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GOOD Worldwide Inc. is a United States-based company with offices in Los Angeles, New York, and Seattle that reports on businesses and non-profits. [1] [2] GOOD produces a website, a quarterly magazine, online videos, and events. Content covered includes environmental issues, education, urban planning, design, politics, culture, technology, and health. Good Worldwide Inc. is the consolidation of originally separate brands: Reason Pictures, GOOD magazine, and GOOD Digital, in partnership with Causes, a Facebook/MySpace app promoting donations of time and money to charities and non-profits; Goodrec and Govit, an application that connects US citizens with their elected representatives. [3] GOOD Worldwide Inc. is made up of three organizations: GOOD/Media, GOOD/Community and GOOD/Corps. [4]
GOOD/Media produces an online news site, www.good.is, and quarterly print magazine, GOOD magazine. The magazine was started in 2006. [5]
GOOD Corps is GOOD Worldwide Inc's social impact consultancy. [6]
Upworthy , a website for viral content started in March 2012 by Eli Pariser and Peter Koechley, merged with Good Worldwide in 2017. [7]
GOOD was founded in 2006 by Ben Goldhirsh (son of Inc. magazine founder Bernie Goldhirsh) who wanted to create a "free press for the critical idealist." [8] Eschewing experienced editors, he hired friends from college and high school, including Al Gore's son, Al Gore III, to create a media company characterized by "both bold graphic style and an unconventional approach to business." The team was initially criticized by some industry experts, such as magazine executive and publishing expert Chip Block, who said, "This sounds a lot to me like vanity publishing, a bunch of kids sitting around with something they think is a really good idea, and one of them has a lot of money." [8] Others in the industry praised the magazine's design and concept upon its launch. [8]
GOOD's business strategy included donating its magazine subscription fees entirely to charities, offering subscribers multiple options for which organization their fee supported. [8] [9] Goldhirsh explained the reasoning behind the strategy in an interview with Inc.: "The idea was that we would incentivize consumers with the added benefit that their money goes to charity, incentivize these charities to reach their constituencies for the $20 donation, and enjoy the added marketing and public relations that would come from having an innovative strategy." [10] Goldhirsh's theory has been criticized[ weasel words ] for not being a viable business model. [11]
Around launch time in the fall of 2006, GOOD was featured in the New York Times and mentioned by APM's Marketplace. [12] The magazine and its website were covered by NPR [13] [14] [15] Instead of traditional marketing strategies, GOOD used their marketing budget to throw launch parties [8] which have been reviewed and discussed by publications such as The Washington Post. [16]
In 2008, Former GOOD CEO Jonathan Greenblatt tested a concept called the "GOOD Sheet", a broadsheet product distributed exclusively at Starbucks. The company also experimented with a name-your-own-pricing scheme. [17] [18]
On August 17, 2011, a joint announcement was made that social network service Jumo, a social engagement platform designed to connect users with causes and non-profits, founded by Facebook cofounder Chris Hughes, would be merging with GOOD. [19] [20]
In June 2012, most of the magazine's editors were fired. [21] The firings were "for strategic reasons" to shift GOOD's focus to its social network. [21] Eight former GOOD magazine editors and writers raised funds on Kickstarter to create the one-shot magazine Tomorrow before going their separate ways. [22]
In March 2015, GOOD resumed publication of the magazine with a new design and format. [23] [24] In 2017, the magazine received a National Magazine Award [25] in the Personal Service category for the Winter issue, ″What Can He Really Do, What Can We Do About It?″ [26]
In February 2016, Good Worldwide hired Nancy Miller, formerly of Wired, Fast Company, and Los Angeles magazine, to serve as editor-in-chief of the digital and print magazine. [27]
In August 2018, Good Media Group laid off 31 employees from its Upworthy site. In response, Upworthy CEO Charlie Wilkie resigned, and Eli Pariser resigned from the board. [28]
Dotdash Meredith is an American digital media company based in New York City. The company publishes online articles and videos about various subjects across categories including health, home, food, finance, tech, beauty, lifestyle, travel, and education. It operates brands including Verywell, Investopedia, People, The Balance, Byrdie, MyDomaine, Brides, The Spruce, Simply Recipes, Serious Eats, Liquor.com, Lifewire, TripSavvy, TreeHugger, and ThoughtCo. In August 2012, About.com became a property of IAC, owner of Ask.com and numerous other online brands, and its revenue is generated by advertising. In addition to its Manhattan headquarters, Dotdash Meredith maintains offices elsewhere in the New York metropolitan area, as well as in Des Moines, Iowa, and Birmingham, Alabama.
In mass communication, digital media is any communication media that operate in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, and preserved on a digital electronics device, including digital data storage media and digital broadcasting. Digital defines as any data represented by a series of digits, and media refers to methods of broadcasting or communicating this information. Together, digital media refers to mediums of digitized information broadcast through a screen and/or a speaker. This also includes text, audio, video, and graphics that are transmitted over the internet for viewing or listening to on the internet.
