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Suzuki Motor Corporation
Native name
Romanized name
Suzuki Kabushiki-Gaisha
Type Public (K.K.)
TYO: 7269
ISIN JP3397210000  OOjs UI icon edit-ltr-progressive.svg
Industry Automotive
FoundedOctober 1909;113 years ago (1909-10) (as Suzuki Loom Works)
Founder Michio Suzuki
Area served
Key people
Osamu Suzuki
(chairman) (acting)
Yasuhito Harayama
(vice chairman)
Toshihiro Suzuki
Products Automobiles, engines, motorcycles, ATVs, outboard motors
Production output
Decrease2.svg 2,966,659 (2020) [1]
RevenueDecrease2.svg ¥3.5 trillion (2020) [2]
Decrease2.svg¥215 billion (2020) [2]
Decrease2.svg¥134 billion (2020) [2]
Total assets Increase2.svg¥3.33 trillion (2020) [2]
Total equity Increase2.svg¥1.8 trillion (2020) [2]
Number of employees
68,499 (2020) [2]

Suzuki Motor Corporation (Japanese: スズキ株式会社, Hepburn: Suzuki Kabushiki-Gaisha) [4] is a Japanese multinational corporation headquartered in Minami-ku, Hamamatsu, Japan. [5] Suzuki manufactures automobiles, motorcycles, all-terrain vehicles (ATVs), outboard marine engines, wheelchairs and a variety of other small internal combustion engines. In 2016, Suzuki was the eleventh biggest automaker by production worldwide. [6] Suzuki has over 45,000 employees and has 35 production facilities in 23 countries, and 133 distributors in 192 countries. The worldwide sales volume of automobiles is the world's tenth largest, [7] while domestic sales volume is the third largest in the country. [8]


Suzuki's domestic motorcycle sales volume is the third largest in Japan. [9]


In 1909, Michio Suzuki (1887–1982) founded the Suzuki Loom Works in the small seacoast village of Hamamatsu, Japan. Business boomed as Suzuki built weaving looms for Japan's giant silk industry. [10] In 1929, Michio Suzuki invented a new type of weaving machine, which was exported overseas. The company's first 30 years focused on the development and production of these machines. [11]

Despite the success of his looms, Suzuki believed that his company would benefit from diversification and he began to look at other products. Based on consumer demand, he decided that building a small car would be the most practical new venture. The project began in 1937, and within two years Suzuki had completed several compact prototype cars. These first Suzuki motor vehicles were powered by a then-innovative, liquid-cooled, four-stroke, four-cylinder engine. It had a cast aluminum crankcase and gearbox and generated 13 horsepower (9.7 kW) from a displacement of less than 800cc.[ citation needed ]

With the onset of World War II, production plans for Suzuki's new vehicles were halted when the government declared civilian passenger cars a "non-essential commodity." At the conclusion of the war, Suzuki went back to producing looms. Loom production was given a boost when the U.S. government approved the shipping of cotton to Japan. Suzuki's fortunes brightened as orders began to increase from domestic textile manufacturers. But the joy was short-lived as the cotton market collapsed in 1951.[ citation needed ]

Faced with this colossal challenge, Suzuki returned to the production of motor vehicles. After the war, the Japanese had a great need for affordable, reliable personal transportation. A number of firms began offering "clip-on" gas-powered engines that could be attached to the typical bicycle. Suzuki's first two-wheeled vehicle was a bicycle fitted with a motor called, the "Power Free." Designed to be inexpensive and simple to build and maintain, the 1952 Power Free had a 36 cc, one horsepower, two-stroke engine. [12] The new double-sprocket gear system enabled the rider to either pedal with the engine assisting, pedal without engine assist, or simply disconnect the pedals and run on engine power alone. [13] The patent office of the new democratic government granted Suzuki a financial subsidy to continue research in motorcycle engineering.

1955 Suzulight Suzuki Suzulight 01.jpg
1955 Suzulight

By 1954, Suzuki was producing 6,000 motorcycles per month and his company had officially changed its name to Suzuki Motor Co., Ltd. Following the success of his first motorcycles, Suzuki created an even more successful automobile: the 1955 Suzuki Suzulight. The Suzulight sold with front-wheel drive, four-wheel independent suspension and rack-and-pinion steering, which were not common on cars until three decades later.[ citation needed ]

Volkswagen held a 19.9% non-controlling shareholding in Suzuki between 2009 and 2015. This situation did not last, as Suzuki accused Volkswagen of not sharing promised technology while Volkswagen objected to a deal where Suzuki purchased diesel engines from Fiat. [14] An international arbitration court ordered Volkswagen to sell the stake back to Suzuki. [14] Suzuki paid $3.8bn to complete the stock buy-back in September 2015. [15]


The company was founded by Michio Suzuki; its current Chairman is Osamu Suzuki, [16] the fourth adopted son-in-law in a row to run the company, [17] Osamu Suzuki, the 91 year old Chairman of Suzuki Motor Corporation, will retire in June 2021, handing over to his son Toshihiro. [18]


The Suzuki Loom Company started in 1909 as a manufacturer of looms for weaving silk and cotton. Michio Suzuki was intent on making better, more user-friendly looms and, for 30 years his focus was on the development of these machines. Michio's desire to diversify into automotive products was interrupted by World War II. [19] Before it began building four-stroke engines, Suzuki Motor Corp. was known for its two-stroke engines (for motorcycles and autos). [20] After the war, Suzuki made a two-stroke motorized bicycle, but eventually the company would be known for Hayabusa and GSX-R motorcycles, for the QuadRunner, and for dominating racetracks around the world. Even after producing its first car in 1955 the company didn't have an automobile division until 1961. [21] Today Suzuki is among the world's largest automakers, and a major brand name in important markets, including Japan and India, but no longer sells cars in North America. [22]


Michio Suzuki Michio Suzuki.jpg
Michio Suzuki
  • 1909: Michio Suzuki founds Suzuki Loom Works founded in Hamamatsu, Shizuoka Prefecture, Japan. [23]
  • 1920: Company is reorganized, incorporated, and capitalized at ¥500,000 as Suzuki Loom Manufacturing Co. with Michio Suzuki as president. [23]
  • 1937: Suzuki begins a project to diversify into manufacturing small cars. Within two years several innovative prototypes are completed, but the government declares civilian passenger cars a "non-essential commodity" at the onset of World War II, thwarting production plans. [19]
  • 1940: Takatsuka Plant is built in Kami-mura, Hamana-gun, Shizuoka, Japan. [5] [23]
  • 1945: Plants close due to severe war damage. Company offices move to the Takatsuka Plant site. [23]
  • 1947: Head office moves to the present address. [5] [23]
  • 1949: Company lists on the Tokyo, Osaka and Nagoya Stock Exchanges. [23]
  • 1950: Company has financial crisis due to labor difficulties. [23]
  • 1952: "Power Free" motorized bicycle marketed. [12] [21]
  • 1953: Introduction of Diamond Free 60cc, 2-cycle motorized bicycle, displacement subsequently increases to 70cc. [24]
  • 1954: Company name changed to Suzuki Motor Co., Ltd. [23]
  • 1955: Introduction of Colleda COX 125cc 4-stroke single-cylinder, [24] and Colleda ST 125cc, two-stroke single-cylinder motorcycles.
    • Suzulight (360cc, two-stroke) front wheel drive car introduced at the start of Japan's minivehicle age. [25]
  • 1957: Michio Suzuki designated as adviser, and his son Shunzo Suzuki appointed as company president. [23] [26]
  • 1958: S mark adopted as corporate emblem. [23]
  • 1959: Launch of Colleda Sel Twin (2-cylinder) 125cc, two-stroke motorcycle with electric starter.
    • Introduction of all-new Suzulight TL 360cc light commercial, two-stroke minivehicle. [23]
    • 26 September, Typhoon Vera (Ise-Wan) destroys Suzuki's assembly plant. [27]
  • 1960: In March Suzuki's new modern assembly line plant is finished. [27]
    • Suzuki enter a motorcycle race team into Grands Prix under the manufacturing name Colleda with riders Toshio Matsumoto, Michio Ichino and Ray Fay, placing 15th, 16th, and 18th in Isle of Man TT races. [28]


  • 1961: Separation of the loom machine division from the motor company, as Suzuki Loom Manufacturing Co. [23]
    • Suzuki enter race motorcycles of RT61 125 cc and RV61 250 cc into Grands Prix under the Suzuki name [29] with two riders from the team of Mitsuo Itoh, Michio Ichino, Sadao Masuda, Toshio Matsumoto, Paddy Driver, Hugh Anderson and Alastair King placing 10th and 12th in 250 cc Isle of Man TT races. [30] [31]
    • Production of the Suzulight Carry 360cc, two-stroke lightweight truck begins at new plant in Toyokawa, Aichi Prefecture, Japan. [23] [32]
  • 1962: First victory in the inaugural season of 50 cc Grand Prix motorcycle racing comes at the end of a three-way battle between Suzuki, Honda and Kreidler at the Isle of Man TT. The winning RM62 machine was ridden by Ernst Degner who had defected from the East German MZ team to Suzuki the previous year. [33] [34]
  • 1963: Mitsuo Itoh makes history as the first Japanese rider to win the Isle of Man TT, when he takes the lead on the last lap of the 50cc race after Suzuki teammate Degner breaks down. Suzuki wins both the rider's and manufacturer's championships, in both 50cc and 125cc classes, for this season of World Grand Prix motorcycle racing. [33] [35]
    • Subsidiary company opens in Los Angeles, to enter the American motorcycle market, as U.S. Suzuki Motor Corp. [36]
  • 1965: Enters outboard motor market with the launch of D55 5.5 hp, two-stroke engine. [23]
    • Introduction of Fronte 800 two-stroke subcompact passenger vehicle. [37]
    • T20 motorcycle introduced as "the fastest 250cc motorcycle in the world", aimed at the US market but gets worldwide attention. [38]
Suzuki T500 at the Salon de la moto 2011 in Paris Paris - Salon de la moto 2011 - Suzuki - T 500 - 001.jpg
Suzuki T500 at the Salon de la moto 2011 in Paris
  • 1967: Thailand gets the first motorcycle assembly plant outside Japan, creating Thai Suzuki Motor Co., Ltd. [23]
  • 1968: After a winning 1967 season, the Suzuki motorcycle race team withdraws from World Grand Prix due to changes in FIM rules. Hans-Georg Anscheidt rides a 1967 machine in 1968 as a privateer, for the seventh season of Suzuki GP championships. [33]
    • Introduction of Carry Van 360cc, two-stroke minivan with a full cab over design. [23]
    • Launch of T500 motorcycle with an air-cooled parallel-twin 500cc engine, the largest displacement of any two-stroke at the time. [38]
  • 1969: Motorcycle plant built in Oyabe, Toyama, Japan. [23]


