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A reward website is a website that offers rewards for performing tasks, usually related to selected retailers and organizations. These tasks may include, buying goods or services through referral links, submitting content, participating in a survey or referral of members.
These are usually the simplest reward websites from the user's perspective, since the reward website will usually display a task and the amount of cashback that will be rewarded for completing the task. Cashback websites are often rewarded for online shopping and there is usually a threshold on when a customer can withdraw their earnings, driving loyalty to the cashback website.[ citation needed ]
These are usually less simple, since the reward website will usually only display the reward for performing a task in terms of points.[ citation needed ] These points can then be converted, for example, into online gift vouchers. Alternatively, for each point collected, or after reaching a points' threshold, customers sometimes receive an entry into a sweepstake.[ citation needed ] This means that the website only ever gives away a pre-determined prize, regardless of how many points are given away.[ citation needed ]
Share rewards websites allow customers, on becoming a member of the site, to become a shareholder on the website or a company related to the website. Customers, on completing tasks such as online shopping, can then increase their stake on the website.
A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program. A loyalty program typically involves the operator of a particular program set up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder as a participant in the program. Cards may have a barcode or magstripe to more easily allow for scanning, although some are chip cards or proximity cards.
Nectar is a loyalty card scheme in the United Kingdom run by Nectar 360 Ltd, a company wholly owned by Sainsbury's. The scheme is the largest in the United Kingdom, and comprises a number of partner companies including Sainsbury's, Esso, eBay and British Airways. It launched in 2002 with initially four partner companies, and by 2010 had grown to include over 14 companies and over 400 online retailers. Participating companies cover sectors including travel, retail, finance and newspapers.
A frequent-flyer programme (FFP) is a loyalty program offered by an airline.
Air Miles is a group of loyalty programs operated by different companies in each region where the brand operates - the programs are available in Canada, the Netherlands, and the Middle East. Points are earned on purchases at participating merchants and can be redeemed against flights with specific airlines.
Reward may refer to:
Online shopping rewards are a type of loyalty program to e-commerce shoppers.
Gavin Alexander Dein is a British entrepreneur and philanthropist, best known for his founding of the Reward Insight business, named the 16th fastest growing UK technology business in 2023 and the fastest UK retail technology business according to The Independent.
Cashback may refer to:
Club Nintendo is a discontinued customer loyalty program formerly provided by Nintendo. The loyalty program was free to join and provided rewards in exchange for consumer feedback and loyalty to purchasing official Nintendo products. Members of Club Nintendo earned credits or "coins" by submitting codes found on Nintendo products and systems, which could be traded in for special edition items only available on Club Nintendo. Rewards included objects such as playing cards, tote bags, controllers, downloadable content, and warranty extensions on select Nintendo products.
Performance-related pay or pay for performance, not to be confused with performance-related pay rise, is a salary or wages paid system based on positioning the individual, or team, on their pay band according to how well they perform. Car salesmen or production line workers, for example, may be paid in this way, or through commission.
Referral marketing is a word-of-mouth initiative designed by a company to incentivize existing customers to introduce their family, friends, and contacts to become new customers. It differs from pure word-of-mouth strategies, which are primarily customer directed with the company unable to track, influence and measure message content, referral marketing encourages and rewards the referrer for allowing a company to do so.
A cashback website is a type of reward website that pays its members a percentage of money earned when they purchase goods and services via its affiliate links.
Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these marketing disciplines.
An incentive program is a formal scheme used to promote or encourage specific actions or behavior by a specific group of people during a defined period of time. Incentive programs are particularly used in business management to motivate employees and in sales to attract and retain customers. Scientific literature also refers to this concept as pay for performance.
Discount Home Shoppers' Club, Inc. is an American company based in Englewood, Florida. It was formed and incorporated in June 1997 by its founder and CEO, Richard Burke.
Cause-related loyalty marketing is a recent trend in cause marketing. As the name implies, it is the marriage of cause marketing and loyalty programs. Cause marketing occurs when for-profit companies join forces with nonprofits to promote a cause. Recent examples include Nike, Inc. partnering with Livestrong, athlete Lance Armstrong’s cancer-fighting foundation, and Eastman Kodak teaming with stationery designer Bonnie Marcus in support of Breast Cancer Awareness Month. Cause-related loyalty marketing takes these donations and corporate social responsibility efforts one step further, wedding them to thousands of customer loyalty programs. Rather than requiring the outlay of funds from donors, cause-related loyalty marketing “recycles” loyalty program members’ unused points or miles. It then converts them into usable currency for a cause of the loyalty members’ choosing.
Clover Rewards is a digital loyalty marketing platform that was launched in April 2011. An alternative to traditional paper and plastic card-based incentive programs, Clover Rewards provides interactive loyalty marketing solutions for businesses. The technology that Clover Rewards is built upon works on mobile phones via app or SMS and allows merchants to reward customers for frequent purchases. Clover Rewards also serves as a direct-marketing platform and analytics tool. Clover Rewards fits into the category of mobile loyalty, a modern type of loyalty program. In summer 2018, Perka was rebranded to Clover, its sister company.
Scene+ is a Canadian loyalty program established in 2007. It is owned by Scene LP, which is jointly owned by Galaxy Entertainment, a subsidiary of Cineplex Inc., Scotiabank, and Empire Company.
A hotel loyalty program or hotel reward program is a loyalty program typically run by a hotel chain. It is a marketing strategy used by hotel chains to attract and retain business at their properties. The program works to entice customers, especially business or other frequent hotel guests, to favour that particular brand or group of hotels over others when selecting a hotel by offering discounts or privileges, such as upgrades.
myWorld International AG is an Austria-based company specializing in a shopping reward and loyalty program. Its core service, the myWorld Benefit Program, connects consumers, retailers, and service providers, offering incentives and benefits.
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