 | This article needs additional citations for verification .(December 2024) |
 Mobile App Developers | |
| Available in | Japanese |
|---|---|
| Owner | DeNA |
| URL | mbga |
| Launched | 7 February 2006 (as Mobage Town) 28 March 2011 (as Mobage) |
| Current status | Active |
Mobage (モバゲー, Mobagē; "Mobile Game") is a portal and social network for games owned by the Japanese company DeNA. It derives its name from the Japanese slang word for mobile games.
In 2011, as part of a strategy to unify its services, DeNA rebranded Mobage Town as Mobage (sometimes called Mobage East) for use in Japan, while the Plus+ network operated by ngmoco, a subsidiary of DeNA, was also rebranded as Mobage (sometimes called Mobage West), for use in the West. [1] [2]
On 19 December 2014, ngmoco announced the rebranding of Mobage West to DeNA. [3] [4] [5] The Japanese site continued to operate under the Mobage name.[ citation needed ]
On 9 August 2018, the English website was reportedly shut down for unknown reasons.[ citation needed ]
The service was described as highly successful in academic research. [6] In July 2011, it was reported the service had 30 million users, who largely played on feature phones. [7]