Last updated
NetEase, Inc.
Netease logo 2.svg
Type of site
Traded as Nasdaq:  NTES
NASDAQ-100 Component
FoundedJune 1997;24 years ago (1997-06)
Headquarters Hangzhou, China [1] and George Town, Cayman Islands
Founder(s) Ding Lei
Key peopleDing Lei (CEO)
Products Online services
Revenue Increase2.svg CN¥ 59.24 billion (2019) [2]
Operating income Increase2.svg CN¥ 13.79 billion (2019) [2]
Net income Increase2.svg CN¥ 21.43 billion (2019) [2]
Total assets Increase2.svg CN¥ 112.12 billion (2019) [2]
Employees18,129 (December 2017) [3]
Divisions NetEase YanXuan
NetEase Cloud Music
NetEase Games (Thunder Fire)
NetEase Games (Interactive Entertainment)
NetEase Games (Montreal)
NetEase D&R Center Lab
NetEase Wisdom Enterprise
NetEase News
Subsidiaries Titan Studio
Sakura Studio
Ouka Studio [4] [5]
NetEase office in Hangzhou NetEaseHangzhouOffice.jpg
NetEase office in Hangzhou

NetEase, Inc. (simplified Chinese:网易; traditional Chinese:網易; pinyin:WǎngYì) is a Chinese Internet technology company providing online services centered on content, community, communications, and commerce. The company was founded in 1997 by Ding Lei. NetEase develops and operates online PC and mobile games, advertising services, email services and e-commerce platforms in China. It is one of the largest Internet and video game companies in the world. [6] NetEase has an on-demand music-streaming service (NetEase Music). The company also owns several pig farms. [7]


NetEase video games include, the Westward Journey series, Tianxia III, Heroes of Tang Dynasty Zero, Ghost II, [8] Nostos and Onmyoji. NetEase also partners with Blizzard Entertainment to operate Chinese versions of their games, such as World of Warcraft , StarCraft II , Overwatch . [9]


The company was founded in June 1997 by Chinese entrepreneur Ding Lei, and grew rapidly due in part to its investment in search engine technology. [10] In 2012 the company's official English name was changed from, Inc to NetEase, Inc. [11]

Early in the company's history, top executives quit amid possible ad revenue misreporting [12] and buy-out talks with i-Cable Communications and others were reported. [13]

In 2008 the domain attracted at least 1.8 million visitors annually by 2008 according to a survey. [14] In 2010 the site was the 28th most visited site in the world according to Alexa's internet rankings. [15] NetEase's official website address is This was attributed to the past when Chinese internet users had to dial "163" to connect to the internet, before the availability of broadband internet. [16] NetEase is the largest provider of free e-mail services in China with more than 940 million users as of 2017. In addition to, the company also runs, and more. [17]

Expansion and acquisitions

NetEase launched their first Western Headquarters in August 2014 bringing one of the largest tech companies in China to the US. [18] In January 2020, NetEase discussed secondary listings with the Hong Kong Exchanges and Clearing. [19]

In 2018 NetEase invested US$100 million into Bungie for a minority stake in the company and a seat on its board of directors. [20] In December of the same year NetEase invested in New Zealand developer A44 (Formally known as Aurora 44), [21] and it sold its comics business to Bilibili. [22] In 2019 NetEase obtained a minority stake in Quantic Dream for an undisclosed investment. [23]

In June 2020 NetEase established a Japanese studio called "Sakura Studio" to develop next-generation console games. [24] [25]


The company has a history of partnerships with other companies. In 2008, Blizzard Entertainment partnered with NetEase to bring some of their games to the Chinese market. [26] In April 2012, NetEase began testing a restaurant recommendation mobile app called "Fan Fan". [27] [28] In 2017 NetEase made an agreement with the American company Marvel Comics to develop a comic based on a Chinese superhero. In addition 12 comic copies by Marvel would be released online, such as The Amazing Spider-Man , Captain America , and Guardians of the Galaxy . [22]

The company collaborated with to provide Massive Open Online Course (MOOC) in China. [29] In 2014, NetEase launched an online course platform with educational content. [30]

Chinese government regulation

In October 2020, the Cyberspace Administration of China ordered NetEase to undergo "rectification" and temporarily suspended certain comment functions after censors found "inappropriate" comments on its news app. [31]

Gamers trying the new release of Speedy Ninja at PAX 2015 PAX SPEEDY NINJA.png
Gamers trying the new release of Speedy Ninja at PAX 2015

Games developed or published

NetEase publishes many mobile games, including Onmyōji, Fantasy Westward Journey , Cyber Hunter and Identity V .

