| TYO: 4911 |
TOPIX Large 70 Component
|Masahiko Uotani (President and CEO)|
|Revenue||¥1.094 trillion (FY2018)|
|¥61.403 billion (FY2018)|
Number of employees
Beaute Prestige International
Shiseido Company, Limited (Japanese: 株式会社資生堂, Hepburn: Kabushiki-gaisha Shiseidō, pronounced [ɕiseꜜːdoː] ) is a Japanese multinational cosmetic company. Its product categories consist of: skin care, makeup, body care, hair care and fragrances. It is one of the oldest cosmetic companies in the world. Founded in 1872, the company celebrated its 140th anniversary in 2012. It is the largest cosmetic firm in Japan and the fifth largest cosmetic company in the world. In Japan, Shiseido is available at cosmetic counters at selected department stores and most pharmacies (also known as "drug stores" in Japan). The company owns numerous brands and subsidiaries worldwide, in addition to its founding label. The company is headquartered in Tokyo, and is traded on the Tokyo Stock Exchange.
Arinobu Fukuhara, former head pharmacist to the Imperial Japanese Navy, established the Shiseido Pharmacy in 1872. After a visit to the United States and Europe, Arinobu added a soda fountain to the store. This later grew into the Shiseido Parlor restaurant business, and eventually led to the introduction of ice cream in Japan. The name Shiseido derives from a Chinese expression meaning "praise the virtues of the earth which nurtures new life and brings forth significant values".
Arinobu passed on his company to his son, Shinzo Fukuhara, who became the company's second president in 1913. After Shinzo's experience traveling to Europe and the United States, he became interested in advertising as a large selling point for Shiseido which lead him to dedicate extensive resources to the company's design, much of which can be seen from product packaging and magazines from this time.
In 1917, Shiseido introduced Rainbow Face Powder. This was a face powder with seven colors in a period when white face powders were the norm in Japan. [ timeframe? ] has approximately 25,000 outlets. A joint-stock company was formed in 1927.[ citation needed ]In 1923, the company began expanding its store-base; it now
In 1916, Shiseido transitioned from using historical images of Japanese female beauty to more Western ideals of beauty. The more contemporary images showed women with hair swept up rather than cascading back and incorporated trendy art nouveau style block scripts.This shift in imagery coincided with increasing Western influence in Japan, allowing Shiseido to capitalize on this cultural change.
The Ginza district burned during the Kanto Earthquake of 1923. This incident and the great depression in the 1930s caused a decrease in sales of Shiseido. Shiseido partnered with stores to form the Shiseido Cosmetics Chain Store System. Therefore, consumers could rest assured that they could purchase Shiseido products at the same price at any store. In 1932, the representative Shiseido brand of top class cosmetic products of the time, De Luxe, was born. Following the outbreak of World War II, the De Luxe brand was considered an extravagance and production ceased.However, it was re-launched in 1951 when the economy began to recover. Shiseido started to expand its cosmetics markets to the international market in the 1950s to 1980s.
In 2021, Shiseido sold its personal care business to a company held by British equity firm CVC Capital Partners, Shiseido also transferred all of its domestic personal care businesses to its FT Shiseido subsidiary and was sold to CVC after the completion in July 2021.
A major concern in Japan during the Second World War was wasteful consumption of luxury products. This led to the imposition of luxury ordinances against goods explicitly tailored to luxury consumption. Due to these concerns, Shiseido emphasized the health benefits, high quality (leading to a maximization of efficacy) and patriotic national production of their cosmetic products. Since Shiseido did not want to tarnish their deluxe brand image their designs and advertisements contuned to incorporate highly stylized luxurious motifs. Despite an adherence to these motifs, Shiseido advertisements explicitly emphasized the utilitarian aspects of their products over their luxury, for instance toothpaste was endorsed for keeping teeth and gums healthy (rather than for making them beautifully white).
The company began publishing company magazines in 1924 with Shiseido Monthly (Shiseido Geppo), which contained product advertisements and advice about cosmetics and fashion. Shiseido Monthly was replaced in 1933 with The Shiseido Graph (Shiseido Gurafu), and then renamed to Hanatsubaki in 1937.Shiseido Monthly and The Shiseido Graph featured photographs by Shinzo Fukuhara, the company's second president and a well-known photographer.
Shiseido's public relations magazines are aimed at “inspiring a life of beauty and culture,” following the company's stated corporate ideal.
In 1957, Shiseido began sales in Taiwan, closely followed by Singapore and Hong Kong. In 1962, Shiseido expanded to Hawaii; in 1965, it established Shiseido Cosmetics America. European sales began with Italy in 1968 and Oceania with New Zealand in 1971.
In 1985, Shiseido was the first company to produce sodium hyaluronate (hyaluronic acid/hyaluronan) from non-animal origin sources.