Suzuki Jimny LJ10 Suzuki Jimny LJ10 001.JPG
Suzuki Jimny LJ10
  • 1970: Foundry is built in Ogasa, Shizuoka, Japan; automobile plant is built in Kosai, Shizuoka. [40] [41]
    • Frank Whiteway easily wins the 500cc class at the Isle of Man TT race on a production T500 motorcycle prepared by Eddie Crooks. [42]
    • LJ10, the first mass-production 4x4 domestic mini-car, becomes available in Japan, powered by a 360cc twin cylinder air-cooled two-stroke engine. [43] [44]
  • 1971: Production plant for medium to large motorcycles is built in Toyokawa, Aichi, Japan. [32] [41]
  • 1972: Suzuki Parts Manufacturing Company, Ltd., is established in Akita Prefecture, Japan. [41]
    • The Hustler 400 (TS400) motorcycle released as a street version of the TM400. [46]
  • 1973: Jitsujiro Suzuki appointed as president, and Shunzo Suzuki appointed as chairman.
  • 1974: Indonesian subsidiary established in Jakarta as P.T. Suzuki Indonesia Manufacturing. [41]
    • Company enters into medical equipment field with launch of the Suzuki Motor Chair Z600 motorized wheelchair. [41]
    • Expansion into the housing field initiated with Suzuki Home marketing two models of prefab "Mini-House" and three types of storage sheds. [41]
    • RE5 introduced as the first Japanese (production) motorcycle with a rotary engine in the world. [48]
  • 1975: Delays in compliance with car emission regulations cause severe difficulties for the company. [41]
    • Philippine distributor Rufino D. Antonio and Associates institute a joint venture with Suzuki (Japan) under the name of Antonio Suzuki Corporation, to expand motorcycle sales in the Philippines. [49]
    • LJ50 (Jimny) 4x4 released in Australia with a more powerful, export-only, 550 cc liquid-cooled two-stroke straight-three engine. [44] [50]
    • RM125 introduced as a production version of the works machine RA75 on which Gaston Rahier won the 125cc World Motocross GP championship. From 1975 to 1984, Suzuki dominates this class 10 years in a row with Gaston Rahier, Akira Watanabe, Harry Everts, Eric Geboers and Michele Rinaldi. [46]
    • Assembly outside Japan commences for the first time, in Pakistan. [51] Assembly kits of the ST90 Carry and LJ80 (Jimny) are shipped, both with 800 cc engines. [52] Production and sales were done by two local entities (Sind Engineering and Naya Dauer Motor) under the auspices of PACO (Pakistan Automobile Corporation). [51] [52]
  • 1976: GS Series motorcycles released, the GS750 and GS400 are the first four-stroke machines from Suzuki in 20 years. [46]
  • 1977: Debut of Cervo two-stroke minivehicle for domestic market, export version introduced the next year with four-stroke engine. [41]
    • Last of the LJ utility 4x4 series, the LJ80, gets a new four-cylinder water-cooled 800cc four-stroke engine, and is exported to Australia and Europe the following year. [44] [54] Barry Sheene wins second 500cc World Championship for Suzuki
  • 1978: Appointment of Osamu Suzuki as president, Jitsujiro Suzuki appointed as chairman. [41]
  • 1979: Alto two-stroke minivehicle introduced. [41] This car was a massive success, propelling Suzuki into seventh place amongst Japanese car and truck manufacturers, and helped the company's bargaining position when later linking up with Isuzu and General Motors. [55]
Suzuki Katana GSX1100 Suzukikatana1100-2010.JPG
Suzuki Katana GSX1100
  • 1980: Suzuki Australia Pty. Ltd. established in Sydney, Australia. [56]


Suzuki Mighty Boy Suzuki Mighty Boy 002.JPG
Suzuki Mighty Boy
  • 1983: Jitsujiro Suzuki steps down from the chairmanship. [57]
Maruti 800/Suzuki Mehran, manufactured and sold in India by Maruti Suzuki and assembled/distributed in Pakistan by Pak Suzuki Motors Maruti 800 AC.jpg
Maruti 800/Suzuki Mehran, manufactured and sold in India by Maruti Suzuki and assembled/distributed in Pakistan by Pak Suzuki Motors
  • 1984: Suzuki New Zealand Ltd. established in Wanganui, New Zealand. Suzuki France S.A. is established in Trappes, France. Suzuki Motor GmbH Deutschland is established in Heppenheim, Germany. [57]
    • Suzuki starts exporting 1-liter Cultus to U.S. automaker General Motors Corp. [72]
    • An upgraded SJ 4x4, with a 1.3-liter four-cylinder engine and a five-speed gearbox, is released. The SJ413 is sold in the U.S. market (as the Samurai) the following year, and ultimately in over 100 countries. [73] [74] [75]
    • Suzuki signs a car production technical assistance contract with China National Aero-Technology Import & Export Corporation. [57]
    • Introduction of the GSX-R750 motorcycle with an oil-cooled 4-cylinder DOHC engine. [76]
  • 1985: Aggregate sales of Alto in Japan reach 1 million units. [77]
  • 1986: American Suzuki Motor Corp. is established in Brea, California, to consolidate operations in USA. [57]
    • Suzuki reaches an agreement with General Motors Corp. of Canada for cooperation in establishment of a joint venture company. [82]
Suzuki VS 1400 Intruder Suzuki VS 1400 Intruder P8291639.JPG
Suzuki VS 1400 Intruder


"A gem set in the Suzuki world." The plant in Esztergom, Hungary is built on a site covering some 350,000 square metres (3,800,000 sq ft). Esztergom Suzuki plant.JPG
"A gem set in the Suzuki world." The plant in Esztergom, Hungary is built on a site covering some 350,000 square metres (3,800,000 sq ft).
  • 1990: Company changes its name to Suzuki Motor Corporation. [88]
    • Kei car standards are upgraded. New mini-vehicles are released under the latest specifications: engine capacity raised to 660cc; overall length extended to 10.8 feet (3.3 m). [89]
  • 1991: Consolidated sales reach ¥1 trillion. [88]
  • 1992: Production of Suzuki cars begins at the new plant of Pak Suzuki Motors in Karachi, Pakistan. [88]
    • Production and sales of Hungarian-built Suzuki cars begin. [87]
    • Suzuki becomes a 50% partner in Maruti Udyog. [93]
  • 1993: Aggregate (i.e., sum-total) motorcycle production at Thai Suzuki Motor Co., Ltd. reaches 2 million units. [88]
  • 1994: Aggregate sales of Suzuki cars in Japan reach 10 million units. [88]
    • Maruti Udyog of India aggregate car production reach 1 million units. [98]
    • Suzuki and Isuzu Motors Ltd. agree to dissolve their business tie-up. [88]
  • 1995: Aggregate sales of Suzuki minivehicles in Japan reach 10 million units, aggregate motorcycle exports from Japan reached 20 million units. [88]
    • Suzuki pulls out of its capital tie-up with Santana S.A. in Spain but continues car-related technical cooperation. [88] [99]
  • 1996: Aggregate sales of Carry in Japan reach 3 million units. [88]
    • Vietnam Suzuki corporation starts production of motorcycles and automobiles in the Bien Hoa industrial zone. [100] [101] [102]
    • Production of Suzuki Motorcycles begins at Jinan Qingqi Suzuki Motorcycle Co., Ltd., China. [80]
  • 1997: Achieved 10 million cumulative automobile sales for overseas market. [88]
Suzuki Hayabusa GSX1300R Hayabusa.jpg
Suzuki Hayabusa GSX1300R
  • 1998: Suzuki and General Motors Corporation agree on joint development of compact vehicles, both companies agree to strengthen their business tie-up and form a strategic alliance. GM changes its equity stake in Suzuki from 3.3% to 10%. [108]
  • 1999: Aggregate motorcycle production reaches 40 million units, aggregate sales of Wagon R in Japan reach 1 million units. [88]
    • Jiangxi Changhe Suzuki Automobile Co., Ltd. receives official approval from the Chinese government for production of commercial vehicles. [88]
    • General Motors Argentina, S.A. and Suzuki Motor Corporation form an industrial and commercial alliance by which General Motors in Argentina distributes all Suzuki automotive products. [119]
  • 2000: The corporation commemorates its 80th anniversary. [120]


Suzuki's Concept S2 previews design concepts for the second generation Swift at the 2003 Osaka Auto Messe CONCEPTS2.JPG
Suzuki's Concept S2 previews design concepts for the second generation Swift at the 2003 Osaka Auto Messe


  • 2010: Aggregate sales of Suzuki cars in Japan reach 20 million units. [160]
    • January: Volkswagen Group completes its purchase of 19.9% of Suzuki's outstanding shares. [161]
    • Its plant in Yangon, Burma, was closed after the joint venture with the government between 1998 and 2010 had expired. [111]
  • 2011: Suzuki announces Indonesia will become a regional production base with investment up to $800 million over the next few years. [162]
    • February: Suzuki Manufacturing of America Corp. (SMAC) celebrates the 10th anniversary of its Rome, Georgia, plant, and $1.4 billion sales in the past decade. [163]
    • November: Suzuki terminates its partnership with VW in accordance with terms of the agreement, and commences arbitration proceedings for return of Suzuki shares held by the Volkswagen Group. [164] [165] [166]
  • 2012: Aggregate domestic sales in India by Maruti Suzuki reaches 10 million units. Aggregate domestic sales of minivehicles in Japan reaches 20 million units. [167]
    • January: Suzuki announces plans to build a new engine factory as the third factory in Indonesia for the fast-growing Southeast Asian market. Suzuki spent ¥10 billion ($130 million) for a 1.3 million square-metre site in an industrial park outside Jakarta, and the plant may cost ¥30 billion to build. [168]
    • February: Suzuki Motor Corp. and Intelligent Energy of Loughborough in the UK, a manufacturer of hydrogen-powered fuel cells, announce a joint venture to accelerate the commercialisation of zero-emission vehicles. [169] [170]
    • March: Suzuki Motor Thailand starts production and sales of the new Swift compact car. [171]
    • November: American Suzuki Motor Corp. files for Chapter 11 bankruptcy protection. Owing to its focus on small cars, a strong yen and stringent US safety regulations which have hurt growth, Suzuki Motors announces it will discontinue building autos for the U.S. market and focus instead on motorcycles, ATVs and marine equipment. [172] [173] U.S. sales had peaked in 2007 but had dropped to a quarter of that by 2011. [115] [174] [175]
    • Suzuki got the approval for setting up a new factory and revive its plant in Yangon. This will resume its vehicle and spare part production in Myanmar which was closed in 2012. [111]
    • One-Millionth commemorative edition GSX-R1000 model celebrates a million motorcycles produced in the Suzuki GSX-R series since 1985. [176]
Suzuki's new, larger SX4 at the 2013 Geneva Motor Show Geneva MotorShow 2013 - Suzuki SX4 olive.jpg
Suzuki's new, larger SX4 at the 2013 Geneva Motor Show
  • 2013:
    • 50th anniversary Special Edition GSX-R1000 model celebrates Suzuki's 1963 entry into the U.S. motorcycle market. [177]
    • March: In spite of a 2012 statement to the contrary, [178] Suzuki Canada Inc. announced it would discontinue its auto-building operations in Canada as part of its Chapter 11 bankruptcy proceedings in the U.S. It was contemplated that the sale of motorcycles, ATVs and marine equipment would continue in Canada as well as in the U.S. [179]
    • July: News reports suggested that disaccord over the erstwhile alliance between Volkswagen and Suzuki might be settled as a result of renewed talks between the two companies. [183] These reports were soon denied by Executive Vice President Toshihiro Suzuki, who said that "there have been various reports, but there absolutely are no such facts, so there is nothing I can talk about on this topic." [184]
    • October: Suzuki recalls 210,228 motorcycles in the U.S. because the front brakes might not work properly. [185] [186]
  • 2015:
    • The Permanent court of arbitration showed a judgment that VW owned Suzuki shares should be sold, and officially dissolved the alliance with Suzuki's stock (19.9%) held by VW.



