|Headquarters||New York City, United States|
The Nielsen Corporation, self-referentially known as The Nielsen Company, and formerly known as ACNielsen or AC Nielsen, is a global marketing research firm, with worldwide headquarters in New York City, United States.Regional headquarters for North America are located in Chicago.
As of May 2010, it is part of Nielsen Holdings .
This company was founded in 1923 in Chicago by Arthur C. Nielsen Sr. in order to give marketers reliable and objective information on the impact of marketing and sales programs. ACNielsen began expanding internationally in 1939, and now operates in more than 100 countries.
One of Nielsen's best known creations is the Nielsen ratings, an audience measurement system that measures television, radio and newspaper audiences in their respective media markets. In 1950, they acquired the C. E. Hooper company and began attaching recording devices to a statistical sample of about 1200 consumer television sets in the United States.These devices used photographic film in mail-in cartridges to record the channels viewed by the consumer and thus determine audience size. Later, Nielsen developed electronic methods of data collection and transmission. In 1996, they split off this part of its operations into a separate company called Nielsen Media Research (NMR), which operated as an independent company until it was acquired by Dutch conglomerate VNU in 1999. The company was headquartered in Stamford, Connecticut before the acquisition by VNU.
Another market research tool was the Homescan program where sample members track and report all grocery and retail purchases, allowing purchasing patterns to be related to household demographics. Homescan covers several countries including Australia, Canada, the United Kingdom, and the United States. In 2004, ACNielsen chose the CipherLab CPT-8001 as its data collection terminal for the Homescan program throughout Asia.
In Germany, ACNielsen gained reputation for their introduction of the Nielsen areas (or Nielsengebiete in German), each of which includes one or more German federal states sharing a similar economic structure, culture, and consumer behaviour. Marketing strategies in Germany depend considerably on the Nielsengebiete, to the extent that some trademarks or marketing campaigns have only been introduced in some of the Nielsengebiete. In many newspapers and magazines disseminated nationwide, advertisements may be placed for just one or some Nielsengebiete; the circulation figures of print media are often stated according to Nielsengebiete as well. [ citation needed ]
In 2001, ACNielsen itself was acquired by VNU, as part of VNU's Marketing Information group, and thus is now under the same corporate umbrella as the company it spawned, NMR. Nielsen Media Research is based in New York City, while ACNielsen headquarters remain in Schaumburg, Illinois.
ACNielsen is also sister company to Nielsen//NetRatings, which measures Internet and digital media audiences, and Nielsen BuzzMetrics, which measures Consumer-Generated Media.
In 2005, ACNielsen initiated their MVP (Media Voice Panel) program. Panel members carry an electronic monitor that detects the digital station and program identification codes hidden within the TV and radio broadcasts they are exposed to. At night, members place the monitor in a cradle that sends the collected data through the home's electrical wiring to a relay device that transmits it by phone, making it one of the first practical uses of electrical wiring as a home network. With an approximately one week notice to members, the MVP program ended on March 17, 2008.
In 2007, the owner VNU changed its name to "The Nielsen Company".
Arthur Charles Nielsen Jr. (born April 8, 1919)the man who acquired the company from his father, died at the age of 92 on October 3, 2011.
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
Nielsen TV ratings are the audience measurement systems operated by Nielsen Media Research that seek to determine the audience size and composition of television programming in the United States using a rating system.
Nielsen may refer to:
Nielsen Audio is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles-based Coffin, Cooper, and Clay in the early 1950s. The company's initial business was the collection of broadcast television ratings.
Arthur Charles Nielsen Sr. was an American businessman, electrical engineer and market research analyst who created and tracked the Nielsen ratings for television as founder of the A.C. Nielsen Company.
Nielsen Holdings PLC is an American, UK-domiciled, information, data and market measurement firm. Nielsen operates in over 100 countries and employs approximately 44,000 people worldwide.
