Holly Willoughby

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Holly Willoughby
Holly Willoughby (cropped).jpg
Willoughby in 2013
Holly Marie Willoughby

(1981-02-10) 10 February 1981 (age 38)
Brighton, England
Residence London, England
Nationality British
Education Burgess Hill Girls
The College of Richard Collyer
  • Television presenter
  • television personality
  • model
  • brand ambassador
Years active1999–present
Employer ITV
Dan Baldwin(m. 2007)
Website officialhollywilloughby.com

Holly Marie Baldwin (née Willoughby; born 10 February 1981) [1] is an English television presenter, model and brand ambassador. She is currently the co-presenter of This Morning (2009–present) and Dancing on Ice (2006–2011, 2018–present) alongside Phillip Schofield.

<i>This Morning</i> (TV programme) British daytime television

This Morning is an award winning British daytime television programme that is broadcast on ITV. The show airs live on weekdays from 10:30 am until 12:30 pm featuring news, topical items, showbiz, style and beauty, home and garden, food, health, real life and more similar features.

<i>Dancing on Ice</i> British TV show in which celebrities learn to ice dance

Dancing on Ice is a British television show presented by Phillip Schofield alongside Holly Willoughby from 2006 to 2011, and Christine Bleakley from 2012 to 2014. The show features celebrities and their professional partners figure skating in front of a panel of judges. The series, broadcast on ITV, started on 14 January 2006 and ended on 9 March 2014 after the show's contract was not renewed by ITV.

Phillip Schofield English broadcaster and television personality

Phillip Bryan Schofield is an English television presenter who works for ITV. He is currently the co-presenter of This Morning (2002–present) and Dancing on Ice alongside Holly Willoughby. His other work for ITV includes All Star Mr & Mrs (2008–2016), The Cube (2009–2015), and 5 Gold Rings (2017–present).


Since 2008, Willoughby has been a team captain on ITV2's Celebrity Juice alongside Fearne Cotton. From 2012 to 2015, she presented the revived television series Surprise Surprise , replacing original presenter Cilla Black. Other TV work includes BBC's The Voice UK (2012–2013), Play to the Whistle (2015–2017) and The Xtra Factor (2008–2009).

ITV2 television channel in the United Kingdom, Isle of Man and the Channel Islands

ITV2 is a British free-to-air television channel owned by ITV Digital Channels Ltd, a division of ITV plc. It was launched on 7 December 1998 and is available digitally via satellite, cable, IPTV and terrestrial (Freeview) platforms. For a number of years, it had the largest audience share after the five analogue terrestrial stations, a claim now held by its sister service ITV3 both of which are freely available to a majority of households.

<i>Celebrity Juice</i> television series

Celebrity Juice, often referred to as Celeb Juice, is a British television comedy panel game on ITV2, broadcast since 24 September 2008. The show is written and presented by Keith Lemon, the alter-ego of comedian Leigh Francis. The format for the series was first suggested in 2007, after the final series of Leigh Francis' Channel 4 sketch show Bo' Selecta!. ITV approached Francis to create a show featuring popular alter-ego Keith Lemon, and after the success of the five-part series Keith Lemon's Very Brilliant World Tour, the channel commissioned Celebrity Juice.

Fearne Cotton English television and radio presenter

Fearne Wood, known professionally by her maiden name Cotton, is an English television and radio presenter, best known for presenting a number of popular television programmes such as Top of the Pops and the Red Nose Day telethons.

In November 2018, Willoughby co-presented the eighteenth series of I'm a Celebrity...Get Me Out of Here! alongside Declan Donnelly. [2]

I'm a Celebrity...Get Me Out of Here! returned for its eighteenth series on 18 November 2018 on ITV, as confirmed by Ant & Dec at the end of the Coming Out show in December 2017.

<i>Im a Celebrity...Get Me Out of Here!</i> (UK TV series) British survival reality television game show

I'm a Celebrity... Get Me Out Of Here! is a British survival reality television game show, created by London Weekend Television (LWT), produced by ITV Studios, and aired live on ITV from Australia. The format sees a group of celebrities living together within an Australian jungle camp, coping with a few creature comforts. Each member not only undertakes in challenges to secure additional food and treats for the group, but also to avoid being voted out by viewers during their stay, with the final episode's votes nominating who wins a series and become crowned as "Jungle King/Queen".

Declan Donnelly English television presenter, producer and actor

Declan Joseph Oliver Donnelly is an English television presenter, producer and actor. He is best known for working alongside Anthony McPartlin as part of the presenting duo Ant & Dec. Donnelly came to prominence, alongside McPartlin, in the children's drama series Byker Grove, with both men establishing successful careers as television presenters, in which they are most known for presenting SMTV Live, I'm a Celebrity...Get Me Out of Here! and Ant & Dec's Saturday Night Takeaway, and Britain's Got Talent.