Licensed online games

Related Research Articles

Blizzard Entertainment American video game publisher and developer

Blizzard Entertainment, Inc. is an American video game developer and publisher based in Irvine, California. A subsidiary of Activision Blizzard, the company was founded on February 8, 1991, under the name Silicon & Synapse, Inc. by three graduates of the University of California, Los Angeles: Michael Morhaime, Frank Pearce and Allen Adham. The company originally concentrated on the creation of game ports for other studios' games before beginning development of their own software in 1993 with games like Rock n' Roll Racing and The Lost Vikings. In 1993, the company became Chaos Studios, Inc., and eventually Blizzard Entertainment after being acquired by distributor Davidson & Associates. Shortly thereafter, Blizzard released Warcraft: Orcs & Humans.

Sina Corporation Chinese online media company

Sina Corporation is a Chinese technology company. Sina operates four major business lines: Sina Weibo, Sina Mobile, Sina Online, and Sinanet. Sina has over 100 million registered users worldwide. Sina was recognized by Southern Weekend as the "China's Media of the Year" in 2003.

BlizzCon Annual gaming convention by Blizzard Entertainment

BlizzCon is an annual gaming convention held by Blizzard Entertainment to promote its major franchises including Warcraft, StarCraft, Diablo, Hearthstone, Heroes of the Storm, and Overwatch. The first BlizzCon was held in October 2005, and since then, all of the conventions have been held at the Anaheim Convention Center in Anaheim, California, in the same metropolitan area as Blizzard's headquarters in Irvine. The convention features game-related announcements, previews of upcoming Blizzard Entertainment games and content, Q&A sessions and panels, costume contests, and playable versions of various Blizzard games. The closing night has featured concerts by The Offspring, Tenacious D, Foo Fighters, Ozzy Osbourne, Blink-182, Metallica, Linkin Park, "Weird Al" Yankovic, and Muse. A similar event was the Blizzard Worldwide Invitational, held outside the U.S. from 2004 to 2008.

Video games in China Overview of video gaming in China

The video game industry in mainland China currently is one of the major markets for the global industry, where more than half a billion people play video games. Revenues from China make up around 25% of nearly US$100 billion video game industry as of 2018, and since 2015 has exceeded the contribution to the global market from the United States. Because of its market size, China has been described as the "Games Industry Capital of the World" and is home to some of the largest video game companies. China has also been a major factor in the growth of esports, both in player talent and in revenue.

Activision Blizzard American video game company

Activision Blizzard, Inc. is an American video game holding company based in Santa Monica, California. The company was founded in July 2008 through the merger of Activision, Inc. and Vivendi Games. The company is traded on the NASDAQ stock exchange under the ticker symbol ATVI, and since 2015 has been one of the stocks that make up the S&P 500. Activision Blizzard currently includes five business units: Activision Publishing, Blizzard Entertainment, King, Major League Gaming, and Activision Blizzard Studios. Online gaming platform by Blizzard Entertainment is an Internet-based online game, social networking service, digital distribution, and digital rights management platform developed by Blizzard Entertainment. The service was launched on December 31, 1996, followed a few days later with the release of Blizzard's action-role-playing video game Diablo on January 3, 1997. was officially renamed to "Blizzard" in August 2017.

<i>Minecraft</i> 2011 video game

Minecraft is a sandbox video game developed by the Swedish video game developer Mojang Studios. The game was created by Markus "Notch" Persson in the Java programming language. Following several early private testing versions, it was first made public in May 2009 before fully releasing in November 2011, with Jens Bergensten then taking over development. Minecraft has since been ported to several other platforms and is the best-selling video game of all time, with 200 million copies sold and 126 million monthly active users as of 2020.

Markus Persson Swedish video game programmer

Markus Alexej Persson, also known as Notch, is a Swedish video game programmer and designer. He is best known for creating the sandbox video game Minecraft and for founding the video game company Mojang in 2009.

Mojang Studios Swedish video game developer

Mojang Studios is a Swedish video game developer based in Stockholm. It was founded by the independent video game designer Markus Persson in 2009 as Mojang Specifications for the development and release of Persson's sandbox and survival video game Minecraft. The studio inherited its name from a previous video game venture Perrson had left two years prior. Following the game's release, Persson, in conjunction with Jakob Porsér, incorporated the business as Mojang AB in late 2010 and hired Carl Manneh as the company's chief executive officer. Other early hires included Daniel Kaplan and Jens Bergensten.

