Nippon TV

Last updated

Nippon Television Holdings, Inc.
Native name
Romanized name
Nihon Terebi Hōrudingusu Kabushiki-gaisha
Type Publicly listed kabushiki gaisha
TYO: 9404
ISIN JP3732200005
FoundedTokyo, Japan (October 28, 1952;68 years ago (1952-10-28))
Founder Matsutaro Shoriki
6-1, Higashi-Shimbashi Itchome, Minato, Tokyo
Area served
Japan, Asia, United States, Western Europe
Key people
Yoshio Okubo
Yoshikuni Sugiyama
  • Increase2.svg¥326,423 million (FY2012)
  • ¥305,460 million (FY2011)
  • Increase2.svg¥35,429 million (FY2012)
  • ¥32,249 million (FY2011)
  • Increase2.svg¥25,284 million (FY2012)
  • ¥22,729 million (FY2011)
Total assets
  • Increase2.svg¥598,075 million (FY2012)
  • ¥543,228 million (FY2011)
Total equity
  • Increase2.svg¥488,120 million (FY2012)
  • ¥446,038 million (FY2011)
Owner Yomiuri Group
Number of employees
3,259 (as of March 31, 2013, consolidated)
  • AX-ON Inc.
  • Nippon Television Network Corporation
  • BS Nippon Corporation
  • CS Nippon Corporation
  • Nippon Television-News 24 Corporation
  • VAP Inc.
  • NTV Events Inc.
  • Nippon Television Music Corporation
  • Nppon Television Art Inc.
  • NTV Technical Resources Inc.
  • Hulu Japan
  • Tatsunoko Production
  • Toei Company (3.25%)
Nippon Television Network Corporation
Native name
Romanized name
Nippon Terebi Hōsōmō Kabushiki-gaisha
Type Kabushiki gaisha
  • Media
FoundedTokyo, Japan (April 26, 2012 (2012-04-26))
Nippon Television Network Preparatory Corporation
6-1, Higashi-Shimbashi Itchome, Minato, Tokyo
Area served
Japan, United States, Western Europe, East Asia
Number of employees
1,193 (as of April 1, 2013)
Parent Nippon Television Holdings, Inc.
Nippon TV logo 2014.svg
Kantō Region, Japan
Channels Digital: 25 (UHF)
LCN: 4
BrandingNippon TV
Slogan Watching will change the world. [lower-alpha 1]
Affiliations Nippon News Network (news)
Nippon Television Network System (non-news)
OwnerNippon Television Network Corporation
BS Nittele
BS Nittele 4K
Nittele Plus
Nittele News 24
Nittele G+
FoundedOctober 28, 1952 (1952-10-28)
First air date
August 28, 1953
Former channel number(s)
4 ch (VHF) (1953-2011) Digital:
4 ch
Technical information
ERP 10 kW (68 kW ERP)
Transmitter coordinates 35°39′31″N139°44′44″E / 35.65861°N 139.74556°E / 35.65861; 139.74556
Translator(s) Mito, Ibaraki
Analog: Channel 42
Digital: Channel 14

Hitachi, Ibaraki
Analog: Channel 54
Utsunomiya, Tochigi
Analog: Channel 53
Digital: Channel 34
Nikkō, Tochigi
Analog: Channel 54
Maebashi, Gunma
Analog: Channel 54
Digital: Channel 33
Kiryū, Gunma
Analog: Channel 53
Numata, Gunma
Analog: Channel 53


Hiratsuka, Kanagawa
Analog: Channel 35
Digital: Channel 25
Nippon TV logo (1953-1978), Still used in Hato no kyujitsu in Sign ons until 2001 and Sign offs until 2000 Nippon TV logo (NTV).svg
Nippon TV logo (1953-1978), Still used in Hato no kyūjitsu in Sign ons until 2001 and Sign offs until 2000
Color version of old Nippon TV logo used in Hato no kyujitsu 1972-1978 and 2011 Nippon TV logo (NTV, Color).png
Color version of old Nippon TV logo used in Hato no kyūjitsu 1972-1978 and 2011
Former Nippon TV logo (2003-2012) NTV-logotype.svg
Former Nippon TV logo (2003-2012)
Nippon TV logo (2013) Ntv-60logo.svg
Nippon TV logo (2013)

