Pro TV

Last updated
Pro TV
Logo Pro TV (2017).svg
Country Romania
Slogan Ăsta-i spectacolul, asta-i televiziunea
HeadquartersBucharest 23, Bd. Pache Protopopescu nr.102
Picture format 1080i HDTV
(downscaled to 16:9 576i for the SDTV feed)
OwnerPro TV SRL through CME (Central European Media Enterprises) owned by WarnerMedia/AT&T (75%)
Sister channels Pro TV Internațional, Pro 2, Pro Cinema, Pro Gold, Pro X
Launched1 December 1995;25 years ago (1995-12-01)
Website PRO TV
Știrile PRO TV
UPC Romania Channel 3 (digital with DVR)
Channel 4 (digital)
RCS&RDS Channel 4
Boom TV Channel 6
Dolce Channel 113
Meo (Portugal) [1] Channel 234

Pro TV (Romanian pronunciation:  [pro teˈve] , often stylised as PRO•TV) is a Romanian free-to-air television network, launched in December 1995 as the third private TV channel in the country (after the now-defunct Tele7ABC and Antena 1). It is owned by CME (Central European Media Enterprises), which is 75% owned by WarnerMedia (through AT&T). [2]


Targeting urban adults aged 30 to 50, Pro TV uses a programming strategy of top international series and movies, as well as a wide variety of local productions including news programming, local entertainment and local fiction.


The station's local productions include entertainment shows, news programs and TV series.

ProTV News

Logo used from 2015 to 2016
Logo Pro TV (2016).svg
Logo used from 2016 to 2017

Știrile ProTV (English: ProTV News) is the most popular newscast in Romania, with 9.3 rating points and 25.1% of the television market share in the country. It is followed by over a million viewers internationally.[ citation needed ]

ProTV News won the "International Emmy Award News of 2008 [4] " in September 2008.

Andreea Esca is the longest-standing newscaster in Romania. She began her career over 25 years ago, and has spent 23 years with ProTV.

Although the newscast is the most popular, it is usually regarded as sensationalistic by many media observers. The evening news is often accused of devoting much of time to topics related to violence, and offensive or excessive zeal. The newscast has also been criticized for airing reports which are considered as false or "invented" as real news. It has been criticized for excessive dramatization of some of its stories, and heavy continuing coverage of entertainment news, with a focus on ProTV presenters and programmes.[ citation needed ]

The early evening news, particularly when Monica Dascălu was presenter, has presented reports about murders, homicides or sexual abuses with little to no censorship. This has caused that particular broadcast to be mocked, in popular culture, as "the five o'clock news" (Știrile de la ora 5).[ citation needed ]

Newscasters and celebrities

Sub-channels and subsidiaries


In September 2008, Pro TV News' social campaign "Any idea what your kid is doing right now?" (Romanian : Tu știi ce mai face copilul tău?) won the International Emmy Awards for “News”, being the first TV station in Eastern Europe to win this award.

At the beginning of 2009, Pro TV won the NAB International Broadcasting Excellence Award for the social campaigns Pro TV News had developed in the previous two years.

Sports competitions

Pro TV was the main television channel to broadcast the UEFA Champions League in Romania between 2000 and 2009. From 2009 to 2015, it broadcast Cupa României (Romanian Cup), at football, the matches with Romanian teams from UEFA Europa League, and the preliminaries of the UEFA Champions League. [5] From 2015, Pro TV took back the rights for UEFA Champions League and in 2016 it obtained the rights for UEFA Euro 2016.

HD feed

On 1 December 2006, Pro TV started to broadcast the 7:00 p.m. newscast in high-definition, thus becoming the first terrestrial television network in Romania air in HD.

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During the first days of June 2015, the Government of Romania was rocked by criminal investigation against Prime Minister Victor Ponta for 19 acts of corruption between 2007 and 2008, when he was lawyer. Moreover, Victor Ponta is also investigated for conflict of interest during his premiership, when he propelled Dan Șova, political ally and friend, in government positions. His resignation was demanded by President Klaus Iohannis and several figures in opposition. Victor Ponta denies the allegations and refuses to resign, plunging the country in the second political crisis in just three years.

The first season of the Romanian reality talent show Vocea României Junior premiered on February 26, 2017 on Pro TV with Andra, Inna and Marius Moga as coaches.

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  1. "Archived copy". Archived from the original on 2012-01-02. Retrieved 2011-12-31.CS1 maint: archived copy as title (link)
  2. Ciutacu, Alex (15 June 2018). "Pro TV va avea un nou acţionar după o achiziţie gigant în America. Directorul noului proprietar a fost acum patru ani la București, unde a avut o cină privată cu Victor Ponta, atunci prim-ministru, şi "eminenţa cenuşie" a PSD-ului, Viorel Hrebenciuc, care îl cunoştea personal" [Pro TV will have a new shareholder after a giant acquisition in America. The director of the new owner was four years ago in Bucharest, where he had a private dinner with Victor Ponta, then prime minister, and PSD's "gray eminence" Viorel Hrebenciuc, who knew him personally] (in Romanian).
  3. Ionela Lupu (October 9, 2018). "Falsez pentru tine – Un show de muzică și mister!". (in Romanian). ProTV . Retrieved October 17, 2018.
  4. "Premiul Emmy" (in Romanian).Cite journal requires |journal= (help)