|Traded as||B3: TOYB4|
|Industry||Toys, Video games, Electronics|
|Headquarters||São Paulo, Brazil|
Fernando Fischer Pereira
|Products||Master System, Genesis/Mega Drive, Game Gear, Saturn, Dreamcast, Zeebo|
Tectoy (known as Tec Toy before late 2007) is a Brazilian toy and electronics company headquartered in São Paulo.It is best known for producing, publishing, and distributing Sega consoles and video games in Brazil. The company was founded by Daniel Dazcal, Leo Kryss, and Abe Kryss in 1987 because Dazcal saw an opportunity to develop a market for electronic toys and video games, product categories that competitors did not sell in Brazil at the time. The company stock is traded on the Bovespa.
São Paulo is a municipality in the Southeast Region of Brazil. The metropolis is an alpha global city and the most populous city in Brazil, the Western Hemisphere and the Southern Hemisphere, besides being the largest Portuguese-speaking city in the world. The municipality is also the Earth's 11th largest city proper by population. The city is the capital of the surrounding state of São Paulo, the most populous and wealthiest state in Brazil. It exerts strong international influences in commerce, finance, arts and entertainment. The name of the city honors the Apostle, Saint Paul of Tarsus. The city's metropolitan area, the Greater São Paulo, ranks as the most populous in Brazil and the 12th most populous on Earth. The process of conurbation between the metropolitan areas located around the Greater São Paulo created the São Paulo Macrometropolis, a megalopolis with more than 30 million inhabitants, one of the most populous urban agglomerations in the world.
Sega Games Co., Ltd. is a Japanese multinational video game developer and publisher headquartered in Tokyo. Its international branches, Sega of America and Sega Europe, are respectively headquartered in Irvine, California and London. Sega's arcade division, once part of Sega Corporation, has existed as Sega Interactive Co., Ltd., also a Sega Holdings subsidiary, since 2015.
Brazil, officially the Federative Republic of Brazil, is the largest country in both South America and Latin America. At 8.5 million square kilometers and with over 208 million people, Brazil is the world's fifth-largest country by area and the fifth most populous. Its capital is Brasília, and its most populated city is São Paulo. The federation is composed of the union of the 26 states, the Federal District, and the 5,570 municipalities. It is the largest country to have Portuguese as an official language and the only one in the Americas; it is also one of the most multicultural and ethnically diverse nations, due to over a century of mass immigration from around the world.
Soon after its founding, Tectoy completed a licensing agreement with Sega allowing it to market a laser gun game based on the Japanese anime Zillion, which sold more units in Brazil than in Japan. Tectoy would later bring the Master System and Mega Drive to the region, as well as Sega's later video game consoles and the Sega Meganet service. Other products developed by Tectoy include educational toys such as the Pense Bem, karaoke machines, and original Master System and Mega Drive games released exclusively in Brazil, such as Férias Frustradas do Pica-Pau and Portuguese translations and alternate versions of video games. Over its history, Tectoy has diversified to include more electronic products, such as DVD and Blu-ray players and the Zeebo console. While successful at times, the company has also undergone debt restructuring in 2000 and actions to consolidate its two public stock offerings into one.
The Sega Master System (SMS) is a third-generation 8-bit home video game console manufactured by Sega. It was originally a remodeled export version of the Sega Mark III, the third iteration of the SG-1000 series of consoles, which was released in Japan in 1985 and featured enhanced graphical capabilities over its predecessors. The Master System launched in North America in 1986, followed by Europe in 1987, and Brazil in 1989. A Japanese version of the Master System was also launched in 1987, which has additional features over the Mark III and other regional variants of the console, namely a built-in FM audio chip, a rapid-fire switch and a dedicated port for the 3D glasses. A cost-reduced model known as the Master System II was released in 1990 in North America and Europe.
The Sega Genesis, known as the Mega Drive in regions outside of North America, is a 16-bit home video game console developed and sold by Sega. The Genesis was Sega's third console and the successor to the Master System. Sega released it as the Mega Drive in Japan in 1988, followed by North America as the Genesis in 1989. In 1990, it was distributed as the Mega Drive by Virgin Mastertronic in Europe, Ozisoft in Australasia, and Tec Toy in Brazil. In South Korea, it was distributed by Samsung as the Super Gam*Boy and later the Super Aladdin Boy.