Maruti Suzuki India Limited (Formerly Maruti Udyog Limited)

Maruti Suzuki A-Star, Suzuki's fifth global car model, was designed and is made only in India and exported as the Alto. Besides being the largest Suzuki-branded company in terms of car sales, Maruti Suzuki also acts as Suzuki's leading research and development arm outside Japan. 2014 Suzuki Alto SZ 1.0 Front (1).jpg
Maruti Suzuki A-Star, Suzuki's fifth global car model, was designed and is made only in India and exported as the Alto. Besides being the largest Suzuki-branded company in terms of car sales, Maruti Suzuki also acts as Suzuki's leading research and development arm outside Japan.
Maruti Baleno Rally Car in Mysore Safari Rally in 2005 Naren Kumar.jpg
Maruti Baleno Rally Car in Mysore Safari Rally in 2005

Based in Gurgaon, Haryana, Maruti Suzuki India Limited is an Indian automobile manufacturer that is a subsidiary of Japanese automaker Suzuki Motor Corporation. [190] Maruti Suzuki produced 1,133,695 units between 1 April 2011 and 30 March 2012. [191] The Suzuki Motor Corporation owns 54.2% of Maruti Suzuki and the rest is owned by various Indian public and financial institutions. The company was incorporated in 1981 and is listed on the Bombay Stock Exchange and National Stock Exchange of India. [192]

Maruti Suzuki was born as a Government of India-led company named Maruti Udyog Limited, with Suzuki as a minor partner, to make lower priced cars for middle class Indians. Over the years, the product range has widened and ownership has changed hands as the customer has evolved.

Maruti Suzuki offers models ranging from the Maruti 800 to the premium sedan Maruti Suzuki Kizashi and luxury SUV Maruti Suzuki Grand Vitara. Maruti 800 was the first model launched by the company in 1983 followed by mini-van Maruti Omni in 1984. Maruti Gypsy, launched in 1985, came into widespread use with the Indian Army and Indian Police Service becoming its primary customers. The short-lived Maruti 1000 was replaced by Maruti Esteem in 1994.

Maruti Zen, launched in 1993, was the company's second compact car model. The company went on to launch another compact car Maruti Wagon-R followed by Maruti Baleno in 1999. It was later replaced by the Suzuki SX4. The SX4 further was replaced by Ciaz.

In 2000, Maruti Alto was launched. The Maruti models include Maruti Suzuki Grand Vitara, launched in 2003, Maruti Versa, launched in 2004, Maruti Suzuki Swift, launched in 2005, Maruti Zen Estilo and Maruti Suzuki SX4, launched in 2007.

On 14 February 2011, Maruti announced that it had achieved one million total accumulated production volume of the Alto. The Alto has reached the million units mark in just seven years and five months since its launch in September 2000. The last half of the million was achieved in 25 months. The Alto became the third car by Maruti Suzuki stable to cross the million units mark, following the Maruti 800 and the Omni.

In January 2012 at the New Delhi Auto Expo, Maruti presented a new car called the Maruti Suzuki XA Alpha, [193] [194] to commence production in mid-late 2013. Maruti Suzuki unveiled the Vitara Brezza in the Indian Auto Expo 2016 as a contender in the subcompact SUV segment.

Maruti Exports Limited is Maruti's exporting subsidiary and, as such, does not operate in the domestic Indian market except in its capacity as an exporter for Maruti Suzuki and for the international Suzuki Motor Corporation as well as their other affiliates. The first commercial consignment of 480 cars were sent to Hungary. By sending a consignment of 571 cars to the same country, Maruti crossed the benchmark of 3,000,000 cars. Since its inception export was one of the aspects the government has been keen to encourage.

American Suzuki Motor Corp.

American Suzuki headquarters is in Brea, California. The company announced in November 2012 that it would stop selling cars in the United States. [195] [196]

Through an agreement with General Motors, Suzuki began selling a version of their Suzuki Cultus in the United States as the Chevrolet Sprint in 1985. This model was initially sold as a 3-door hatchback and would be Chevrolet's smallest model.

2004 Suzuki XL-7
2004 Suzuki XL-7

The Samurai was also introduced in 1985 for the 1986 model year and was the first car introduced to the United States by the newly created American Suzuki Corp. No other Japanese company sold more cars in the United States in its first year than Suzuki. The Samurai was available as a convertible or hardtop and the company slogan was Never a Dull Moment. The Samurai was successful until Consumer Reports alleged the Samurai of being susceptible to roll over in a 1988 test. This led to a much publicized 1996 lawsuit, not settled until 2004.

In 1989, American Suzuki introduced the Swift which was the 2nd generation Suzuki Cultus. The Swift was available as a GTi and GLX hatchback with a 4-door sedan following in 1990. A new small SUV called the Sidekick was also introduced in 1989. 1991 saw the introduction of the 4-door Suzuki Sidekick, the first 4-door mini-SUV in North America. The Swift and Sidekick were cousins to GM's Geo Metro and Geo Tracker and were mostly produced in Ingersoll, Ontario, Canada by Suzuki and GM's joint venture, CAMI. The Swift GT/GTi and 4-door models were imported from Japan. Negative evaluations from Consumer Reports of the Suzuki Samurai led to some temporary setbacks at American Suzuki as annual sales in the following years dropped to below 20,000 units.

In 1995, American Suzuki introduced the Esteem and redesigned the Swift. The Swift GT was dropped and this version Swift was specific only to North America where it was built at CAMI. These models were the first Suzuki vehicles to be marketed in North America with dual front airbags. A station wagon version of the Esteem was introduced in 1996. Worldwide Suzuki production reached more than 975,000 cars this[ which? ] year.

Also in 1996, American Suzuki released the 2-door SUV X-90 and a revised Sidekick Sport model with dual airbags, a 95 hp (71 kW) 1.6 liter engine, 15 inch wheels. The Sidekick was replaced by the Vitara and the Grand Vitara for 1999. The Grand Vitara would be Suzuki's first model with a V6-cylinder engine and available 4-wheel ABS brakes.

The XL-7 was introduced in 1998 as a stretched version of the Grand Vitara. The XL-7 had a larger 2.7 liter V6-cylinder engine and 3-row seating. This would be Suzuki's largest vehicle to date.

The Swift was dropped from the model lineup in 2001 and the Esteem was replaced in 2002 by the new Aerio, which was offered as a 4-door sedan and 5-door crossover with 4-wheel drive as an option.

In 2004, General Motors and Suzuki jointly purchased the bankrupt Daewoo Motors renaming the venture GMDAT. American Suzuki rebadged the compact Daewoo Nubira/Daewoo Lacetti as the Forenza and the mid-size Daewoo Magnus as the Verona. The Forenza gained station wagon and hatchback body style in 2005, with the hatchback sold under the Reno name.

2006 was the first year American Suzuki sold more than 100,000 vehicles in the United States. Suzuki redesigned the Grand Vitara in 2006 as well as introduced the all-new SX4 and XL7 in 2007. The Suzuki SX4 is produced as a joint venture with Fiat and the XL7 (notice the shortening of the name from Grand Vitara XL-7) was produced as a joint venture with GM at CAMI Automotive Inc. in Ingersoll. Suzuki put XL7 production on indefinite hiatus in mid-2009 due to low demand and subsequently sold off its share of CAMI back to GM later that year.

Despite a difficult domestic US automarket, Suzuki kept pace with its 2007 sales numbers in 2008. In 2009 however, Suzuki sales dropped 48.5%, [197] following a 17% sales drop in 2008. [198] Suzuki did not import any 2010 model year street motorcycles into the US, with dealers instead relying on unsold stock from the 2009 model year. [199] [200] New street motorcycle models to the US resumed for the 2011 model year. [201]

In November 2012, Suzuki announced that its US division would file for bankruptcy and would stop selling automobiles in the United States. It plans to continue to sell motorcycles, ATVs, and marine products in the US. [195] In ten months of 2012, Suzuki only sold 21,188 automobiles in the US. The combination of a strong yen and Suzuki's own limited offering of models has been blamed for the downturn. [196]

Pak Suzuki Motor Company Limited

The Suzuki FX was the first car that was assembled by Pak Suzuki in Pakistan. Suzukifx1987.png
The Suzuki FX was the first car that was assembled by Pak Suzuki in Pakistan.

Following the terms of the joint-venture agreement between Suzuki Motor Corporation of Japan (SMC) and Pakistan Automobile Corporation (PACO), Pak Suzuki Motor Company Limited (PSMCL) was incorporated as a public limited company in August 1983. [202]

The new company assumed the assets including production facilities of Awami Autos Limited. PSMCL started commercial operations in January 1984 with the primary objective of passenger cars, pick ups, vans and 4x4 vehicles.

The groundbreaking ceremony of the company's green field automobile plant at Bin Qasim was performed by the then Prime Minister of Pakistan in early 1989.

On completion of first phase of this plant in early 1990, in-house assembly Suzuki engines started. The new plant was completed in 1992, and Suzuki production was transferred to new plant – and three-box 1,300 cc Margalla car was also added to its range of production.

In September 1992 the company was privatized and placed directly under the Japanese Management. At the time of privatization SMC increased its equity from 25% to 40% Subsequently, SMC progressively increased its equity to 73.09% by 31 December 2001.

The Bin Qasim Plant further expanded its production capacity to 50,000 vehicles per year in July 1994 and 300,000 vehicles had been manufactured at this plant by December 2003.

Suzuki Canada Inc.

In 2013, Suzuki Canada announced that it would follow the US division and stop selling automobiles in Canada after the 2014 model year. Suzuki Canada will continue to provide parts and services to vehicles through dealer network, as well as selling motorcycles, ATV and outboard motors. [204]

Suzuki GB PLC

Suzuki GB PLC are the manufacturer's agent and distributor of automobiles, motorcycles, ATV's and Marine engines in the United Kingdom with a head office based in Milton Keynes. A wholly owned subsidiary of the Suzuki Motor Corporation operates as Suzuki Cars (Ireland) Limited in Ireland.

Suzuki Indomobil Motor

Suzuki Carry, Suzuki's best selling car in Indonesia of all time 2018 Suzuki Carry Futura Flat Deck 1.5 SL415 (20190826).jpg
Suzuki Carry, Suzuki's best selling car in Indonesia of all time
Suzuki APV, assembled in Indonesia 2014 Suzuki APV Arena SGX 1.5 DN42V (20190623).jpg
Suzuki APV, assembled in Indonesia

Suzuki GSX-R150 Suzuki GSX-R150 - Indonesia International Motor Show 2017 - April 30 2017.jpg
Suzuki GSX-R150

PT Suzuki Indomobil Motor (formerly PT Indomobil Suzuki International until December 2008) is a joint venture between Suzuki Motor Corporation and the Indomobil Group. The company is located in Jakarta, Indonesia and specialized in manufacturing Suzuki vehicles for the local market. A separate company, PT Suzuki Indomobil Sales (SIS), previously PT Indomobil Niaga International, [205] handled sales and marketing of Suzuki automobiles and motorcycles.

Suzuki has done its first activities on the Indonesian market in 1970 about its import firm PT. Indohero Steel & Engineering Company. Six years later they were built the manufacturing facility in Jakarta which is the oldest part of the Indomobil Group.

Their first product was the ST20 Carry (introduced in 1978), it saw extensive use as an Angkot. [206] Nicknamed "Trungtung", it was built until at least 1983. [207] This is an onomatopoetic word for the sound made by the Carry's two-stroke engine.