Fortune is an American business magazine headquartered in New York City. It is published by Fortune Media Group Holdings, a global business owned by USC educated Thai businessman Chatchaval Jiaravanon. The publication was founded by Henry Luce in 1929. The magazine competes with Forbes and Bloomberg Businessweek in the national business magazine category and distinguishes itself with long, in-depth feature articles.
Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain.
Vogue is an American monthly fashion and lifestyle magazine that covers various topics, including haute couture fashion, beauty, culture, living, and runway. Based at One World Trade Center in the Financial District of Lower Manhattan, Vogue began in 1892 as a weekly newspaper before becoming a monthly magazine years later. Since its founding, Vogue has featured numerous actors, musicians, models, athletes, and other prominent celebrities. The largest issue published by Vogue magazine was the September 2012 edition, containing 900 pages.
Men's Health (MH), published by Hearst, is the world's largest men's magazine brand, with 35 editions in 59 countries. It is also the best-selling men's magazine on U.S. newsstands.
Ziff Davis, Inc. is an American digital media and internet company. First founded in 1927 by William Bernard Ziff Sr. and Bernard George Davis, the company primarily owns technology- and health-oriented media websites, online shopping-related services, internet connectivity services, gaming and entertainment brands, and cybersecurity and martech tools. Previously the company was predominantly a publisher of hobbyist magazines.
Condé Nast is a global mass media company founded in 1909 by Condé Montrose Nast (1873–1942) and owned by Advance Publications. Its headquarters are located at One World Trade Center in the Financial District of Lower Manhattan.
Inc. is an American business magazine founded in 1979 and based in New York City. The magazine publishes six issues per year, along with surrounding online and social media content. The magazine also produces several live and virtual events yearly.
Jumo was a social network service and website launched on November 30, 2010, to index charities so that people can find and evaluate them. Jumo was founded by Facebook co-founder Chris Hughes. On August 17, 2011, he announced Jumo was merging with the GOOD organization, providing a social engagement platform to complement their magazine content.
Teen Vogue is an American online publication, formerly in print, launched in January 2003, as a sister publication to Vogue, targeted at teenage girls and young women. Like Vogue, it included stories about fashion and celebrities. Since 2015, following a steep decline in sales, the magazine cut back on its print distribution in favor of online content, which has grown significantly. The magazine had also expanded its focus from fashion and beauty to include politics and current affairs. In November 2017, it was announced Teen Vogue would cease in print and continue online-only as part of a new round of cost cuts. Other publications would also follow and go digital, such as InStyle. The final print issue featured Hillary Clinton on the cover, and was on newsstands on December 5, 2017.
Eli Pariser is an author, activist, and entrepreneur. He has stated that his focus is "how to make technology and media serve democracy". He became executive director of MoveOn.org in 2004, where he helped pioneer the practice of online citizen engagement. He is the co-founder of Upworthy, a website for meaningful viral content, and Avaaz, a global citizen's organization. His bestselling book, The Filter Bubble: What the Internet Is Hiding from You, introduced the term “filter bubble” to the lexicon. He is currently an Omidyar Fellow at New America and co-directs the Civic Signals project at the National Conference on Citizenship.
Chris Hughes is an American entrepreneur and author who co-founded and served as spokesman for the online social directory and networking site Facebook until 2007. He was the publisher and editor-in-chief of The New Republic from 2012 to 2016.
Jonathan Greenblatt is an American entrepreneur, corporate executive, and the sixth National Director and CEO of the Anti-Defamation League (ADL). Prior to heading the ADL, Greenblatt served in the White House as Special Assistant to Barack Obama and Director of the Office of Social Innovation and Civic Participation.
David Meerman Scott is an American online marketing strategist and author of several books on marketing, including The New Rules of Marketing and PR.
Examiner.com was an American news website based in Denver, Colorado, that operated using a network of "pro-am contributors"' for content. It had various local editions with contributors posting city-based items tailored to 238 markets throughout the United States and parts of Canada in two putative national editions, one for each country.
Upworthy is a website dedicated to positive storytelling. It was started in March 2012 by Eli Pariser, the former executive director of MoveOn, and Peter Koechley, the former managing editor of The Onion. One of Facebook's co-founders, Chris Hughes, was an early investor. In 2017, the company was acquired by Good Worldwide. Between the two platforms, they reached 100MM people a month.
Mic is an American internet and media company based in New York City that caters to millennials.
SHE Media is an American digital media company. It operates the website properties BlogHer, SheKnows.com, STYLECASTER, and HelloFlo. It has been a brand of Penske Media Corporation since 2018.
Peter Lennon Koechley is an American writer and internet entrepreneur. He was the managing editor of The Onion and co-founded Upworthy.