Last updated
Naver Logotype.svg
Type of site
Search Engine
Owner Naver Corporation
Alexa rankDecrease2.svg 41 (July 2020) [1]
Launched1999;21 years ago (1999) [2]

Naver (Hangul: 네이버) is a South Korean online platform operated by Naver Corporation. It debuted in 1999 as the first web portal in Korea to develop and uses its own search engine. It was also the world's first operator to introduce the comprehensive search feature, which compiles search results from various categories and presents them in a single page. Naver has since added a multitude of new services ranging from basic features such as e-mail and news to the world's first online Q&A platform Knowledge iN.


As of September 2017, the search engine handled 74.7% of all web searches in South Korea and had 42 million enrolled users. More than 25 million Koreans have Naver as the start page on their default browser and the mobile application has 28 million daily visitors. Naver is also frequently referred to as 'the Google of South Korea'. [3]


Naver was created in June 1999 as the first South Korean portal website with a self-developed search engine. In August 2000, Naver began the 'comprehensive search' service, which allows users to get a variety of results from a search query on a single page, organized by type, including blogs, websites, images, cafes, etc. This was five years before Google launched a similar offer with its 'universal search' function.

In the early days of Naver's operation, there was a relative dearth of webpages available in the Korean language. To fill this void, Naver became an early pioneer in user-generated content through the creation of the 'Knowledge iN (Hangul: 네이버 지식인)' service in 2002. In Knowledge iN, users can pose questions on any subject and select among answers provided by other users, awarding points to the users who gives the best answers. Knowledge iN was launched three years before Yahoo! launched its similar 'Yahoo! Answers' service, [4] and now possesses a database of over 200 million answers.

Over the years, Naver has continued to expand its services. It launched its Web comic service 'Webtoon' in 2004 and its personal Blog service in 2005. From 2005 to 2007, Naver expanded its multimedia search services, including music and video search as well as mobile search.

Naver replaced the comment box with facial emojis in March, 2020 after criticisms of mental health implications for celebrities.

Junior Naver

Junior Naver (Hangul: 쥬니어 네이버), also known as Juniver (Hangul:쥬니버), is a portal website for children considered similar to Yahooligans. Junior Naver offers services such as avatars, educational content, quizzes, videos, Q&A, and a homework helper. Junior Naver utilizes a panel of experts and educators to filter out harmful content in order to ensure a safe internet environment for children. Ever since its competitors Daum Kids and Yahoo Kids have closed down, Junior Naver is the only children's portal site operating in Korea.

Naver Webtoon (Hangul: 네이버 웹툰), later simply WEBTOON, is a webcomic platform where users have free access to a variety of webtoons created by professional artists. Users can also pay publishers to view comic books and genre fiction contents online. Naver has incorporated a 'Challenge' section which allows amateurs to post and promote their own works. These days, there are a number of k-dramas that are motivated by these webtoons.

Naver Cafe (Hangul: 네이버 카페) is a service that allows Naver users to create their own internet communities. There were 10.5 million cafes running as of May 2017.

Naver Blog (Hangul: 네이버 블로그) started with the name 'paper' in June 2003, and evolved to 'blog' in October 2003. [5] It had 23 million users as of April 2016. 'Bloggers' appeared as a newly introduced career with the creation of the Naver blog. They are working as an influencers by writing their own reviews about the products or places.

Naver TV (formerly Naver TV Cast) is a web broadcast network which mainly provides web dramas distributed by Naver.

Knowledge IN

Knowledge iN (Korean:지식iN), formerly Knowledge Search (Korean:지식검색), is an online Q&A platform launched in October 2002. [6] The tool allows users to ask any question and to receive answers from other users. Knowledge iN was an early example of harnessing user-generated content to expand the amount of information available on the web, particularly in the Korean language. Bradley Horowitz, former Vice President of Product Strategy at Yahoo!, has cited Knowledge iN as the inspiration for Yahoo! Answers, which was launched three years after Naver introduced the original service. [7] [8]

Naver Encyclopedia consists of a professional database with over 3 million entries from many different encyclopedias. [9] More than 1000 experts in physics, food, film, and other fields are producing 45 kinds of specialized content in the encyclopedia of Naver knowledge, and 50,000 headwords are accumulated. [9] The Naver Knowledge Encyclopedia also deals with more than 100 public institutions and has received over 900 kinds of DBs. [9]

PRISM Live Studio

PRISM Live Studio (In Korean: 프리즘 라이브 스튜디오) is a live streaming application for both mobile and PC. Streamers can simultaneously broadcast to multiple platforms, also known as simulcasting, while using up to 1080p HD all without increasing the network usage. Platforms supported includes YouTube, Facebook, Twitch, Periscope, V Live, Naver TV, afreecaTV, kakaoTV and RTMP channels. The application can also be used for video editing purposes. [10]


Naver's closed platform is frequently mentioned. Their knowledge and blogs are not to be searched on other search sites, which is to operate the site to maximize. In April 2011, the second and third portal sites in Korea, Daum and Nate, signed a memorandum of understanding to open their search for services such as cafe and blogs. Naver did not choose to participate in this MOU. [11]

There is also a criticism that blogs in Naver are limited from being searched by other search engines, and that Naver helps with unauthorized publishing in order to attract users to the KnowledgeIN service. In other words, the quality of the KnowledgeIN service is a poor factor, as previous answers to a question are left unaltered, or a previous question is only allowed to be slightly altered by other netizens. Criticism is also growing as Naver unilaterally controls comments or edits information that may be against its political positions.

