Luke Black

Last updated

Luke Black
Birth nameLuka Ivanović
Born (1992-05-18) 18 May 1992 (age 27)
Čačak, FR Yugoslavia (Now Serbia)
  • Singer
  • songwriter
  • musician
  • Vocals
  • piano
Years active2014–present
Labels Universal

Luka Ivanović (Serbian cyrillic: Лука Ивановић; born 18 May 1992), better known by his stage name Luke Black, is a Serbian singer-songwriter, producer and performer. In early 2015 he signed a recording deal with Universal Music Group, became the first solo artist from Serbia to have an exclusive contract with this worldwide music corporation. His debut single D-Generation was released along with a music video in February 2015. [1] D-Generation and another single Holding on to Love is included in Luke's first Extended play Thorns, released on 18 September 2015. [2] Luke Black has the rare privilege to be the only artist from this part of Europe who was featured on a global Instagram platform @music, [3] alongside international mainstream stars like Miley Cyrus, Drake, Foo Fighters, 50 Cent, and many others. [4]

Universal Music Group American music corporation

Universal Music Group is an American global music corporation that is a subsidiary of the French media conglomerate Vivendi. UMG's global corporate headquarters are located in Santa Monica, California. It is considered one of the "Big Three" music companies, along with Sony Music and Warner Music Group. Since 2004, the corporation is no longer related to the film studio Universal Studios. In 2019, Fast Company named Universal Music Group the most innovative music company and listed UMG among the Top 50 most innovative companies in the world and "amid the music industry's digital transformation, Universal is redefining what a modern label should look like." UMG has signed licensing agreements with more than 400 platforms worldwide.

Serbia Republic in Southeastern Europe

Serbia, officially the Republic of Serbia, is a country situated at the crossroads of Central and Southeast Europe in the southern Pannonian Plain and the central Balkans. It borders Hungary to the north, Romania to the northeast, Bulgaria to the southeast, North Macedonia to the south, Croatia and Bosnia and Herzegovina to the west, and Montenegro to the southwest. The country claims a border with Albania through the disputed territory of Kosovo. Serbia's population numbers approximately seven million. Its capital, Belgrade, ranks among the longest inhabited and largest citiеs in southeastern Europe.

Extended play Musical recording longer than a single, but shorter than a full album

An extended play record, often referred to as an EP, is a musical recording that contains more tracks than a single, but is usually unqualified as an album or LP. Contemporary EPs generally contain a minimum of three tracks and maximum of six tracks, and are considered "less expensive and time-consuming" for an artist to produce than an album. An EP originally referred to specific types of vinyl records other than 78 rpm standard play (SP) and LP, but it is now applied to mid-length CDs and downloads as well.


Early life

Luke Black was born in Čačak, Serbia, and he has been making original music for over 12 years. During this time he recorded 7 full-length DIY albums – which were never heard by anyone except for his closest friends. Craving a more turbulent life he moved to Belgrade, where he started studying English language and literature. [5]

Čačak City in Šumadija and Western Serbia, Serbia

Čačak is a city and the administrative center of the Moravica District in central Serbia. It is located in the West Morava valley within the geographical region of Šumadija. According to the 2011 census, the city proper has 73,331 inhabitants, while the administrative area comprises a total of 115,337 inhabitants.

Belgrade City in Serbia

Belgrade is the capital and largest city of Serbia. It is located at the confluence of the Sava and Danube rivers and the crossroads of the Pannonian Plain and the Balkan Peninsula. The urban area of Belgrade has a population of 1.23 million, while nearly 1.7 million people live within the administrative limits of the City of Belgrade, a quarter of total population of Serbia.


Early years

His first public live performance was in May 2014 at the Gruvlend Festival when he presented his single D-Generation for the first time. That's when he was noticed by the representatives of Universal Music Group who called him to their office in Belgrade. He showed up with no demos. Instead sang his heart out at the office, and became the first pop artist in Serbia to get signed by an international major label. Apart from making his music he also does production and direction of his performances and music videos. Looking for his artistic expression, he experiments and tries out new and unexpected forms and styles. Before signing with Universal Music Group, he released single Nebula Lullaby in November 2014, independently via online digital music distribution service Spinnup. Luke Black wrote this song with Kristijan Majić, and the song was recorded over popular VoIP service Skype.