In 2011, the company invested $800 million for producing Low Cost Green Car (LCGC) in Indonesia. In 2013, Suzuki opened another plant in Cikarang with a total investment of $1 billion. [208] The plant manufactured Ertiga MPV for both domestic and export markets and K10B engine for Karimun Wagon R. [209]

Suzuki Motorcycle India, Private Limited

Suzuki Motorcycle India, Private Limited (SMIL) is the wholly owned Indian subsidiary of Suzuki, Japan. The company has a manufacturing plant at Gurgaon, Haryana having the annual capacity of 5,40,000 units. [210]

Production facilities


Production automobiles

Concept automobiles

GSX-R/4 concept car Salon-de-lauto-2002-suzuki.jpg
GSX-R/4 concept car
Suzuki Pixy + SSC concept vehicles at the 2007 Tokyo Motor Show 2007 Suzuki SSC and Pixy 01.jpg
Suzuki Pixy + SSC concept vehicles at the 2007 Tokyo Motor Show
Suzuki G70 (nee Regina) concept car at the 2011 Tokyo Motor Show Suzuki Regina front 2011 Tokyo Motor Show.jpg
Suzuki G70 (née Regina) concept car at the 2011 Tokyo Motor Show
Suzuki Q-Concept car at the 2011 Tokyo Motor Show Suzuki Q-Consept.jpg
Suzuki Q-Concept car at the 2011 Tokyo Motor Show


Suzuki started manufacturing motorcycles in 1952, the first models being motorized bicycles. [24] From 1955 to 1976 [46] the company manufactured motorcycles with two-stroke engines only, the biggest two-stroke model being the water-cooled triple-cylinder G2F5.

A large factor in Suzuki's success in two-stroke competition was the East German Grand Prix racer Ernst Degner, who defected to the West in 1961, [222] bringing with him expertise in two-stroke engines from the East German manufacturer MZ. The secrets Degner brought with him were three crucial technologies: the boost port, [223] [224] the expansion chamber, and the rotary valve. [225] Walter Kaaden of MZ was the first engineer to combine these three crucial technologies.

Suzuki hired Degner, and he won the 50 cc class FIM road racing World Championship for them in the 1962 season. Suzuki became the first Japanese manufacturer to win a motocross world championship when Joel Robert won the 1970 250 cc title. In the 1970s, Suzuki established themselves in the motorcycle racing world with Barry Sheene Marco Lucchinelli1981 Franco Uncini1982 winning world championships in the premier 500cc class.

In 1976 Suzuki introduced its first motorcycles since the Colleda COX [24] of the 1950s with four-stroke engines, the GS400 and GS750.

In 1994, Suzuki partnered with Nanjing Jincheng Machinery to create a Chinese motorcycle manufacturer and exporter called Jincheng Suzuki.

Suzuki continued to compete in MotoGP and last won the title in the 2000 season. From 2006 to 2011, the team was sponsored by Rizla and was known as Rizla Suzuki MotoGP team. On 18 November 2011, Suzuki announced that the GP racing was suspended, partly due to natural disasters and recession, until 2014. [226] Suzuki returned to MotoGP in 2015. [227]

The next few years in MotoGP were rather experimental for Suzuki, with some spotty success; but in 2020, on Suzuki's 100th anniversary, Spanish rider Joan Mir surprised the world by cinching the 2020 MotoGP World Championship, Suzuki's first GP conquest since Kenny Roberts Jr's World Championship win in 2000.

In addition Suzuki have recorded a total of 94 victories at the Isle of Man TT Races. [228] Suzuki have also taken the runner up spot in the various race categories 100 times and a total 92 third places. [228]


Some notable Suzuki motorcycles include the following:

Two-stroke engines

Suzuki T20 (front) and T500 Titan (rear) at Le Salon de la Moto 2011 in Paris Paris - Salon de la moto 2011 - Suzuki - T20 - 001.jpg
Suzuki T20 (front) and T500 Titan (rear) at Le Salon de la Moto 2011 in Paris
Suzuki RGV250G at the Barber Vintage Motorsport Museum in 2006 Suzuki RGV250G 01.jpg
Suzuki RGV250Γ at the Barber Vintage Motorsport Museum in 2006

Four-stroke engines

Suzuki GS1000S at the Barber Vintage Motorsport Museum in 2006 Suzuki GS1000S 01.jpg
Suzuki GS1000S at the Barber Vintage Motorsport Museum in 2006
Suzuki DR800S Suzuki DR 800s.jpg
Suzuki DR800S
Suzuki GSX-R1000 at the Tokyo Motor Show in 2007 Suzuki GSX-R1000 2007TMS.jpg
Suzuki GSX-R1000 at the Tokyo Motor Show in 2007
  • GS series – The 1976 GS750 was the first 4-stroke machine released by Suzuki in 20 years. The following year saw Suzuki's first 1-liter machine, the GS1000E, and then in 1979 the GS1000S copy of a Yoshimura GS1000 Superbike. [19] [20]
  • Katana – The GSX1100S was released in Europe in 1980; the GSX1000S arrived in the U.S. and Canada later that year as a 1981 model, and revolutionized sportbike styling. [247] A 1982 Katana GS1000SV is on the AMA Motorcycle Hall of Fame 's list of "classic bikes" that have been shown in the museum, [248] and was in The Art of the Motorcycle exhibition. [233]
  • GSX-R750 was one of the Japanese sport bikes of the 1980s that began the modern race replica era. [249] It had air/oil cooling, light weight, and a powerful engine. [250] [251] The Society of Automotive Engineers of Japan (in Japanese) includes the 1984 Suzuki GSX-R750 as one of their 240 Landmarks of Japanese Automotive Technology, [76] and was in The Art of the Motorcycle. [233]
  • Intruder 750 with its OHC 4-valve 45° V-twin engine was the first Japanese cruiser motorcycle (designed to appeal to U.S. riders) in 1985. By 1997, cruiser-style motorcycles would account for nearly 60 percent of the U.S. street-bike market. [58] [252]
  • GSX-R1100, related to the GSX-R750, appeared in 1986. [58] [253] The same basic engine would reappear in 1995 to power the Bandit 1200 and remain in production through 2006. [254] [255]
  • Suzuki GSF1200 Bandit - Released in 1996 after the fully-faired RF900, the big, GSXR-powered Bandit offered stunning performance with real-world ergonomics and capabilities, and has become something of a "cult" model. These units have been used widely from road-race to Open Road Touring, were renowned for their versatility, robustness and massive torque production. Many are still in operation. The carbureted, air (and oil)-cooled design ran from 1996 to 2002; afterward Suzuki moved into fuel injection and liquid cooling on subsequent models. The last of the series was the GSX1250Fa. Though not technically labeled as a "Bandit", it was obviously the last in the long, popular line. Black, with a full-fairing, the GSX/Fa sold for only two years, between 2010 and 2011. Critics praised the model, like the earlier GSF, for its ergonomics and practical, "Do-It-All" capabilities; but market desire sagged due to the final model's heavy weight and relatively low power output.
  • The DR-BIG aka Desert Express DR800S (in German) off-roader was existent for two model years as the DR750S (in German) until 1990, when its displacement increased to 779cc, still the world largest single cylinder engine in a production motorcycle. [256] Available in Europe through 1999, it was not exported to the U.S. market. [257] Replaced by the V-Strom twin, the DR-BIG has now come full circle as the design inspiration for a 2014 overhaul of the V-Strom 1000 ABS. [258] As of 2020, the DR-BIG acted as the inspiration of the revisioned Suzuki V-Strom 1050.
  • Suzuki RF Series The Suzuki RF series are sport touring motorcycles. They came with three engine variations: 400, 600 and 900 cc. It was in production from 1994 to 1998.
  • TL1000S debuted at the 1996 International Motorcycle and Scooter Show as the first Suzuki sport bike with a V-twin engine. [259] This was a liquid-cooled, 90° V-twin, DOHC engine with 4 valves per cylinder, which would be in production through 2012. [258] Although the TL1000S motorcycle ceased production in 2001, the engine would carry on in the TL1000R, the SV1000 and SV1000S, [260] as well as the V-Strom 1000 and the Suzuki V-Strom 1050. [261]
  • GSX-R600 – a smaller version of the GSX-R750. There were earlier pretenders, [262] but the genuine article arrived in 1997 and has received frequent updates after that. [263] [264] [265]
  • Hayabusa (GSX-1300R) was introduced in 1998, and remains Suzuki's flagship sport bike. [266] [267] The 1998 Suzuki Hayabusa is included in the JSAE 240 Landmarks of Japanese Automotive Technology. [116] The development of a second generation Hayabusa for the 2008 model year facilitated the 2007 roll-out of the GSX-1300BK B-King, [268] a highly stylized naked variant. [269] [270]
  • SV650 was introduced in 1999 as a budget entry in the naked bike market, [271] [272] and since 2001, offered both naked and fully faired. [273] In 2009 the naked bike version was redesigned and renamed the Gladius in keeping with the sword motif Suzuki established with the Katana. [274] The Gladius motorcycle won a Good Design Award (aka G Mark) from the Japan Institute of Design Promotion. [275]
  • GSX-R1000 – This top-of-the-line superbike debuted in 2000, [276] and remains the largest model of the GSX-R series. [176] [177]
  • Burgman 650 (AN650) was the largest of a series of urban scooters produced in Japan (marketed as Skywave domestically) as well as in Italy and Spain with engine capacities of 125cc and up. When it appeared in 2002 the 650 was the largest-displacement scooter in the world, and first two-wheel vehicle to have an electrically controlled Continuously Variable Transmission. [277] [278] The Japan Institute of Design Promotion awarded the G Mark Good Design Award to the Skywave 650 in 2003, to the entire Skywave series in 2006 and to the updated Skywave 650LX in 2013. [279] [280] [281]
    • Choinori was a lightweight, inexpensive, 50cc scooter and the antithesis of the Skywave 650, but they were introduced at the same time in an effort to increase domestic sales in response to shrinking motorcycle exports. [282] [283] The 2002 Choinori is one of the JSAE 240 Landmarks of Japanese Automotive Technology. [127] The Choinori was awarded the G Mark Good Design Award in 2003. [284]
  • Boulevard M109R (VZR1800) V-twin, dubbed the Intruder M1800R in Europe, arrived in 2006 boasting a 112 mm (4.4 in) bore with a 90.5 mm (3.56 in) stroke, amongst the largest gasoline engine pistons ever used in any production motorcycle (or passenger car). [285] [286] [287]
  • GSX-650F – introduced in 2008, this new sport touring model fills the void of the retired Katana. The 2009 model has ABS standard.
  • Suzuki DR125 - a 124cc four stroke motorcycle
  • DL-650 V-Strom – a dual-sport motorcycle
  • GSX-250F Across – a small 250 cc engine sport touring motorcycle produced from 1990 until 1998. It is mostly known as a practical sports/touring bike, due to its rear petrol tank and a fully enclosed helmet storage area where the petrol tank usually is.
  • Suzuki GSX-R250 – a motorcycle that was manufactured from 1987 to 1994. A couple of years after the presentation of the GSX-R750 the 250 cc GSX-R250 was released. Like the larger bike, the GSX-R250 had a box-frame (steel, not aluminum), full fairing, full-floater rear swing and a four-cylinder four-stroke engine. But while the GSX-R750 engine was air and oil-cooled, the baby brother had a liquid-cooled engine. Not many examples are seen outside Japan. 17-inch cast wheels and 300 mm twin disc brake at the front. The GSX-R250 had impressive power and was made primarily as a road legal 250 cc racing bike reaching speeds of 200+km/h (124 mph). Imported specimens may be seen in Australia and New Zealand commonly. Also, around 350 units were exported to Denmark around 1989 to 1992. Starting in 2017, the engine continued in the Suzuki V-Strom 250.

