Kao Corporation

Last updated
Kao Corporation
Type Public (K.K)
TYO: 4452
TOPIX Large 70 Component
Industry Personal care, Cosmetics
FoundedJune 1887;133 years ago (1887-06)
Nihonbashi-Bakurocho, Tokyo, Japan
FounderTomiro Nagase
14-10, Nihonbashi-Kayabacho Itchome, Chūō, Tokyo
RevenueIncrease2.svg¥1,186,831 million ( US$14,273.4 million)
(consolidated, March 2011, 83 yen/US dollar)
Increase2.svg¥104,591 million (US$1,257.9 million)
(consolidated, March 2011, 83 yen/US dollar)
Increase2.svg¥46,737 million (US$562.1 million)
(consolidated, March 2011, 83 yen/US dollar)
Total assets Decrease2.svg¥1,022,799 million (US$12,300.6 million)
(consolidated, March 2011, 83 yen/US dollar)
Total equity Decrease2.svg¥539,564 million (US$6,489.0 million)
(consolidated, March 2011, 83 yen/US dollar)
Number of employees
34,743 (consolidated)
5,924 (non-consolidated)
Website www.kao.com/jp/

Kao Corporation (花王株式会社, Kao Kabushiki-gaisha) is a chemical and cosmetics company headquartered in Nihonbashi-Kayabacho, Chūō, Tokyo, Japan.



Kao was established in 1887 by Tomiro Nagase as a manufacturer of domestic toiletry soap. Until 1940, they were known as Nihon Yuki Company (日本有機株式会社), changing their name then to Kao Soap Company (花王石鹸株式会社), and finally in 1985 to Kao Corporation.

1960s and 1970s
During the 1960s and the 1970s, the company expanded to Taiwan and ASEAN countries, and also to oleochemicals in order to complement their main business. During this time, the company launched household products, laundry products, and industrial products to expand its revenue base (such as New Beads detergent, Humming fabric softener, Haiter bleach and Magiclean household cleaners).
During the 1980s, its products Merries diapers, Attack detergent, Biore daily skincare and Biore U daily body care, Curel (1986) and Sofina cosmetics were launched. During this time, Kao engaged in several joint ventures (haircare in Europe, Nivea in Japan with Beiersdorf), and acquisitions (Andrew Jergens Company in 1988, Goldwell AG in 1989) in North America and Europe. During this period, Kao also expanded to the manufacture of floppy disks.
1990s and 2000s
During the 1990s and 2000s, the company expanded into China and Vietnam—countries that, during that time, were opening up their economies to the rest of the world. Also, the company expanded into food products with Econa and Healthya. It also continued to acquire businesses (John Frieda [1] in 2002, Molton Brown [2] in 2005 and Kanebo Cosmetics in 2006).

In 2020, Kao Corporation was ranked the #4 out of 42 companies in the Corporate Knights Industry Group’s Personal Care and Cleaning Products category, recognized for its excellence in innovation capacity, employee retention as well as clean revenue, or revenue from all goods and services which have clear environmental benefits. [3] For the company's national and international experience in sustainable development, and eco-friendly products, the Environment Possibility Award conferred the "Environmental Heroes of the Year" to Kao Corporation in 2020. [4]

Brand ownership

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  1. "Kao Agrees to Acquire John Frieda Professional Hair Care". Business Wires. 2002-08-01. Archived from the original on 2012-07-09. Retrieved 2009-11-18.
  2. "Charles Denton ex-CEO Molton Brown". BBC. 2005-07-10. Retrieved 2009-01-06.
  3. https://www.businesswire.com/news/home/20200120005104/en/4695478/Kao-Wins-a-Place-in-the-Global-100-Most-Sustainable-Corporations-in-the-World-List.Missing or empty |title= (help)
  4. "Cucute's product won the 2020 "Environmental Heroes of the Year"". A.A. Environment Possibility Award. Retrieved 2020-12-27.