JOAX-DTV, virtual channel 4 (UHF digital channel 25), branded as Nippon TV [lower-alpha 2] , is the flagship station of the Nippon Television Network System, owned-and-operated by the Nippon Television Network Corporation [lower-alpha 3] which is a subsidiary of the certified broadcasting holding company Nippon Television Holdings, Inc. [lower-alpha 4] , itself a listed subdisiary of The Yomiuri Shimbun Holdings, Japan's largest media conglomerate by revenue and the second largest behind Sony [lower-alpha 5] ; Nippon Television Holdings forms part of Yomiuri's main television broadcasting arm alongside Kansai region flagship Yomiuri Telecasting Corporation, which owns a 6.4% share in the company. [lower-alpha 6]

Nippon TV's studios are located in the Shiodome area of Minato, Tokyo, Japan and its transmitters are located in the Tokyo Skytree. Broadcasting terrestrially across Japan, the network is sometimes contracted to Nittere (日テレ), and abbreviated as "NTV" or "AX". It is also the first commercial TV station in Japan, and it has been broadcasting on Channel 4 since its inception. Nippon Television is the home of the syndication networks NNN (for news programs) and NNS (for non-news programs). Except for Okinawa Prefecture [lower-alpha 7] , these two networks cover the whole of Japan.


Early stages

On July 31, 1952, Nippon TV was granted the first TV broadcasting license for a commercial broadcaster in Japan. [1] :14–15 The Nippon Television Network Corporation was established in October of the same year. [2] After obtaining the broadcasting license, Nippon Television purchased the land for the construction of the headquarters building in Nibancho, Chiyoda-ku, Tokyo (currently the Nippon Television Kojicho branch office), and began preparations for the broadcast of TV programs. [1] :26–27However, due to delays in delivering equipment used for broadcasting, test trials were significantly delayed from their initial scheduled date, resulting in NHK being the first to start broadcasting TV programs. [1] :30–31On August 24, 1953, Nippon TV started broadcast trials [1] :35 and four days later, Nippon TV officially began to broadcast TV programs as Asia's first commercial broadcaster, with an animated dove spreading its wings in the logo on its first sign-on. [1] :35 [2] The first TV commercial (for Seikosha clocks) was also aired at the same time [3]

Due to high prices, television sets were not widely available at the launch of NTV and NHK. As a result, NTV installed 55 street TVs in the Kanto area in an effort to broaden the advertisement impact. [1] :36 This program was a huge success, attracting 8,000 to 10,000 people to watch sports broadcasts such as professional baseball and sumo wrestling. [1] :43

Plans for the expansion of Nippon TV to whole of Japan wasn't continued due to its given license being restricted to the Kanto area only. [4] :88As a result, the Yomiuri Shimbun Group filed for a separate TV license in Osaka under the name Yomiuri TV . [1] :52 In 1955, Matsutaro Shoriki stepped down as the president of Nippon TV after being elected to the Japan's House Of Representatives. [1] :59–61

Nippon News Network and launch of color TV

With the issuance of a large number of new TV licenses by the Ministry of Post in the late 1950s, Yomiuri Shimbun and Nippon Television began to establish TV stations outside the Kanto area. [1] :97 On August 28, 1958, Yomiuri TV started broadcasting, marking the start of Nippon TV's expansion into the Kansai area. [1] :99 However, due to the close partnership between Nippon TV and the Yomiuri Shimbun, the network's expansion was opposed by local newspapers, and the network's expansion was slower than that of the JNN affiliates, which are less newspaper-oriented. [4] :89 Following TBS' establishment of JNN in 1959, [5] :15 Nippon Television founded the second Japanese television network, NNN, in April 1, 1966, with a total of 19 affiliated stations as founding members. [lower-alpha 8] [5] :21–22 Nippon Television founded the NNS (Nippon Television Network System) in 1972 to improve collaboration among network stations in the field of non-news programming. [1] :213 On September 15, 1959, Nippon Television's stock was listed on the Tokyo Stock Exchange, becoming the first media company in Japan to list its stock. [1] :123