Willoughy is a brand ambassador for Diet Coke in the UK, as well as for Marks & Spencer and Garnier. [3] [4] [5]

Diet Coke brand of diet cola

Diet Coke is a sugar-free and no-calorie soft drink produced and distributed by The Coca-Cola Company. It contains artificial sweeteners instead of sugar. Unveiled on July 8, 1982 and introduced in the United States on August 9, it was the first new brand since 1886 to use the Coca-Cola trademark. The product quickly overtook the company's existing diet cola, Tab, in sales.

Marks & Spencer British retail company

Marks & Spencer Group plc is a major British multinational retailer headquartered in Westminster, London that specialises in selling clothing, home products and luxury food products. It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.

Garnier is a mass market cosmetics brand of French cosmetics company L'Oréal. It produces hair care and skin care products.

Early life

Willoughby was born the younger of two daughters of Brian R. Willoughby, a sales manager of a double-glazing company, and Linda J. Willoughby (née Fleming), an air stewardess. [6] She was educated at the independent Burgess Hill Girls in the town of Burgess Hill in West Sussex, and The College of Richard Collyer in Horsham. [7]

Burgess Hill Girls independent, girls-only day and boarding school in Burgess Hill, West Sussex, UK

Burgess Hill Girls is an independent, girls-only day and boarding school for girls aged between 2½ and 18 years, founded in 1906 by Miss Beatrice Goode. The school is located in Burgess Hill, West Sussex, having moved to its present location in 1928. The school also has boys attending the nursery.

West Sussex County of England

West Sussex is a county in the south of England, bordering East Sussex to the east, Hampshire to the west and Surrey to the north, and to the south the English Channel.

The College of Richard Collyer

The College of Richard Collyer, formerly called Collyer's School, is a co-educational sixth form college in Horsham, West Sussex, England.

In 1995, at the age of 14, Willoughby was spotted by talent scouts at The Clothes Show Live exhibition. Storm Model Management signed her up. [8] She appeared in teen magazines for girls such as Mizz , Just Seventeen , Shout , and More! . From 1998, at the age of 17, Willoughby started modelling underwear for clients including Pretty Polly, appearing in advertisements and posters.

The Clothes Show is a British television show about fashion that can currently be seen weeknights on Really. It was formerly broadcast on BBC One from 1986 to 2000.

Just Seventeen, often referred to as J-17, was a fortnightly magazine aimed at teenage girls, published by Emap from October 1983 to April 2004. A special preview edition was given away free with Smash Hits magazine on 13 October 1983 with the first issue published the week after on 20 October. It quickly became the market leading teen magazine until the launch of Sugar in 1994, after which sales began to fall. In 1997, the magazine was changed to a monthly format in response to the declining circulation, and the magazine was finally closed in 2004 after losing a third of its readership.

Shout is a UK magazine for teenage girls, published by D. C. Thomson & Co. Ltd of Dundee, Scotland, since 1993.


Children's presenting

In 2000, Willoughby won an audition for a show on CITV featuring S Club 7 called S Club TV. [9] In this show actors represented an alternative S Club. [10] She also appeared in a show called S Club 7: Artistic Differences playing a character called Zoe with the regular members of the band. [11] Willoughby worked as a receptionist for a while and then as a runner for the defunct shopping channel Auction World TV.

Willoughby also took on menial jobs and started an Open University course in psychotherapy. Then eventually, she found work as assistant manager during which time she persuaded a friend to make a showreel of her. This secured her an agent who then contacted the BBC. [9] Later in 2000, Willoughby presented a factual entertainment programme for children called Xchange and went on to host several other children's shows for CBBC: X-perimental and CBBC at the Fame Academy (CBBC's version of the BBC talent show Fame Academy).

Willoughby's first role as a children's entertainer came when she rejoined CITV in 2004 to co-present their entertainment show Ministry of Mayhem which aired on Saturday mornings. On this programme she met her future husband Dan Baldwin, one of the show's producers. In 2006, the show's title was changed to Holly & Stephen's Saturday Showdown in order to reflect the popularity of its co-presenters, Willoughby and Stephen Mulhern.

In 2005, Willoughby presented Feel the Fear , a children's entertainment programme in which the presenters are set unnerving challenges. She has also had a number of minor appearances on other children's programmes. Willoughby presented CD:UK for a short while in the spring of 2005, replacing Cat Deeley before Myleene Klass, Lauren Laverne and Johny Pitts became the regular presenters. In recognition of work as a children's television presenter, Willoughby won a BAFTA in 2006. [12]


Willoughby at the premiere of Happy Feet in 2006. Holly Willoughby.jpg
Willoughby at the premiere of Happy Feet in 2006.

