|Location||Grafenhausen, Baden-Württemberg, Germany|
|Key people||Christian Rasch, Thomas Schäuble|
|Annual production volume||790,000 hectolitres (670,000 US bbl) in 2012|
|Revenue||€89.2 million (2008)|
|Operating income||€16.4 million (2014)|
|Owned by||state of Baden-Württemberg|
|Employees||236 in 2014|
Badische Staatsbrauerei Rothaus is a brewery owned by the German state of Baden-Württemberg. Rothaus, at the northern edge of the village of Grafenhausen in the southern Black Forest, is one of Germany's most successful and profitable regional breweries.
A brewery or brewing company is a business that makes and sells beer. The place at which beer is commercially made is either called a brewery or a beerhouse, where distinct sets of brewing equipment are called plant. The commercial brewing of beer has taken place since at least 2500 BC; in ancient Mesopotamia, brewers derived social sanction and divine protection from the goddess Ninkasi. Brewing was initially a cottage industry, with production taking place at home; by the ninth century monasteries and farms would produce beer on a larger scale, selling the excess; and by the eleventh and twelfth centuries larger, dedicated breweries with eight to ten workers were being built.
Germany is a federal republic consisting of sixteen states. Since today's Germany was formed from an earlier collection of several states, it has a federal constitution, and the constituent states retain a measure of sovereignty. With an emphasis on geographical conditions, Berlin and Hamburg are frequently called Stadtstaaten (city-states), as is the Free Hanseatic City of Bremen, which in fact includes the cities of Bremen and Bremerhaven. The remaining 13 states are called Flächenländer.
Baden-Württemberg is a state in southwest Germany, east of the Rhine, which forms the border with France. It is Germany’s third-largest state, with an area of 35,751 km2 (13,804 sq mi) and 11 million inhabitants. Baden-Württemberg is a parliamentary republic and partly sovereign, federated state which was formed in 1952 by a merger of the states of Württemberg-Baden, Baden and Württemberg-Hohenzollern. The largest city in Baden-Württemberg is the state capital of Stuttgart, followed by Karlsruhe and Mannheim. Other cities are Freiburg im Breisgau, Heidelberg, Heilbronn, Pforzheim, Reutlingen and Ulm.
The brewery's most successful product, a Pilsner-style beer, "Rothaus Tannenzäpfle" or simply "Zäpfle", is sold in 33 cl (12 imp fl oz; 11 US fl oz) bottles and is available in stores throughout Baden-Württemberg. It is well known as a "cult beer" throughout Germany and is sold in supermarkets, kiosks and various nightlife establishments. Tannenzäpfle literally means "little fir cone" and is a reference to the shape of the bottle. Despite Rothaus refraining from intensive advertising campaigns, the demand for the once-local beer has spread throughout Germany. The Hefeweizen version of this beer is available on draught in All Bar One bars in the United Kingdom.
A cone is an organ on plants in the division Pinophyta (conifers) that contains the reproductive structures. The familiar woody cone is the female cone, which produces seeds. The male cones, which produce pollen, are usually herbaceous and much less conspicuous even at full maturity. The name "cone" derives from the fact that the shape in some species resembles a geometric cone. The individual plates of a cone are known as scales.
Draught beer, also spelt draft, is beer served from a cask or keg rather than from a bottle or can. Draught beer served from a pressurised keg is also known as keg beer.
All Bar One is a pub chain of just under 50 bars in the United Kingdom, owned and operated by Mitchells and Butlers plc which was part of the Six Continents group until 2003.
Label The labels of the bottles are printed with an image of "Biergit Kraft", a blonde girl in traditional regional dress holding two glasses of beer. Biergit's name is a pun; in the local dialect of Alemannic German, "Bier git Kraft", ("Bier gibt Kraft") means "beer gives [you] strength".The label also has a depiction of seven fir cones. The "Tannenzäpfle" is a variety of fir cone that is the source of the beer's name. Instead of hanging downwards as in the image, these cones grow upwards from their branches. The inverted position of the cones is commonly noted to be similar to the position of a bottle while it is being consumed. However, the seed cones depicted on the label are actually that of Picea abies, the Norway spruce, which grows in the Black Forest and has cones hanging down from its branches.
Alemannic, or rarely Alemannish (Alemannisch), is a group of dialects of the Upper German branch of the Germanic language family. The name derives from the ancient Germanic alliance of tribes known as the Alemanni.