Sega Meganet, also known as the Net Work System, was an online service for the Mega Drive in Japan and later Brazil. Utilizing dial-up Internet access, Meganet was Sega's first online multiplayer gaming service, and functioned on a pay to play basis. The system functioned through the use of a peripheral called the Mega Modem and offered several unique titles that could be downloaded, and a few could be played competitively with friends. In addition, it shared technology and equipment with more serious services such as the Mega Anser, used for banking purposes. Though the system was announced for North America under the rebranded name "Tele-Genesis", it was never released for that region. Ultimately, the Meganet service would be short-lived, lasting approximately a year before it was discontinued, but would serve as a precursor to the Sega Channel and XBAND services, as well as a predecessor to online gaming services for video game consoles. Retrospective feedback praises the attempt by Sega to introduce online gaming, but criticizes the service for its logistical issues and lack of titles.
Tectoy is credited with the continued success of Sega consoles in Brazil far past their lifetimes worldwide. At one point, Tectoy held an 80% market share of video games in Brazil. The Master System and Mega Drive are still produced in Brazil decades after their cancellation in the rest of the world, and Tectoy's consoles continue to rival more modern systems by Microsoft and Sony in popularity.
Microsoft Corporation is an American multinational technology company with headquarters in Redmond, Washington. It develops, manufactures, licenses, supports and sells computer software, consumer electronics, personal computers, and related services. Its best known software products are the Microsoft Windows line of operating systems, the Microsoft Office suite, and the Internet Explorer and Edge Web browsers. Its flagship hardware products are the Xbox video game consoles and the Microsoft Surface lineup of touchscreen personal computers. As of 2016, it is the world's largest software maker by revenue, and one of the world's most valuable companies. The word "Microsoft" is a portmanteau of "microcomputer" and "software". Microsoft is ranked No. 30 in the 2018 Fortune 500 rankings of the largest United States corporations by total revenue.
Sony Corporation is a Japanese multinational conglomerate corporation headquartered in Kōnan, Minato, Tokyo. Its diversified business includes consumer and professional electronics, gaming, entertainment and financial services. The company owns the largest music entertainment business in the world, the largest video game console business and one of the largest video game publishing businesses, and is one of the leading manufacturers of electronic products for the consumer and professional markets, and a leading player in the film and television entertainment industry. Sony was ranked 97th on the 2018 Fortune Global 500 list.
Tectoy was founded in September 1987 by Daniel Dazcal, Leo Kryss, and Abe Kryss. Dazcal was previously associated with Sharp Corporation in Brazil, while the Kryss brothers were the owners of Evadin, a Brazilian TV manufacturer associated with Mitsubishi. The new startup company sought to create "intelligent toys" designed specifically for the Brazilian market.At the time, Brazil's most dominant toy manufacturer was Estrela, which held 55% of the market share but did not have any interest in electronics. This gave Dazcal an area to focus the new company. In order to give the company an advantage in marketing costs, Tectoy set its factory in the Free Economic Zone of Manaus to leverage tax incentives.
Sharp Corporation is a Japanese multinational corporation that designs and manufactures electronic products, headquartered in Sakai-ku, Sakai. Since 2016 it has been a subsidiary of Taiwan-based Foxconn Group. Sharp employs more than 50,000 people worldwide. The company was founded in September 1912 in Tokyo and takes its name from one of its founder’s first inventions, the Ever-Sharp mechanical pencil, which was invented by Tokuji Hayakawa in 1915.
The Mitsubishi Group is a group of autonomous Japanese multinational companies in a variety of industries.
Estrela is a toy manufacturer in Brazil. The company was founded in São Paulo in 1937, when it started producing dolls and wooden toy cars. In 1944 it became a publicly traded corporation. As of 2005, Carlos Tilkian is CEO of the company.
One of the primary goals of the founders of the company was to enter the video game market. Relying on individual previous experiences in working with Japanese companies, Tectoy executives reached out to Sega, which initially showed reluctance to partner with Tectoy given the failure of Tonka in merchandising Sega products in the United States. The company slowly built trust with Sega and was ultimately granted total liberty to manage Sega products in the Brazilian market.The first Sega product released by Tectoy was the Zillion infrared laser tag gun, based on the phaser featured in the anime of the same name. The success of Zillion led Sega to have Tectoy distribute its 8-bit video game console, the Master System, in Brazil as well. Launched officially in Brazil in September 1989, the Master System achieved success. Tectoy's revenue in 1989 was Cz$66 million, of which Cz$40 million was attributed to the console. Some of this success is attributed to the company's strong advertising investments: the launch campaign, which lasted until Christmas 1989, was at an expense of Cz$2 million. By the end of 1990, the Master System install base in Brazil was about 280,000 units. The company also introduced a telephone service with tips for games, created a Master System club, and presented the program Master Tips during commercial breaks of the television show Sessão Aventura of Rede Globo.
