Nordic Entertainment Group

Last updated
Nordic Entertainment Group AB
Type Publicly traded Aktiebolag NASDAQ: class A (NENT-A.ST) and class B (NENT-B.ST)
Industry Media
FoundedJuly 1, 2018;3 years ago (2018-07-01)
Key people
  • Viaplay
  • Viafree
  • Allente
  • TV3
  • TV6
  • TV8
  • TV10

Nordic Entertainment Group (NENT Group) is a pan-Nordic media and entertainment company headquartered in Stockholm.


The company operates the video streaming services Viaplay and Viafree, advertising-funded TV and radio channels, the V pay-TV channels, and more than 30 production companies.


In March 2018, the Stockholm-headquartered entertainment company Modern Times Group (MTG) initiated a process to split into two companies by spinning off its then Nordic Entertainment and MTG Studios business segments plus Splay Networks into a new company. This was initiated after Danish telecommunications operator TDC A/S, which had proposed to buy these assets a month earlier, was itself acquired by the Australian private equity investor Macquarie Group. Anders Jensen, MTG executive vice president and CEO of Nordic Entertainment, was named president and CEO of NENT Group. [1]

NENT Group began operating separately on July 1, 2018. [2] On 28 March 2019, shares in Nordic Entertainment Group started trading on Nasdaq Stockholm exchange. [3]

NENT Group took a stake in Erik Feig's Picturestart studio along with first look Nordic rights to its content at Picturestart's May 2019 launch. [4]

Company structure

Advertising funded television (Free-TV)

Nordic Entertainment Group operates advertising funded channels in Scandinavia. Typically, the portfolio structure for these channels is one primary channel (TV3), and then secondary channels (TV6, TV3+ etc...) These channels generate primarily advertising revenues, and are classified as free-TV, but a majority of the Scandinavian free-TV channels are encrypted and subject to decoding fees.

Networks [2]

Channel typeSwedenNorwayDenmark
General TV3 Sweden TV3 Norway TV3 Denmark
General secondary TV6 Sweden (Free) V4 TV3+ Denmark
Supplementary TV8
TV6 Norway TV3 Puls
TV3 Max
TV3 Sport

Pay television

TV services

Nordic Entertainment Group operates the Viasat satellite platform [2] in the Scandinavia, offering both in-house and third party channels. On April 13, 2021, the merger of Canal Digital and Viasat in Allente was completed.

The sports channels available in the different Scandinavian countries differ somewhat depending on different rights held for different markets and different business agreements.

Nordic Entertainment Group operates Viaplay, a streaming service in the Nordic countries. [2] On 20 May 2020, it was announced that Viaplay will expand to Estonia, Latvia and Lithuania in Q1 2021. [5] On 24 June, Viaplay's Finnish service merged with rival Elisa Viihde Aitio, owned by Elisa, to form Elisa Viihde Viaplay. [6] Viaplay will be expanding into the Netherlands in early 2022 after securing the Dutch broadcasting rights to Formula One, the Premier League, the Bundesliga and Professional Darts Corporation darting events. [7]

Viafree - a free streaming service in Denmark, Finland, Norway and Sweden [2]


The following channels are available in all Scandinavian countries:

These channels are only available in Sweden:

These channels are only available in Norway:

These channels are available in Finland:


Allente owns several radio networks and stations in Sweden and Norway:

NENT Studios

Nent Studios comprises more than 30 production companies in 17 countries, including: [8]

On 29 January 2020, NENT Studios announced that they were looking to sell off their unscripted labels to focused on scripted productions. [15] However, the attempts were interrupted by the COVID-19 pandemic, before NENT Studios decided to resume them shortly after changing the name of their British division DRG to NENT Studios UK on 30 April of that year. [16] Eventually, the British-based Fremantle announced that they would take over NENT’s unscripted operations in July of 2021 [17]

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Viasat was a satellite and pay television brand, co-owned by the Swedish media group Nordic Entertainment Group (NENT) in the Nordic countries, Sony Pictures Television in Hungary, and by Viasat World internationally. Founded in Sweden in 1991, Viasat has previously been owned by Modern Times Group. The channels of both companies were broadcast from London.

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V Film is a group of premium movie channels broadcasting in the Nordic countries owned by Nordic Entertainment Group.

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V Sport is the common brand of several sports channels targeting the Nordic countries, owned by Nordic Entertainment Group. The brand has been introduced in June 2020, replacing the former brands Viasat Sport and Viasport. Its main competitors are C More Sport and Eurosport.

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TV3 Sport

TV3 Sport is a Danish sports television channel, owned by Nordic Entertainment Group (NENT) and operated by TV3 SPORT. The channel originally broadcast as TV 2 SPORT and was a joint-venture between TV 2 and Modern Times Group.

V Sport is a group of Swedish sports channels owned by Nordic Entertainment Group, broadcasting from the United Kingdom and constituting a part of the pan-Nordic V Sport offering. The Swedish V Sport channels except V Sport Motor and V Sport Extra are also distributed in Finland.

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V Sport is a group of Norwegian television channels owned by Nordic Entertainment Group (NENT), and a part of the pan-Nordic V Sport brand.

V Sport Jääkiekko is a pay television channel distributed in Finland, produced by Nordic Entertainment Group-owned Viasat, and primarily covering two major professional ice hockey leagues, the National Hockey League and the Kontinental Hockey League. The channel's major live broadcasts are usually presented in Finnish, although for the NHL games, the original English-language commentary from the North American feed is generally transmitted in a separate audio channel. Additionally, the channel rebroadcasts the NHL Network programming in English.

V Sport Extra is a television channel owned by Nordic Entertainment Group broadcasting to Sweden. It specializes in HD sports. The channel started broadcasting on 8 April 2016. The channel is sometimes broadcast as TV3 Sport without HD. In 1 June 2020 TV3 Sport HD was rebranded to V Sport Extra.

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  4. Kroll, Justin (2 May 2019). "Veteran Producer and Exec Erik Feig Launches Media Company Picturestart". Variety. Retrieved 3 May 2019.
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  16. Manori Ravindran (30 April 2020). "Distributor DRG Rebrands as NENT Studios U.K. as NENT Group Restarts Unscripted Sale". Variety . Retrieved 26 September 2020.