Nippon TV's Headquarters in 1961 Nippon Television headquarters 1961.jpg
Nippon TV's Headquarters in 1961

Nippon Television applied to the Ministry of Posts in April 1957 for a color television broadcast license, which it received in December of that year. [1] :105–108 Matsutaro Shoriki returned to Nippon TV as the president of the broadcaster after resigning as the Minister of State in 1958. [1] :114 After taking office as the president, he increased his investment in color television. The first live coverage broadcast on color TV was the wedding of the Crown Prince (currently Emperor Akihito) on April 10, 1959 alongside the first TV program with commercials broadcast in color. [4] :14–17 [1] :127 Nippon TV aired a total of 938 hours of programs broadcast in color in 1961. [1] :129 In addition to color TV broadcast, programs produced in black and white color had been increasing. In October 1963, Nippon TV has successfully trialed overnight broadcasts. [1] :159

After the death of Matsutaro Shoriki in October 9, 1969, Nippon TV and NHK agreed to integrate signal transmission facilities in the Tokyo Tower. [1] :194


When Kobayashi Shoriki (son-in-law of Matsutaro Shoriki) took over Nippon TV in 1969, he continued the progress of TV broadcasting in color. [1] :202 In April 1970, Nippon TV's color programs accounted for 76.4% of total broadcast time, ahead of NHK which was second with 73%. [1] :211 In October 1971, Nippon TV achieved in broadcasting all of its programs in color. [1] :211

However, during this period, due to the economic depression in Japan and the discovery of falsification of financial reports by the Ministry of Finance, Nippon TV was in the state of recession. [4] :58 Ratings of other Japanese commercial TV stations also declined during that period, from competing with Fuji TV for second place in the core bureau for most of the 1960s to competing with Fuji TV and NET TV (currently TV Asahi), and then being pulled away from TBS. [1] :318–319 This led Kobayashi Shoriki to launch business reforms to promote the outsourcing of program productions [4] :63–64 and decided to build a new headquarters which enabled them to turn losses into profits in 1972. [1] :207–208


Monsho of Nippon TV since 1978 NTV Symbol 1978.svg
Monshō of Nippon TV since 1978

Publicity events

On March 9, 1984, Dan Goodwin, aka Spider Dan, Skyscraperman, in a paid publicity event, used suction cups to climb the 10 floor Nippon Television Kojimachi Annex in Chiyoda. [10]

Cultural projects

1980s: The ceiling of the Sistine Chapel in the Vatican City was cleaned with NTV's financial help. [11] (see also: Restoration of the Sistine Chapel frescoes)

April 2005: The Mona Lisa Viewing Room at the Louvre, Paris, was completed. The renovation was sponsored by NTV. [11]

July 2010: The renovation of the exhibition area in the Louvre for Venus de Milo was also completed with the support of NTV. [12]


Digital TV

Analog TV

Stopped analog TV on July 24, 2011.



TV programs


Former Japanese dramas



  • Family Wisdom of the Itos (伊東家の食卓)
  • Nazo o toke! Masaka no Mistery (謎を解け!まさかのミステリー)
  • Magical Zunou Power!! (マジカル頭脳パワー!!) (1990's)
  • Tokujo! Tensei Shingo (特上!天声慎吾)
  • Dotch Cooking Show (どっちの料理ショー, Yomiuri Telecastiong Corp.)


