RTL (German TV channel)

Last updated

RTL
RTL Logo 2021.svg
Country Germany
Broadcast areaNational
Also distributed in:
Austria
Switzerland
France
Italy
Belgium
Luxembourg
Liechtenstein
Netherlands
Turkey
Poland
Romania
Hungary
Denmark (southern parts)
Headquarters Cologne, Germany
Programming
Language(s) German
Picture format 2160p 4K UHD
(downscaled to 1080i and 576i for the HDTV and SDTV feeds respectively)
Ownership
Owner RTL Group
Parent RTL Deutschland
Sister channels RTL Zwei
VOX
Super RTL
n-tv
RTL Crime
RTL Living
RTL Passion
Nitro
RTL Up
History
Launched2 January 1984;38 years ago (1984-01-02)
Former namesRTL plus (1984–1992)
RTL Television (1992–2004)
Links
Website www.rtl.de
Availability
Terrestrial
Digital terrestrial television Channel numbers vary
Streaming media
Ziggo GO (Netherlands) ZiggoGO.tv
RTL LIVE RTL
RTL Up
RTL Crime
RTL Passion
RTL Living

RTL (from Radio Télévision Luxembourg), formerly RTL plus and RTL Television, is a German-language free-to-air television channel owned by the RTL Group, headquartered in Cologne. Founded as an offshoot of the German-language radio programme Radio Luxemburg, RTL is considered a full-service broadcaster under the Medienstaatsvertrag  [ de ] (Interstate Media Treaty) and is the largest private television network in Germany. As of August 2010, RTL employs some 500 permanent staff, having outsourced its news and technical departments.

Contents

In September 2021, Mediengruppe RTL Deutschland (RTL Germany Media Group) was renamed RTL Deutschland. As part of the rebrand, both the group and the channel received new logos and branding.

History

RTL plus was famous in its early years for showing low-budget films and American programmes. In 1988, it was the second most-viewed channel. [1]

After reunification in 1990, broadcasting was extended to the entire country. RTL moved to Cologne and received the right to broadcast on free-to-air frequencies. That same year, RTL acquired the first-run rights to the German Football First Division. Deals with Cannon and Universal Studios finally provided more high-profile films for the channel. In 2012, RTL made a deal with Walt Disney Studios Motion Pictures to air films from its media library until 2016, when it switched to Universal, as Disney Channel was relaunched as a free-to-air channel competing with RTL. [2]

In July 2015, the channel introduced the slogan Wilkommen zuhause (Welcome home) to complement Mein RTL, and launched its biggest advertising campaign in 20 years. This tagline (as Wilkommen zu Hause, with a space between zu and Hause) was earlier used in the early 2000s.

On 1 September 2017, RTL flattened its logo, with brighter shades of the three colours. The slogan continues to be Wilkommen Zuhause, through Mein RTL would be used in rare cases. Another sister channel, n-tv was rebranded on the same day.

As part of a comprehensive restructuring within Mediengruppe RTL Deutschland, RTL unveiled a new identity, a new, multi-colourful logo and a new graphics package. The rebrand rolled out on 15 September 2021, as well as RTL Crime, RTL Living and RTL Passion.

