Pioneer Corporation

Last updated
Pioneer Corporation
Native name
Romanized name
Paionia kabushiki gaisha
Public KK
Traded as TYO: 6773
ISIN JP3780200006  OOjs UI icon edit-ltr-progressive.svg
Industry Consumer electronics
Founded Tokyo, Japan
(1938;82 years ago (1938))
Founder Nozomu Matsumoto
Headquarters28-8, Honkomagome 2-chome, Bunkyō, Tokyo 113-0021, Japan,
Key people
Susumu Kotani (President)
Products Car audio and automotive navigation systems, Televisions (CRT Lens and Plasma, former product), PC DVD drives including PC DVD recorders, "set-top" DVD players and DVD recorders, Misc. DJ equipment
RevenueIncrease2.svg 386,682 million Yen (2017) [1]
Increase2.svg 4,167 million Yen (2017)
Decrease2.svg 5,054 million Yen (2017)
Number of employees
16,763 (2017)
Website Pioneer Corporation (Japan)
Pioneer global network

Pioneer Corporation (パイオニア株式会社, Paionia Kabushiki-gaisha) commonly referred to as Pioneer, is a Japanese multinational corporation based in Tokyo, Japan, that specializes in digital entertainment products. The company was founded by Nozomu Matsumoto in 1938 in Tokyo as a radio and speaker repair shop. Its current president is Susumu Kotani.


Pioneer played a role in the development of interactive cable TV, the Laser Disc player, the first automotive Compact Disc player, the first detachable face car stereo, Supertuner technology, DVD and DVD recording, the first AV receiver with Dolby Digital, plasma display (with the last 2 years of plasma models being branded as Kuro, lauded for their outstanding black levels) and Organic LED display (OLED). The company works with optical disc and display technology and software products and is also a manufacturer. Sharp Corporation took a 14% stake in Pioneer in 2007, [2] which has been reduced to 9%, but Sharp still remains the largest shareholder of Pioneer Corporation, followed by Honda Motor Co., Ltd. who owns roughly 4% of Pioneer shares following a memorandum between the two companies in 2010 to strengthen business ties.

In March 2010, Pioneer stopped producing televisions as announced on 12 February 2009. [3] On June 25, 2009, Sharp Corporation agreed to form a joint venture on their optical business to be called Pioneer Digital Design and Manufacturing Corporation. [4] In September 2014, Pioneer agreed to sell Pioneer Home Electronics (Home A/V) to Onkyo, and in March 2015, Pioneer sold its DJ equipment business division to KKR, which resulted in the establishment of Pioneer DJ as a separate entity, independent of Pioneer.


Brands and devices

Pioneer logo (1969-1998) Pioneer Corporation logo (1970-1998).svg
Pioneer logo (1969–1998)

Pioneer also supplies genuine audio equipments and head units installed for Daihatsu automobiles marketed in Indonesia since the launch of Daihatsu Xenia in 2004.

Pioneer Karaoke Channel

Pioneer Karaoke Channel
LaunchedJanuary 1996
NetworkPioneer Corporation (Japan)
Astro (Malaysia)
Owned byPioneer Corporation (Japan)
Astro (Malaysia)
Picture format SDTV (480i 4:3)
PAL (576i 4:3)
SloganThe Art of Entertainment
Country Malaysia
Hong Kong
South Korea
Language Teochew (Malaysia)
Chinese (Singapore)
Cantonese (Hong Kong)
Taiwanese (Taiwan)
Japanese (Japan)
Korean (South Korea)
Thai (Thailand)
Broadcast area Southeast Asia
Klang Valley
Channel 61

Pioneer Karaoke Channel (Chinese :先鋒卡拉OK頻道; pinyin :Xiān Fēng Kǎ Lā OK Pín Dào) is a satellite television channel that features Asian music videos and karaoke 24 hours a day. Pioneer and Malaysian satellite broadcaster Astro officially launched in January 1996.


Optical drives

Pioneer is one of the major vendors of optical drives. [26]

Operation modes

More recent optical drives allow the user to specify different operation modes using bundled software:

  • "Entertainment Mode” – Reduction of acoustic drive noise
  • "High-performance Mode" – Prioritizes reading and writing speeds
  • “Quality Mode” – Prioritizes reading and writing accuracy[ clarification needed ]
  • “Eco Mode” – Minimizes power consumption


See also

Related Research Articles

Disc jockey Name for person who plays recorded music for an audience

A disc jockey, more commonly abbreviated as DJ, is a person who plays recorded music for an audience. Most common types of DJs include radio DJs, club DJs, who perform at a nightclub or music festival, mobile DJs, who are hired to perform at public and private events, and turntablists who use record players, usually turntables, to manipulate sounds on phonograph records. Originally, the "disc" in "disc jockey" referred to vinyl records, but nowadays DJ is used as an all-encompassing term to also describe persons who mix music from other recording media such as cassettes, CDs or digital audio files on a CDJ, controller, or even a laptop. DJs may adopt the title "DJ" in front of their real names, adopted pseudonyms, or stage names.

