|Owner|| The Hershey Company |
(H.B. Reese Candy Company)
|Introduced||November 15, 1928|
|Previous owners||H. B. Reese|
Reese's Peanut Butter Cups are an American candy consisting of a milk, white, or dark chocolate cup filled with peanut cream, marketed by The Hershey Company. They were created by H. B. Reese, a former dairy farmer and shipping foreman for Milton S. Hershey. Reese left his job as a shipping foreman for The Hershey Company to start his own candy business.
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The Hershey Company, commonly called Hershey's, is an American company and one of the largest chocolate manufacturers in the world. It also manufactures baked products, such as cookies, cakes, milk shake, drinks and many more, which increase its variety of range. Its headquarters are in Hershey, Pennsylvania, which is also home to Hersheypark and Hershey's Chocolate World. It was founded by Milton S. Hershey in 1894 as the Hershey Chocolate Company, a subsidiary of his Lancaster Caramel Company. The Hershey Trust Company owns a minority stake, but retains a majority of the voting power within the company.
Harry Burnett "H. B." Reese was an American inventor and businessman known for creating the No. 1 selling candy brand in the United States, Reese's Peanut Butter Cups and founding the H.B. Reese Candy Company. In 2009, he was posthumously inducted into the Candy Hall of Fame.
In 1928, The H.B. Reese Candy Company was established in the basement of Reese's home in Hershey, Pennsylvania.Reese had originally worked at a Hershey dairy farm, and from the start he used Hershey Chocolate in his confections. Reese's Peanut Butter Cups were his most popular candy, and Reese eventually discontinued his other lines.
Hershey is an unincorporated community and census-designated place (CDP) in Derry Township, Dauphin County, Pennsylvania, United States. Hershey's chocolates are made in Hershey, which was founded by candy magnate Milton S. Hershey.
H. B. Reese died on May 16, 1956, in West Palm Beach, Florida passing the company to his six sons, Robert, John, Ed, Ralph, Harry, and Charles Richard Reese.On July 2, 1963, the Reese brothers merged the H.B. Reese Candy Company with the Hershey Chocolate Corporation in a tax-free stock-for-stock merger. In 2017 after 54 years of stock splits, the Reese brothers' original 666,316 shares of Hershey common stock represented 16 million Hershey shares valued at over $1.8 billion that paid annual cash dividends of $46 million. In 1969, only 6 years after the Reese/Hershey merger, Reese's Peanut Butter Cups became The Hershey Company's top seller.
West Palm Beach is a city in and the county seat of Palm Beach County, Florida, United States. It is located immediately to the west of the adjacent Palm Beach, which is situated on a barrier island across the Lake Worth Lagoon. The population was 99,919 at the 2010 census. West Palm Beach is a principal city of the Miami metropolitan area, which was home to an estimated 6,158,824 people in 2017.
The H.B. Reese Candy Company is maintained as a subsidiary of Hershey because the Reese plant workforce is not unionized, unlike the main Hershey plant. In 2012, Reese's was the best-selling candy brand in the United States with sales of $2.603 billion, and was the fourth-best-selling candy brand globally with sales of $2.679 billion—only $76 million (2.8%) of its sales were from outside the United States market. Additionally, the H.B. Reese Candy Company manufactures the Kit Kat in the United States, which had 2012 U.S. sales of $948 million.
Kit Kat is a chocolate-covered wafer bar confection created by Rowntree's of York, United Kingdom, and is now produced globally by Nestlé, which acquired Rowntree in 1988 and closed it in 2006, with the exception of the United States, where it is made under license by H.B. Reese Candy Company, a division of The Hershey Company. The standard bars consist of two or four pieces composed of three layers of wafer, separated and covered by an outer layer of chocolate. Each finger can be snapped from the bar separately. There are many different flavours of Kit Kat, including milk, white, and dark chocolate.
As of October 2017 in the U.S. convenience store channel, Reese’s was the largest confection brand by far: it was 62% larger than the next brand, with more households purchasing Reese’s than any other confection brand across the United States. Reese’s includes the overall top-selling confection item—the iconic Reese’s Peanut Butter Cups King Size—as well as six of the top 20 chocolate/non-chocolate items. Additionally, the Reese’s brand accounts for over 47% of all seasonal sales within the U.S. convenience store channel, including the top two items in the largest four commercial seasons: Valentine's, Easter, Halloween, & Christmas. As a comparison, the next largest brand accounts for only 10% of seasonal sales.
Hershey's produces "limited editions" of the candy that have included:
Coating and filling variations
During the seasons when retailers offer holiday-themed candies, Reese's Peanut Butter candies are available in various shapes that still offer the standard confection theme of the traditional Reese's cup (peanut butter contained in a chocolate shell). They are sold in a 6-pack packaging configuration but are usually available individually. Although exterior packaging is altered to reflect the theme of the representative holiday, the actual holiday itself is never presented.
Reese's Peanut Butter Hearts: Available mainly during January and February, these are heart-shaped confections representing Valentine's Day. At various retailers, an individually-packaged, larger heart is available as well. These are packaged in all-red exterior packaging.
