Lloyd Lawrence "Larry" Sloan (1922 – October 14, 2012) was an American publisher of Mad Libs and co-founder of the Los Angeles publishing company, Price Stern Sloan, which opened in the early 1960s.
Sloan was born Lloyd Lawrence Solomon to a Jewish family in New York City in 1922, the son of Joseph Solomon and Freida Lewis Solomon.His mother opened a clothing business and his father was a graduate of Columbia Law School 1908lawyer. Sloan and his parents moved to Los Angeles after his only sibling, Grenna Sloan, moved to California to pursue an acting career. Larry Sloan initially studied at the University of California, Los Angeles (UCLA), but soon left college to enlist in the United States Army following the outbreak of World War II. He later attended Stanford University, where he studied Chinese language.
He returned to Los Angeles after the war. Sloan became a columnist for the Hollywood Citizen News and a reporter for several magazines covering Hollywood's entertainment and gossip industries.Sloan's connections led to a career transition as a press agent and publicist representing Carol Channing, Mae West, and Elizabeth Taylor, among others.
In 1958, television writer Leonard B. Stern and comedian Roger Price launched Mad Libs , a word game book series which the duo had first invented in 1953.Stern and Price had named the game "Mad Libs" after overhearing an argument between an actor and talent agent at a New York City restaurant. In the 1960s, Price and Stern partnered with Larry Sloan, a friend from high school, to found Price Stern Sloan, a publishing company based in Los Angeles which published Mad Libs. Sloan served as the company's first CEO. Stern later noted in a 1994 Washington Post interview that Sloan "eventually became the business man behind Mad Libs." The company headquartered on La Cienega Boulevard in West Hollywood.
Under Sloan, Price Stern Sloan became the one of the largest publishing houses on the West Coast of the United States.In addition to releasing more than 70 editions of Mad Libs under Sloan, the company also published 150 softcover books under Sloan by 1973. While simultaneously serving as CEO, Sloan also edited manuscripts submitted for publication. He personally edited a series of joke books called, World's Worst Jokes. Sloan created and published the successful book, "The VIP Desk Diary, after asking himself "What would somebody's desk diary look like if they were the richest man in the world?" Other successful titles, many of which were humorous, released under Sloan was How to Be a Jewish Mother , written by Dan Greenburg and first released in 1965 and Droodles , which was also created by Roger Price. Still, Mad Libs proved to be one of the company's most successful products, with 110 million copies sold as of 2012.
Larry Sloan further launched Price Stern Sloan's "Wee Sing" product line in the late 1970s.Sloan had found a handmade children's book of the same name, which led to a successful line of books, videos, and audio releases, including Wee Sing Video Series and Wee Sing in Sillyville .
Price Stern Sloan partner and Mad Libs co-creator Roger Price died in 1990. In 1993, Leonard Stern and Larry Sloan sold Price Stern Sloan to Putnam Berkley Group, which is now known as Penguin Group.
Sloan and Stern later co-founded Tallfellow Press, a publishing company specializing in business books based in Beverly Hills.Sloan's daughter, Claudia Sloan, continues to head Tallfellow, as of 2012.
Larry Sloan died from a brief illness at Cedars-Sinai Medical Center in Los Angeles on October 14, 2012, at the age of 89.He was the last surviving founder of Price Stern Sloan, as Leonard Stern had died in 2011. Sloan was survived by his wife of thirty-nine years, Eleanor; five children - Claudia Sloan, Bonnie Smigel-Derin, Liz Fallert, Amy Harrison and Scott Harrison; and six grandchildren. He had been a longtime resident of Malibu, California.
Mount Sinai Memorial Parks and Mortuaries is the largest Jewish cemetery organization in California. The cemeteries are the final resting place for many Jews in the entertainment industry.
Mad Libs is a phrasal template word game which consists of one player prompting others for a list of words to substitute for blanks in a story before reading aloud. The game is frequently played as a party game or as a pastime.
Joseph Abraham Gottlieb, known professionally as Joey Bishop, was an American entertainer who appeared on television as early as 1948 and eventually starred in his own weekly comedy series playing a talk/variety show host, then later hosted a late night talk show with Regis Philbin as his young sidekick on ABC. He also was a member of the "Rat Pack" with Frank Sinatra, Dean Martin, Sammy Davis Jr. and Peter Lawford.