Titan was the project name for a cancelled Blizzard Entertainment massively multiplayer online game. With speculation regarding the game beginning in 2007, Blizzard revealed little information besides that it would be completely new and not be based on the company's then-current three main franchises.

Bilibili Chinese video sharing website

Bilibili, also nicknamed B Site (B站) in China, is a Chinese video sharing website based in Shanghai, themed around animation, comics, and games (ACG), where users can submit, view and add overlaid commentary on videos. Bilibili uses Adobe Flash or HTML5 player, to play user submitted videos hosted by either itself or third-party sources, featuring a scrolling danmu commenting system. Since the mid-2010s, Bilibili began to expand to a broader audience from its original niche market that focused on anime and games, and it has become one of the major Chinese video on demand over-the-top streaming platforms that programs critically acclaimed and popular documentaries, variety shows, and other original programming.

<i>Minecraft Dungeons</i> 2020 dungeon crawler video game

Minecraft Dungeons is an action role-playing game dungeon crawler video game developed by Mojang Studios and Double Eleven and published by Xbox Game Studios. It is a spin-off of the sandbox video game Minecraft and was released for Nintendo Switch, PlayStation 4, Windows, and Xbox One on May 26, 2020. The game received mixed reviews; many deemed the game fun and charming, with praise for its visuals and music. However, its simple gameplay and use of procedural generation were met with a more mixed reception, with its short story and lack of depth criticized.

<i>Diablo Immortal</i> upcoming free-to-play video game in the Diablo series

Diablo Immortal is an upcoming free-to-play video game in the Diablo series, designed for mobile devices. The massively multiplayer online action role-playing game takes place between the events of Diablo II and Diablo III. Developed by Blizzard Entertainment and NetEase, it was announced in late 2018 and is planned for release on Android and iOS in the first half of 2022.

Hypixel Minecraft game server

Hypixel, officially the Hypixel Network, is a Minecraft minigame server released on April 13, 2013, by Simon "Hypixel" Collins-Laflamme and Philippe Touchette, and is managed by Hypixel Inc. Hypixel is only available on the Java Edition of Minecraft, but was formerly available on the Bedrock Edition of the game as well. Hypixel has held four Guinness World Records and is widely considered to be the largest currently-active Minecraft server, with over 100,000 unique players concurrently online during peak hours.

<i>Hytale</i> Upcoming video game

Hytale is an upcoming sandbox game by Hypixel Studios. Production began in 2015 by developers from the Minecraft multiplayer server Hypixel with funding and assistance from Riot Games, who later acquired the studio in 2020. It is planned to be released for PC, consoles, and mobile devices as early as 2023.

<i>Minecraft Earth</i> 2019 AR game based on Minecraft

Minecraft Earth was an augmented reality sandbox game developed by Mojang Studios and published by Xbox Game Studios. A spin-off of the video game Minecraft, it was first announced in May 2019, and was available on Android and iOS. The game was free-to-play, and was first released in early access on 17 October 2019. The game received its final update in January 2021 and officially shut down on 30 June 2021.

A Minecraft server is a player-owned or business-owned multiplayer game server for the 2009 Mojang video game Minecraft. In this context, the term "server" often colloquially refers to a network of connected servers, rather than a single machine. Players can start their own server either by setting one up on a computer using software provided by Mojang, or by using a hosting provider so they can have their server run on dedicated machines with guaranteed uptime. The largest and most popular server is Hypixel.

Minecraft is a video game series and media franchise developed largely by Mojang Studios and centered around the video game of the same name. It consists of five video games, along with various books, merchandise and events, and an upcoming theatrical film. Microsoft acquired Mojang Studios in 2014, alongside the Minecraft franchise and its editions.