Reese's Peanut Butter Eggs: Available mainly during March and April, these are egg-shaped confections representing Easter. Exterior packaging is usually yellow and orange (milk chocolate), white and orange (white chocolate), or dark brown and orange (fudge-flavored chocolate). This is the only holiday-themed item available in three chocolate varieties.
Reese's Peanut Butter Pumpkins: Available mainly during September and October, these are pumpkin-shaped confections representing Halloween. The packaging is standard Reese's orange with a jack-o-lantern picture and the word "Pumpkins" prominently displayed.
Reese's Peanut Butter Ghosts: Available mainly during September and October, these are ghost-shaped confections representing Halloween. The packaging is Halloween themed with the word scary on it. The ghost replaces the letter "a" in the word scary. First released in 2016.
Reese's Peanut Butter Christmas Trees: Available mainly during November and December, these are evergreen tree-shaped confections representing Christmas. At various retailers these may be available in standard milk chocolate or white. Initially, the packaging was green, white, and orange, but has been changed to a winter scene with a snow-covered ground and a snowman with a central large orange evergreen tree-shape in the center of the package. In November 2015, consumers criticized the product via Twitter for bearing too vague a resemblance to a Christmas tree.
The above are all slightly larger than a single, ordinary Reese's Cup.
Reese's Pieces Eggs: Pastel colored candies, somewhat larger than standard Reese's Pieces. They are similar to Cadbury Candy Coated Mini Eggs. Reese's Peanut Butter Bells: These bell shaped candies are smaller than a traditional cup, but are slightly larger than a miniature cup and have a higher ratio of chocolate to peanut butter. They are sold in bulk bags, much like Hershey Kisses.
Reester Bunny: A larger, individually-packaged Easter Bunny. Reese's Snowman: The peanut butter snowman is three times larger than the peanut butter tree, egg or pumpkin.
Other candy products of the Reese's division of Hershey include:
Hershey produces several "pantry" items under the Reese's brand, such as Reese's peanut butter chips (analogous to chocolate chips for baking), Reese's premier baking pieces (tiny cup-shaped pieces of chocolate filled with peanut-butter, also for baking), Reese's jarred peanut butter, and Reese's toppings (including peanut butter syrup, peanut butter and chocolate topping, and Reese's Magic Shell) and sprinkles for ice cream.
Additionally, Hershey licenses the Reese's brand (name, logo, etc.) to various companies for the production of other products beyond the traditional realm of candy. For example, General Mills produces Reese's Puffs, a brand of peanut butter and chocolate flavored breakfast cereal. Several companies, including Breyers, Baskin-Robbins, and Dairy Queen, produce various licensed Reese's ice cream products.
In the United States, Reese's Peanut Butter Cups typically come in packs of 2, 4, 5, 10 or 20 in distinctive orange packaging, set on thin but rigid paperboard trays. The "Classic" two-pack is a 0.75 oz. cup since 2001 (originally a 0.9 oz. size, reduced to 0.8 oz. in 1991), the "King Size" four-pack introduced in the early 1980s is a 0.7 oz. cup (originally a 0.8 oz. cup until 1991) and the "Lunch" eight-pack is a 0.55 oz. cup. "Large Size" packs of three 0.7 oz. cups, as well as bags containing 0.6 oz. cups, are also available. The "mini" cups come in various bag sizes and foil colors for seasonal themes like red, gold and green for the Christmas holiday season. In Canada, where they are packaged as Reese Peanut Butter Cups (except Reese's pieces), but still widely referred to by their American name, they come in a standard pack of three 0.55 oz. cups or the king-size variation with four cups. In the United Kingdom and Ireland, they were originally available only in two-packs, though are now only available in three-packs, imported from Canada. In 2008 Reese's Peanut Butter Cups were made available in Europe by Hydro Texaco and 7-Eleven. In Australia, Reese's products can be found in many specialty candy stores, as well as from American stores such as Costco.
In the 1970s and 1980s, a series of commercials were run for Reese's Peanut Butter Cups featuring situations in which two people, one eating peanut butter and one eating chocolate, collided. One person would exclaim, "You got your peanut butter on my chocolate!" and the other would exclaim, "You got your chocolate in my peanut butter!". They would then sample the mixture and remark on the great taste, tying in with the slogan "Two great tastes that taste great together."
In the 1990s, the product's slogan was: "There's no wrong way to eat a Reese's." The current slogan, introduced in the mid-2000s, is: "Perfect".
Reese's was an associate sponsor of Monster Energy NASCAR Cup Series drivers Mark Martin (1994), and Kevin Harvick (2007–2010).
Reese's Peanut Butter Cups are made with the controversial ingredient PGPR (Polyglycerol polyricinoleate, E476, a.k.a. Palsgaard 4150),which is used as a replacement for cocoa butter. The FDA has determined it to be "safe for humans as long as you restrict your intake to 7.5 milligrams per kilogram of body weight".
