The failure of KKOG
Channel 16 broadcast its final programming on September 13, 1969. The station failed for the following reasons:
1) The station, like most UHF stations at the time, had a low effective radiated power. While many UHF stations now broadcast with 2 to 5 million watts, KKOG had only around 349,500 watts of power, limiting its coverage area.
2) The transmitter for KKOG was on Red Mountain, between Ventura and Ojai. This meant TV antennas pointed toward Mount Wilson near Los Angeles could either not receive KKOG, or received it poorly, since Red Mountain was behind the antenna's aimed direction.
3) Cable television was primarily used to provide over the air signals at the time, basically to communities blocked off from TV signals. While KKOG was carried on all the cable TV systems in Ventura County and in Santa Barbara, most people who could receive signals from the Los Angeles stations' Mount Wilson transmitters were not cable subscribers.
4) While the TV networks were already broadcasting full color prime time programming and many Los Angeles independents, including other UHF stations, had some color programs, KKOG was still showing its entire schedule in black and white.
5) The owners did not anticipate the operating costs of the station until advertising revenue could build in the market. Therefore, when funds dried up, the cash-strapped station was forced to close down. The primary investor in the station pulled out only six weeks into the station's operation, forcing it to operate with an entirely volunteer staff for most of its history.
Ultimately, the channel 16 frequency was transferred from television usage in Ventura to mobile radio usage in Los Angeles. Ventura County would eventually get a new local TV station in 1985, when KTIE-TV, channel 63 in Oxnard (now KBEH) signed on. In 1990, KSTV (now KJLA) signed on the air on channel 57 in Ventura. Both stations have since moved their studios and primary attention away from Ventura County and into the more lucrative Los Angeles television market.
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