Other power sources

Cutaway model of the Burgman Fuel Cell Scooter at the 2011 Tokyo Motor Show Suzuki Burgman Fuel Cell cutaway model 2011 Tokyo Motor Show.jpg
Cutaway model of the Burgman Fuel Cell Scooter at the 2011 Tokyo Motor Show
  • RE5 was the first (and only) Japanese motorcycle produced with a Wankel rotary engine. That, and its Giugiaro styling, make it one of the oddest and most collectible motorcycles of the 1970s. [288] [289] The 1974 RE5 is one of the JSAE 240 Landmarks of Japanese Automotive Technology, [48] and a 1976 model is in the AMA Motorcycle Hall of Fame. [290]
  • Burgman Fuel-Cell Scooter uses electric-motor propulsion, powered by an air-cooled hydrogen fuel cell; its only emission is water. Following on a concept model at the 2009 Tokyo Motor Show, in 2011 the Burgman Fuel-Cell Scooter became the world's first fuel-cell vehicle to earn Whole Vehicle Type Approval (WVTA) in the European Union, enabling the vehicle to be sold in all member states. [170] [287] Suzuki is working toward commercial production of this scooter. [169] [291]

Concept motorcycles

Suzuki Biplane concept motorcycle at the 2007 Tokyo Motor Show Suzuki 2008 Biplane Concept Front at Tokyo Motor Show.jpg
Suzuki Biplane concept motorcycle at the 2007 Tokyo Motor Show
Suzuki Crosscage fuel-cell concept at the 2007 Tokyo Motor Show Crosscage - Flickr - yuichirock.jpg
Suzuki Crosscage fuel-cell concept at the 2007 Tokyo Motor Show
Suzuki Gemma prototype scooter at the 2007 Tokyo Motor Show Tokyo Motor Show 2007 - DSC 7255 - Flickr - Nguyen Vu Hung (vuhung).jpg
Suzuki Gemma prototype scooter at the 2007 Tokyo Motor Show

All-terrain vehicles (ATVs)

A 2004 LT-Z400 with custom modifications 2004 Suzuki LT-Z400.jpg
A 2004 LT-Z400 with custom modifications

Event sponsorship

Suzuki is a major sponsor of luge, biathlon, and cross-country skiing sporting events. [312] [313] They were the title sponsor of the 2008 to 2020 edition of the ASEAN Football Championship (as the AFF Suzuki Cup) [314] [315] and have sponsored English League Two club Milton Keynes Dons, Italian Serie A club Torino and Polish Ekstraklasa club Korona Kielce. [316]