In 2006 she was chosen to co-present, with Phillip Schofield, the television show Dancing on Ice , [13] in which celebrities are partnered with professional dancers to learn ice-dancing routines which are judged by a panel of experts and voted on by audiences. Willoughby remained in the role until 2011 due to new commitments. She was replaced by Christine Lampard. [14] [15]

Willoughby has presented a number of other ITV programmes, including spin-off shows such as Celebrity Wrestling: Bring It On in 2005, Greased Lightnin' in 2007 and The Xtra Factor for two years in 2008 and 2009.

In 2007, she took over from Davina McCall as the presenter of Streetmate , a dating game show during its transition from Channel 4 to ITV2. Willoughby hosted the show for its final series. In the same year, Willoughby co-presented Holly & Fearne Go Dating with Fearne Cotton. The show saw the two hosts attempt to find dates for single people that they meet around the UK.

Since 2008, Willoughby has appeared as a team captain on Celebrity Juice , presenting series 1–11 and 13 (taking a break in series 12 due to maternity leave) [16] hosted by Keith Lemon and stars fellow team captain Fearne Cotton. [17]


Willoughby has co-presented ITV's This Morning with Phillip Schofield since September 2009 replacing Fern Britton. [18] Willoughby and Schofield present the programme from Monday to Thursday mornings with Ruth Langsford and Eamonn Holmes co-hosting on Fridays.

In 2011, Willoughby co-presented charity telethon Text Santa with Ant & Dec. She returned to co-host the show with Phillip Schofield in 2012, 2013 and 2015. [19]

On 24 March 2012, Willoughby began presenting The Voice UK with Reggie Yates. She decided to leave the show after the second series and was replaced by Emma Willis in 2014. [20]

In 2012, Willoughby began hosting a revived version of Surprise Surprise . [21] A second series began airing on 15 September 2013, a third on 22 October 2014 and a fourth on 21 June 2015.

Willoughby has written a series of children's books with her sister Kelly. Their debut book School for Stars: First Term at L'Etoile became the UK's highest-selling children's book of 2013. [22] [23]

Since 2015, Willoughby has presented sports-based panel show Play to the Whistle on ITV. The first series aired for seven episodes beginning on 11 April 2015. A second series aired for six episodes, beginning in April 2016 [24] and a third series aired in 2017. The show has since been axed. [25]

In 2016, Willoughby presented primetime Saturday night dating show Meet the Parents for ITV. The show has been compared to Blind Date . [26] In October 2016, Willoughby admitted to taking part in a special Halloween episode of Celebrity Juice dressed as Harley Quinn while intoxicated. [27]

In August 2017, it was reported Willoughby had received a £200,000 pay rise to match the salary of her co-host Phillip Schofield. [28] She returned to present the new series of Dancing on Ice with Schofield in January 2018. [29]

In April 2018, Willoughby announced her new lifestyle brand, Truly, that will launch in Autumn 2018. [30] In September 2018, Willougby resigned, citing lack of time as her reason.

In August 2018, it was announced that from November until December 2018, Willoughby will host the eighteenth series of I'm a Celebrity...Get Me Out of Here! alongside Declan Donnelly as his usual partner Anthony McPartlin takes a year long break. [31]

Willoughy is a brand ambassador for Diet Coke in the UK, as well as for Marks & Spencer and Garnier. [3] [4] [5]

Personal life

Willoughby is dyslexic. [32] Her sister, Kelly, also works in the television industry.[ citation needed ]

On 4 August 2007, Willoughby married Dan Baldwin, a producer on Ministry of Mayhem. They have two sons and a daughter. Their first child, Harry, was born on 11 May 2009. [33] Their second, Belle, was born on 14 April 2011. [34] Their third, Chester, was born on 29 September 2014. [35] [36]

In 2008, Willoughby became a patron of the charity Together for Short Lives. [37]



2000 S Club TV: Artistic Differences CITV Zoe
2002–2003 CBBC at the Fame Academy CBBC Presenter
2003 X-perimental
2004–2006 Ministry of Mayhem , A.K.A Holly & Stephen's Saturday Showdown ITV/CITV
2004 Junior Eurovision Song Contest: The British Final ITV2
2005 CD:UK ITV
Celebrity Wrestling: Bring It On ITV2
2006–2011, 2018–present Dancing on Ice ITV
2006 Lip Service ITV2
2007 The Westlife Show: Live ITV
Greased Lightnin' ITV2
Holly & Fearne Go Dating
2008–2009 The Xtra Factor
2008–present Celebrity Juice Team captain
2009–present This Morning ITV Presenter
2009 Cheryl Cole's Night In
2011–2013, 2015 Text Santa
2012–2013 The Voice UK BBC One
2012–2015 Surprise Surprise ITV
2015–2017 Play to the Whistle
2016Meet the Parents
2018 Coronation Street Herself; Cameo with Phillip Schofield
2018 I'm a Celebrity...Get Me Out of Here! Presenter


