Premiumization is a business strategy which promotes more expensive premium products. [1]
It has been observed in numerous products and services including razors and paper towels, [2] alcoholic beverages, [3] beauty products, [4] orange juice, [5] tomato sauce, [6] social media, [7] and airfare. [8]
Orange juice is a liquid extract of the orange tree fruit, produced by squeezing or reaming oranges. It comes in several different varieties, including blood orange, navel oranges, valencia orange, clementine, and tangerine. As well as variations in oranges used, some varieties include differing amounts of juice vesicles, known as "pulp" in American English, and "(juicy) bits" in British English. These vesicles contain the juice of the orange and can be left in or removed during the manufacturing process. How juicy these vesicles are depend upon many factors, such as species, variety, and season. In American English, the beverage name is often abbreviated as "OJ".
Kikkoman Corporation is a Japanese food manufacturer. Its main products and services include soy sauce, food seasoning and flavoring, mirin, shōchū, and sake, juice and other beverages, pharmaceuticals, and restaurant management services. As of 2002, the company was the world's largest producer of soy sauce. As of 2024, the company's motto is "To promote the international exchange of food culture."
Lotte Chilsung Beverage Co., Ltd. is a drink manufacturer in South Korea affiliated with Lotte Corporation. The company's name, Chilsung, signifies "Big Dipper" or seven stars, and its logo displays seven stars aligned in a row.
Tomato juice is a juice made from tomatoes, usually used as a beverage, either plain or in cocktails such as a Bloody Mary, a Caesar, or Michelada.
Minute Maid is an American brand of beverages, usually associated with lemonade or orange juice, but which now extends to soft drinks of different kinds, including Hi-C. Minute Maid is sold under the Cappy brand in Central Europe and under the brand "Моя Семья" in Russia and the Commonwealth of Independent States. Minute Maid was the first company to market frozen orange juice concentrate, allowing it to be distributed throughout the United States and served year-round. The Minute Maid Company is owned by The Coca-Cola Company, the world's largest marketer of fruit juices and drinks. The firm opened its headquarters in Sugar Land Town Square in Sugar Land, Texas, United States, on February 16, 2009; previously it was headquartered in the 2000 St. James Place building in Houston.
SunnyD is an orange drink developed in 1963 by Doric Foods of Mount Dora, Florida, United States. Additional plants were built in California and Ohio in 1974 and 1978, respectively. In April 1983, Sundor Brands bought out Doric Foods; Sundor Brands was then purchased by American multinational Procter & Gamble in March 1989. The drink is superficially related to orange juice, but also resembles a soft drink without carbonation.
Capri-Sun is a brand of juice concentrate–based drinks manufactured by the German company Wild and regional licensees. Rudolf Wild invented the drink in 1969 and introduced it in West Germany as Capri-Sonne. It is now sold in over 100 countries, with licensees including Kraft Foods in the United States and Coca-Cola Europacific Partners in parts of Europe. It is one of the most popular juice brands in the world; as of 2023, roughly 6 billion pouches are sold per year globally.
V8 Vegetable Juice, sometimes simply referred to as V8, is a trademarked name for a number of beverage products sold worldwide that are made from eight vegetables, or a mixture of vegetables and fruits. Since 1948, the brand has been owned by The Campbell's Company.
Tropicana Brands Group is an American fruit-based beverage company. It was founded in 1947 by Anthony T. Rossi in Bradenton, Florida. Between 1998 and 2021 it was a subsidiary of PepsiCo. In August 2021, 61% of Tropicana was sold along with the rest of PepsiCo's juice brand portfolio for $3.3 billion to PAI Partners. PepsiCo retained the remaining 39% of the companies ownership.
Monster Beverage Corporation is an American beverage company that manufactures energy drinks including Monster Energy, Relentless, Reign and Burn. The company was originally founded as Hansen's in 1935 in Southern California, originally selling juice products. The company renamed itself as Monster Beverage in 2012.
Drink mixers are the non-alcoholic ingredients in mixed drinks and cocktails. Mixers dilute the drink, lowering the alcohol by volume in the drink. They change, enhance, or add new flavors to a drink. They may make the drink sweeter, more sour, or more savory. Some mixers change the texture or consistency of the drink, making it thicker or more watery. Drink mixers may also be used strictly for decorative purposes by changing the color or appearance of the drink. They also simply increase the volume of a drink, to make it last longer.
Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables. It can also refer to liquids that are flavored with concentrate or other biological food sources, such as meat or seafood, such as clam juice. Juice is commonly consumed as a beverage or used as an ingredient or flavoring in foods or other beverages, such as smoothies. Juice emerged as a popular beverage choice after the development of pasteurization methods enabled its preservation without using fermentation. The largest fruit juice consumers are New Zealand and Colombia. Fruit juice consumption on average increases with a country's income level.
Tymbark SA, is a Polish fruit- juice beverage company. Its products are mainly available in all of 16 Polish voivodeships as well as in most of Germany. Tymbark is also a fruit and vegetable processing plant. Tymbark is a major producer of fruit and vegetable juices as well as jams, marmalades and fruit wines. In 1999, the company became part of Grupa Maspex Wadowice. The Tymbark brand was listed as Poland's 15th most popular brand in a survey by Wprost magazine. It is known as Topjoy in Hungary or Relax in Czechia and Slovakia.
Agros Nova is a company in Poland specializing in juices, processed fruit and vegetable products. Brands include Łowicz, Fortuna (company), Fortuna Karotka, Krakus, Tarczyn and Kotlin. Agros Nova Sp. z o.o. was founded in 2000 and is based in Warsaw after being spun off from Agros Holding S.A., a Joint Stock Company founded in 1990.
Nongfu Spring Is a Chinese bottled water and soft beverage company headquartered in Xihu District, Hangzhou, Zhejiang province. It is owned and chaired by founder Zhong Shanshan.
Bodyarmor SuperDrink is an American brand of sports drink owned by The Coca-Cola Company. Products launched under the brand include: Sports, "Lyte" Sports, "Edge Sports," and "SportWater".
The Kraft Heinz Company (KHC), commonly known as Kraft Heinz, is an American multinational food company formed by the merger of Kraft Foods and H.J. Heinz Company co-headquartered in Chicago and Pittsburgh. Kraft Heinz is the third-largest food and beverage company in North America and the fifth-largest in the world with over $26.0 billion in annual sales as of 2021.
The House of Dawda Group is a privately owned conglomerate in Uganda.
DeeDo is a Thai fruit juice brand. It is the primary product of Foodstar, a Nakhon Pathom-based company that also makes food and beverage products. It diversified beyond DeeDo fruit juices through its Mikku yogurt brand as well as by selling herbal teas, ice pops, and jelly. Foodstar's original products occupied the economy and super-economy segments of the fruit juice market. The company in 2021 released DeeDo Max C, a more premium product that contains double the amount of orange juice of the original product. Its products in 2023 could be purchased in 20 countries.