See also

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  36. Wilson, Byron (20 August 2013). "Suzuki Celebrates 50 Years in America at Indy". Motorcycle USA. Retrieved 23 August 2013. Suzuki was in a unique position though. In addition to celebrating its 50th year in 2013, it also saw the end of automobile production in the States following approval of bankruptcy filings in March.
  37. "Suzuki Fronte 800". 240 Landmarks of Japanese Automotive Technology. Society of Automotive Engineers of Japan, Inc. Archived from the original on 2 October 2013. Retrieved 12 September 2013. Frontes were exhibited at the Tokyo Motor Show from 1962 to 1964, and the 800 cc class small passenger vehicle that was shown as an R & D vehicle was eventually released as the Fronte 800 in 1965. It featured a water-cooled 2-stroke 785 cc power plant and a front-engine front-wheel drive set up mated to a 4-speed transmission that propelled the car to a top speed of 115 km/h. Its styling was ahead of its time, which assured its favorable reception.
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  44. 1 2 3 4 Parry, John (4 June 2010). "Jimny the giant killer turns 40". The Weekly Times. Retrieved 4 September 2013. The original Jimny, the LJ10, was unveiled in Japan in 1970 – although it first appeared in Australia in 1974 as the LJ20, powered by a 360cc water-cooled two-stroke engine.
  45. 1 2 "Suzuki GT750". 240 Landmarks of Japanese Automotive Technology. Society of Automotive Engineers of Japan, Inc. Archived from the original on 6 February 2012. Retrieved 12 September 2013. This motorcycle had a water-cooled, 2-stroke, 3-cylinder engine that provided good acceleration over a wide speed range from low to high. Technologies developed for Grand Prix racing were incorporated into the body structure and brakes. Easily visible meters and other features were also provided.
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  59. "G.M., SUZUKI AND ISUZU AGREE TO 'MINI-CAR' DEAL". The New York Times. 13 August 1981. Retrieved 2 September 2013. The companies hope to gain an edge in the increasingly competive [sic] market for small, fuel-efficient cars with an engine displacement of 1,000 cubic centimeters and under. The agreement provides for each of the three companies to acquire shares in the other companies and to offer mutual technological and marketing assistance.
  60. Neff, John (17 November 2008). "GM selling remaining Suzuki stake for $230M". Autoblog. AOL Inc. Retrieved 2 September 2013. GM has held an equity stake in Suzuki since 1981, when it purchased approximately 5.3 percent of the Suzuki shares outstanding. GM's stake was diluted to 3.5 percent in subsequent years, but in 1998 GM increased its holding in Suzuki to 10 percent, and to slightly over 20 percent in 2001. In 2006, GM sold a 17.4 percent stake in Suzuki.
  61. 1 2 "Racing History 1980s". Motorcycles – Global Suzuki. Suzuki Motor Corporation. Archived from the original on 7 February 2012. Retrieved 19 August 2013.
  62. "1981 – 1995 Suzuki Samurai". MSN Autos Canada. Microsoft. Archived from the original on 27 December 2009. Retrieved 3 September 2013. Though the Samurai wasn't the first Suzuki off-roader to be sold in Canada, it was more popular. Arriving in 1981, the rugged and affordable ute quickly became popularity. Unfortunately its high centre of gravity and quick steering made it prone to rollovers. Sales ended in Canada in 1989, but continued in the U.S. until 1995.
  63. "History of Suzuki 4x4: 1981". Global Suzuki. Suzuki Motor Corporation. Retrieved 3 September 2013. In 1981 Suzuki continued to enjoy a developing level of success in the domestic market, but it was with the export of the SJ410 that the company really broke into new markets.
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  65. Jacob, Jijo (9 January 2008). "CHRONOLOGY-Maruti Suzuki to launch world models from India". Reuters. Retrieved 11 September 2013. Suzuki Motor Corp owns 54.2 percent in Maruti Suzuki India Ltd, India's leading car maker.
  66. "Pak Suzuki Motor Company". Business Recorder. 29 August 2013. Retrieved 7 September 2013. Pak Suzuki Motor Company Limited (PSMCL) is a public limited company that was formed in 1983 as a joint venture between Pakistan Automobile Corporation Limited and Suzuki Motor Corporation Japan. A year later, the Company started its operations, which were initially limited to the assembly and marketing of Suzuki FX.
  67. "Suzuki to double auto production in Pakistan". Nihon Keizai Shimbun . Tokyo: 10. 20 November 1984.
  68. Khan, Baber (19 September 2010). "The legacy of Suzuki Mehran". The Express Tribune. Retrieved 7 September 2013. Years ago some clean shaved kind hearted Japanese men come down to Karachi – better known as the 'city of no-lights' located in the 'country of no-lights' with the same aim as Tata. In 1982 Awami Auto Limited began the production of the Suzuki SS80 or Suzuki FX as we call it and the very next year Awami Autos Ltd was renamed Pak Suzuki Motor Company Ltd which in 1988 ceased the production of FX and brought in the second generation Suzuki Alto which in Pakistan is called Mehran.
  69. Elmer, Matthew. "1982 Suzuki LT125". MSN Autos Canada. Microsoft. Archived from the original on 1 September 2014. Retrieved 4 September 2013. While the public was still enamoured with the three-wheel layout, Suzuki figured a fourth wheel couldn't hurt. While three-wheelers are nimble and agile, their triangular arrangement made them prone to rollover accidents. The fourth wheel dramatically reduced the risk of toppling over, creating what we recognize today as an ATV.
  70. 1 2 "Suzuki RG250 Gamma". 240 Landmarks of Japanese Automotive Technology. Society of Automotive Engineers of Japan, Inc. Archived from the original on 6 February 2012. Retrieved 12 September 2013. The Suzuki RG250G was the dream machine of road bikes, developed using technologies that Suzuki had accumulated on the Grand Prix racing circuit. Every imaginable technology was packed into the machine, including the first aluminum square-pipe frame in the world to be used on a mass-market motorcycle.
  71. McGrew, Jonathan (25 January 2010). "Suzuki To Make Swift Return In 2011". Green Car Reports. Retrieved 7 September 2013. The last time the American market saw a Suzuki Swift was in 2001. Some of you might not remember the Swift, but you might recall its very close cousin the Geo Metro. The Suzuki Swift was originally named the Suzuki Cultus and first introduced to the Japanese market in 1983. From 1983 on, the Cultus was marketed in seven countries under several different nameplates, the best-known of which were Suzuki Swift and Geo Metro. Since 2001 we have been without the Swift nameplate, but recent news has pointed to the return of the Suzuki Swift for 2011.
  72. "Suzuki Ships Cars to G.M." The New York Times. 3 April 1984. Retrieved 9 September 2013. The first shipload of 900 fuel-efficient, 60-horsepower cars, called the Cultus, left for the United States from central Japan on Sunday, he said. G.M., which owns 5 percent of Suzuki and helped develop the car, wanted to import up to 100,000 of the cars a year. But because the cars are Japanese-made, they fell under that country's United States import quotas and the government allowed G.M. only 17,000.
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  74. 1 2 Brown, Warren (26 May 1988). "Suzuki Samurai". Orlando Sentinel. Retrieved 9 September 2013. When the Suzuki Samurai entered the United States in late 1985... its ride was brutal. Its handling at highway speeds was frightening. And it was noisy... Today the Samurai is selling at the impressive rate of 8,000 vehicles per month, largely to younger buyers, 25 and under. It is also appearing before a growing number of juries in court cases stemming from roll-over accidents... Suzuki says its first-generation Samurai vehicles are safe. The plaintiffs disagree. Presumably, the courts will decide who's right. What's certain is that the 1988 1/2 Samurai is superior to those earlier models that have brought Suzuki so much fortune, fame and trouble.
  75. 1 2 Holusha, John (3 September 1988). "Suzuki Samurai Vehicles Set Record Sales in August". The New York Times. Retrieved 9 September 2013. Samurai sales, which had been running at 5,000 to 6,000 a month for the first five months of the year, dipped to 2,199 in June after the Consumers Union report. American Suzuki, which is owned by the Suzuki Motor Company of Japan, heatedly denied the accusation and offered a $2,000 cash incentive to its dealers – a very substantial amount on a vehicle with a base price of $8,495. That allowed dealers to cut prices aggressively, and at the same time Suzuki increased its advertising.
  76. 1 2 "Suzuki GSX・R750". 240 Landmarks of Japanese Automotive Technology. Society of Automotive Engineers of Japan, Inc. Archived from the original on 6 February 2012. Retrieved 12 September 2013. The Suzuki GSX-R750 came onto the market equipped with the styling and mechanisms of endurance-racing motorcycles. Suzuki incorporated into this mass-market vehicle technologies that it had developed through its racing experience, and it became a best-seller in the 750 cc class.
  77. "JAPAN: Suzuki's Alto minicar hits 4 million mark". 8 August 2001. Retrieved 12 September 2013. Sales reached one million in 1985 and the three million mark was passed in 1993. However, expansion of Suzuki's subcompact lineup and the increasing popularity of RV-style subcompacts like Suzuki's own Type R slowed production of the Alto.
  78. Horovitz, Bruce (20 August 1985). "Introducing Low-Price 'Samurai' in November : Suzuki to Market Jeep Competitor". Los Angeles Times. Retrieved 15 September 2013. Analysts said Suzuki will be the pioneer in the 'mini-sport utility' market, a segment in which the domestic companies have announced no plans to compete. The Big Three U.S. auto makers all sell full-size off-road vehicles, and American Motors has long been a major competitor with its Jeep line.
  79. Sloane, Leonard (21 September 1987). "Advertising; New Spots For Suzuki: 'Never Dull'". The New York Times. Retrieved 12 September 2013. 'This car is available in 103 countries throughout the world, this being the 103d, not the first,' said N. Douglas Mazza, vice president and general manager of the Suzuki of America Automotive Corporation in Brea, Calif. 'In the 102 other countries, they see it as a sports-utility car. But in our campaign, you won't see any reference to what kind of car it is. Let the buyer define it.'
  80. 1 2 "Jinan Qingqi Motorcycle Co., Ltd". About Us. Retrieved 12 September 2013. JINAN QINGQI MOTORCYCLE CO., LTD.(JNQQ) was established in 1956, the headquarters is in Jinan City, Shandong Province, where the first civil motorcycle of China was made. Since 1985, Jinan QINGQI started to work with SUZUKI (JAPAN) technically, and manufactured the first scooter in mainland of China. Established the Joint Venture with SUZUKI in 1996, with PEUGEOT in 2006, and became the only company who has 2 different technical systems from both Europe and Japan.
  81. "Kurumsal". (in Turkish). Archived from the original on 14 August 2019. Retrieved 14 August 2019.
  82. "G.M., SUZUKI IN CANADA TIE". The New York Times. 28 August 1986. Retrieved 12 September 2013. Unlike three other Asian auto plants being built in Canada, the companies said they have agreed to abide by a treaty between the United States and Canada requiring greater Canadian content in cars produced here.
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  84. 1 2 Krebs, Michelle. "Suzuki's Grand Vitara, a Granddaddy of SUVs, Shifts Gears". AutoObserver. Edmunds Inc. Retrieved 12 September 2013. But before the Toyota and Honda SUVs were even a gleam in product planners' eyes, Suzuki had virtually invented the compact soft-roader market with the 1988 debut of the Escudo in Japan and launched a year later in the U.S. as the Sidekick.
  85. 1 2 O'Dell, John (26 September 1989). "Samurai Sales Plunge Sparks Shuffle at American Suzuki". Los Angeles Times. Retrieved 12 September 2013. Also Monday, American Suzuki announced its 1990 automobile lineup. The Samurai is being de-emphasized, with fewer models and options being offered. Meanwhile, the Sidekick—a squat version of the Samurai with a lower center of gravity, is being offered in several new configurations. As last year, there will be three models of the Swift.
  86. Lienert, Paul (12 March 1989). "Japan Has 50% Of U.s. Car Market Within Reach". Chicago Tribune. Retrieved 12 September 2013. - General Motors Corp. is importing nearly 150,000 units a year from Japanese affiliates Isuzu Motors Ltd. and Suzuki Motor Co. Ltd. and buys another 100,000 to 150,000 units a year from New United Motor Manufacturing Inc., its joint venture in Fremont, California, with Toyota Motor Corp. (GM's joint venture in Canada with Suzuki, called Cami Automotive, is expected to provide another 120,000 utility vehicles a year to the U.S. automaker. The plant is scheduled to open in April.)
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  89. "P.M. BRIEFING : Japanese Upgrade Mini-Vehicles". Los Angeles Times. 5 March 1990. Retrieved 13 September 2013. Japanese auto makers have started marketing mini-vehicles with upgraded standards, bolstering prospects for recovery of the mini-car market, industry sources said today.
  90. Bohlen, Celestine (25 April 1991). "Suzuki Starts Joint Venture in Hungary". The New York Times. Retrieved 13 September 2013. The Suzuki Motor Corporation began the first major Japanese investment in Eastern Europe today, signing a joint venture project that will start producing hatchback passenger cars at a former Soviet military base in northern Hungary next year. The $235 million Magyar Suzuki plant, near the Danube River in the city of Esztergom, represents the largest single foreign investment in Hungary.
  91. Treece, James B. (22 September 1991). "Why Gm And Daewoo Wound Up on the Road To Nowhere". Bloomberg Businessweek. Retrieved 13 September 2013. Like its local rivals, Daewoo was looking more to the protected—and lucrative—domestic market, which bought 60% of all Korean-built cars in 1989, up from only 33% in 1987. But its rivals were introducing cars with newer technology. When GM balked at Daewoo's request for newer models to keep up, the Korean company inked a technology-sharing deal with Japan's Suzuki Motor Co.
  92. "The Good Oil: A big deal in a small package". New Zealand Herald. 31 August 2013. Retrieved 13 September 2013. Looking like the runt of the litter from an unholy union between a Mazda MX-5 and a Dodge Viper, the Cappuccino was a rear-wheel drive convertible that featured a removable roof and roll bar and was powered by a mighty 657cc three-cylinder engine. It was produced from 1991 until 1997 and a few are still visible on local roads, but now it seems there is a rumour doing the rounds that Suzuki is considering reviving its little RWD hero for a launch in 2016!
  93. 1 2 "India's car market: Local hero". The Economist. 14 August 1997. Retrieved 14 September 2013. Under the terms of the joint venture, Suzuki and the government take turns in nominating MUL's managing director, for five years at a time. The present boss, Ravindra Bhargava, was Suzuki's choice. His term runs out this month, and the government and Suzuki cannot agree on his successor. The head of the Japanese firm, Osamu Suzuki, has been invited to India to help make the final decision. Even if a compromise is reached, this may be just a preliminary skirmish in a battle for control.
  94. "Two-wheel Drive From Japan". Chicago Tribune. 11 July 1993. Retrieved 18 September 2013. Suzuki formed Wangjian Suzuki Motorcycle Co., owned 50 percent by Wangjiang Machine Building Plant, 35 percent by Suzuki and 15 percent by Nissho Iwai Corp., in last month to produce 7,500 250-cubic centimeter Suzuki motorcycles in the first year and 50,000 in the third year.