Magnavox American electronics company

Magnavox is an American electronics company founded in the United States. Since 1974, it has been a subsidiary of Dutch electronics corporation Philips.

CD player an electronic device that plays audio compact discs

A CD player is an electronic device that plays audio compact discs, which are a digital optical disc data storage format. CD players were first sold to consumers in 1982. CDs typically contain recordings of audio material such as music or audiobooks. CD players may be part of home stereo systems, car audio systems, personal computers, or portable CD players such as CD boomboxes. Most CD players produce an output signal via a headphone jack or RCA jacks. To use a CD player in a home stereo system, the user connects an RCA cable from the RCA jacks to a hi-fi and loudspeakers for listening to music. To listen to music using a CD player with a headphone output jack, the user plugs headphones or earphones into the headphone jack.

LaserDisc Optical analog video disc format

LaserDisc is a home video format and the first commercial optical disc storage medium, initially licensed, sold and marketed as MCA DiscoVision in the United States in 1978.

LaserActive video game console

The LaserActive is a converged device and fourth-generation home video game console capable of playing Laserdiscs, Compact Discs, console games, and LD-G karaoke discs. It was released by Pioneer Corporation in 1993. In addition to LaserActive games, separately sold add-on modules accept Mega Drive/Genesis and PC Engine/TurboGrafx 16 ROM cartridges and CD-ROMs.

Kenwood Corporation is a Japanese company that designs, develops and markets a range of car audio, hi-fi home and personal audio, professional two-way radio communications equipment, and amateur radio ("ham") equipment.

The Blu-ray Disc Association (BDA) is the industry consortium that develops and licenses Blu-ray Disc technology and is responsible for establishing format standards and promoting business opportunities for Blu-ray Disc. The BDA is divided into three levels of membership: the Board of Directors, Contributors, and General Members.

Automotive navigation system satellite navigation system designed for use in automobiles

An automotive navigation system is part of the automobile controls or a third party add-on used to find direction in an automobile. It typically uses a satellite navigation device to get its position data which is then correlated to a position on a road. When directions are needed routing can be calculated. On the fly traffic information can be used to adjust the route.

Automotive head unit Centerpiece of the cars sound and information system

An automotive head unit, sometimes called the infotainment system, is a component providing a unified hardware interface for the system, including screens, buttons and system controls for numerous integrated information and entertainment functions.

Alpine Electronics, Inc. is a Japanese consumer electronics subsidiary of the Japanese electronics component manufacturer Alps Electric, specializing in car audio and navigation systems.

Comand APS Infotainment software for Mercedes-Benz vehicles

Cockpit Management and Data system - COMAND for short - acts as a combined command and control centre for all audio, telematics and telecommunications functions on Mercedes-Benz vehicles and includes a dedicated flat display screen. In addition to the GPS navigation system and general processing and control logic, COMAND includes components such as an address book, telephone, radio and in many cases a CD/DVD drive. It is connected to other devices such as CD/DVD changers, sound system and surround sound amplifier, TV receiver and the optional Linguatronic voice control system via an optical fibre network. The first generations of COMAND used the D2B optical network standard whereas later models are based on MOST.

The Pioneer CLD-1010 is a LaserDisc player introduced by Pioneer Electronics in 1987 as the last of their top-spec players not to be part of their "Elite" lineup.

CDJ Line of CD players from Pioneer

A CDJ is a specialized digital music player for DJing. Originally designed to play music from compact discs, many CDJs can play digital music files stored on USB flash drives or SD cards. In typical use, at least two CDJs are plugged into a DJ mixer. CDJs have jog wheels and pitch faders that allow manipulation of the digital music file similar to a vinyl record on a DJ turntable. Many have additional features such as loops and beat analysis that are not present on turntables. Additionally, some can function as DJ controllers to control the playback of digital files in DJ software running on a laptop instead of playing the files on the CDJ.

Scratch Live

Scratch Live is a vinyl emulation software application created by New Zealand based Serato Audio Research, distributed by and licensed exclusively to Rane Corporation. Serato was first known for its Pro Tools plug-in, Pitch N Time, which was sold predominantly to the film industry.

Etak, Inc. was an independent US-based vendor of automotive navigation system equipment, digital maps, and mapping software. It was founded in 1983.