Picea abies, the Norway spruce or European spruce, is a species of spruce native to Northern, Central and Eastern Europe. It has branchlets that typically hang downwards, and the largest cones of any spruce, 9–17 cm long. It is very closely related to the Siberian spruce, which replaces it east of the Ural Mountains, and with which it hybridises freely. The Norway spruce is widely planted for its wood, and is the species used as the main Christmas tree in several cities around the world. It was the first gymnosperm to have its genome sequenced, and one clone has been measured as 9,560 years old.
The current label has been in use since 1972. The girl and fir cones were introduced in the first label in 1956 as part of a photorealistic illustration. The original label was used again as a limited edition in 2006 on the occasion of the 50th anniversary of the brand.
Photorealism is a genre of art that encompasses painting, drawing and other graphic media, in which an artist studies a photograph and then attempts to reproduce the image as realistically as possible in another medium. Although the term can be used broadly to describe artworks in many different media, it is also used to refer specifically to a group of paintings and painters of the American art movement that began in the late 1960s and early 1970s.
Rothaus received its name from the patrician family “Roth”, which originated from the region of Klettgau and settled down in Grafenhausen around 1300 AD. In 1340, they began the construction of their homestead there, the “Rothe Haus” (Ger.: “The Red House”). In 1660, the house was sold to a man named Michael Kaiser who would then proceed to turn it into an Inn after obtaining a liquor license from the Benedictine monastery of St. Blasien. The order itself bought the premises 100 years later and reconstructed it.
Klettgau is a municipality in the district of Waldshut in Baden-Württemberg, Germany. It is the centre of the Klettgau historical region stretching across the Swiss border into the cantons of Aargau, Schaffhausen and Zürich.
Under the leadership of Martin Gerbert, prince-abbot of the abbey, the monks’ council decided in late 1790 to start attempts of brewing in January 1791. Gerbert's intention was to enhance the status of his lordship of Bonndorf over the nearby princedom of Fürstenberg. Fürstenberg had been in possession of a brewing license since the 13th century and would later originate the “Fürstlich Fürstenbergische Brauerei” (Fürstenberg Brewery). Additionally, the brewery was a measure of economic promotion, as it was intended to create employment and to counteract the allegedly overpriced beer from Donaueschingen. However, there were claims that the monks had only wanted to suppress the drinking of liquor by those living in the Black Forest.
Martin Gerbert, was a German theologian, historian and writer on music, belonged to the noble family of Gerbert von Hornau, and was born at Horb am Neckar, Württemberg, on 12 August 1720.
A Prince-abbot is a title for a cleric who is a Prince of the Church, in the sense of an ex officio temporal lord of a feudal entity, notably a State of the Holy Roman Empire. The secular territory ruled by the head of an abbey is known as Prince-abbacy or Abbey-principality. The holder, however, does not hold the ecclesiastical office of a Bishop.
Bonndorf is a town in the Waldshut district in Baden-Württemberg, Germany. It is situated in the southern Black Forest, 14 km southeast of Titisee-Neustadt.
Considering the nearby towns of St. Blasien and Bonndorf, the location of the brewery was very convenient in terms of infrastructure; it was surrounded by large areas covered with woods and an abundance of fresh water. This enabled the starting of an extensive brewery firm. To this day, the brewing water is extracted from seven in-house wells.
Through the process of secularization, the possession of the monastery and its properties was transferred to the Grand Duchy of Baden in 1806. Since then, the brewery has been known as the Großherzoglich Badische Staatsbrauerei Rothaus (Grand ducal state-owned brewery of Baden). The November Revolution of 1918, which led to the abolition of the monarchy in Baden, caused the company to shorten their name to Badische Staatsbrauerei Rothaus (State-owned brewery of Baden), as from then on the brewery was owned by the state of Baden-Württemberg.Since 1922, the company has had the legal form of a stock corporation, the shares of which are currently held entirely by the associated company of the state.
Between 1920 and 1933, Max Jäger, later mayor of the city of Rastatt, was the Rothaus brewery's manager. Under CEO Norbert Nothhelfer, who had previously been a district president of Freiburg, Rothaus doubled its beer sales in a shrinking market in the 1990s. Capacity was increased to one million hectolitres per year. In 1992, Rothaus acquired the Dominican Island of Constance including the island resort on it, which is leased to the Steigenberger Hotel Group. On 1 October 2004, Thomas Schäuble, former Minister of the Interior of Baden-Württemberg, became CEO of the brewery.