In the first quarter of 2013, Shiseido made a profit of ¥2.66 billion (US$26.87 million) on sales of ¥162.36bn (US$1.64bn).On 15 July 2013, Shiseido announced it was opening a wholly owned subsidiary in India. On 20 February 2014, Shiseido agreed to sell its Carita and Decléor brands to L’Oréal for €227.5M (US$312.93M). This sale resulted in Shiseido showing profits despite running into losses.
On January 18, 2017 Shiseido acquired digital tech company MatchCo.To supplement MatchCo., Shiseido later acquired Giaran Inc., a data driven company, in November, 2017. In January 2018, the company acquired all of the assets of Olivo Laboratories.
Shiseido produces a line of cosmetics simply called "The Makeup" that provide a full range of products including: lip products, powder eye shadows, eye liner pencils, mascara, fluid and compact foundations, concealers, and powder blushes. Their hydro powder eye shadows which have a creamy texture are among Allure magazine's top beauty picks.
Shiseido stepped into the world of cosmetics with the introduction of Eudermine in 1897, and established the Cosmetics Division and a store selling cosmetics in 1916. With the birth of new cosmetics, the definition of makeup started to alter in the 1920s. The cosmetics were not used exclusively by women. Men started to use makeup to rebuild their image. Shiseido's scented hair tonics were among their most popular early cosmetics for both men and women, fueled by a reaction to Western distaste for less fragrant traditional hair oil products.Shiseido also began to produce floral perfumes which contributed to the brand's "De Luxe" and "rich” aesthetic.
Meanwhile, modern beauty methods became a popular beauty topic in advertisements, newspaper columns and magazines in the late 1920s to early 1930s. At that time, cosmetic consumers focused on the selection of the makeup and their uses. The single makeup method of painting the face white was considered outdated.The beauty consumers liked to apply up to seven different colors of face powder including ‘’ white, yellow, flesh, rose, peony, green and purple’’ to match their skin tone. In order to explore more potential consumers, Shiseido trained beauty advisers, who demonstrated and illustrated the uses of the cosmetics on the on-site demonstration briefing.
Shiseido invested heavily in the packaging of its products. One of the company's most popular products was Eudermine, a scented skin toner. Eudermine translates to "good skin" in Ancient Greek.The product was sold in a liquid form and came in a vibrant shade of red, meant to resemble the color of wine, evoking prosperity and vitality. The glass bottle was small and came wrapped with a red ribbon around the neck. Eudermine was advertised as a barrier that would prevent sweat and make one "smell like an angel,". Additionally, it was advertised as a way to prevent damage from the poisonous lead in makeup powders. In the general advertising of Shiseido bottled products, bottles were often presented individually, or sometimes in groups. The sensuality of the bottles was influenced by the product arrangement.
Shiseido also produced a line of five different skin creams designed for cleansing and softening the skin. As well as being associated with health and beauty, the cream containers themselves were considered visually appealing and often used as an accessory on a woman's dressing table.
During World War II, Shiseido made moves to join the war effort by spearheading a campaign to recycle its product containers. In an attempt to conserve important materials, Shiseido's production switched from glass containers to ceramics, cardboard, and aluminum based on the individual products they were selling.
In 2017, Shiseido's subsidiary company, NARS Cosmetics, announced it was going to start testing their products on animals. In defense of its decision, the company stated "We have decided to make NARS available in China because we feel it is important to bring our vision of beauty and artistry to fans in the region. Nars does not test on animals or ask others to do so on our behalf, except where required by law".
L'Oréal S.A. is a French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the world's largest cosmetics company and has developed activities in the field concentrating on hair colour, skin care, sun protection, make-up, perfume, and hair care.
Sephora is a French multinational retailer of personal care and beauty products. Featuring nearly 3,000 brands, along with its own private label, Sephora Collection, Sephora offers beauty products including cosmetics, skincare, body, fragrance, nail color, beauty tools, body lotions and haircare.
Bobbi Brown is an American professional makeup artist, bestselling author, public speaker, entrepreneur, and the founder of Bobbi Brown Cosmetics. As a professional makeup artist, Brown created ten simple lipsticks that evolved into a global beauty empire. Brown has written nine books about beauty and wellness and is a New York Times bestselling author. Since leaving her billion-dollar company Bobbi Brown Cosmetics in October 2016, she has launched Beauty Evolution, LLC and was certified as a health coach through the Institute of Integrative Nutrition.
Coty Inc. is an American multinational beauty company founded in 1904 by François Coty. With its subsidiaries, it develops, manufactures, markets, and distributes fragrances, cosmetics, skin care, nail care, and both professional and retail hair care products. Coty owns around 77 brands as of 2018.
Clarins Group, trading as Clarins, is a French luxury skin care, cosmetics and perfume company, which manufactures and sells products, usually through high-end department store counters and selected pharmacies.