2012 Keith Lemon: The Film Herself


School for Stars series

All books written with Kelly Willoughby

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  1. "Holly Willoughby - Biography". 14 July 2012. Archived from the original on 14 July 2012. Retrieved 19 November 2018.
  2. "Willoughby to co-host I'm A Celebrity". BBC News. 29 August 2018. Retrieved 29 August 2018.
  3. 1 2 "A chat with… Diet Coke ambassador Holly Willoughby". www.coca-cola.co.uk. Retrieved 11 December 2018.
  4. 1 2 "Holly Willoughby - Spokespersons - Within Garnier - Garnier". www.garnier.co.uk. Retrieved 11 December 2018.
  5. 1 2 Halliday, Sandra. "Holly Willoughby becomes M&S brand ambassador". FashionNetwork.com. Retrieved 11 December 2018.
  6. "Holly Willoughby on 'that breast incident'". Mail Online. Retrieved 12 April 2018.
  7. "Willoughby to present This Morning". West Sussex County Times. 17 July 2009. Retrieved 4 May 2014.
  8. The 20 most powerful celebrity makers: 6. Sarah Doukas The Observer, 22 June 2008
  9. 1 2 Bio Holly Willoughby
  10. "OFF THE TELLY: Reviews/2000/SM:TV Live / CD:UK / S Club TV". 11 March 2009. Archived from the original on 11 March 2009.CS1 maint: BOT: original-url status unknown (link)
  11. Holly Willoughby Internet Movie Database
  12. Children's Awards BAFTA
  13. Holly Willoughby ITV: Dancing on Ice
  14. Good Golly, Miss Holly Orange Entertainment News, 29 January 2008
  15. Christine Bleakley replaces Holly Willoughby as 'Dancing on Ice' host – Dancing on Ice News – Reality TV. Digital Spy (18 November 2011). Retrieved 4 September 2012.
  16. Daniel Welsh (4 March 2015). "Look Who's Back From Maternity Leave". The Huffington Post UK.
  17. "Holly 'Willoughbooby' lives up to her nickname when her dress slips down to reveal her bra as she leaves ITV party with Ant and Dec". Daily Mail. London. 18 July 2013. Retrieved 11 July 2014.
  18. "Willoughby new This Morning host". BBC News. 15 July 2009. Retrieved 15 July 2009.
  19. "Text Santa 2013 | presscentre". Itv.com. 8 November 2013. Retrieved 7 May 2014.
  20. "Big Brother's Emma Willis announced as new presenter of 'The Voice' UK". Digital Spy. 14 September 2013. Retrieved 7 May 2014.
  21. "Willoughby to host 'Surprise Surprise'". 15 March 2012.
  22. Willoughby, Holly. "About". Holly Willoughby. Retrieved 11 December 2018.
  23. Willoughby, Holly. "Books". Holly Willoughby. Retrieved 11 December 2018.
  24. Guide, British Comedy (18 November 2015). "ITV order Series 2 of Play To The Whistle".
  25. "Play to the Whistle Will Not Get Series 4". premieredate.news.
  26. "Holly Willoughby to host brand new ITV dating show". 19 May 2016.
  27. "Celebrity Juice: Holly Willoughby gets drunk dressed as Harley Quinn for Halloween special". OK. Retrieved 29 October 2016.
  28. Bagwell, Matt (24 August 2017). "Holly Willoughby 'Bags £200K Pay Rise, To Finally Match Phillip Schofield's ITV Salary'". HuffPo. Retrieved 24 August 2017.
  29. "Dancing on Ice to return in 2018". ITV Press Centre. 4 September 2017.
  30. "Holly Willoughby on Instagram: "TRULY, my new lifestyle brand that launches in the Autumn"". Instagram. Retrieved 16 April 2018.
  31. "Holly Willoughby to co-host this year's I'm A Celebrity…Get Me Out Of Here!". itv.com.
  32. "Holly Willoughby tells Twitter followers who criticised spelling 'I'm dyslexic'". The Daily Telegraph . London. 6 November 2009. Retrieved 9 November 2010.
  33. "Holly Willoughby Delivers Baby Boy". Daily Mail. 12 May 2009. Retrieved 11 July 2014.
  34. Holly gives birth to baby girl. moremagazine.co.uk. Retrieved 4 September 2012.
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  37. "About us".