KPRC-FM

Last updated
KPRC-FM
Broadcast area Santa Cruz, California
Frequency 100.7 MHz
BrandingLa Preciosa 100.7 y 100.9
Programming
Language(s) Spanish
Format Adult hits
Ownership
Owner
KDON-FM, KION, KOCN, KTOM-FM
History
First air date
September 16, 1964;59 years ago (1964-09-16) [1]
Former call signs
  • KRSA-FM (1964-1973)
  • KWYT (1973-1975)
  • KWYT-FM (1975-1984)
  • KTOM-FM (1984-2003)
Call sign meaning
"Preciosa" (branding)
Technical information
Facility ID 8204
Class B
ERP 1,400 watts
HAAT 727 meters
Transmitter coordinates
36°32′5″N121°37′14″W / 36.53472°N 121.62056°W / 36.53472; -121.62056
Translator(s)
Links
Webcast Listen Live
Website salinaslapreciosa.iheart.com

KPRC-FM (100.7 MHz) is a radio station broadcasting a Spanish adult hits format. Licensed to Salinas, California, United States, it serves the Santa Cruz area. The station is currently owned by iHeartMedia, Inc. Its studios are in Salinas, and the transmitter is on Mount Toro, 10 miles south.

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References

  1. "Complete-Television-Radio-Cable-Directory-2017-Radio.pdf" (PDF).