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Tages-Anzeiger, 28 May 1923 (page 1, cropped).jpg
Type National daily newspaper
Format Broadsheet
Owner(s) Tamedia
Founder(s)Wilhelm Girardet
EditorArthur Rutishauser
Founded1893;130 years ago (1893)
Language German
Headquarters Zurich
Circulation 203,636 (2010)
ISSN 1422-9994
OCLC number 611600527
Website TagesAnzeiger.ch

Tages-Anzeiger (German: [ˈtaːɡəs ˈʔantsaɪɡɐ] ), also abbreviated Tagi or TA, is a Swiss German-language national daily newspaper published in Zurich, Switzerland.


History and profile

The paper was first published under the name Tages-Anzeiger für Stadt und Kanton Zürich in 1893. [1] [2] The founder was a German, Wilhelm Girardet. [1] Its current name, Tages-Anzeiger, was adopted later. [1] The paper is based in Zurich [3] [4] and is published in broadsheet. [5] Its owner and publisher is Tamedia [2] and its editor is Res Strehle. Although Tages-Anzeiger is a national newspaper, it focuses mainly on the Zurich region. [6]


The circulation of Tages-Anzeiger was 70,000 copies in 1910. [1] It rose to 83,000 copies in 1930 and to 116,000 copies in 1950. [1]

In the period of 1995–1996 Tages-Anzeiger had a circulation of 282,222 copies, making it the second best-selling paper in the country. [7] In 1997 its circulation was 283,139 copies. [8] The circulation of the paper was 280,000 copies in 2000. [9]

Tages-Anzeiger sold 268,000 copies in 2001. [10] Its 2003 circulation was 235,000 copies, making it the second best selling newspaper in the country. [11] In 2005 the paper had a circulation of 236,000 copies. [12] The circulation of the paper was 225,287 copies in 2006. [13] In 2008 the circulation of Tages-Anzeiger was 216,000 copies, making it the second best-selling newspaper in the country. [5] In 2009 the paper sold 209,297 copies. [14] It was 203,636 copies in 2010. [3]

Political stance

Tages-Anzeiger is the first Swiss newspaper with no political affiliation. [1] Although politically and economically independent, the newspaper's political stance is generally characterized as center-left. [5]

Format and sections

Tages-Anzeiger is published in broadsheet format. [10] The newspaper consists of a number of sections, the first of which is dedicated to domestic and international news as well as economic news. The second section features regional news and sports while the third section covers culture and society. Occasionally, special sections are added to cover major events such as elections.

Special sections

Special sections are added to the paper on different days of the week:

  • Thursdays Züritipp, an overview of the nightlife and going-out tips as well as cultural events for the week (replaces the cinema and theatre guide in the daily culture section)
  • Saturdays Alpha, specialist and leadership jobs
  • Saturdays Das Magazin(see below)

Das Magazin

Das Magazin (English: The Magazine) is a supplement to the newspaper's Saturday edition. Added in 1970, it mainly features comments and reports on politics and culture. Patterned after The New York Times Magazine , the magazine employs a style and language of its own.

In its early years, the magazine featured articles by writers including Niklaus Meienberg, Peter Bichsel and Laure Wyss, and, as a bastion of journalistic enlightenment in the 1970s, it heavily defined cultural and political discourse in Switzerland.

In 2005, it was added to two other newspapers, the Basler Zeitung and the Berner Zeitung , reaching around 730,000 readers each weekend (approximately ten percent of the Swiss population). Its main competitor is the weekly Die Weltwoche magazine.

Schweizer Bibliothek

In 2005 and 2006, the magazine published the "Schweizer Bibliothek"  a compilation of twenty books, written by twenty of the 20th century's most important Swiss writers.

See also

Notes and references

  1. 1 2 3 4 5 6 Ariane Knüsel (1 September 2012). Framing China: Media Images and Political Debates in Britain, the USA and Switzerland, 1900-1950. Ashgate Publishing, Ltd. p. 32. ISBN   978-1-4094-6178-4.
  2. 1 2 "The press in Switzerland". BBC. 17 May 2004. Retrieved 17 January 2015.
  3. 1 2 Cyril Jost (4 February 2011). "The challenges confronting the Swiss press". InaGlobal. Retrieved 23 December 2014.
  4. Switzerland Starting Business (Incorporating) in Switzerland Guide Strategic and Practical Information. Int'l Business Publications. p. 235. ISBN   978-0-7397-1688-5 . Retrieved 13 April 2015.
  5. 1 2 3 Lisa Müller (10 September 2014). Comparing Mass Media in Established Democracies: Patterns of Media Performance. Palgrave Macmillan. p. 225. ISBN   978-1-137-39138-4.
  6. Andreas Mattenschlager; Hubert Riedle (2003). "Media construction national identities in Germany and Switzerland, 1946-1995" (PDF). Conflict and Communication Online. 2 (1). ISSN   1618-0747.
  7. Media Policy: Convergence, Concentration & Commerce. SAGE Publications. 24 September 1998. p. 7. ISBN   978-1-4462-6524-6.
  8. Sibylle Hardmeier (1999). "Political Poll Reporting in Swiss Print Media". International Journal of Public Opinion Research. 11 (3). doi:10.1093/ijpor/11.3.257.
  9. "Top 100 dailies 2000". campaign. 16 November 2001. Retrieved 2 March 2015.
  10. 1 2 Adam Smith (15 November 2002). "Europe's Top Papers". campaign. Retrieved 7 February 2015.
  11. "World Press Trends" (PDF). World Association of Newspapers. Paris. 2004. Retrieved 15 February 2015.
  12. "Top 10 Newspapers in Switzerland by Circulation". Top Ten.com. Retrieved 13 January 2015.
  13. "Swiss newspaper market in flux" (PDF). Swiss Review. 5: 9. October 2007. Retrieved 4 December 2014.
  14. Hugo Bigi (2012). Journalism Education Between Market Dependence and Social Responsibility: An Examination of Trainee Journalists. Haupt Verlag AG. p. 27. ISBN   978-3-258-07753-6.

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