Movie industry


The company has intimate connections with Studio Ghibli, led by Hayao Miyazaki, and holds the exclusive rights to broadcast their motion pictures. It has also produced and broadcast popular anime series like My Hero Academia , Claymore , Death Note , Hajime no Ippo , as well as Detective Conan and Inuyasha (which are produced through its Osaka affiliate, Yomiuri TV). NTV produced the first, unsuccessful Doraemon anime in 1973; when the second, more successful Doraemon series premiered in 1979, it was on TV Asahi, which remains the franchise's broadcaster to this day. As of now, NTV is currently producing a second anime adaptation of Hunter × Hunter . NTV has also been broadcasting the yearly Lupin III TV specials since 1989, which they co-produce with TMS Entertainment. Nippon Television announced on February 8, 2011, that it would make the anime studio Madhouse its subsidiary after becoming the primary stockholder at about 85%, via a third-party allocation of shares for about 1 billion yen (about US$12 million). [14] [15]

On January 29, 2014, Nippon Television announced that it will purchase a 54.3% stake in Tatsunoko Production and adopt the studio as a subsidiary. [16] [17]

Special TV programs

See also

Related Research Articles

Fuji TV Japanese television station in Tokyo

JOCX-DTV, virtual channel 8, branded as Fuji TV and colloquially known as CX, is a Japanese television station based in Odaiba, Minato, Tokyo, Japan. Owned and operated by the Fuji Television Network, Inc. it is the key station of the Fuji News Network (FNN) and the Fuji Network System. It is also known for its long-time slogan, "If it's not fun, it's not TV!"

TV Tokyo TV station in Tokyo, flagship of the TXN Network

JOTX-DTV, virtual channel 7, branded as TV Tokyo and often abbreviated as "Teleto", a blend of "terebi" and "Tokyo", is the flagship station of the TXN Network headquartered in the Sumitomo Fudosan Roppongi Grand Tower in Roppongi, Minato, Tokyo, Japan, owned-and-operated by the TV Tokyo Corporation subsidiary of listed certified broadcasting holding company TV Tokyo Holdings Corporation, itself a subsidiary of Nikkei, Inc. It is one of the major Tokyo television stations, particularly specializing in anime.

The Asahi Broadcasting Group Holdings Corporation is a certified broadcasting holding company headquartered in Osaka, Japan. Until March 31, 2018, it was a radio and television broadcaster serving in the Kansai region. On April 1, 2018, Asahi Radio Broadcasting Corporation took over radio broadcasting business, and Asahi Television Broadcasting Corporation took over TV broadcasting business, employees, and administrator for ABC website.

Mainichi Broadcasting System radio and television broadcasting company

Mainichi Broadcasting System, Inc., or MBS, is a radio and television broadcasting company headquartered in Osaka, Japan, affiliated with Japan Radio Network (JRN), National Radio Network (NRN), Japan News Network (JNN) and TBS Network, serving in the Kansai region.

Yomiuri Telecasting Corporation Television station in Kansai region, Japan

JOIX-DTV, branded as Yomiuri TV, is the Kansai region flagship station of the Nippon Television Network System, owned by the Yomiuri Telecasting Corporation subsidiary of the eponymous Yomiuri Shimbun Holdings, Japan's largest media conglomerate; Yomiuri TV forms part of Yomiuri's main television broadcasting arm alongside Kantō region flagship Nippon TV, which owns a 15.89% share in the company. Founded as New Osaka Television Co. on February 13, 1958, and renamed Yomiuri Telecasting Corporation on August 1, the station started broadcasting on August 28 as the first TV station to be affiliated with Nippon Television Network Corporation. Its studios are located in the Osaka Business Park district of Osaka.

TV Miyazaki Television station in Miyazaki Prefecture, Japan

Miyazaki Telecasting Co., Ltd. is a Japanese TV station in Miyazaki. Currently branded as TV Miyazaki (テレビ宮崎), it is affiliated with NNN, FNN/FNS, and ANN.

Sapporo Television Broadcasting Television station in Hokkaido Prefecture, Japan

The Sapporo Television Broadcasting, Co., Ltd. is a TV station of Nippon News Network (NNN) and Nippon Television Network System (NNS) in Hokkaidō, Japan. Headquartered in Sapporo, the capital city of Hokkaidō prefecture, the TV station was established on April 8, 1958. It is usually called "STV" for short, which is used as a name in a number of TV programs.

