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Adidas AG is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which consists 8.33% stake of the football club Bayern München, and Runtastic, an Austrian fitness technology company. Adidas's revenue for 2018 was listed at €21.915 billion.
Sneakers (US) or trainers (UK), also known by a wide variety of other names, are shoes primarily designed for sports or other forms of physical exercise but which are also widely used for everyday casual wear.
A jockstrap, also a jock (male), jill (female), strap, cup, groin guard, pelvic protector (female), supporter, or athletic supporter, is an undergarment for protecting the testes and penis or vulva during contact sports or other vigorous physical activity. This article deals chiefly with the genital protective sports gear designed for the male body, colloquially known as a "jock".
Puma SE is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories, headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world. The company was founded in 1948 by Rudolf Dassler (1898–1974). In 1924, Rudolf and his brother Adolf "Adi" Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik. The relationship between the two brothers deteriorated until they agreed to split in 1948, forming two separate entities, Adidas and Puma.
Asics is a Japanese multinational corporation that produces sportswear. The name is an acronym for the Latin phrase anima sana in corpore sano. Asics is best known for its sneakers but also produces other footwear such as sandals, as well as clothing and accessories.
Umbro is an English sports equipment manufacturer founded in 1924 in Wilmslow, Cheshire and based in Manchester. They specialise in football and rugby sportswear featuring their Double Diamond logo. Umbro products are marketed in over 100 countries.
New Balance Athletics, Inc. (NB), best known as simply New Balance, is one of the world's major sports footwear and apparel manufacturers. Based in Boston, Massachusetts, the multinational corporation was founded in 1906 as the New Balance Arch Support Company.
lululemon athletica inc., commonly known as lululemon, is a Canadian multinational athletic apparel retailer headquartered in British Columbia and incorporated in Delaware, United States. It was founded in 1998 as a retailer of yoga pants and other yoga wear, and has expanded to also sell athletic wear, lifestyle apparel, accessories, and personal care products. The company has 574 stores internationally, and also sells online.
Le Coq Sportif is a French manufacturing company of sports equipment. Founded in 1882 by Émile Camuset and located in Entzheim, the company first issued items branded with its now-famous rooster trademark in 1948. The company's name and trademark are derived from the Gallic rooster, a national symbol of France.
PONY is an American brand of footwear and clothing. It was founded in the United States and is now headquartered in New York City under the company name PONY International. The brand is currently property of Iconix Brand Group, which acquired rights in 2015.
O'Neills Irish International Sports Company Ltd. is an Irish sporting goods manufacturer established in 1918. It is the largest manufacturer of sportswear in Ireland, with production plants located in Dublin and Strabane.
Reebok International Limited is an American fitness footwear and clothing brand that is a part of Authentic Brands Group. It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company which had been founded in 1895 in Bolton, Lancashire. From 1958 until 1986, the brand featured the flag of the United Kingdom in its logo to signify the origins of the company. It was bought by German sporting goods company Adidas in 2005, then sold to the United States-based Authentic Brands Group in 2021. The company's global headquarters are located in Boston, Massachusetts, in the Seaport District.
Admiral is an English sportswear brand, with a manufacturing emphasis on clothing for association football. Founded in 1914 in Leicester, Admiral is one of the oldest sports brands in the UK and was originally an undergarment brand but switched to the manufacture of apparel for sports that have included cricket, cycling and athletics, as well as football. The Admiral logo was formally registered with the trademark office on 6 September 1922. The company reached the peak of its success in the 1970s, 1980s and early 1990s through a series of football team sponsorships.
Marathon Sports is an Ecuadorian sports equipment manufacturing company founded by Rodrigo Ribadeneira in May 1981, when the brand opened its first store. The company, headquartered in Quito, manufactures and distributes athletic sportswear to sports teams and athletes, mainly association football uniforms.
Nike, Inc. is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
Three stripes is a trademark of Adidas consisting of three parallel lines, which typically feature along the side of Adidas apparel. Adidas was known for this branding early in its history, with its owner, Adolf Dassler, describing it as "The three stripe company".
Sports marketing as a concept has established itself as a branch of marketing over the past few decades; however, a generally accepted definition does not exist. Academicians Kaser and Oelkers define sports marketing as 'using sports to market products'. It is a specific application of marketing principles and processes to sport products and to the marketing of non- sports products through association with sport.
Tillys is an American retail clothing company that sells an assortment of branded apparel, accessories, shoes, and more. Tillys is headquartered and operated from Irvine, California.
Alanic is a sports and fitness clothing brand headquartered in North Hollywood, California, US. Alanic corporate offices are located at 1/49 Lemana lane, Sydney, Australia. It has been the official supplier of the Miami Marathon US, Vancouver Sun Run Canada, New Jersey Marathon US and Some Major Tier 1 Marathons in the United States and also the National Basketball Team of Australia. Alanic has been associated with events like ATP – St. Petersburg Open Tennis; Indianapolis Monumental Marathon 2013, Indiana; 2012 Ironman Triathlon Series in Australia, NZ & Philippines; Seattle Marathon, US; Malibu Marathon, US; where it acted as the official supplier and clothing partner. The Tough Mudder announced a new multi-year partnership with Alanic as the official apparel partner.
Star Athletica, LLC v. Varsity Brands, Inc., 580 U.S. ___ (2017), was a U.S. Supreme Court case in which the court decided under what circumstances aesthetic elements of "useful articles" can be restricted by copyright law. The Court created a two-prong "separability" test, granting copyrightability based on separate identification and independent existence; the aesthetic elements must be identifiable as art if mentally separated from the article's practical use, and must qualify as copyrightable pictorial, graphic, or sculptural works if expressed in any medium.