In the fiscal year 2006, the brewery achieved a production volume of 937,000 hectoliters and revenue of 88.2 million Euros, making it the second largest brewery in the state after Eichbaum. Approximately 90 percent of the brewery's sales are made in Baden-Württemberg.
Near the end of 2007, Rothaus acquired the hotel next to the brewery area and set up a fan shop there. Within an area of about one hectare a small adventure park containing the Zäpfleweg, which opened in 2008, as well as a playground, were created. In addition, state road 170 was relocated and a roundabout was built in order to make it more attractive as a destination. As of 2011, [update] a total of 232 people are employed in Rothaus and its two sales offices.
After Thomas Schäuble became seriously ill, Gerhard Stratthaus, former Finance Minister of Baden-Württemberg, took over the management of the brewery on 5 September 2012. Since 1 July 2013, the company has been managed by Christian Rasch.
Rasch is the first nonpolitician in decades to be the manager of the State Brewery. It used to be common practice for former state governments to fill state-owned enterprises' leadership positions with former politicians. This practice, however, sparked much public criticism. Hence, agriculture minister Alexander Bonde arranged the first job advertisement for this position. Egon Zehnder's Swiss headhunter company was hired to assist with the job advertisement. Rasch had been sales and marketing manager of the Stuttgarter Hofbräu brewery since 2008, and became the management's spokesperson in 2010. The newspaper "Stuttgarter Zeitung" described Rasch's switch from Stuttgarter Hofbräu to Rothaus as "spectacular" because to the circumstances under which it happened.
In 2016, the brand "Tannenzäpfle" celebrated its 60th year of existence with a sixtieth anniversary edition of the original 1956 label design.
The brewery experienced a doubling of its output in the 1990s under the direction of the new chairman of the board, Norbert Nothelfer, who had previously been employed in a position comparable to governor of a sub-division of a state. This, while noteworthy in itself, is more remarkable in light of the recent trend of decreasing beer consumption by Germans. 941,000 hectolitres (802,000 US bbl) of beer, grossing roughly €89.2 million. In 2011, the output was 838,000 hectolitres (714,000 US bbl).The capacity was increased to one million hectoliters of beer. In the business year 2008, the brewery produced
The company is an important employer in the otherwise economically weak area of the south-central Black Forest. In 2008, the brewery employed 230 people and paid €17 million as dividends to its owner, the state of Baden-Württemberg. It also paid €16.7 million in tax.Next to Fürstenberg Brewery, it is one of the two larger breweries in the south-west of Baden-Württemberg.
Breisgau-Hochschwarzwald is a Landkreis (district) in the southwest of Baden-Württemberg, Germany. Fifty towns and municipalities with 133 settlements lie within the district. The district itself belongs to the province of Freiburg with the region of Southern Upper Rhine.
The Fürstenberg Brewery is a brewery located in Donaueschingen, Germany. It has been a subsidiary of Brau Holding International since 2005, before which it was owned by the House of Fürstenberg, a German noble family. Among other offerings, the brewery produces pilsner, export, and wheat beer, primarily serving southern Germany.
Neuenburg am Rhein is a town in the district Breisgau-Hochschwarzwald in Baden-Württemberg in southern Germany.
The Badnerlied is the unofficial hymn of the former state of Baden, now part of Baden-Württemberg.
The Münstertal is a municipality in the southern Black Forest, which belongs to the district of Breisgau-Hochschwarzwald in Baden-Württemberg in southern Germany. It is 3 miles east from Staufen.
Ganter is a private brewery based in Freiburg, Germany. It was founded in 1865 by Louis Ganter, and as of 2016 is run by Katharina Ganter-Fraschetti and Detlef Frankenberger.
Merzhausen is a town in the district of Breisgau-Hochschwarzwald in Baden-Württemberg in Germany.
The Bayerische Staatsbrauerei Weihenstephan is a German brewery located on the site of the former Weihenstephan Abbey in Freising, Bavaria. In 2014, the total output was 382,341 hectolitres (325,819 US bbl). The brewery advertises itself as "The World's Oldest Brewery", although this claim is disputed.
The Bad Krozingen and Münstertal Railway, also the Münstertal Railway, is a branch line in Baden-Württemberg, in southwest Germany, running from Bad Krozingen to Münstertal (Schwarzwald) in the Black Forest. In Bad Krozingen the link has a junction with the Rhine Valley Railway. The owner and operator of the Münstertal Railway is the Südwestdeutsche Verkehrs-Aktiengesellschaft (SWEG). Its depot is located in the station at Staufen. Passenger traffic on the former branch to Sulzburg was closed in 1969.
