Not Like Us (song)

Last updated

"Not Like Us"
Kendrick Lamar - Not Like Us.png
Single by Kendrick Lamar
ReleasedMay 4, 2024 (2024-05-04)
RecordedMay 2024
Genre
Length4:33
Label Interscope
Songwriter(s) Kendrick Duckworth
Producer(s) Mustard
Kendrick Lamar singles chronology
"Meet the Grahams"
(2024)		"Not Like Us"
(2024)
Audio
"Not Like Us" on YouTube

"Not Like Us" is a diss track written and recorded by the American rapper Kendrick Lamar. It was released on May 4, 2024, via Interscope Records, amidst his ongoing feud with the Canadian rapper Drake. It is Lamar's fourth installment in his series of Drake-targeted diss tracks, and premiered less than 24 hours after his previous single, "Meet the Grahams".

Contents

Produced by Mustard, "Not Like Us" is a hyphy-influenced West Coast hip hop song composed of a prominent bassline with lively brass instruments and finger snaps. Its lyrics continue the themes introduced in "Meet the Grahams" by doubling down on Drake's pedophilia and sexual misconduct allegations, while also accusing him of exploiting Atlanta's music and cultural scenes for street credibility and financial gain.

"Not Like Us" was met with widespread acclaim from music critics, who viewed the single as Lamar's victory lap as his feud with Drake started to wind down. Complex named it the best track in their conflict, while other publications listed it among the greatest diss tracks in hip hop history. Commercially, "Not Like Us" broke several streaming records and became the first rap song to debut at number-one on the Billboard Hot 100 with a limited tracking week. It also reached the top spot in South Africa and peaked in the top 20 in Australia, Canada, and countries across Europe.

Background and release

American rapper Kendrick Lamar and Canadian rapper Drake have been engaged in a rap feud since August 2013. Tensions escalated in March 2024, following Lamar's surprise appearance on Future and Metro Boomin's single "Like That", which was perceived as a diss aimed at Drake and J. Cole over their track "First Person Shooter". Drake responded to Lamar's verse with the single "Push Ups" and the since-removed song "Taylor Made Freestyle". Lamar fired back with the songs "Euphoria" and "6:16 in LA". [1]

Hours after "6:16 in LA" was released, Drake responded with the single "Family Matters", which accused Lamar of abusing his romantic partner Whitney Alford and alleged that one of his two children was fathered by his creative partner, Dave Free. Less than an hour later, Lamar responded with "Meet the Grahams", which described Drake as an alleged sexual predator who runs a sex trafficking ring inside of his Toronto mansion, known as the Embassy, while fathering a secret daughter. [2]

"Not Like Us" was unexpectedly released on May 4, 2024, less than 24 hours after "Meet the Grahams" was published. [3] The only prior marketing that the song received came from Anthony "Top Dawg" Tiffith, the head of Lamar's former record label Top Dawg Entertainment, who posted, "Dot, I see dead people" on X (formerly Twitter) approximately two hours before its premiere. [4] Like Lamar's previous releases during the feud, "Not Like Us" was initially released as a YouTube exclusive before Interscope Records serviced it to music streaming platforms several hours later. [5] Universal Music promoted the song on radio airplay in Italy on May 10, 2024. [6] The single's cover art shows a bird's-eye-view of Drake's Toronto home from a Google Maps screenshot with 13 red markers placed on its roof, symbolizing the presence of registered sex offenders. [7]

Music and lyrics

"Not Like Us" is a "club-friendly" West Coast hip hop track with strong hyphy stylings. [8] Several elements of its production, including the "stirring" violins, piano and brass instruments, were taken from a sample of Monk Higgins' 1968 composition "I Believe to My Soul". [9] Mustard, who produced "Not Like Us", sped up the sample's tempo to create a "relentless" and "urgent" atmosphere heightened by its additional bassline, snare drums, and finger snaps. [8] [10] HotNewHipHop 's Demi Phillips wrote that the production emphasizes the "aggressive tone" of the song and allows Lamar's vocal performance and lyricism to "cut through." [10]

The song begins with Lamar whispering "psst, I see dead people", a reference to the 1999 psychological thriller film The Sixth Sense . [11] Throughout the track, he raps in a "comically exaggerated" Southern accent as he continues attacking Drake for his alleged inappropriate behavior with minors and other personal incidents. [7] [12] One of the events mentioned involves Drake having sexual relations with one of Lil Wayne's girlfriends while he was incarcerated at Rikers Island, and later getting Wayne's face tattooed. [13] Lamar uses Drake's 2021 album Certified Lover Boy to label him and his OVO crew as "certified pedophiles": he specifically claims that Baka Not Nice, a convicted sex trafficker, should be "registered and placed on neighborhood watch." [14] [15]

