Hooch (application)

Last updated
Hooch app
Developer(s) Hooch.co
Initial releaseDecember 1, 2015;3 years ago (2015-12-01)
Operating system iOS, Android, Web
Website www.hooch.co

Hooch is a location-based subscription drinks mobile app that provides users one alcoholic beverage per day redeemable at a number of bars and lounges based off the user’s location. [1] [2] [3] The app is most commonly used as a marketing tool but has branched out to provide data and events services to the restaurant and nightlife industry, making it more of a general social media application. [4] Hooch app allows user authentication through Facebook profiles. [5] [3]

A mobile app or mobile application is a computer program or software application designed to run on a mobile device such as a phone/tablet or watch. Apps were originally intended for productivity assistance such as Email, calendar, and contact databases, but the public demand for apps caused rapid expansion into other areas such as mobile games, factory automation, GPS and location-based services, order-tracking, and ticket purchases, so that there are now millions of apps available. Apps are generally downloaded from application distribution platforms which are operated by the owner of the mobile operating system, such as the App Store (iOS) or Google Play Store. Some apps are free, and others have a price, with the profit being split between the application's creator and the distribution platform. Mobile applications often stand in contrast to desktop applications which are designed to run on desktop computers, and web applications which run in mobile web browsers rather than directly on the mobile device.

Marketing is the study and management of exchange relationships. Marketing is the business process of creating relationships with and satisfying customers. With its focus on the customer, marketing is one of the premier components of business management.

Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. The variety of stand-alone and built-in social media services currently available introduces challenges of definition; however, there are some common features:

  1. Social media are interactive Web 2.0 Internet-based applications.
  2. User-generated content, such as text posts or comments, digital photos or videos, and data generated through all online interactions, is the lifeblood of social media.
  3. Users create service-specific profiles for the website or app that are designed and maintained by the social media organization.
  4. Social media facilitate the development of online social networks by connecting a user's profile with those of other individuals or groups.

Contents

History

Hooch co-founder Aleksey Kernes conceived of the idea of Hooch while working as a doorman at Hotel Chantelle. [6] Kernes wanted to reward loyal customers with drink tickets but found current systems burdensome and not scalable. Following an initial prototype of the Hooch app, Kernes recruited Lin Dai as CEO, who departed his post as Chief Marketing Officer at Keek, which had gone public on the Toronto Stock Exchange. Jared Christopherson joined as Chief Revenue Officer and cofounder after leaving social-media marketing firm Yellowhammer. [3] [1] The three bootstrapped the app’s build out from Dai’s apartment at Caledonia in New York. In an interview with Forbes, Dai explained that he decided to cofound Hooch just before his wedding and broke the news to his wife on their honeymoon. [1]

Toronto Stock Exchange stock exchange in Canada

The Toronto Stock Exchange is a stock exchange in Toronto, Ontario, Canada. It is the 9th largest exchange in the world by market capitalization. Based in the Exchange Tower in Toronto's Financial District, the TSX is a wholly owned subsidiary of the TMX Group for the trading of senior equities. A broad range of businesses from Canada and abroad are represented on the exchange. In addition to conventional securities, the exchange lists various exchange-traded funds, split share corporations, income trusts and investment funds. More mining and oil and gas companies are listed on Toronto Stock Exchange than any other stock exchange.

<i>Forbes</i> American business magazine

Forbes is an American business magazine. Published bi-weekly, it features original articles on finance, industry, investing, and marketing topics. Forbes also reports on related subjects such as technology, communications, science, politics, and law. Its headquarters is located in Jersey City, New Jersey. Primary competitors in the national business magazine category include Fortune and Bloomberg Businessweek. The magazine is well known for its lists and rankings, including of the richest Americans, of the world's top companies, and The World's Billionaires. The motto of Forbes magazine is "The Capitalist Tool". Its chair and editor-in-chief is Steve Forbes, and its CEO is Mike Federle. In 2014, it was sold to a Hong Kong-based investment group, Integrated Whale Media Investments.

In 2015, TimeOut New York uncovered Hooch’s app in beta phase and listed it as one of the five best drinking apps in New York City. [7] 2016 the company raised a seed round of $1.25 million in funding led by Blue Scorpion Investments in early 2016. In October 2016 the company announced a larger seed round in the amount of $1.5 million [8] that included celebrity investors Russell Simmons, Chris Burch, Shaun White, Leonard Blavatnick, Baron Davis, Emeka Okafor, Tyson Ritter and Maxwell. [9]

Shaun White American snowboarder and skateboarder

Shaun Roger White is an American professional snowboarder, skateboarder and musician. He is a three-time Olympic gold medalist. He holds the record for the most X-Games gold medals and most Olympic gold medals by a snowboarder, and has won 10 ESPY Awards.