Spinnup is a digital music distribution service owned by Universal Music Group. It was founded in 2013 in Sweden. Spinnup is a signed distribution platform that offers an aggregator service to musicians and artist who are not signed to major labels so they can distribute their music worldwide via online retailers such as Deezer, Spotify, iTunes, Apple Music, Tidal, Napster, Amazon Music and Google Play.

Skype telecommunications software service

Skype is a telecommunications application that specializes in providing video chat and voice calls between computers, tablets, mobile devices, the Xbox One console, and smartwatches via the Internet. Skype also provides instant messaging services. Users may transmit text, video, audio and images. Skype allows video conference calls.

Single D-Generation

Black is the author of the single D-Generation, which was created during the year 2014. The label Gruvlend first digitally released the song, and later the radio stations picked up the song and music editors began putting it on the top charts. At the end of 2014, Radio B92 included D-Generation as a potential candidate for their Single of the Year in their online poll. [6]

D-Generation is a melancholic electropop anthem inspired by the (de)generation of the modern society. As Black himself says in the interview for the Serbian music portal MjuzNews, the song represents the generation D, a society within a society that does not fit in any moods. "D-Generation is proud of the false image they created for themselves, the image which is forced by the rules of the new age in which they grew up. They stay true to that image religiously in order to achieve the feeling of acceptance, even though they don't believe in it." [7]

Together with a young artist Vasilije Vujović (VASSO), Black envisioned the concept for the music video, which follows this single, which was shot during 2014 in Subotica. His premiere of the music video on an international platform Vevo officially announced the collaboration between him and Universal Music Group and his first EP release. The debut single D-Generation was digitally re-released on 24 February worldwide [8] except for US where the release date is 10 March. D-Generation digital re-release includes remastered version of the original single and three remixes by MKDSL, Jan Nemeček and Luminous. Song debuted No. 9 in the Top 20 on the MTV Adria Regional Chart [9] and among the top 50 on the music service Deezer in Serbia. Single also debuted at No. 22 on the Gradski Radio 'Top Chart – Tvoj Hit Na Prvom Mestu. [10]

Subotica City in Vojvodina, Serbia

Subotica is a city and the administrative center of the North Bačka District in the autonomous province of Vojvodina, Serbia. Formerly the largest city of Vojvodina region, contemporary Subotica is now the second largest city in the province, following the city of Novi Sad. According to the 2011 census, the city itself has a population of 97,910, while the urban area of Subotica has 105,681 inhabitants, and the population of metro area stands at 141,554 people.

Vevo is an American multinational video hosting service founded on June 16, 2009, as a joint venture among three major record companies: Universal Music Group (UMG), Sony Music Entertainment (SME) and EMI. In August 2016, Warner Music Group (WMG), the world’s third-largest record company, agreed to license premium videos from its artists onto Vevo.

Deezer is a French online music streaming service. It allows users to listen to music content from record labels, including Universal Music Group, Sony Music and Warner Music Group on various devices online or offline. Created in Paris, France, Deezer currently has 56 million licensed tracks in its library, with over 30,000 radio channels, 14 million monthly active users, and 7 million paid subscribers as of January 2019. The service is available for Web, Android, iOS, Windows Mobile, BlackBerry OS and Windows, MacOS.

Single Holding on to Love

The song was created near the end of 2014 and it is published by Universal Music Group. It premiered on 29 May 2015 on Black's official Vevo channel, and it premiered on Radio B92 the same day. [11] On 2 June the song was released in United States, Canada and Mexico. [12]

Holding on to Love is a song full of emotions, interesting beats, phrases and powerful chords. "It is a song about addiction masked in the word 'love'. It does not apply just to your loved one, but anyone or anything you cheris and desire, and it is filled with feeling of guilt because you lost that thing that matters to you" [13]

EP Thorms EP

Luke Black sums up 10 years of making music with his first extended play - Thorns EP, following releases of his first two singles D-Generation, Holding On To Love and remixes. [14]