József A. Eszterhás, also known as Joe Eszterhas, is a Hungarian-American writer. He wrote the screenplays for the films Flashdance, Jagged Edge, Basic Instinct and Showgirls. He has also written several books, including an autobiography entitled Hollywood Animal, American Rhapsody and Crossbearer: A Memoir of Faith.
Penguin Group is a British trade book publisher and part of Penguin Random House, which is owned by the German media conglomerate Bertelsmann. The new company was created by a merger that was finalised on 1 July 2013, with Bertelsmann initially owning 53% of the joint venture, and Pearson PLC initially owning the remaining 47%. Since December 2019, Penguin Random House has been wholly owned by Bertelsmann.
Droodles was a syndicated cartoon feature created by Roger Price and collected in his 1953 book Droodles, though the term is now used more generally of similar visual riddles.
What a Way to Go! is a 1964 American black comedy film directed by J. Lee Thompson and starring Shirley MacLaine, Paul Newman, Robert Mitchum, Dean Martin, Gene Kelly, Bob Cummings and Dick Van Dyke.
Roger Price was an American humorist, author and publisher, who created Droodles in the 1950s, followed by his collaborations with Leonard B. Stern on the Mad Libs series. Price and Stern became partners with Larry Sloan in the publishing firm Price Stern Sloan.
The Los Angeles Downtown News is a free weekly newspaper in Los Angeles, California, serving the Downtown Los Angeles area.
Linda Wolf is an American photographer and author. She is one of the first female rock and roll photographers. Wolf also makes fine art photography with an emphasis on women and global photojournalism.
Frederick Woodruff "Ted" Field is an American media mogul, entrepreneur and film producer.
Price Stern Sloan or PSS! was a publisher that was founded in Los Angeles in the early 1960s to publish the Mad Libs that Roger Price and Leonard Stern had concocted during their stint as writers for Tonight Starring Steve Allen and also the Droodles. Along with their partner Larry Sloan, they expanded the company into children's books, novelty formats, and humor. Some of the books they published include movie tie-ins for films such as Happy Feet, Wallace and Gromit, Catwoman, and Elf, How to Be a Jewish Mother (1964), and other properties such as Serendipity, Mr. Men and Little Miss and Wee Sing. Today, PSS! still publishes approximately ten Mad Libs books a year. Mr. Stern and Mr. Sloan went on to found Tallfellow Press in Los Angeles.
Leonard Bernard Stern was an American screenwriter, film and television producer, director, and one of the creators, with Roger Price, of the word game Mad Libs.
Hal Leonard LLC is an American music publishing and distribution company founded in Winona, Minnesota, by Harold "Hal" Edstrom, his brother, Everett "Leonard" Edstrom, and fellow musician Roger Busdicker. Currently headquartered in Milwaukee, Wisconsin, it is the largest sheet music publisher in the world.
Running Press is an American publishing company and member of the Perseus Books Group. The publisher's offices are located in Philadelphia, Pennsylvania, with many of the corporate functions taking place in Perseus' New York City headquarters. It was co-founded by Stuart "Buz" Teacher; and his brother, Lawrence "Larry" Teacher, who died in March 2014.
Benedikt Taschen is a German publisher and contemporary art collector. He is the founder and managing director of the publishing house Taschen, one of the most successful international publishers, with illustrated publications on a range of themes including art, architecture, design, film, photography, pop culture, and lifestyle.
Malcolm Whyte is an author, editor, publisher, and founder of the Cartoon Art Museum in San Francisco. He has produced nearly 200 books, 45 of which he has written or co-written. His taste is for unique, offbeat ideas with a sense of good humor and produced with an eye for color and beautiful graphics as represented by The Original Old Radio Game from 1965 to Maxon: Art Out of Chaos, FU Press, 2018.
How to Be a Jewish Mother is a 1964 Jewish humor book by American humorist Dan Greenburg which was the best selling non-fiction book in the United States in 1965, with 270,000 copies sold. The book was first published by Price Stern Sloan under publisher Larry Sloan.
Lisa Rojany is an American author, editor and publishing executive.