  1. "IR Contacts NetEase, Inc".
  2. 1 2 3 4 "NetEase Reports Fourth Quarter and Fiscal Year 2019 Unaudited Financial Results (PDF)". 26 February 2020.
  3. "Investor FAQs". Archived from the original on March 22, 2019. Retrieved August 3, 2018.
  4. "CREATIVE DESTRUCTION Trademark of HONG KONG NETEASE INTERACTIVE ENTERTAINMENT LIMITED Serial Number: 87884773 :: Trademarkia Trademarks".
  5. "Creative Destruction on Steam".
  6. "Tencent leads the top 25 public game companies with $10.2 billion in revenues | GamesBeat".
  7. Bao, Zhiming; Jia, Denise (September 21, 2019). "Chinese Gaming Giant NetEase to Raise More Pigs". Caixin . Retrieved 2019-09-24.
  8. "NetEase Q2 earnings beat expectations with online game services reversing downtrend - ChinaKnowledge". August 9, 2018.
  9. Minotti, Mike (11 January 2019). "Blizzard and NetEase extend Chinese publishing deal for Hearthstone, Overwatch, and more". Venture Beat. Retrieved 18 May 2021.
  10. "Netease Search Engine - Youdao/yodao spider". 2008-12-31. Retrieved 2012-08-17.
  11. "NetEase English Name Changes" (in Chinese). March 29, 2012. Retrieved March 29, 2012.
  12. Lu Stout, Kristie (June 12, 2001). " - Key Netease executives call it quits".
  13. Ong, Carolyn (9 June 2001). "Another suitor linked with NetEase buyout". South China Morning Post. Archived from the original on 14 Mar 2021.
  14. us Data Only (2011-10-26). "". Archived from the original on 2011-08-13. Retrieved 2012-08-17.
  15. "Alexa Top 500 Global Sites" . Retrieved 2010-04-15.
  16. Beam, Christopher (May 1, 2014). "The Secret Messages Inside Chinese URLs". The New Republic. Retrieved February 1, 2016.
  17. NetEase Q2 2017: Revenue Grows to $2 Billion, Games Generate $1.4bn], Chris Wray, WCCFTECH, Aug 10, 2017
  18. "NetEase North America". Retrieved 2015-10-16.
  19. "Hong Kong Bourse Discusses New Listings With Ctrip, Netease"
  20. "Bungie gets more than $100 million investment from NetEase". June 1, 2018. Retrieved June 1, 2018.
  21. "AURORA44 LIMITED (4672299) Registered". New Zealand Companies Office. December 17, 2018.
  22. 1 2 Zen Soo; Zheping Huang (13 December 2018). "Chinese gaming giant NetEase sells comics business to rival Bilibili, retains rights to Marvel series". South China Morning Post. Retrieved 20 May 2019.
  23. McWhertor, Michael (January 29, 2019). "Quantic Dream receives investment from NetEase to develop next-gen games". Polygon . Retrieved January 29, 2019.
  24. [NetEase Games has today announced the establishment of 🌸"Sakura Studio"🌸 ..] (press release), NetEase, 5 Jun 2020
  25. Kerr, Chris (5 Jun 2020), "Chinese game company NetEase has opened a new studio in Japan",
  26. Futter, Mike (January 11, 2019). "Blizzard and NetEase extend Chinese publishing partnership for World of Warcraft, Diablo, more".
  27. "Follow news on, Inc" (Press release). BrightWire. Archived from the original on 2013-01-19. Retrieved 2012-08-17.
  28. "Netease Begins Testing for Mobile App "Fan Fan" on Thursday". BrightWire. Archived from the original on 2012-07-27.
  29. "Coursera partners with NetEase to deliver free online learning in China".
  30. Xiang, Tracey (24 April 2014). "NetEase Adds an Online Course Platform to Its Education Offerings". TechNode.
  31. "China's internet censorship goes far beyond the Great Firewall". South China Morning Post. 2020-10-16. Retrieved 2020-11-11.
  32. "NetEase - Fact Sheet". Archived from the original on 2019-03-22. Retrieved 2015-10-16.
  33. "Minecraft is coming to China".
  34. "Hypixel is coming to China".
  35. "The Next Step For EVE China & Serenity – Announcing Partnership With NetEase!". EVE Online. Retrieved 2018-08-01.
  36. Moyen, Motek (19 November 2018). "'Diablo Immortal' Is An Imminent Strong Tailwind For NetEase". Seeking Alpha. Retrieved 10 May 2019.
  37. Naik, Kshiteej (17 June 2020). "The Lord of the Rings: Rise to War Mobile Game Announced". IGN . Retrieved 27 June 2020.
  38. "Tom and Jerry Chase is released in 10 Countries: Here's how to download it anywhere". GamingonPhone. 2020-08-21. Retrieved 2021-06-05.