NARS Cosmetics is a French cosmetics and skin care company founded by make-up artist and photographer François Nars in 1994. The cosmetics line began with twelve lipsticks sold at Barneys New York. Since then, NARS has created various multi-use beauty products and is now a subsidiary of Shiseido. NARS mainly sells in department stores in about 30 countries including the Americas, Europe, Japan and Southeast Asia.
The history of cosmetics spans at least 7,000 years and is present in almost every society on earth. Cosmetic body art is argued to have been the earliest form of a ritual in human culture. The evidence for this comes in the form of utilised red mineral pigments including crayons associated with the emergence of Homo sapiens in Africa. Cosmetics are mentioned in the Old Testament—2 Kings 9:30 where Jezebel painted her eyelids—approximately 840 BC—and the book of Esther describes various beauty treatments as well.
Foundation is a liquid or powder makeup applied to the face to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturizer, sunscreen, astringent or base layer for more complex cosmetics. Foundation applied to the body is generally referred to as "body painting" or "body makeup".
Shinzō Fukuhara was a Japanese photographer.
Arinobu Fukuhara was a Japanese businessman and pharmacist, who was the head of Apothecary Shiseidō and Toku Fukuhara. In addition, this businessman's name is known internationally because of the Arinobu Fukuhara House at Hakone, which Frank Lloyd Wright designed in 1918 as a Prairie-style vacation villa for the extended Fukuhara family.
Laura Mercier Cosmetics is French and American cosmetics and skin care line that was founded in 1996 by celebrity makeup artist Laura Mercier.
Gurwitch Products is a Houston, Texas-based subsidiary of Shiseido that produces, manages, and markets cosmetics and skincare products. Gurwitch produces and markets products under two brands, Laura Mercier Cosmetics and RéVive Skincare.
The cosmetic industry describes the industry that manufactures and distributes cosmetic products. These include colour cosmetics, like foundation and mascara, skincare such as moisturisers and cleansers, haircare such as shampoos, conditioners and hair colours, and toiletries such as bubble bath and soap. The manufacturing industry is dominated by a small number of multinational corporations that originated in the early 20th century, but the distribution and sale of cosmetics is spread among a wide range of different businesses. The largest cosmetic companies are Johnson & Johnson, L'Oreal Paris, Gillette, Neutrogena, Nivea and Chanel, Inc. The market volume of the cosmetics industry in Europe and the United States is about EUR €70b per year, according to a 2005 publication. The worldwide cosmetics and perfume industry currently generates an estimated annual turnover of US$170 billion. Europe is the leading market, representing approximately €63 billion.
Korea has an ancient history of cosmetics use, and today it is an important industry in South Korea.
Kylie Cosmetics, LLC is an American cosmetics company founded by media personality Kylie Jenner. The company began selling Kylie Lip Kits, a liquid lipstick and lip liner set on November 30, 2015. Formerly known as Kylie Lip Kits, the company was renamed Kylie Cosmetics.
K-Beauty is an umbrella term for skin-care products that are derived from South Korea. The fad gained popularity worldwide, especially in East Asia, Southeast Asia, South Asia and the US and focuses on health, hydration and an emphasis for brightening effects.
Beautycounter is an American direct to consumer company that sells skin care and cosmetic products. As of 2018, the company had 150 products with over 40,000 independent consultants.
Bluemercury is a chain of American beauty stores founded in 1999 by Marla Malcolm Beck and Barry Beck in Georgetown, Washington, D.C. The stores sell cosmetics, as well as in-store facials and spa treatments. In addition to selling products from other brands, the company developed its own M-61 skincare line in 2012 and Lune+Aster make-up line in 2015.
Fenty Beauty is a cosmetics brand that was launched on September 8, 2017 by Rihanna. The brand is popular for its broad inclusivity across skin tones and gender, especially its Pro Filt'R foundation. The original foundation launch included 40 shades, since expanded to 50. The inclusion of Fenty Beauty concealer includes 50 shades offering a wide variety to all skin types. The intent behind having so many shades to offer is to differentiate from other makeup companies that do not cater to a broad market. Fenty Beauty was named one of Time magazine's best inventions of 2017.
Japanese female beauty practices and ideals are a cultural set of standards in relevance to human physical appearance and aesthetics. Distinctive features of Japanese aesthetics have the following qualities: simplicity, elegance, suggestion and symbolism. Concepts of female beauty originate from its traditional culture which has lasted for more than a century, some of which include skin whitening, long straight hair and slim eyes. Through evolution and the western influence, the ideals have changed, such as the double eyelid ideal. A small and slim face, as well as well cared for skin and a light skin tone remains to be the foundation of Japanese beauty. These significant changes in the beauty ideals reflect the modernisation of Japan.
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