  95. de Feijter, Tycho (1 July 2013). "Suzuki Alto 20th Anniversary Edition hits the China car market". China Auto News. Retrieved 18 September 2013. The Suzuki Alto 20th Anniversary Edition has been launched on the China car market, price starts at 52.400 yuan and ends at 61.400 yuan. Best thing: it comes only in Pink! The pinky special edition celebrates the 20th birthday of the Chang'an-Suzuki joint venture that started making the second generation Suzuki Alto in June 1993.
  96. "Suzuki Wagon R". 240 Landmarks of Japanese Automotive Technology. Society of Automotive Engineers of Japan, Inc. Archived from the original on 18 September 2011. Retrieved 12 September 2013. The Wagon R has a short bonnet and a tall body style. Featuring upright seats for ease of ingress and egress, its spacious passenger compartment accommodates 4 adults. It has a fully flat luggage compartment with a generous amount of space. The Wagon R has a highly rigid body and a wide field of vision and demonstrates its environmental consciousness by adopting the new R134a refrigerant. Named the 1993 RJC Car of the Year.
  97. Takayama, Hideko; Wehrfritz, George (17 January 1999). "Japan's Mini Invasion". Newsweek. Archived from the original on 6 May 2012. Retrieved 18 September 2013. Suzuki called it the Wagon R. Launched in late 1993, Aoshima's creation became Japan's car of the decade. It accommodates four adults and luggage, and has seats that recline, fold flat into a bed or tuck away to maximize storage space. 'It's like a 4.5-tatami room,' marvels one Tokyo-based analyst, referring to the multifunctional spaces in small Japanese homes. Every Japanese minicar maker borrowed the Wagon R concept, and it appeared later in the two Mercedes designs, the A-class and the Smart.
  98. "Maruti rolls out five millionth car". The Hindu . 28 April 2005. Archived from the original on 1 May 2005. Retrieved 19 September 2013. The first Maruti vehicle, a Maruti 800, was rolled out on 14 December 1983. The first million was reached in March 1994 while the second million was completed in October 1997. The three millionth vehicle was rolled out in June 2000 while the four millionth vehicle was manufactured in April 2003, the last million being the fastest, coming in just two years.
  99. Davison, Phil (11 March 1994). "Spanish town 'at war' with Suzuki_ Phil Davison writes from Linares on an upsurge of bitter anti-Japanese feeling" . The Independent. Archived from the original on 25 May 2022. Retrieved 19 September 2013. Last month, Suzuki, owners of 84 per cent of Andalusia's only car plant, Santana Motor, announced a 'suspension of payments' – its liquidity could not cover its short-term debts. It said it would not invest another peseta, that a new investor would have to come up with 38 billion pesetas (around pounds 190m) and that 60 per cent of Santana's 2,400 workers would have to go.
  100. Dever, Paul (6 December 1996). "Suzuki Motorcycle and Truck Joint Venture Begins Operation". The Auto Channel. Retrieved 19 September 2013. The Associated Press reported that Suzuki Motor Corp.'s joint venture with Vietnam has started operating an assembly plant to make light trucks and motorcycles. The financial newspaper Investment said the factory, located in the Bien Hoa industrial zone north of Ho Chi Minh City, had set a production goal of 10,000 trucks and 30,000 motorcycles per year. The venture's product will be sold locally in Viet Nam and exported.
  101. "Suzuki turns first sod on factory project". Viet Nam News. 26 April 2012. Retrieved 19 September 2013. Viet Nam Suzuki Corp began to manufacture motorbikes at Binh Da factory in Dong Nai in 1996.
  102. "Authorities suspicious of Suzuki tax scandal". VietNamNet Bridge. Retrieved 19 September 2013. Suzuki has been operating in Vietnam since 1996 with the construction of a motorcycle and automobile plant in Long Binh Techno Park in Dong Nai Province. In 2006, it built a new motorcycle plant to meet demands from the expanding market in Vietnam with an annual output of 80,000 units, also in Long Binh Techno Park.
  103. "Suzuki Wins Product Innovation Award at IMTEC 97". Recreational Boating Building Industry. Polson Enterprises. 25 September 1997. Retrieved 20 September 2013.
  104. Clarke, Dean Travis (16 July 1998). "What's New in Boat Engines". Orlando Sentinel. Retrieved 20 September 2013. Suzuki also qualifies as a four-stroke innovator, having won the American marine industry's top prize last year for its 65- and 75-horsepower models. Tests show that Suzuki has better acceleration than its competitors. In fact, Suzuki's engines have proved to be so good that the company now makes all the four-strokes for Outboard Marine Corp.'s Evinrude and Johnson lines.
  105. Collings, Anthony (22 April 1997). "Suzuki accuses Consumer Reports publisher of rigging tests". CNN. Retrieved 9 September 2013. The auto manufacturer released what it said was evidence that CU, which publishes Consumer Reports magazine, rigged results in 1988 to make the vehicle look bad and boost magazine sales.
  106. Peterson, Iver (23 April 1997). "Suzuki Says Testers Sought To Prove A Car Unsafe". The New York Times. Retrieved 9 September 2013. In its comment on roll-over standards, presented to the National Highway Traffic Safety Administration yesterday, the car maker included an affidavit from a former Consumers Union test mechanic that after the car failed to tip after several runs, a senior Consumers Reports editor in effect instructed the testers to find someone who could make the car go up on two wheels. Suzuki said a videotape of the test, obtained from Consumers Union under a court procedure, also reveals a car tester yelling, 'All right, Ricky baby!' when a Samurai driven by Richard Small tipped up in a test.
  107. Mitra, Sumit (10 November 1997). "On a crash course". India Today. Retrieved 14 September 2013. In the ongoing wrestling bout between the Industry Ministry and Suzuki Motor Company (SMC) of Japan for the control of Maruti Udyog Limited (MUL), the Indian side has put its opponent on a half nelson.
  108. "COMPANY NEWS; AUTO MAKER TO TRIPLE ITS STAKE IN SUZUKI MOTOR". The New York Times. 17 September 1998. Retrieved 11 September 2013. G.M. is strong in North America, Latin America and Europe, but it does not have a big presence in Asia. It hopes to use Suzuki as a springboard to increase its presence there.
  109. "Government, Suzuki resolve Maruti row". Rediff on the Net. 8 June 1998. Retrieved 14 September 2013. The government has signed a memorandum of understanding and settlement with the Suzuki Motor Corporation under which appointments of chairmen and managing directors of their joint venture, Maruti Udyog Limited, will be made only after mutual consultation.
  110. "Changan Automobile Company Limited". Changan Suzuki Automobile Co., Ltd. Chongqing Changan Automobile Company Limited. Archived from the original on 21 September 2013. Retrieved 20 September 2013. Changan Suzuki Automobile Co., Ltd now has 4176 staffs, of which there're about 880 management and technology personnel. Changan Suzuki is mainly engaged in four products series: LingYang (came to market in June 1998); Swift (came to market in April 2005); TianYu SX4 (sedan) (came to market by the end of 2006) and SX4 (hatchback) (came to market in March 2007); new Alto (came to market in September 2009).
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  115. 1 2 Hyde, Justin (5 November 2012). "Suzuki leaves U.S. car business to focus on small vehicles elsewhere". Motoramic. Yahoo! Inc. Retrieved 9 September 2013. And after nearly 30 years on these shores, the company had failed to craft much of an identity among American consumers. In China, Malaysia and elsewhere, Suzukis are seen as cheap yet stylish transportation, an image that it could never build here. Suzuki's models were never top of their class in any particular measure; the 16-year battle with Consumer Reports over its pillory of the 1988 Suzuki Samurai didn't help. Among motorcycle enthusiasts, the Suzuki Hayabusa remains legend as the world's fastest production bike, but Suzuki never found a way to translate the enthusiasm for its two-wheeled products to those with four.
  116. 1 2 "Suzuki Hayabusa". 240 Landmarks of Japanese Automotive Technology. Society of Automotive Engineers of Japan. Archived from the original on 16 October 2013. Retrieved 16 October 2013. The Suzuki Hayabusa had a 1299 cc 4-cylinder DOHC engine, which employed the latest electronic fuel injection system. High-speed plated cylinders were used for the engine, and excellent piston cooling efficiency was achieved through the use of a compact and lightweight cylinder block and crankshaft. The multi-reflector low beam and projector high beam were characteristically laid out one above the other. Large air intakes to introduce boost pressure were laid out on both sides of the lights in locations that maximize running wind pressure. This contributed to greatly increased horsepower and torque. A large capacity clutch helped to realize fine gear engagement and light clutch feeling. The aerodynamic performance was optimized by an elaborate design around the cowling featuring a one-piece front fender, air intakes, and the like, as well as by optimal layout of the radiator and oil cooler.
  117. O'Dell, John (12 December 1998). "American Suzuki Names New President". Los Angeles Times. Retrieved 2 October 2013. American Suzuki Motor Corp. has appointed longtime company executive Rick Suzuki as its new president. He had been president of CAMI Automotive Inc., an auto manufacturing joint venture of Suzuki Motor Corp. and General Motors of Canada. Suzuki will be responsible for directing all of Brea-based American Suzuki's operations, including its automotive, motorcycle and marine divisions. Suzuki began his career with Suzuki Motor Corp. in Japan in 1974. He joined Suzuki Canada Inc. in 1987 and was responsible for overseeing operations for all three divisions of the Canadian subsidiary. He launched Suzuki Motor's automotive division operations in Canada.
  118. 1 2 Krebs, Michelle (30 April 2008). "Rick Suzuki: Fall on Sword Justified?". AutoObserver. Retrieved 2 October 2013. In a March letter to employees, the 60-year-old Rick Suzuki wrote that he would step down 'to bear responsibility' for the automaker's poor sales and earnings. No timeframe was given for his departure. Chairman of American Suzuki since 1998, he is the grandson of Suzuki Motor Corp. founder Michio Suzuki.
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  123. Jones, Terril Yue (7 March 2001). "Jaguar Takes the Wraps Off the X-Type, Its $30,000 Make-or-Break Machine". Los Angeles Times. Retrieved 30 September 2013. Also unveiled in Switzerland for the Geneva show and likely to come to America: the Suzuki Liana, a five-door compact minivan-like vehicle known in Japan as the Aerio. The Liana, based on the Suzuki Esteem, will come in front-wheel-drive and all-wheel-drive configurations.
  124. "Suzuki Liana". Fleet News. Bauer Automotive. 7 March 2001. Retrieved 30 September 2013. SUZUKI is claiming its new hatchback will bring unbeatable value to the compact business car sector when it is launched this month. Priced from £9,995 on-the-road, the Liana – short for Life in a New Age – is a five-door, five-seat model that has the potential to drive Suzuki into the heartland of the C segment by offering significantly higher perceived value than European market pacesetters like the Volkswagen Golf and Ford Focus.
  125. Waters, Pattie (1 October 2002). "SMAC is Born – Suzuki Opens North American ATV Manufacturing Facility". VerticalScope. Retrieved 2 October 2013. Suzuki Manufacturing of America Corporation (SMAC) was created in 2001 to establish Suzuki's first US manufacturing facility. SMAC will initially be building ATV's in it's[sic] 100,000 square foot manufacturing facility located on Technology Parkway in Rome, Georgia.
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  127. 1 2 "Suzuki Choinori". 240 Landmarks of Japanese Automotive Technology. Society of Automotive Engineers of Japan. Archived from the original on 13 October 2013. Retrieved 12 September 2013. The Suzuki Choinori was developed to be mainly used for short journeys for commuting and shopping. The appropriate engine output, body structure, and required functions were reviewed from the basic design phase in pursuit of mass reduction, rationalization of parts, and high quality. It achieved mass reduction of about 40% compared with a conventional scooter by reducing the size of parts, the application of a new engine, a newly designed frame, and by careful reduction of the number of plastic parts. Such rationalization, including a reduction in the number of parts tightened by nuts and bolts, enabled the Choinori to be sold at the low price of 59,800 yen. Colored resin was used for plastic parts to provide 6 body colors without the need for painting. A new high-speed cylinder plating technology was introduced for the newly developed 4-stroke engine to enable high-speed processing at low cost. This reduced the weight of the engine by about 40% compared with a conventional 50 cc engine.
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  129. Swibel, Matthew (6 April 2007). "Hail, Rome!". Forbes. Retrieved 2 October 2013. Suzuki hired its first 60 production workers (24 of them with the Coosa Valley certification) in 2002 and another 100 last year. Production is running at 300 all-terrain vehicles a day, with a 0.2% manufacturing-defect rate and, so far, no injuries.
  130. Kodack, Anthony (7 April 2008). "Suzuki Manufacturing of America Celebrates 250,000 ATV Units". TopSpeed. Retrieved 2 October 2013. In May 2002, Suzuki Manufacturing of America Corp. (SMAC) opened in Rome, Ga., as Suzuki's only U.S.-based manufacturing facility and began producing the Eiger series of ATVs. Today, 300 SMAC employees are building ATV frames, molding plastic and assembling KingQuad 400s, 450s and 750s at a rate of more than 200 units in an eight-hour shift. Last year almost 60,000 quads came off the line.
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  132. 1 2 Nakamura, Akemi (18 April 2002). "Suzuki prepares a 'mini' blitz". The Japan Times. Retrieved 30 September 2013. In fact, the joint project between Suzuki and Fiat is one of the fruits of its relations with GM, which owns 20 percent stakes in both the Japanese and the Italian carmakers.
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  134. Hyde, Justin (8 July 2013). "July 8: Consumer Reports settles the Suzuki Samurai case on this date in 2004". Motoramic. Yahoo! Canada. Retrieved 9 September 2013. Introduced to the United States in 1985, the Suzuki Samurai made an instant name for itself with a combination of bargain-basement pricing and real off-road ability, even if it only had 62 hp under the square hood. The good times ended a few years later when Consumer Reports ran the photo above, warning the Samurai 'easily' rolls over in sharp turns. That story sent Samurai sales plunging, and Suzuki filed a libel suit against the magazine in 1996, a year after halting Samurai sales in the face of tougher safety standards.
  135. Peltz, James F. (9 July 2004). "Suzuki, Consumer Reports Settle Case". Los Angeles Times. Retrieved 9 September 2013. The joint statement said Consumer Reports' use of the adverb 'easily' in describing the Samurai's tendency to roll over might 'have been misconstrued and misunderstood.' The magazine was referring to the results of 'severe turns' in certain tests and 'never intended to state or imply that the Samurai easily rolls over in routine driving conditions,' the statement said.
