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| Industry | Video games |
|---|---|
| Founded | 1991 |
| Founder | Robert de Wit Peter de Wit |
| Headquarters | Netherlands |
R&P Electronic Media was a developer and publisher of interactive games in the Netherlands. R&P Electronic Media was founded in 1991 by Robert de Wit (1964-2012) and Peter de Wit (1969). R&P Electronic Media was responsible for the development and publishing of interactive products for the PC Platform.
The Netherlands is a country located mainly in Northwestern Europe. The European portion of the Netherlands consists of twelve separate provinces that border Germany to the east, Belgium to the south, and the North Sea to the northwest, with maritime borders in the North Sea with Belgium, Germany and the United Kingdom. Together with three island territories in the Caribbean Sea—Bonaire, Sint Eustatius and Saba— it forms a constituent country of the Kingdom of the Netherlands. The official language is Dutch, but a secondary official language in the province of Friesland is West Frisian.
Releases included:
R&P Electronic Media had offices in Amstelveen, the Netherlands, Luton, United Kingdom, Paris, France and in Rockville [ disambiguation needed ], United States. R&P Electronic Media sold its software in the United States and Europe.
Amstelveen is a municipality in the province of North Holland, Netherlands with a population of 89,918 (2017). It is a suburban part of the metropolitan area of Amsterdam.
Luton is a large town, borough and unitary authority area of Bedfordshire, in the East of England. It has a population of 214,700 (mid-2017 est.) and is one of the most populous towns without city status in the United Kingdom. The town is situated on the River Lea, about 30 miles (50 km) northwest of London. Earliest settlements in the Luton area can be traced back over 250,000 years, but the town's foundation dates to the sixth century as a Saxon outpost on the River Lea, from which Luton derives its name. Luton is recorded in the Domesday Book as Loitone and Lintone and one of the largest churches in Bedfordshire, St Mary's Church, was built in the 12th century. There are local museums which explore Luton's history in Wardown Park and Stockwood Park.
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R&P was known from their "all-out" marketing campaigns. With these campaigns, R&P Electronic Media was the first interactive games developer that brought PC games to the mainstream public. Notable was the award R&P Electronic Media won in 1996 for best consumer marketing in the industry, outcompeting Sony PlayStation and Nintendo. Also, R&P Electronic Media was noted for the longest radio commercial to have been broadcast in the Netherlands; 1.30 minutes for the PC game Atlantis.
R&P Electronic Media was also known for their high quality free demo's that were created as teasers for the PC games. Large retail stores were often faced with hundreds to thousands of people asking for the free demo of the games, leading to significant increase in shop traffic.
As part of the RPL Interactive Group, which focused on online technologies, R&P Electronic Media stopped with the development and release of PC games and related software in 2000. RPL Interactive is still active today in the online market.
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