Kuro was the brand name that Pioneer Corporation used for its line of high-definition plasma televisions. "Kuro" means black in Japanese.

LV-ROM is an optical disc format developed by Philips Electronics to integrate analog video and computer software for interactive multimedia. The LV-ROM is a specialized variation of the CAV Laserdisc. LV-ROM is an initialism for "LaserVision Read-Only Memory".

LaserDisc player

A LaserDisc player is a device designed to play video (analog) and audio stored on LaserDisc. LaserDisc was the first optical disc format marketed to consumers; it was introduced by MCA DiscoVision in 1978.

Pioneer DJ business enterprise

Pioneer DJ is a brand of AlphaTheta Corporation that represents the company's range of DJ products. In March 2015 KKR acquired an 85.05 percent stake. Again, in March 2020 KKR sold theirs stake to Noritsu. The Pioneer DJ product range comprises DJ mixers, decks, headphones, effects units, all-in-one consoles, DJ software controllers, monitor speakers and various accessories. The current professional grade CDJ-2000 Nexus 2 decks and DJM-900 Nexus 2 mixer can be seen in DJ booths all over the world.


  1. "Corporate Outline". Pioneer Corporation. Retrieved 22 February 2018.
  2. "EDN". EDN. Archived from the original on 19 November 2007. Retrieved 22 March 2015.
  3. Lawler, Richard (12 February 2009). "Pioneer officially leaving the TV biz by March 2010, focusing on audio". Retrieved 25 August 2015.
  4. "Pioneer and Sharp Sign Contract for Optical Disk Joint Venture" (PDF). (Press release). Tokyo: Pioneer Corporation, Sharp Corporation. 25 June 2009. Retrieved 25 August 2015.
  5. 40-inch Projection Monitor has been seen in Switzerland on second hand sale.
  6. "Corporate Profile: Pioneer Corporation". Pioneer Corporation. Retrieved 21 November 2013.
  7. "Pioneer DVR-108: 16x-DVD-Brenner im PC-WELT-Test" (, 2004-08-12) (German)]
  8. "16fach-DVD-Brenner Pioneer DVR-108 Der schnellste DVD-Brenner" − CHIP.DE (2004-10-16) (German)
  9. Pioneer DVR-108 – Product information and specifications
  10. Hanson, Erik (7 January 2008). "Hands-on with the Pioneer 9mm-thick Kuro plasma". Retrieved 25 August 2015.
  11. Hanson, Erik (7 January 2008). "Hands-on with Pioneer's extreme contrast concept plasma". Retrieved 25 August 2015.
  12. "Pioneer Succeeds in Developing World's First 16-Layer Optical Disc". (Press release). Tokyo: Pioneer Corporation. 7 July 2008. Retrieved 25 August 2015.
  13. "Pioneer Moves Its Head Office Location" (PDF). (Press release). Pioneer Corporation. 5 November 2009. Retrieved 25 August 2015.
  14. "Pioneer announces CDJ-900" (Press release). 17 September 2009. Archived from the original on 29 September 2011.
  15. "Pioneer announces CDJ-2000" (Press release). 17 September 2009. Archived from the original on 1 December 2011.
  16. Pioneer says to sell DJ Audio Unit to KKR for $550 million retrieved on September 16, 2014
  17. "Pioneer Decided Sale and Relocation of Head Office" (PDF). (Press release). Pioneer Corporation. 6 November 2015. Retrieved 15 October 2016.
  18. "UPDATE 3-Japan's Pioneer gets $540 mln lifeline from Baring as debt deadline looms". Reuters. 2018-09-12. Retrieved 2020-03-31.
  19. "Pioneer faces bumpy road despite bailout from Asia-based fund". Nikkei Asian Review. Retrieved 2020-03-31.
  20. Editor. "Pioneer delisted in Tokyo". Retrieved 2020-03-31.CS1 maint: extra text: authors list (link)
  21. "History of Pioneer Corporation | Brand / History | Corporate Information". Pioneer Corporation. Retrieved 28 July 2020.
  22. "Pioneer BDP-HD1 review – CNET". CNET. CBS Interactive. 23 February 2007. Retrieved 22 March 2015.
  23. "Experience KURO – Pioneer UK" . Retrieved 22 March 2015.
  25. "KKR sells stake in DJ equipment maker AlphaTheta to Japan's Noritsu". DealStreetAsia. Retrieved 2020-03-31.
  26. Pioneer computer drive archive
  27. "BDR-X12UBK - External BD/DVD/CD Writer With High Reliability. Supports BD-R 16x Write Speed And BDXL™ Format". Pioneer Electronics USA. Retrieved 2020-07-20.