The artist who designed the EP’s artwork is Vasso, Luke Black’s friend and visual coach, a young photographer from Subotica whose work was featured on international VOGUE online. [15] Masks that Luke Black wears in almost all his promo photos and in his official videos are a unique art pieces by the internationally acclaimed Bosnian designer Aleksandar Saša Škorić, better known as Sasa Masks. [16]

THORNS EP featuring already released D-Generation and Holding On To Love has a total of 9 songs on its physical release, while the digital version of THORNS EP has 6 songs, with a digital exclusive bonus track "White Line". [17] Shortly after releasing the EP, Luke Black played concerts in Belgrade, [18] Vienna [19] and Zagreb as a supporting act for Lust For Youth. [20]

Double single Jingle Bell Rock / Nebula Lullaby

Few days ahead of Christmas Holidays, on 18 December, Luke Black released his double single Jingle Bell Rocks / Nebula Lullaby, [21] including cover of Jingle Bell Rock and song Nebula Lullaby, previously self-released single from 2014.

Luke Black shortlisted for Eurovision Song Contest

In February 2016, according to Blic newspaper, Serbian broadcaster RTS -Radio Television of Serbia has shortlisted four artists to represent the country at the 2016 Eurovision Song Contest and among them was Luke Black. [22]

Luke Black didn't participate in 2016 but Serbian press discovered that his upcoming single Demons was supposed to be his Eurovision Song Contest entry. [23]

On May 20, on the day of the release of his new single Demons, Luke Black confirmed for a Serbian online portal Tračara that he indeed was called from Radio-televizija Srbije to represent Serbia on Eurosong 2016 with the just released single.

China tour

Immediately upon the release of his new single titled Demons, Luke Black embarks on his first tour in China where he will perform in Beijing, Shanghai and Guangzhou in late June. [24]

Single Demons

Demons is a contemporary pop song that Luke Black combines an infectious melody, tribal percussions and oriental influences with his powerful, emotional vocal. As was done with all his singles, Demons is entirely composed and written by Luke, and it is co-produced with EDM producer from Spain, Venza. [25]

Single Walpurgis Night

Walpurgis night is Luke Black latest pop song with the funky elements. Song is produced by Swedish music producer Oscar Fogelström. [26] Walpurgis night was presented for the first time by the end of March 2017 during his tecno-opera performance in the world-famous club in Berlin called Berghain.

Single Olive Tree

Inspred by his sold out tour in China in 2016, Luke decided to record his own version of the song Olive Tree (song) [27] in English and Serbian language. The original track is by Chinese artist Chyi Yu, but he created the version in his own style, and arranged it with German record artist Emika and Spanish music producer Venza.


Extended plays


Music videos

"D-Generation"2015Vasilije "VASSO" Vujović
"Holding on to Love"Filip Mojzeš, Tatjana Krstevski
"Walpurgis night"2017Sara Vulovic
"Olive tree"2017Kosta Djurakovic

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  1. | Luke Black D-Generation
  2. | Luke Black Thorns EP
  3. IG @music | Luke Black
  4. | Luke Black @music
  5. Instagram blog | Serbian pop alchemist Luke Black
  6. Radio B92 | Nomination for single 2014
  7. MjuzNews | Luke Black: Interview
  8. UMG France | Luke Black
  9. MTV Adria | Regional Chart
  10. "Gradski Radio | Top Chart – Tvoj Hit Na Prvom Mestu". 14 March 2015. Archived from the original on 16 March 2015. Retrieved 14 March 2015.
  11. B92 net | Luke Black has a new single
  12. | Luke Black: Novo ime na domaćoj muzičkoj sceni koje zvuči Svetski!
  13. MjuzNews | Izašao Luke Black – "Holding on to Love"
  14. "Archived copy". Archived from the original on 1 June 2016. Retrieved 18 May 2016.CS1 maint: archived copy as title (link)
  22. "Archived copy". Archived from the original on 23 June 2016. Retrieved 18 May 2016.CS1 maint: archived copy as title (link)