Naver introduced new restrictions on comments to protect celebrities from malicious comments by the anonymous online audiences in March, 2020. This was following a 2019 incident where a famous K-pop star
Sulli committed suicide due to depression after facing a huge amount of malicious comments. [12]


In October 2020, Naver was fined 26.7 billion won ($22.9 million) by South Korea's Fair Trade Commission (FTC) for manipulating its algorithm between 2012 and 2015 in favor of its own services such as Smart Store and Naver TV over services provided by rivals. [13] [14] Naver's share in the open market sector increased from 4.97% in 2015 to 21.08% in 2018, while competitors market shares went down. [15] [16]

See also

Related Research Articles

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Daum (web portal) South Korean web portal

Daum is a South Korean web portal. It offers many Internet services to web users, including a popular free web-based e-mail, messaging service, forums, shopping, news and webtoon service. The word "daum" means "next", but it can also be interpreted as Hanja "多音", meaning "many sounds".

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Webtoon Digital comics originating from South Korea

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Empas website

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Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a user. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query.

Naver Corporation South Korean company

Naver Corporation is a South Korean development company headquartered in Seongnam, South Korea that operates the search engine Naver. Naver established itself as an early pioneer in the use of user-generated content through the creation of the online Q&A platform Knowledge iN. Naver also manages global mobile services such as the mobile messenger LINE, video messenger Snow, and group communication service BAND.

Google Questions and Answers was a free knowledge market offered by Google that allowed users to collaboratively find good answers, through the web, to their questions. It was launched on June 28, 2007 and replaces the fee-based Google Answers service, discontinued on December 1, 2006. Google had chosen Russia as the first country to launch this new service.

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<i>Noblesse</i> (manhwa) South Korean webtoon

Noblesse is a South Korean manhwa released as a webtoon written by Son Jeho and illustrated by Lee Kwangsu. Noblesse was first posted on WEBTOON in December 2007, and was concluded in January 2019; it was among the first webtoons to receive an English translation at the launch of WEBTOON in July 2014. It has been adapted into a South Korean animation in 2015 and an original net animation (ONA) in 2016, and an anime television series by Production I.G premiered on October 7, 2020 on Crunchyroll.

Line (software) Instant communications software app

Line is a freeware app for instant communications on electronic devices such as smartphones, tablet computers, and personal computers. Line users exchange texts, images, video and audio, and conduct free VoIP conversations and video conferences. In addition, Line is a platform providing various services including digital wallet as Line Pay, news stream as Line Today, video on demand as Line TV, and digital comic distribution as Line Manga and Line Webtoon. The service is operated by Line Corporation, a Tokyo-based subsidiary of South Korean internet search engine company Naver Corporation.

<i>Tower of God</i> South Korean webtoon

Tower of God is a South Korean manhwa released as a webtoon written and illustrated by S.I.U. It has been serialized in Naver's webtoon platform Naver Webtoon since June 30, 2010, with the individual chapters collected and published by Young Com into four volumes as of June 2020. Tower of God received official English translations by WEBTOON beginning in 2014.

<i>The Sound of Heart</i>

The Sound of Your Heart is a South Korean webtoon series written and illustrated by Jo Seok. The webtoon was first released on the Naver WEBTOON internet portal in 2006. In 2007, the first print volume was released and The Sound of Your Heart was adapted into a TV series of the same name in 2015. It was completed in July 2020.

Tapas (syndicate) webcomic syndicate

Tapas, formerly known as Tapastic, originally known as Comic Panda, is a webtoon syndicate set up by South Korean entrepreneur Chang Kim in September 2012. Operated from both Seoul and Burlingame by Tapas Media, Tapastic features a large collection of short-form, English-language webcomics and webtoons from over 5,000 artists. The website aims to create a platform where comic creators can publish their works without cost, describing itself as both "The YouTube of Comics" and "Candy Crush for Books." Since 2016, the Tapas Media's mobile app also publishes books through a freemium business model.

Line Webtoon Webtoon service

WEBTOON is a webtoon publishing portal launched by Naver Corporation in South Korea in 2004. The service gained a large amount of traction during the late 2000s and early 2010s. The service first launched in Korea as Naver Webtoon and then globally as LINE Webtoon in July 2014 as the Naver brand is not well known outside the country and some of its services are also not available outside of Korea. In 2016, Naver's webtoon service entered the Japanese market as XOY and the Chinese market as Dongman Manhua. On December 18, 2018, Naver closed down XOY service in Japan and migrated all of its translated and original webtoons to LINE Manga, its manga service that offers licensed manga. In 2019, LINE Webtoon was changed to WEBTOON and was brought over to the Spanish and French Version. In 2020, WEBTOON transferred and serviced to Naver Webtoon Corp.

Snack culture (Korean: 스낵컬쳐) is the South Korean trend of consuming entertainment or other media in brief periods, typically of 15 minutes or less. It is a practice which emerged due to the popularization of smartphones and the desire of content-providers to reach an increasingly busy and mobile population. The Korean Times wrote in 2014 that "'snack culture' is becoming representative of the Korean cultural scene." It has been called "a hot topic" in the media-content industry in 2014.

Naver Whale web browser based on the Chromium web browser

Naver Whale is a South Korean freeware web browser developed by Naver Corporation, which is also available in English. It became available on Android on April 13, 2018.


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