Pernod Ricard

Last updated
Pernod Ricard S.A.
Public Société Anonyme
Traded as Euronext:  RI
CAC 40 Component
ISIN FR0000120693  OOjs UI icon edit-ltr-progressive.svg
Industry Alcohol industry
PredecessorSeagram Company Ltd., Allied Domecq  OOjs UI icon edit-ltr-progressive.svg
Founded1975;45 years ago (1975)
Founder Paul Ricard
Area served
Key people
Alexandre Ricard (Chairman & Chief Executive Officer) [1]
Products Alcoholic beverages
Revenue€8.987 billion (2018)
€1.577 billion (2018)
Number of employees
18,914 (2018)

Pernod Ricard is a French company that produces alcoholic beverages. The company's eponymous products, Pernod Anise and Ricard Pastis, are both anise-flavoured pastis apéritifs and are often referred to simply as Pernod or Ricard . The company also produces several other types of pastis. It is the world’s second-largest wine and spirits seller. [2]


After the banning of absinthe, Pernod Ricard was created from the Pernod Fils company, which had produced absinthe. Pernod Ricard owned the distilled beverage division of the former corporation Seagram (including brands like Chivas Regal) until 2006, along with many other holdings. In 2005, the company acquired a British-based competitor, Allied Domecq PLC.

In 2008, Pernod Ricard announced its acquisition of Swedish-based V&S Group, which produces Absolut Vodka. In 2013, Pernod Ricard joined leading alcohol producers as part of a producers' commitments to reducing harmful drinking. [3] As of 2015, India is the company's third largest market by value. [4]

In December 2018, Elliott Management Corporation purchased a 2.5% stake in Pernod Ricard. [5]


Pernod in a glass with water and ice Pernod p 006.jpg
Pernod in a glass with water and ice



Pernod Ricard

Head office of Pernod Ricard, 12 place des Etats-Unis, Paris, 16th arr. Place des Etats-Unis, 12.jpg
Head office of Pernod Ricard, 12 place des États-Unis, Paris, 16th arr.



Pernod Ricard owns a wide variety of beverage brands worldwide. These include:


As of 26 July 2005, the brand portfolio expanded to include former Allied Domecq products:

Pernod Ricard previously owned the non-alcoholic chocolate beverage Yoo-hoo, which was acquired from a group of private investors in 1989. Pernod Ricard also previously owned the carbonated citrus drink Orangina. Both brands were sold in 2001 to Cadbury Schweppes. [8]


Havana Club trademark conflict

The Havana Club brand was lost to its founders, the Arechabala family, due to the 1959 Cuban Revolution, and an ongoing legal battle opposes the claimed trademark owners in the US to the joint venture between Pernod Ricard and the Cuban State-owned company Corporación Cuba Ron. The Havana Club trademark remains unchallenged elsewhere in the world, having been validated by court decisions in a number of countries other than the US. [9] [10] [11]

Support of bullfighting in France

According to the NGO Alliance anticorrida, Pernod Ricard is the major funder of bullfighting in France, [12] [13] financing bullfighting clubs and sponsoring corridas despite the opposition of a majority of French citizens to blood sports. There are few corridas in France where the bulls are killed in the Spanish type. Most native bull fights do not harm the animals: rosettes attached between the horns are plucked with a claw instrument, and the animals are returned to the pasture.

See also

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Pernod Fils was the most popular brand of absinthe throughout the 19th century until it was banned in 1915. During the Belle Époque, the Pernod Fils name became synonymous with absinthe, and the brand represented the de facto standard of quality by which all others were judged.

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Ballantines trademark

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Corby Spirit and Wine Limited is a Canadian alcohol manufacturing and distribution company. It was founded in 1859 in Corbyville, Ontario. As of 2008, the company is 46% owned by Pernod Ricard. The company distills several Canadian specialities, as well as marketing Pernod Ricard's products in Canada. Corby is listed on the Toronto Stock Exchange under the trading symbols CSW.A and CSW.B.

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  1. "Registration Document (with AMF) 2011/2012" (PDF). Pernod Ricard. Retrieved 8 December 2012.
  2. "The bosses of two famous French firms struggle to keep customers". The Economist . 5 October 2017.
  3. "Home | Producers' Commitments". Producers' Commitments. Archived from the original on 2015-12-22. Retrieved 2015-12-23.
  4. "India third-largest market for spirit giant Pernod Ricard, sales cross Rs 10,000 crores" . Retrieved 27 February 2017.
  5. "Activist investor takes stake in Pernod Ricard".
  6. "Pernod wins auction for Vin & Sprit". The Local. 2008-03-31. Retrieved 2008-03-31.
  7. "Pernod Ricard Hellas - The world's co-leader in wines and spirits". Retrieved 17 April 2018.
  8. Hays, Constance L. (2000-01-26). "Orangina's owner still wants to sell brand, if the price is right". The New York Times. Retrieved 2016-09-02.
  9. "Bacardi Havana Club trademark - bad US politics makes for bad US business". Havana Journal. Retrieved 2011-05-30.
  10. Decker, Susan (2011-03-29). "Pernod Ricard Loses Appeals Court Ruling in Bacardi 'Havana Club Fight". Bloomberg. Retrieved 2011-05-30.
  11. "STATEMENT FROM BACARDI U.S.A., INC. ON THE U.S. COURT OF APPEALS RULING REGARDING HAVANA CLUB RUM REGISTRATION". Bacardí Limited. Archived from the original on 2011-09-04. Retrieved 2011-05-30.
  12. "Alliance anti-corrida (Anti-Bullfighting Alliance)". Alliance anti-corrida. Archived from the original on 2015-06-26. Retrieved 2015-06-26.
  13. "Pernod Ricard, le plus gros sponsor [Pernod Ricard, bullfighting's major sponsor]". Alliance anti-corrida. Retrieved 2015-06-26.