The Carl-Schurz-Haus, a German-American Institute, was founded in 1952 as Amerika-Haus in Freiburg im Breisgau, Germany. It has operated since the 1960s as a binational cultural center. It annually offers about 250 events on transatlantic topics, at which those interested in societal exchange can engage in conversations with German and American experts and artists. In addition to offering concerts and English film series, the institute houses an American library with more than 20,000 titles as well as a student advisory service for German pupils interested in extended stays in the U.S. Carl-Schurz-Haus also organizes a diverse range of English courses, taught by native English speakers, for children, teenagers, and adults. Several organizations utilize Carl-Schurz-Haus as a meeting place, including the Freiburg-Madison-Gesellschaft, an association that supports relationships with Freiburg’s sister city Madison in the U.S.; the German American Business Community in Baden; a quilting club; the writing workshop Freiburg Writers’ Group; and a square dancing club called Dreisam Swingers. At the end of 2016, members of the institute totaled about 1,660 people. Friederike Schulte has been the director of Carl-Schurz-Haus since 2010, while the chairman of the board is currently attorney-at-law Gerhard Manz.
Fucking Hell is a German Pilsner or pale lager with an alcohol content of 4.9%. It is named after the village of Fucking in Austria; hell is the German word for 'pale' and a typical description of this kind of beer. The beer's name was initially controversial. Both the local authorities in Fucking and the European Union's Trade Marks and Designs Registration Office initially objected to the name. It was eventually accepted and the lager is now sold internationally.
Thomas Schäuble was a longtime German politician and younger brother of Wolfgang Schäuble and personal friend of Winfried Kretschmann. In 2004 he became the manager of brewery "Badische Staatsbrauerei Rothaus." In July 2012 on a walk in the Black Forest he suffered from a myocardial infarction and remained in Persistent vegetative state. Schäuble died January 2013. He was a member of Angela Merkel's German political party CDU.
The Zelt-Musik-Festival (ZMF) has taken place every June and July since 1983 in Freiburg im Breisgau. It lasts three weeks and counts up to 120,000 visitors each year. The program is very broad. There is music, art, theater, cabaret and sport in different tents and on open-air stages. According to the organizer it is the biggest and oldest music festival in Baden-Württemberg. Over the years, more than 600 regional and international artists offered a diverse program consisting of classic, jazz, rock, pop and world music, cabaret and children's program. Also, many newcomers have been promoted.
Müllheim (Baden) station is a small railway junction in Müllheim in the German state of Baden-Württemberg, where the Müllheim–Mulhouse railway branches off the Mannheim–Karlsruhe–Basel railway. From 1896 to 1955, the station was the terminus of the tramway-like Müllheim-Badenweiler railway.
The Müllheim–Mulhouse railway is a 22.140 km-long single-track railway, crossing the Upper Rhine between Baden, Germany and Alsace, France. The whole line is electrified with catenary, using different national electrification standards on either side of the Rhine. It branches off the Rhine Valley Railway (Rheintalbahn) in Müllheim and it connects with the Paris–Mulhouse railway and the Strasbourg–Basel railway in Mulhouse.
Messe Freiburg is an event area and exhibition grounds in Freiburg im Breisgau.
Radeberger Group is the largest brewery group in Germany. It is headquartered in Frankfurt am Main and produces beer and non-alcoholic beverages at 16 different locations. With an approximate annual production volume of 13 million hectolitres, the group accounts for approximately 15% of German beer production.
Brauerei Gebr. Maisel KG is a family-owned brewery located in Bayreuth, Germany, best known for their wheat beer. It is the fourth largest producer of wheat beer in Germany, with annual production of around 410,000 hectolitres (350,000 US bbl), employing 160 workers.
The Schlüchtsee is a little, artificial lake in the Southern Black Forest near Grafenhausen in the county of Waldshut in Germany, through which the River Schlücht flows.
The Colombischlössle is a manor house in the city centre of Freiburg im Breisgau where the eponymous archaeological museum is situated.
In den 90 er-Jahren bekam das Schwarzwaldmädel auch einen Namen, nämlich „Biergit Kraft“, was im alemannischen so viel heißt wie Bier gibt Kraft.
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