Lamar also takes several opportunities to challenge Drake's cultural identity. The chorus of "Not Like Us" has been alluded to him stating that "rap practitioners" such as Drake are unlike his caliber, "one that organically abides by the given morals of Black culture." [16] Lamar further suggests that Drake's portrayal of blackness likens him to Brad "B-Rad G" Gluckman (portrayed by Jamie Kennedy) from the comedy film Malibu's Most Wanted (2003), the Jewish protagonist that glamorizes gang culture and aspires to become a rapper. [5] In the third verse, Lamar flips Drake's comment about how he raps like he is about to "get the slaves freed" in "Family Matters" to not only claim that he misused the term "slave", but to also accuse him of exploiting Black artists from Atlanta for street credibility and financial gain. [7] He uses his previous collaborations with Future, Lil Baby, 21 Savage, Young Thug, Quavo and 2 Chainz as examples of him forming "calculated strategies" over "authentic connections"; actions Lamar considers to be a form of colonialism. [8] [17]

Critical reception

"Not Like Us" was met with widespread critical acclaim for its contagious production, Lamar's vocal performance and "scathing" songwriting. GQ 's Frazier Tharpe dubbed the track as a leading contender for the "song of the summer". He praised how the "banger", summoned Mustard's "raucous, party-starting homegrown energy" to deliver Lamar's "haymaker" that both out-strategized Drake and celebrated their West Coast upbringings. [18] Stereogum editors found the song to be not only an "ultra-effective" diss record, but a hit filled with "vicious" allegations and history lessons. [9]

Jordan Rose of Complex declared "Not Like Us" as the best track released during Lamar and Drake's feud due to its electric tone and "contagious" production, although much of the lyrics are "very questionable". Rose believes that "time will tell" if the song marked the "end conclusion" of their war, but it has already proven itself to be "the stone that stunned Goliath." [19] Vibe 's Armon Sadler ranked "Not Like Us" as the second-best track of the feud, praising the "undeniable bop" as a "masterclass" in execution. [20] Mark Elibert from Billboard , who named it the fourth-best song, shared similar sentiments. [21]

Commercial performance

"Not Like Us" was an immediate commercial success. It broke the record for the biggest single-day streams of a hip hop song in Spotify history, earning about 12.8 million streams on May 11, 2024; surpassing Drake's "Girls Want Girls" featuring Lil Baby. [22] The song also overtook Drake's "In My Feelings" for the most song streams in a week by a rapper (81.2 million) and "God's Plan" for the fastest rap song to surpass 100 million streams on Spotify (9 days). [23] The single debuted atop the Billboard Global 200, Hot R&B/Hip-Hop Songs and Streaming Songs charts simultaneously. [24]

On the Billboard Hot 100, "Not Like Us" debuted at number one on the chart dated May 18, 2024, opening with 70.9 million streams, five million radio airplay audience impressions, and 15,000 copies sold. It registered the highest first-week streaming figure for a hip hop song since Billboard removed YouTube song user-generated content from its chart metrics in 2020, surpassing Drake's "Way 2 Sexy" featuring Future and Young Thug. As Lamar's fourth number-one single and first solo number-one debut, "Not Like Us" became the first rap song in history to top the Hot 100 with a shortened tracking week of five days. [25] It also marked Mustard's first number-one single and debut as a producer, and one of the only chart leaders to be penned by a sole writer. [26]

The song dropped to number two after spending a week at number one. [27] During the tracking week of May 10–May 16, 2024, "Not Like Us" tallied 72 million streams in the U.S.; a small increase from its previous tracking period. With Post Malone and Morgan Wallen's single "I Had Some Help" (76.4 million), it marked the first time two songs earned at least 70 million official streams in the country in a single chart week. [28]

Impact

On May 5, 2024, one day after "Not Like Us" was released, fans of Lamar customized the Embassy's location tag on Google Maps with labels such as "Owned by Kendrick", "A-Minor", and "Kendrick's Dog". [29] Drake responded to the song with "The Heart Part 6" and admitted that he would have liked to dance to it if Lamar was not "tripling down on some whole other bullshit." [30] Disc jockeys and social media users quickly shared videos of "Not Like Us" being played in clubs and parties worldwide. [31]

