Seoul E-Land FC (Korean: 서울 이랜드 FC) is a South Korean professional football club based in Seoul that competes in K League 2, the second tier of South Korean football. The club was founded in 2014 and is owned by the E-Land Group.
Seoul E-Land FC was established on 14 April 2014, when the E-Land Group officially announced the foundation of a professional football club based in Seoul.[2] On 22 August, the Korea Football Association (KFA) approved the membership of the team. As a result, the club was granted membership to the K League Challenge (now K League 2) starting in 2015, with the Seoul Sports Complex in Seoul designated as its home stadium.[3] The team name was chosen through a public naming process that involved a contest with 3,400 participants, a survey conducted in July and a fan forum held in August 2014. "Seoul E-Land FC" received the highest number of votes in the contest, surpassing alternatives such as "Eastern Seoul FC" and "Seoul Gangnam FC".[4][5] The club formalized its affiliation with the Seoul Metropolitan Government in the following weeks, and prepared for its inaugural season in the K League Challenge under the leadership of its first head coach, Martin Rennie, who was appointed on 17 July. The club held its foundation ceremony on 21 March 2015, and played its first home match on 29 March.[6][7]
In January 2022, the club announced that they would be moving to Mokdong Stadium, as their main stadium, the Seoul Olympic Stadium, underwent reconstruction.[8] They played their first match at the new venue on 19 March 2022.[9]
Crest
The Seoul E-Land FC crest is designed to reflect the club's identity, values, and its connection to Seoul. It is represented by four key concepts based on the club's acronym SEFC: the symbol of Seoul, E-Land's corporate values, the club's football style, and the club's identity.
It includes symbols of Seoul, particularly the Han River and Namsan.[10] The crest also features five stars, each representing the club's values, and three leopards, representing the team's playing style. These leopards are meant to reflect the three key qualities of the club's football, such as speed, endurance and skill.[10] The crown at the top of the crest signifies the club’s identity as a champion in Asian football. The ribbon at the bottom represents the club’s identity as a source of joy and satisfaction for the citizens of Seoul. The crown’s design is inspired by the royal insignia of England.[10]
Note: Flags indicate national team as defined under FIFA eligibility rules; some limited exceptions apply. Players may hold more than one non-FIFA nationality.
Note: Flags indicate national team as defined under FIFA eligibility rules; some limited exceptions apply. Players may hold more than one non-FIFA nationality.
↑"서울 이랜드 FC, 목동 시대 연다"[Seoul E-Land FC starts the Mokdong era]. seoulelandfc.com (in Korean). Seoul E-Land FC. 16 January 2022. Archived from the original on 15 April 2022. Retrieved 12 March 2022.
↑"[공식발표] 서울 이랜드, 김현수 신임 감독 선임"[[Official Announcement] Seoul E-Land Appoints Kim Hyun-soo as New Manager]. Osen.mt.co.kr (in Korean). 15 December 2018. Archived from the original on 16 February 2022. Retrieved 17 February 2022.
↑"정정용 감독, 서울 이랜드에서 새로운 도전 시작"[Manager Chung Jung-yong begins a new challenge at Seoul E-Land]. isplus.com (in Korean). 28 November 2019. Archived from the original on 19 February 2023. Retrieved 19 February 2023.
↑"[오피셜] 서울이랜드, 박충균 감독 새 사령탑으로 선임"[[Official] Seoul E-Land appoints Park Choong-kyun as the new top leader]. goal.com (in Korean). 10 November 2022. Archived from the original on 10 November 2022. Retrieved 10 November 2022.
↑"서울 이랜드 FC, 박충균 감독과 동행 마침표"[Seoul E-Land FC parts ways with Park Choong-kyun]. sportsworldi.com (in Korean). 30 November 2023. Archived from the original on 14 December 2023. Retrieved 14 December 2023.
↑"서울이랜드, 수원FC 이끈 김도균 감독 선임…"새로운 에너지 불어 넣겠다" [오피셜]"[Seoul E-Land FC appoints Kim Do-kyun, who led Suwon FC, as the manager…"I will revitalise the team" [Official]]. .xportsnews.com (in Korean). 14 December 2023. Archived from the original on 14 December 2023. Retrieved 14 December 2023.
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