Tonka is an American producer of toy trucks. The company was known for making steel toy models of construction type trucks and machinery. Maisto International, which makes diecast vehicles, acquired the rights to use the Tonka name in a line of 1:64 scale diecast vehicles, featuring mostly trucks.
Laser tag is a tag game played with guns which fire infrared beams. Infrared-sensitive targets are commonly worn by each player and are sometimes integrated within the arena in which the game is played. Since its birth in 1979, with the release of the Star Trek Electronic Phasers toy manufactured by the South Bend Electronics brand of Milton Bradley, laser tag has evolved into both indoor and outdoor styles of play, and may include simulations of combat, role play-style games, or competitive sporting events including tactical configurations and precise game goals.
The cruzado was the currency of Brazil from 1986 to 1989. It replaced the second cruzeiro in 1986, at a rate of 1 cruzado = 1000 cruzeiros (novos) and was replaced in 1989 by the cruzado novo at a rate of 1000 cruzados = 1 cruzado novo.
Over a year after the launch of the Master System, Tectoy officially brought Sega's 16-bit console, the Mega Drive, to Brazil in December 1990.Sega's handheld console, Game Gear, was later released in August 1991. Like the Master System, the two products were assembled by Tectoy in Manaus, and Game Gear was the first portable console manufactured in Brazil. Sega's primary competition, Nintendo, did not officially arrive in Brazil until 1993; they entered the region through Playtronic, a partnership between Gradiente and Estrela. By the time Nintendo arrived in the region, they were unable to compete with pirated NES systems already available in the region and Tectoy's established following. Mega Drive surpassed the SNES in market share in Brazil, and Tectoy claimed 80% of the local video game market. By 1996, Tectoy had sold 2 million video game consoles and was receiving 50,000 calls a month to their video game tip line.
Nintendo Co., Ltd. is a Japanese multinational consumer electronics and video game company headquartered in Kyoto. Nintendo is one of the world's largest video game companies by market capitalization, creating some of the best-known and top-selling video game franchises, such as Mario, The Legend of Zelda, and Pokémon.
IGB Eletrônica S.A., doing business as Gradiente, is a Brazilian consumer electronics company based in Manaus, and with offices in São Paulo. The company designs and markets many product lines, including video, audio, home theater, high end acoustics, office and mobile stereo, wireless, mobile/smart phones, and tablets for the Brazilian market. The company was founded in 1964. In 1993 they founded Playtronic, a fully owned subsidiary who licensed the manufacturing of Nintendo consoles in Brazil, and while publishing games for various systems they also provided Portuguese translations of some games. However, they stopped the partnership with Nintendo in 2003 because of the high price of the dollar at the time.
The Nintendo Entertainment System (NES) is an 8-bit home video game console developed and manufactured by Nintendo. It is a remodeled export version of the company's Family Computer (FC) platform in Japan, commonly known as the Famicom, which was launched on July 15, 1983. The NES was launched in the test markets of New York City and Los Angeles in 1985, with a full launch in the rest of North America and parts of Europe in 1986, followed by Australia and other European countries in 1987. Brazil saw only unlicensed clones until the official local release in 1993. In South Korea, it was packaged as the Hyundai Comboy and distributed by Hyundai Electronics which is now SK Hynix; the Comboy was released in 1989.
On May 26, 1994, Dazcal died at the age of 42.He was replaced as CEO by Stefano Arnhold, who had worked for Dazcal at Sharp and became one of Tectoy's earliest employees in December 1987. Arnhold continued Tectoy's partnership with Sega and released the Sega Saturn on August 30, 1995, at a price of R$899.99. With the increase in the number of commercial Internet users in Brazil, Tectoy also invested in content and Internet access by introducing a Brazilian version of Internet service provider CompuServe, at the time the second largest US subscriber number. São Paulo, Rio de Janeiro, and Belo Horizonte were the first cities to receive the service. The service officially began in April 1997 and was part of a strategy to diversify the company's interests away from being a seasonal industry.