M&M's are "colorful button-shaped chocolates", each of which has the letter "m" printed in lower case on one side, consisting of a candy shell surrounding a filling which varies depending upon the variety of M&M's. The original candy had a milk chocolate filling which, upon introducing other variations, was branded as the "plain" variety. "Peanut" M&M's, which feature a peanut coated in milk chocolate, and finally a candy shell, were the first variation to be introduced, and they remain a regular variety. Numerous other variations have been introduced, some of which are regular widespread varieties while others are limited in duration or geographic availability.
Twix is a chocolate biscuit made by Mars, Inc., consisting of a biscuit applied with other confectionery toppings and coatings. Twix are packaged with two or four bars in a wrapper. Miniature and other variations of Twix bars are also available.
A Klondike bar is an ice cream bar consisting of a square of vanilla ice cream coated with a thin layer of chocolate.
The Heath bar is a candy bar made of toffee, almonds and milk chocolate, marketed by L. S. Heath beginning in 1914, subsequently by Leaf, Inc., and since 1996 by Hershey.
Reese's Pieces are a peanut butter candy manufactured by The Hershey Company; they are oblate spheroid in shape and covered in candy shells that are colored yellow, orange, or brown. They can be purchased in plastic packets, cardboard boxes, or cup-shaped travel containers. The candy was introduced in 1977, and introduced to Canada in 1980.
Butterfinger is a candy bar created in 1923 in Chicago, Illinois by Otto Schnering, which currently is manufactured by Ferrero. The bar consists of a crispy peanut butter core coated in milk chocolate. Butterfinger has become known for its marketing and a roster of spokespersons, including Bart Simpson, Top Cat, Seth Green, Erik Estrada, Rob Lowe, and Jaime Pressly.
A Cadbury Creme Egg is a chocolate confection produced in the shape of an egg, originating from the British chocolatier, Cadbury's. The product consists of a thick chocolate shell, containing a sweet white and yellow fondant filling that mimics the albumen and yolk of a chicken egg. The Creme Egg is the best selling confectionery item between New Year's Day and Easter in the UK, with annual sales in excess of 200 million and a brand value of approximately £55 million. However, in 2016 sales plummeted after the controversial decision to change the recipe from the original Dairy Milk chocolate to a cheaper substitute, with reports of a loss of more than £6m in sales.
Hershey's Kisses is a brand of chocolate manufactured by The Hershey Company. The bite-sized pieces of chocolate have a distinctive shape, commonly described as flat-bottomed teardrops. Hershey's Kisses chocolates are wrapped in squares of lightweight aluminum foil with a narrow strip of paper protruding from the top.
A peanut butter cup is a molded chocolate candy with a peanut butter filling inside. Peanut butter cups are one of the most popular kinds of candy confection in America. They can be made at home, but like most candies, they are commonly mass-produced. They may also be available in candy shops, produced by local or regional candymakers.
Clodhoppers are crunchy, fudge-covered graham clusters. They were originally marketed by the Kraves Candy Co., located in Winnipeg, Manitoba, Canada. In 2006, the brand and recipes were sold to Brookside Foods, who were in turn sold to Hershey's in 2011.
Whoppers are malted milk balls covered with an artificially flavored "chocolatey coating" produced by The Hershey Company. The candy is a small, round ball about 3/4 of an inch in diameter. They are typically sold either in a small cardboard candy box, in a larger box that resembles a cardboard milk carton, the “Fun Size” variety which is a tube-shaped plastic package sealed at the sides, containing twelve Whoppers weighing 21 grams (0.75 oz), or the even smaller variety of a tube containing three Whoppers weighing 6.8 grams (0.23 oz).
Hershey's Snack Barz is the name of a brand of candy bar produced, marketed, and sold by The Hershey Company.
Boyer is a candy company located in Altoona, Pennsylvania. The factory is located in the downtown district.
Whatchamacallit is a candy bar marketed in the United States by The Hershey Company.
NutRageous is a chocolate bar made by The Hershey Company. It consists of Reese's Peanut Butter topped with roasted peanuts and caramel covered in chocolate-flavored coating. Developed as a candy bar loosely based on the Reese's Peanut Butter Cup, NutRageous was first sold in 1994. NutRageous was originally called Acclaim, but this name was changed just prior to its release due to focus groups responding more to the "NutRageous" branding. In 2014, "NutRageous" was rebranded as "Nut Bar" internationally and the weight of the bar was reduced from 51 g to 47 g. In May 2018, Hershey's released "Reese's Outrageous"; a variation of NutRageous which substitutes the roasted peanuts for Reese's Pieces instead.
Reese's Crispy Crunchy Bar is a candy bar similar to the Butterfinger, Clark Bar and 5th Avenue but differs by adding peanuts and peanut butter. It has a middle section made of flaky peanut butter, a layer of peanut butter, is covered with chopped peanuts and then coated with milk chocolate. The candy bar was introduced in February 2006in the United States as an addition to their Reese's product line and is currently still in production.
Reese's Fast Break is a chocolate bar produced by the Hershey Company. Like Reese's Peanut Butter Cups, another Hershey product, Reese's Fast Break has a milk chocolate coating over a peanut butter filling. However, the Fast Break also has a layer of nougat beneath the peanut butter.
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