GfK is Germany's largest market research institute, and the fourth largest market research organisation in the world, after Nielsen Company, Kantar Group and Ipsos. In 2008 they attempted to become #2 via a merger with Taylor Nelson Sofres (TNS), a British firm.
Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites. Sometimes, the term is used as pertaining to practices which help broadcasters and advertisers determine who is listening rather than just how many people are listening. In some parts of the world, the resulting relative numbers are referred to as audience share, while in other places the broader term market share is used. This broader meaning is also called audience research.
The Brazilian Institute of Public Opinion and Statistics does market research to provide information regarding Brazilian and Latin American markets. IBOPE provides data on media, public opinion, voting intention, consumption, behavior, marketing, branding and other issues as required by clients.
Advertising media selection is the process of choosing the most efficient media for an advertising campaign. To evaluate media efficiency, planners consider a range of factors including: the required coverage and number of exposures in a target audience; the relative cost of the media advertising and the media environment. Media planning may also involve buying media space. Media planners require an intricate understanding of the strengths and weaknesses of each of the main media options. The media industry is dynamic - new advertising media options are constantly emerging. Digital and social media are changing the way that consumers use media and are also influencing how consumers acquire product information.
Nielsen VideoScan is a home video marketing research company formed as a partnership formed between Verenigde Nederlandse Uitgeverijen's (VNU) VideoScan and ACNielsen. Both companies are now owned by The Nielsen Company. Nielsen VideoScan provides detailed point-of-sale data regarding sales of VHS videotape cassettes, DVDs, HD DVDs, and Blu-ray Discs. The data is collected from VHS and DVD distribution outlets, such as retail stores, in the United States and Canada and then made available to clients in customized report form through the VideoScan website.
Comscore is an American media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; and publishers.
Hitwise is a division of Connexity, that measures behavior across desktop, tablet and smartphone devices. Hitwise provides marketers with online insights to help them understand, track and grow market share. Using Hitwise, marketers can define, understand and target audiences to optimize their multi-channel marketing campaigns. Hitwise enables users to not only understand how traffic moves between websites and industries, but also who the audiences are behind that traffic. Hitwise can identify who these audiences are, both on and offline, to provide a complete 360 real time view of the consumer.
Media planning is generally outsourced and entails sourcing and selecting optimal media platforms for a client's brand or product to use. The goal of media planning is to determine the best combination of media to achieve the clients objectives.
Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre films and newspapers. NMR, headquartered in New York City, is best known for the Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding factor in canceling or renewing television shows by television networks. As of May 2012, it is part of Nielsen Holdings.
Television news ratings in Australia are collected by three main organisations: OzTAM in metropolitan areas, Regional TAM in regional areas serviced by three commercial television networks, and in areas with two commercial networks, Nielsen Media Research Australia. Ratings are collected for 40 weeks during the year, excluding a two-week break during Easter and ten weeks over summer. The majority of locally produced news and public affairs top the rating charts week after week.
Single-source data is the measurement of TV and other media/marketing exposure, and purchase behavior, over time for the same individual or household. This measurement is gauged through the collection of data components supplied by one or more parties overlapped through a single, integrated system of data collection. The means by which these data are stored is known as a single-source database.
Scarborough is a United States-based market research company that measures shopping patterns, media usage across platforms, and lifestyle trends of adults. Specializing in local and national consumer research, Scarborough measures over 100 local markets in the United States. Scarborough is headquartered in New York City.
Verenigde Nederlandse Uitgeverijen was a Dutch publishing company with products including European consumer magazines, Dutch regional newspapers, business publications in the European and North American markets, and educational publications.
Data driven marketing is a process by which marketers gain insights and trends based on in-depth analysis informed by numbers. Data-driven marketing refers to strategies built on insights pulled from the analysis of big data, collected through consumer interactions and engagements, to form predictions about future behaviors. This involves understanding data already present, data that can be acquired, and how to organize, analyze, and apply that data to better marketing efforts. The intended goal is generally to enhance and personalize the customer experience. The market research allows for a comprehensive study of preferences.