Drake's OVO clothing retailer on London's Carnaby Street was vandalized on May 7, 2024, by an unknown graffiti artist, who plastered the phrase "They not like us" in silver lettering on its window. [32] The Metropolitan Police have not announced plans to investigate the store tagging and no arrests have been made. [33] Major professional sports leagues such as the National Basketball Association (NBA), Major League Baseball (MLB) and the National Collegiate Athletic Association (NCAA) have used "Not Like Us" in their broadcasts, which include: [34]

Former professional wrestler Shawn Michaels, whose Sweet Chin Music finishing move was mentioned on "Not Like Us", invited Lamar and Drake to settle their differences on WWE NXT and offered his services to mediate. [36] Celebrities such as actors O'Shea Jackson Jr., [37] Seth Rogen and Shia LaBeouf, [38] basketball player LeBron James, [39] media personalities Joe Budden [40] and Kai Cenat, [41] rapper Rick Ross, [42] and singer-songwriter Billie Eilish have been spotted commenting on and enjoying the song at public gatherings. [43] Professional boxer Ryan Garcia challenged Errol Spence Jr. to a fight by freestyling to "Not Like Us". [44]

Commentary

The commercial success and cultural impact of "Not Like Us" have been examined by various journalists. Billboard staffers opined that its zeitgeist-capturing content, release strategy and outcome have made it one of the biggest diss tracks of their lifetimes. [45]

All-time lists

Name of publisher, name of listicle, year(s) listed, and placement result
PublisherListicleYear(s)ResultRef.
Complex The 50 Best Hip-Hop Diss Songs of All Time20246th [46]
HipHopDX 100 Greatest Diss Songs in Hip Hop History: Ranked3rd [47]
The Ringer The Greatest Diss Tracks of All Time, Ranked7th [48]
The Root The Most Unforgettable Diss Tracks in Hip-Hop HistoryPlaced [49]

Credits and personnel

Charts

Chart performance for "Not Like Us"
Chart (2024)Peak
position
Australia (ARIA) [50] 5
Australia Hip Hop/R&B (ARIA) [51] 2
Austria (Ö3 Austria Top 40) [52] 26
Belgium (Ultratop 50 Flanders) [53] 49
Canada (Canadian Hot 100) [54] 2
Croatia ( Billboard ) [55] 18
Czech Republic (Singles Digitál Top 100) [56] 34
Denmark (Tracklisten) [57] 10
Finland (Suomen virallinen lista) [58] 27
France (SNEP) [59] 72
Germany (Official German Charts) [60] 34
Global 200 ( Billboard ) [61] 1
Hungary ( Billboard ) [62] 25
Iceland (Plötutíðindi) [63] 14
India (IMI) [64] 14
Ireland (IRMA) [65] 7
Italy (FIMI) [66] 68
Latvia (LAIPA) [67] 4
Lithuania (AGATA) [68] 8
Luxembourg ( Billboard ) [69] 8
Malaysia ( Billboard ) [70] 17
MENA (IFPI) [71] 5
Netherlands (Single Top 100) [72] 22
New Zealand (Recorded Music NZ) [73] 6
North Africa (IFPI) [74] 17
Norway (VG-lista) [75] 11
Poland (Polish Streaming Top 100) [76] 71
Portugal (AFP) [77] 9
Romania ( Billboard ) [78] 14
Saudi Arabia (IFPI) [79] 6
Singapore (RIAS) [80] 8
Slovakia (Singles Digitál Top 100) [81] 11
South Africa (TOSAC) [82] 1
South Africa ( Billboard ) [83] 1
Sweden (Sverigetopplistan) [84] 17
Switzerland (Schweizer Hitparade) [85] 13
UAE (IFPI) [86] 4
UK Singles (OCC) [87] 6
UK Hip Hop/R&B (OCC) [88] 1
US Billboard Hot 100 [89] 1
US Hot R&B/Hip-Hop Songs ( Billboard ) [90] 1
US Rhythmic ( Billboard ) [91] 20

Release history

Release dates and formats for "Not Like Us"
RegionDateFormat(s)LabelRef.
VariousMay 4, 2024 Interscope [92]
ItalyMay 10, 2024 Radio airplay Universal [6]

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References

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  33. ↑ Paul, Larisha (May 8, 2024). "Graffiti Artist Tags Drake's London OVO Storefront With Kendrick Lamar 'Not Like Us' Lyrics". Rolling Stone.
  34. 1 2 3 Brizuela, James (May 8, 2024). "Kendrick Lamar's Diss Track Targeting Drake is Taking Over the Sports World". Newsweek . Retrieved May 17, 2024.
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