Aichi Television Broadcasting TV station in Nagoya, Japan

The Aichi Television Broadcasting Co., Ltd. is a TV station in Nagoya, Japan. It is known as "TV Aichi". It is a network TV station of TXN.

Sun Television Television station in Hyogo Prefecture, Japan

Sun Television Co. is a commercial television station headquartered in Kobe, Hyōgo Prefecture, Japan, and a member of the Japanese Association of Independent Television Stations (JAITS).

Tōkai Television Broadcasting Japanese television station

Tokai Television Broadcasting Co., Ltd. is a TV station affiliated with Fuji News Network (FNN) and Fuji Network System (FNS), serving in Aichi Prefecture, Gifu Prefecture, and Mie Prefecture, Japan. It is also known as Tokai Hoso Kaikan.

Chubu-Nippon Broadcasting Radio and television station in Nagoya, Japan

Chubu-Nippon Broadcasting Co., Ltd. is a regional radio and television service serving Nagoya, Aichi Prefecture, Japan. It is majorly owned by the Chunichi Shimbun. Its radio service is affiliated with the Japan Radio Network (JRN) and its television service affiliated with the Japan News Network (JNN) and the TBS Network.

Nagoya Broadcasting Network TV station in Nagoya, Japan

JOLX-DTV, virtual channel 6, branded as Mētele is the Chūbu region flagship station of the All-Nippon News Network, owned by the Nagoya Broadcasting Network Co., Limited, with its headquarters in Nagoya. It is broadcast in Aichi Prefecture, Gifu Prefecture, and Mie Prefecture. It also serves Toyama Prefecture as its default ANN station.

Matsutarō Shōriki Japanese journalist and media mogul

Matsutarō Shōriki was a Japanese journalist and media mogul, also known as the father of Japanese professional baseball.

Hato no kyūjitsu was a one-minute-long station identification video that aired on Nippon Television in Japan when the station signs on in the morning and signs off at night.

Television in Japan was introduced in 1939. However, experiments date back to the 1920s, with Kenjiro Takayanagi's pioneering experiments in electronic television. Television broadcasting was halted by World War II, after which regular television broadcasting began in 1950. After Japan developed the first HDTV systems in the 1960s, MUSE/Hi-Vision was introduced in the 1970s.

Fukuoka Broadcasting Corporation Television station in Kyushu, Japan

Fukuoka Broadcasting Corporation is a Japanese TV station affiliated with Nippon News Network (NNN) and Nippon Television Network System (NNS) in Fukuoka, Fukuoka Prefecture, Kyushu, Japan. This station broadcasts programs throughout Fukuoka Prefecture as well as most of Saga Prefecture.

Television Nishinippon Corporation Television station in Fukuoka Prefecture, Japan

Television Nishinippon Corporation is a Japanese TV station affiliated with Fuji News Network (FNN) and Fuji Network System (FNS) in Fukuoka. This station serves Fukuoka Prefecture and also acts as the default FNN affiliate for western portions of Yamaguchi Prefecture including Yamaguchi City and Shimonoseki, as Yamaguchi Prefecture does not have an FNN affiliate of its own.

TVQ Kyushu Broadcasting TV station in Kyushu, Japan

TVQ Kyushu Broadcasting Co., Ltd. is a Japanese TV station affiliated with TX Network (TXN), broadcasting in Fukuoka Prefecture.

TBS Television (Japan) TV station in Kantō region, wholly owned by TBS

JORX-DTV, branded as TBS Television is the flagship station of the Japan News Network (JNN), owned-and-operated by the Tokyo Broadcasting System Television, Inc. subsidiary of JNN's owner, TBS Holdings. It operates in the Kantō region.

TV Asahi Japanese television network

JOEX-DTV, branded as TV Asahi, is the flagship station of the All-Nippon News Network, owned-and-operated by the TV Asahi Corporation subsidiary of certified broadcasting holding company TV Asahi Holdings Corporation, itself controlled by The Asahi Shimbun Company. Its studios are located in Roppongi, Minato, Tokyo.