  136. 1 2 "75th Geneva International Motor Show". Global Suzuki News. Suzuki Motor Company. 1 March 2005. Retrieved 10 September 2013. This year's show sees the European launch of the New SWIFT, which was previously premiered at the Paris Motor Show in 2004... We also introduce our recently established brand philosophy 'Way of Life!' which is to put further emphasis on our customers and their individual ways of life with our products. It is also to show, with this phrase, our devotion to creating cars that will bring true customer satisfaction.
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  142. "Suzuki Expands Product Line With New Introductions At 2006 New York International Auto Show". TopSpeed. 29 March 2006. Retrieved 30 September 2013. Globally introduced at the Geneva Motor Show in March 2006, the Suzuki SX4 compact sport X-over with AWD will make its North American debut at the NYIAS. The all-new SX4 features a versatile, rigid five-door design, a standard all-wheel-drive system and for the U.S. market, a sophisticated fuel-sipping 2.0-liter DOHC engine.
  143. "Suzuki XL7 CUV to Bow in N.Y." WardsAuto. Penton. 29 March 2006. Archived from the original on 2 October 2013. Retrieved 30 September 2013. The XL7 is based on General Motors Corp.'s Theta platform (Chevrolet Equinox, Saturn Vue, Pontiac Torrent). The XL7 will be built at Suzuki's CAMI Automotive Inc. joint venture with GM in Ingersoll, Ont., Canada, which last built a Suzuki vehicle in January 2004. CAMI also produces the Equinox and Torrent.
  144. Amadon, Ron (14 October 2006). "2007 Suzuki XL7 Limited". MarketWatch. Archived from the original on 17 October 2013. Retrieved 30 September 2013. Suzuki still has a long way to go to become a household word as far as four-wheel vehicles go, but they're now better prepared to take on the big dogs with vehicles like the XL7. The trick is to get customers into their showrooms (and, as a corollary, for potential customers to find those dealers).
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  146. "GM Sells 7.9% Stake in Isuzu". Los Angeles Times. 12 April 2006. Retrieved 30 September 2013. This month, GM sold 17% of Suzuki Motor Corp. for about $2 billion, leaving it with a 3% stake. That came after last year's sale of GM's 20% stake in Fuji Heavy Industries Ltd., the maker of Subaru cars.
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  153. 1 2 Mateja, Jim (25 January 2009). "Test Drive: 2009 Suzuki Equator, Grand Vitara". Chicago Tribune. Retrieved 2 October 2013. In the U.S., Suzuki is best known for motorcycles and all-terrain vehicles, with sales of more than 1 million units here the last five years, or about 10 times more than the cars it sells in the U.S. annually.
  154. Ramsey, Mike; Komatsu, Tetsuya (31 March 2008). "Suzuki U.S. Chief Will Quit After Missing Sales Goal". Bloomberg. Retrieved 2 October 2013. Suzuki's U.S. auto sales rose less than 1 percent last year to 102,000, following three years of gains of at least 11 percent. In 2003, Rick Suzuki, the grandson of the company founder, predicted U.S. sales would reach 200,000 by the end of 2007.
  155. "Suzuki USA CEO, Rick Suzuki Quits Over Poor Sales". Carscoops. 31 March 2008. Retrieved 2 October 2013. Unfortunately for ASMC employees, Rick Suzuki also wrote in the letter that due to the fact the company reported operating losses in 2007, it will reduce its U.S. work force of 674 by 55 employees through a voluntary retirement plan and that ASMC 'is in no position to provide any bonus, let alone pay raise this year'.
  156. Gunn, Malcolm (17 October 2008). "2009 Suzuki Equator". The Commercial Appeal. Retrieved 2 October 2013. The Nissan Frontier is ideally suited as the basis for the Equator, which is scheduled to arrive later this year. Its compact dimensions (slightly larger than a Ford Ranger and just a touch smaller than the mid-size Toyota Tacoma) neatly fits Suzuki's small-car-focused lineup, yet its solid body-on-frame construction and impressive power from an available V6 give it tremendous versatility.
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  165. Harner, Stephen (15 November 2011). "The VW-Suzuki Split and Japanese Corporate Globalization". Forbes. Retrieved 2 October 2013. VW appears to have had a hidden agenda, which was to bring Suzuki into its group as an affiliate. Such an intention was revealed in VW's annual report published in March that listed Suzuki as a consolidated entity within the group. This 'Freudian slip' caused shockwaves in Hamamatsu and was the last straw for Chairman Suzuki.
  166. Hodo, Chikafumi; Hetzner, Christiaan; Klamann, Edmund (24 November 2011). "Suzuki files for arbitration in VW dispute". Reuters. Retrieved 2 October 2013. Suzuki, a specialist in building small cars profitably for emerging markets, said on Thursday it initiated arbitration procedures with the International Chamber of Commerce International Court of Arbitration in London. A spokesman for Volkswagen reiterated that the company believed there was 'no legal basis whatsoever obliging us to surrender our shares.'
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  168. "Suzuki To Increase Presence in Indonesia". The Wall Street Journal. 4 January 2012. Retrieved 3 October 2013. For Suzuki, the new Indonesia plant is part of a campaign to expand rapidly in Asian markets outside Japan, and to solidify its lead in India. While the company remains committed to its home market, sluggish demand and intense competition there have led it—and most other Japanese auto makers—to seek growth abroad. The yen's rise to record highs against the dollar has made exports from Japan less competitive, so the makers are ramping up production elsewhere.
  169. 1 2 "Eco energy firm in Suzuki deal". Leicester Mercury. 6 February 2012. Archived from the original on 29 October 2013. Retrieved 26 October 2013. The deal sees the creation of a separate company called SMILE FC System Corporation, which both businesses have a 50 per cent stake in. Phil Caldwell, Intelligent Energy's business development director and a SMILE FC board member, said: 'This joint venture is the latest exciting development in the successful relationship between Intelligent Energy and Suzuki, which has previously resulted in the Crosscage motorcycle and the Suzuki Burgman Fuel Cell Scooter. It is a big step towards the mass production of automotive fuel cell systems.'
  170. 1 2 "Suzuki and IE to commercialize FC cars and bikes". Gizmag. 8 February 2012. Retrieved 26 October 2013. Given the rash of publicity that has been mounting around the already-certified, ready-to-go (Suzuki was granted Whole Vehicle Type Approval in March 2011 for the Burgman) Burgman FC scooter, it will almost certainly be the new company's first commercial product.
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  179. Keenan, Greg (26 March 2013). "Suzuki calls off 30-year drive in Canada". The Globe And Mail. The revenue from selling about 5,500 vehicles, as Suzuki did in Canada last year, do not come close to covering the costs of designing and developing vehicles for a market this size, along with meeting regulatory requirements that are different than those of the company's other large markets such as Japan and India.
  180. Swan, Tony (6 March 2013). "2014 Suzuki SX4: Suzuki Still Produces Autos, Just Not for Us [2013 Geneva Auto Show]". Car and Driver. Retrieved 10 September 2013. Despite Suzuki's departure from the U.S. market, the company continues to be a player in other parts of the world, a fact underscored by the Geneva introduction of its new SX4 crossover. The SX4 has been one of Suzuki's most popular offerings, and the latest iteration continues to be a five-passenger vehicle, based on a front-drive unibody platform, but it is substantially bigger than the current model, with a much more contemporary look and upscale interior furnishings.
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  185. Dyste, Leslie (23 October 2013). "Nissan, Suzuki Recall Thousands of Vehicles". KSTP TV. Retrieved 24 October 2013. The recall involves GSX-R600 and GSX-R750 motorcycles from the 2004 through 2013 model years and GSX-R1000 motorcycles from the 2005 through 2013 model years.
  186. Jensen, Christopher (23 October 2013). "Nissan and Suzuki Issue Recalls for Braking Problems". The New York Times. Retrieved 24 October 2013. The motorcycle manufacturer says corrosion of the front brake piston may generate gas within the brake system, reducing stopping power. There was no mention of any accidents related to the problem.
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  212. Dowling, Joshua (27 October 2007). "The weird on wheels". Sydney Morning Herald. Retrieved 31 October 2013. Of all the Japanese brands, Suzuki is probably best placed to produce 'personal mobility devices'. After all, it is famous for making motorcycles as well as clever small cars. The PIXY is Suzuki's answer to Toyota's i-Real. The difference is that Suzuki has built a small van-like 'car' (called the SSC, for Suzuki Sharing Coach) that the PIXY docks into. So, you can drive on main roads in your SSC and then scoot along the footpath in your PIXY. It's a dream for now, but Suzuki already produces a small motorised buggy for the elderly, so maybe this isn't so far away after all.
  213. Simister, John (30 October 2007). "Tokyo Motor Show: I have seen the future – and it's fun" . The Independent. Archived from the original on 25 May 2022. Retrieved 31 October 2013. Take those wheeled pods. For the third Tokyo show in succession, the latest variation on the theme was revealed: the i-Real. This is a motorised chair that leans back as it speeds up, and leans into corners. Its name suggests that Toyota is serious about this device. Do you think it could work? No, nor do I. Suzuki does, though, and takes the notion a stage further with its Pixy + SSC. The Pixy part is, again, a three-wheeled, single-seater pod, this time weatherproof with a windscreen and roof, two of which can dock inside the Suzuki Sharing Coach (SSC) for higher speeds and longer drives. Electricity comes from a hydrogen fuel cell and solar energy, and the SSC recharges the Pixies as it drives along.
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  220. 1 2 Siler, Steve (9 November 2011). "Suzuki Totes Swift Sport and Three Concepts to Tokyo (Guess Which One We Want)". Car and Driver Blog. Hearst Communications Inc. Retrieved 30 October 2013. Suzuki may be struggling to maintain much of a presence in the U.S., but the brand remains a successful purveyor of small vehicles elsewhere in the world. Indeed, we could see the cars it's showing at the 2011 Tokyo auto show being received well in global markets—and there's one in particular that we wouldn't mind seeing here. A rundown of the quartet follows.
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  232. Beresford, Jack (29 January 2013). "Suzuki plotting return of the Hustler motorbike?". Retrieved 7 October 2013. Whatever the case, reports indicate that the update could be heavily influenced by the classic T20 and T250 Hustlers which became such an iconic part of the brand itself.
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  236. Melling, Frank (6 March 2012). "Racing Daytona on a Cafe Racer". Motorcycle USA. Retrieved 5 October 2013. The motor, tuned for torque, was a dream. Pulling stupendously high gearing, the T500 was cruising round the banking at over 130mph – with speed still in reserve. Now, touring round at the back of the field was forgotten. Those AHRMA trophies looked good!
  237. Han, Choong En; Goon, Jeannette (8 September 2013). "The workhorse nobody remembers". The Star Online. Star Publications (M) Bhd. Retrieved 5 October 2013. Efforts are being made to tell the story of two Suzuki T500 motorcycles which were once the workhorse of our traffic police.
  238. "SUZUKI TM400 CYCLONE – The most dangerous bike ever built?". VerticalScope Inc. 1 November 2005. Retrieved 7 October 2013. Somewhere around 4000 rpm, the electronic ignition would go from a mild retard mode, to FULL ADVANCE, with no graduation at all. Bang! The proverbial light switch. What made this problem even more pronounced, was that the 'jump' never happened at the same rpm twice in a row. When it was cold, it might hit earlier. As the engine warmed up, it might jump 200 or 300 rpm later. But you could never predict exactly when.
  239. Weeston, J. (11 February 2013). "Top Ten Worst Motorcycles of All Time". Xmotorcycle. Helmet Venture Inc. Archived from the original on 14 February 2013. Retrieved 7 October 2013. Imagine having an amazing amount of horsepower you could turn on instantly like a light switch. Now, imagine never quite knowing when that light switch is going to suddenly flick on and accelerate you forward to the point of making the Kessle Run in less than 12 parsecs. Also, you're off-road and it's 1971.
  240. Weisel, Jody. "The Worst Bikes I Ever Rode". Motocross Action Magazine. Hi-Torque Publications, Inc. Archived from the original on 8 October 2013. Retrieved 7 October 2013. It would scare you. I loved the Suzuki TM125 Challenger and felt that the TM250 Champion was a decent bike, but the TM400 Cyclone was totally unpredictable. I take that back. If you expected bad things to happen, it never disappointed you. Once, at a night race on a '74 model, I thought someone was trying to pass me on my left side; it turns out that the back of my TM400 was swapping so bad that I could see it in my peripheral vision. Down a rough straight, the TM400 resembled a fish flopping on a beach.
  241. "1975 Suzuki RM 125". Pelican Guano Motorsports. Archived from the original on 17 October 2013. Retrieved 11 October 2013. The '75 was the first year for the RM series. It actually was only made for 6 months as the TM was in production at the beginning of the year and at the year end Suzuki introduced the new RM series.
  242. "The Life And Times of the Suzuki RM250". Dirt Bike Magazine. Hi-Torque Publications, Inc. 12 December 2011. Archived from the original on 12 October 2013. Retrieved 11 October 2013. The liquid-cooled RM250 of 1982 reigns supreme as the best 250 of the year. It's faster, lighter and has better suspension than anything in the class.
  243. Chaterji, Pablo (18 February 2005). "Suzuki RG 250 Gamma – Gamma Ray". Business Standard Motoring. Retrieved 5 September 2013. Cue 1983, when Suzuki presented the RG250 Gamma and turned the class on its head. Although many motorcycles had been called road-legal racers before the Gamma, the RG was perhaps the first mass-produced motorcycle with a lightweight aluminum frame and a racing-type aerodynamic fairing, and it started a new trend in the process. Suzuki used all their two-stroke knowledge and racetrack experience when building the Gamma and it showed – it was light, fast, handled superbly and was an instant box-office hit in the racing circuits.
  244. Kodack, Anthony (17 October 2007). "Suzuki GSX-R750 Model Timeline". TopSpeed. Retrieved 8 October 2013. With the 1983 RG250 Gamma, Suzuki was the first factory to deliver a true racer replica using race-bred technology to the public. The next step was to build a 4-stroke 400cc machine for the Japanese home market and a year later a 750cc machine, culmination to the Suzuki's racing experiences in the World Endurance, AMA Superbike and Championship. The GSX-R750 was first presented at the 1984 IFMA Cologne Show in West Germany. Although it was fully street legal, it was clear that it was built even to compete in the various Worldwide Championships.
  245. "Classic Test: Suzuki RG500 v Yamaha RD500LC". Visordown. Immediate Media Company. 21 December 2011. Retrieved 10 October 201