piemontese Automobili). Giovanni's son Giovanni "Ernesto" was also influential, co-founding Ceirano Fabbrica Automobili (aka Giovanni Ceirano Fabbrica Automobili) and Fabrica Anonima Torinese Automobili (FATA).

Giovanni Battista Ceirano Italian businessman

Giovanni Battista Ceirano was an Italian entrepreneur and car pioneer. The first motorcar he designed and built was the Well-Eyes, but he sold the rights to Giovanni Agnelli of F.I.A.T. who manufactured it in volume as their first motor car.

Ernesto Ceirano Italian automotive pioneer

Ernesto Ceirano (1875–unknown) was an Italian entrepreneur, racing driver and motoring pioneer. Born in Cuneo in 1875, Ceirano was the youngest of four brothers who were pioneers of the Italian car industry. In 1908 he finished third in the Targa Florio driving his brother's S.P.A. automobile.

Matteo Ceirano was an Italian businessman in the early automobile industry who co-founded the manufacturers Ceirano; Itala Fabbrica Automobili in 1904 and Società Piemontese Automobili (S.P.A.) in 1908.

In 1888, after eight years apprenticeship at his father's watch-making business, Giovanni Battista started building Welleyes bicycles, so named because English names had more sales appeal. [1] In October 1898 Giovanni Battista and Matteo co-founded Ceirano GB & C and started producing the Welleyes motor car in 1899. In July 1899 the plant and patents were sold to Giovanni Agnelli and produced as the first F.I.A.T.s - the Fiat 4 HP. Giovanni Battista was employed by Fiat as the agent for Italy, but within a year he left to found Fratelli Ceirano & C. which in 1903 became Società Torinese Automobili Rapid (S.T.A.R.) building cars badged as 'Rapid'. In 1904 Matteo Ceirano left Ceirano GB & C to create his own brand - Itala. In 1906 Matteo left Itala to found S.P.A. (Società Piemontese Automobili) with chief designer, Alberto Ballacco. In 1906 Giovanni founded SCAT (Società Ceirano Automobili Torino) in Turin. In 1919 Giovanni and Giovanni "Ernesto" co-founded Ceirano Fabbrica Automobili (aka Giovanni Ceirano Fabbrica Automobili) and in 1922 they took control of Fabrica Anonima Torinese Automobili (FATA).

Ceirano GB & C automobile manufacturer

The Ceirano GB & C was a historic automobile company, founded in October 1898 by Giovanni Battista Ceirano, Emanuele di Bricherasio, Attilio Calligaris, Pietro Fenoglio and Cesare Goria Gatti.

Giovanni Agnelli Italian entrepreneur

Giovanni Agnelli was an Italian entrepreneur, who founded Fiat car manufacturing in 1899.

Fiat 4 HP car model

The Fiat 4 HP was the first model of car produced by FIAT, from 1899 to 1900 based on a third party design.

Early life

Giovanni was born in Cuneo in 1865, the second of four brothers born to Giovanni Ceirano, a watchmaker, and Teresa Corino. [2]


In 1904 Giovanni founded the car manufacturer Ceirano Junior & C., which in 1905 changed its name to Junior Fabbrica Automobili Torinese.

In 1906 he left Junior to co-founder and become managing director of the Società Ceirano Automobili Torino (SCAT) He remained as Managing Director until 1918.

SCAT (automobile) company

The SCAT was an Italian automobile manufacturer from Turin, founded in 1906 by Giovanni Battista Ceirano.

In 1919 he founded the Fabbrica Automobili Ceirano with his son Giovanni "Ernesto". Giovanni while Fabbrica Automobili managed the Ceirano gets the shares of the SCAT, getting a majority stake.

On 25 August 1923 he increased the capital of SCAT by 700,000 liras by amalgamating Fabbrica Automobili Ceirano with 'SCAT' to form SCAT-Ceirano'.

In 1929 SCAT-Ceirano suffers economic difficulties and FIAT acquired a controlling interest. In 1931 he left SCAT-Ceirano.

In 1934 he acquired the car company Fabrica Anonima Torinese Automobili (FATA) again with his son Giovanni "Ernesto". Fiat had imposed legal restrictions on the sale of SCAT-Ceirano preventing him from being an automotive manufacturer, so the FATA business was reorientaed to make auto parts in Cesa sua ctivity 1945.

Aurea (car) automobile manufacturer

Aurea, Societa Italiana Ferrotaie, Fabbrica Anonima Torinese Automobili. Aurea was an Italian automobile manufactured in Turin from 1921 to 1930.


Giovanni Ceirano died in La Cassa on March 30, 1948.

See also

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