  1. Mitai, ga sekai o kaete iku. (見たい、が世界を変えていく。)
  2. 日本テレビ, Nihon Terebi
  3. 日本テレビ放送網株式会社, Nippon Terebi Hōsōmō kabushiki gaisha
  4. 日本テレビホールディングス株式会社, Nihon Terebi Hōrudingusu kabushiki gaisha
  5. The Yomiuri Shimbun Holdings is the largest media conglomerate as revenue in Japan, while Sony is Japan's largest media conglomerate as worldwide media/entertainment revenue.
  6. Both The Yomiuri Shimbun Holdings and Nippon TV Holdings owns shares outstanding in all (if not all, nearly all) affiliate stations of NNS.
  7. Currently, OTV & RBC are airing certain programs from Nippon TV
  8. Initial members include Sapporo TV, Aomori Broadcasting, Akita Broadcasting System, Yamagata Broadcasting, Sendai Television (currently part of FNN/FNS), Fukushima TV (currently part of FNN/FNS), Nippon TV, Yamanashi Broadcasting, Kitanihon Broadcasting, Fukui Broadcasting, Nagoya TV (currently part of ANN), Yomiuri TV, Nihonkai Telecasting, Hiroshima TV, Yamaguchi Broadcasting, Shikoku Broadcasting, Nishinippon Broadcasting, Nankai Broadcasting, and Kochi Broadcasting
  1. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Nippon Television Network Corporation (1978). 大衆とともに25年 [25 Years With The Public] (in Japanese). Dō Hōsōmō. OCLC   12164852.CS1 maint: date and year (link)
  2. 1 2 "Corporate History". NIPPON TV. Retrieved 2021-04-01.
  3. Seiko 日本初のテレビCM (in Japanese), August 23, 2013, retrieved April 1, 2021
  4. 1 2 3 4 5 テレビ夢50年 [50 Years of Television Dreams]. Nippon Television Network Corporation. 2004. OCLC   57566545.
  5. 1 2 NNN二十五年の步み [Twenty-Five Years of NNN] (in Japanese). Nippon News Network (Nippon TV). 1991. OCLC   675825797.
  6. 1 2 3 "Corporate History". Nippon TV. Retrieved 27 July 2015.
  7. みんなミタ! 日テレ"ミタ効果"で8年ぶり視聴率3冠王. Oricon (in Japanese). 2 January 2012. Retrieved 13 March 2012.
  8. Spangler, Todd (27 February 2014). "Hulu Japan to Be Acquired by Nippon TV". Variety . Retrieved 1 October 2016.
  9. Hopkins, Mike (27 February 2014). "An International Update From Hulu in Japan". Hulu . Retrieved 1 October 2016.
  10. "Skyscraper Defense" . Retrieved 4 July 2011.
  11. 1 2 The New York Times 'In Louvre, New Room With View of 'Mona Lisa
  12. The Louvre
  13. "'You don't know GUNMA yet.' Manga Gets Live-Action Series, Film" (in Japanese). Anime News Network. 7 February 2017. Retrieved 31 January 2020.
  14. "NTV to Make Madhouse Anime Studio Its Subsidiary" (in Japanese). Anime News Network. 8 February 2011. Retrieved 31 January 2014.
  15. "Notification of NTV's Subscription of MADHOUSE Share Allotment". Nippon Television. 8 February 2011. Retrieved 31 January 2014.
  16. "NTV Buys 54.3% Stake in Anime Studio Tatsunoko Production". Anime News Network. 29 January 2014. Retrieved 29 January 2014.
  17. "Tomy to sell Tatsunoko Production to TV station". Nikkei. 29 January 2014. Archived from the original on 1 February 2014. Retrieved 31 January 2014.

Coordinates: 35°39′51.9″N139°45′35.8″E / 35.664417°N 139.759944°E / 35.664417; 139.759944