Idiomag

Last updated
idiomag
Type of site
Digital publishing, data, advertising
Available in English
Owner idio
Website http://idiomag.com
Commercial Yes
Registration Free
Launched 2006
Current status Active

idiomag is an early product created by idio, a UK-based technology company founded in 2006 by two Warwick Business School graduates, Andrew Davies and Ed Barrow. [1] The idio platform allows publishers and brands to personalise their content and distribute it across multiple platforms, [2] which is intended to improve audience engagement and revenue.

idio Ltd. is an enterprise software company that produces and implements products for brands and publishers, using its cloud-hosted platform, which incorporates modules for large-scale content aggregation and structuring, content analytics, multi-channel marketing automation, and customer insight generation. idio has offices in London and Exeter in the UK.

Warwick Business School

Warwick Business School (WBS) is an academic department of the Faculty of Social Sciences of Warwick University, originally established in 1967 as the School of Industrial and Business Studies. It is one of the most prestigious and highly selective business schools in the world. Due to the school's historical international outlook its alumni hold leadership positions in corporate, governmental and academic institutions around the globe.

A computing platform or digital platform is the environment in which a piece of software is executed. It may be the hardware or the operating system (OS), even a web browser and associated application programming interfaces, or other underlying software, as long as the program code is executed with it. Computing platforms have different abstraction levels, including a computer architecture, an OS, or runtime libraries. A computing platform is the stage on which computer programs can run.

Using this platform, a consumer site is run at idiomag.com, which delivers digital music content to its users, in the form of a daily personalised music magazine. [3] This magazine is viewed through the user’s browser, using the Adobe Flash Player, and can contain the full spectrum of text, images, and video chosen for each reader based on their tastes. The user can then find concert dates, download music, and buy tickets. [4]

Adobe Flash Player software for viewing multimedia, Rich Internet Applications, and streaming video and audio

Adobe Flash Player is computer software for using content created on the Adobe Flash platform, including viewing multimedia contents, executing rich Internet applications, and streaming audio and video. Flash Player can run from a web browser as a browser plug-in or on supported mobile devices. Flash Player was created by Macromedia and has been developed and distributed by Adobe Systems since Adobe acquired Macromedia in 2005. Flash Player is distributed as freeware or, in China, as adware.

The site also provides a widget, allowing the user’s magazine to be delivered on popular social networks such as Facebook, MySpace, and Bebo, or on individual blogs. [5] The site aggregates content from a range of sources, both from the mainstream music press and the blogosphere, like a “glossy RSS feed”. [6] Content is selected based on the user’s listening history, either manually entered or drawn from music sites such as Last.fm, Pandora, and iLike. [7]

A web widget is a web page or web application that is embedded as an element of a host web page but which is substantially independent of the host page, having limited or no interaction with the host. A web widget commonly provides users of the host page access to resources from another web site, content that the host page may be prevented from accessing itself by the browser's same-origin policy or the content provider's CORS policy. That content includes advertising, sponsored external links (Taboola), user comments (Disqus), social media buttons (Twitter), Facebook), news, and weather (AccuWeather). Some web widgets though serve as user-selectable customizations of the host page itself.

Facebook Global online social networking service

Facebook, Inc. is an American online social media and social networking service company. It is based in Menlo Park, California. It was founded by Mark Zuckerberg, along with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. It is considered one of the Big Four technology companies along with Amazon, Apple, and Google.

Bebo Social networking service

Bebo was a social networking website launched in 2005, that now describes itself as "a company that dreams up ideas for fun social apps". Grant Denholm, the man behind the Bebo relaunch, has confirmed that the site will not be returning as a social network but as a company that makes social apps. The company launched the app Blab in early 2014, which closed in 2016. In December 2014 a new version of Bebo launched as an avatar hashtag messaging app.

In 2009, the site released their API, making idiomag's content-delivery model available to web application programmers. [8]

Web application application that uses a web browser as a client

In computing, a web application or web app is a client–server computer program which the client runs in a web browser. Common web applications include webmail, online retail sales, and online auction.

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References

  1. Kiss, Jemima (2008-04-07). "Elevator Pitch: Idiomag Creates a Home for Music Aggregation". London: The Guardian. Retrieved 2010-05-05.
  2. "idio's personalised publishing platform". idiomag.
  3. "CrunchBase profile for idiomag".
  4. "About idiomag".
  5. "idiomag widget".
  6. Archived March 8, 2008, at the Wayback Machine .
  7. Kristen Nicole 3 (2008-01-07). "Idiomag Creates Custom Magazines Based on Your Facebook Profile". Mashable.com. Retrieved 2011-09-28.
  8. "API documentation". idiomag.