Emeka Okafor American basketball player

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Tyson Ritter American singer

Tyson Jay Ritter is an American singer, songwriter, musician, actor, and model. He is best known as the lead vocalist, bassist, pianist, and songwriter of the multi-platinum selling American alternative rock band The All-American Rejects. As an actor, Ritter appeared as Dane on Amazon Video's Betas, recurred as rock musician Oliver Rome on NBC's Parenthood, and has had supporting roles in films, including The House Bunny (2008) and Miss You Already (2015). As of 2018, Ritter plays recurring characters on two television series on AMC, Preacher and Lodge 49.

As of 2017, Hotel Chantelle is one of over 500 venues where Hooch customers redeem a drink. Kernes remains its doorman. Actress Rosario Dawson joined Hooch’s list of celebrity investors in fall 2017. [10]

Product

Hooch markets itself as a cost-saving lifestyle app for consumers and a predictive-analytics and revenue tool to its clients, which range from alcohol brands to restaurants. [11] [12] As of 2017 Hooch is available at over 500 bars and lounges in New York, Los Angeles, Miami, Dallas, Austin, San Diego, Phoenix, San Francisco, and Hong Kong. The company claims over 140,000 app users. [13]

San Diego City in California, United States

San Diego is a city in the U.S. state of California. It is in San Diego County, on the coast of the Pacific Ocean in Southern California, approximately 120 miles (190 km) south of Los Angeles and immediately adjacent to the border with Mexico.

In 2016 the New York Post reported that along with the redeemed drink through the Hooch app, the average user purchases $100 to $140 in other drinks and food at the participating restaurant. [8] Adweek reported that Hooch’s data trove from its user base enables the company to identify local drink purchasing trends in real time. Specifically, the report said that Hooch “was able to predict that the Moscow Mule would dominate California before the trend was recognized in popular culture.” [5]

<i>New York Post</i> Daily tabloid newspaper based in New York City

The New York Post is a daily newspaper in New York City. The Post also operates the celebrity gossip site PageSix.com, the entertainment site Decider.com, and co-produces the television show Page Six TV.

Hooch Black

In 2018 Hooch launched a subscription-only membership service under the "Hooch Black" label that includes discounts on hotel bookings purportedly at prices lower than Expedia and Travelocity. [14] The Hooch Black network includes 100,000 hotels. [14] [15]

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References

  1. 1 2 3 "Free Drink App Hooch Is Growing A Market By Giving Its Products Away". Forbes. Retrieved 18 January 2018.
  2. "Paramount Pictures Puts A New Twist On Marketing With Hooch App And Suburbicon Film". Forbes. Retrieved 18 January 2018.
  3. 1 2 3 "Score a drink a day with Hooch, a subscription-based cocktail app". TechCrunch. Retrieved 18 January 2018.
  4. "The founders of Hooch, which gives you free drinks at participating bars, are divided on whether hangover cures really work". Business Insider. Retrieved 18 January 2018.
  5. 1 2 "How This Drink App Is Using Data to Engage Customers in Real-Time". Adweek. Retrieved 18 January 2018.
  6. "Why the new Hooch app is the greatest deal in L.A.: $99 buys you 365 cocktails". Los Angeles Times. Retrieved 18 January 2018.
  7. "A new drinking app called HOOCH is buying you one cocktail per day". TimeOut. Retrieved 18 January 2018.
  8. 1 2 "Hooch raises $1.5M more for subscription-based cocktail app". NY Post. Retrieved 18 January 2018.
  9. "Why you need to know about Hooch and how they attracted investment from celebrities". Huffington Post. Retrieved 18 January 2018.
  10. "Rosario Dawson is the latest celebrity investor in an app that provides months of free cocktails". Business Insider. Retrieved 17 January 2018.
  11. "Cocktail app Hooch secures US$1.5m funding". The Spirits Business. Retrieved 18 January 2018.
  12. "How A Drinking App Uses Smart Data To Understand Customer Behavior". Huffington Post. Retrieved 18 January 2018.
  13. "PARAMOUNT DISRUPTS WITH FREE DRINK HOOCH APP AND SUBURBICON". Chief Marketer. Retrieved 18 January 2018.
  14. 1 2 "Hooch Raises $5 Million to Expand Its Drink-a-Day Platform and Elevate Membership Experiences". Alley Watch. Retrieved 14 August 2018.
  15. "8 Coolest NYC Drink Spots on Hooch's Free Drinks App". New Theory. Retrieved 14 August 2018.