Station logos

Audience share

Germany

JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecemberAnnual average
19850.4%
1986Increase2.svg 0.7%
1987Increase2.svg 1.2%
1988Increase2.svg 4.1%
1989Increase2.svg 10.0%
1990 [3] Increase2.svg 11.5%
1991 [4] Increase2.svg 14.4%
1992 [5] Increase2.svg 16.7%
1993 [6] Increase2.svg 18.9%
1994 [7] Decrease2.svg 17.5%
1995 [8] Increase2.svg 17.6%
1996 [9] 16.6%16.6%18.2%18.6%18.1%15.5%15.6%16.7%17.2%16.7%17.4%16.5%Decrease2.svg 17.0%
1997 [10] 15.9%16.0%16.4%17.8%17.0%15.9%14.8%14.7%16.9%16.9%15.7%14.9%Decrease2.svg16.1%
1998 [11] 14.2%14.2%16.2%16.2%15.6%13.8%14.4%15.7%16.3%15.1%15.2%14.6%Decrease2.svg 15.1%
1999 [12] 13.6%13.9%15.0%15.8%15.9%15.3%14.9%15.3%15.5%15.4%14.3%13.6%Decrease2.svg 14.8%
2000 [13] 14.0%14.0%13.8%14.3%14.4%13.7%14.0%14.2%14.0%14.6%15.1%14.7%Decrease2.svg 14.3%
2001 [14] 14.3%13.4%15.3%15.9%16.9%13.6%14.3%13.4%15.5%15.4%14.6%14.5%Increase2.svg 14.8%
2002 [15] 15.0%13.2%14.9%16.1%15.2%12.6%14.5%13.2%15.4%15.5%15.2%14.4%Decrease2.svg 14.6%
2003 [16] 15.8%15.7%16.0%15.3%15.5%14.3%13.7%13.5%15.5%14.9%13.9%13.8%Increase2.svg 14.9%
2004 [17] 15.2%13.8%13.9%14.1%14.5%12.2%13.1%12.3%14.5%14.4%14.0%12.8%Decrease2.svg 13.8%
2005 [18] 13.1%12.5%12.9%13.6%14.1%13.1%12.7%12.3%14.0%13.5%13.5%12.9%Decrease2.svg 13.2%
2006 [19] 13.0%12.3%13.4%12.8%13.7%12.8%12.1%12.7%13.0%13.1%12.6%11.9%Decrease2.svg 12.8%
2007 [20] 12.6%12.0%12.6%12.8%12.9%12.8%12.4%11.8%13.1%12.9%12.1%11.1%Decrease2.svg 12.4%
2008 [21] 11.8%11.5%11.7%12.5%12.4%9.8%11.6%10.5%12.5%12.1%12.9%11.5%Decrease2.svg 11.7%
2009 [22] 12.6%11.8%12.4%12.8%12.4%11.6%11.4%10.9%13.3%13.5%14.0%12.9%Increase2.svg 12.5%
2010 [23] 12.7%12.7%13.7%14.0%13.6%12.7%12.5%12.8%14.5%14.8%15.3%13.6%Increase2.svg 13.6%
2011 [24] 15.2%14.1%13.7%14.6%14.9%12.5%13.3%13.2%14.8%14.6%14.3%13.3%Increase2.svg 14.1%
2012 [25] 14.1%13.1%13.4%12.7%11.9%10.6%11.5%10.5%12.7%12.3%12.7%10.8%Decrease2.svg 12.3%
2013 [26] 13.1%11.3%11.2%12.1%11.4%10.8%10.9%10.4%10.7%11.7%11.5%10.3%Decrease2.svg 11.3%
2014 [27] 12.8%10.4%10.6%10.6%10.6%8.4%9.0%9.0%10.0%11.5%10.7%9.5%Decrease2.svg 10.3%
2015 [28] 11.3%9.6%9.8%9.9%9.9%9.7%9.2%9.0%10.6%10.6%10.1%9.1%Decrease2.svg 9.9%
2016 [29] 11.7%10.0%9.6%10.0%9.8%8.3%9.0%8.3%10.1%10.4%10.0%9.2%Decrease2.svg 9.7%
2017 [30] 11.0%8.8%9.3%9.4%9.5%9.0%8.5%8.5%9.0%9.4%9.0%8.1%Decrease2.svg 9.2%
2018 [31] 9.7%8.4%8.5%8.6%8.3%7.5%7.8%

The average age of the viewers is 48.9 years (as of 2016). [32]

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References

  1. Audience shares 1988: RTL 4.1% and SAT.1 5.6%, see Marktanteile der Fernsehsender at Fernsehen in Deutschland (de)
  2. Roxborough, Scott (1 February 2012). "Disney Signs Multi-Year Package Deal With Germany's RTL". The Hollywood Reporter. Retrieved 10 February 2013.
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