In 1997, Tectoy saw financial losses of R$35.9 million and saw a 32% drop in revenue compared to 1996,a year in which the company also failed to meet its revenue goal. The company managed to reduce its losses in 1998, but still saw a net loss of R$10.8 million. During this period, the company launched the Dreamcast console in Brazil in September 1999 at a price of R$900. To cut costs, the Brazilian version was released without a pack-in game and a modem for Internet connection. The modem would be released months later at a price of R$49.99. As of July 2000, Dreamcast sold about 20,000 units in Brazil.
By 2000, Tectoy had debts of R$55 million.The difficulties presented by the market caused Tectoy to announce its application for debt restructuring on December 9, 1997. At the time, the reasons disclosed to the press were the drop in sales and interest in Tectoy's products. The arrangement caused a number of Tectoy businesses to be restructured. CompuServe, which had opened the previous year in Brazil, was closed on April 25, 1998. Subscribers had the option of migrating to the competitor Universo Online (UOL). At the time of the closure, Arnhold stated that although the internet market was "promising", the company had not reached the number of subscribers that the company was expecting. As part of the debt restructuring, Tectoy renegotiated the debt up to six years for repayment, moved its factory in Manaus to smaller facilities, simplified its production chain, and cut its number of employees from 1000 to 110. In Tectoy's offices in São Paulo, all employees were centralized to one location. Tectoy also narrowed its focus to video games and its new work on karaoke machines. The company became the first in Brazil to use compact discs as media for its karaoke devices, in contrast to the cartridge-based machines of its only domestic competitor, Raf Electronics. With these restructuring changes, Tectoy was able to reduce its annual costs to R$4 million in 2001, half of what it spent in 1997, and bankruptcy procedures closed on October 4, 2000.
After the end of bankruptcy proceedings, Tectoy announced another change to its focus. The company announced its diversification from focusing solely on toys and video games into an "entertainment company". Tectoy intended to introduce more product lines, including DVD player s, with a focus on higher profitability and less seasonality to the business.The company's video game business remained strong during this time; the year 2000 saw Tectoy make a 25% increase in sales of its Mega Drive console as compared to 1999. While a 2% sales decrease occurred in 2001 due to power rationing in Brazil, the company aimed for another 25% increase of its video game business the next year. By the year 2002, Tectoy had sold 1.2 million Mega Drives in Brazil, and aimed to produce another 100,000 units. Part of the continued success of the Mega Drive came from Tectoy's partnership with Brazilian television station SBT to release a game based on Show do Milhão, a popular game show.
In May 2007, Fernando Fischer became the company's president. He promised to reverse the R$3 million loss from the previous year, and increase revenue by R$45 million.At the same time, the company began using the name "Tectoy" as one word instead of two, and introduced a new logo. Tectoy set forth four business areas of focus in the digital entertainment field: video games, DVDs, digital TV receivers, and toys. One of the first new products was a mobile TV digital receiver, MobTV, in December 2007. During the previous year, Tectoy entered the gaming market for mobile device s. Branded as a subsidiary called Tec Toy Mobile, the company partnered with Level Up! Games, responsible for games like the MMORPG Ragnarok Online . The partnership between the two companies ended in the second half of 2010, when Tectoy sold its stake in Level Up!. Tectoy also began importing the Nabaztag, a portable rabbit-shaped electronic device that played music and accessed information over Wi-Fi. A fire occurred in the Tectoy factory in Manaus in November 2008, which temporarily paralyzed the production lines of the company. In February 2009, Tectoy launched the first Blu-ray player manufactured in Brazil. Subsequently, neither the digital TV receiver nor the Blu-ray player have been financially successful.
Tectoy announced a partnership with Qualcomm in 2008 for a new project, the Zeebo. Known by the codename "Jeanie", the project was originally announced as a "digital toy" that would talk to "several existing technologies."The new digital platform was publicly released at the end of the year as a new video game console dedicated to emerging markets, with no physical media and low price to minimize piracy. Zeebo was released in Brazil on May 25, 2009, but faced competition from Sony and its PlayStation 2 console, which originally sold at R$799. In turn, the Zeebo was not well received by consumers, selling only 30,000 units rather than the company's projection of 600,000. Fischer stated that Tectoy would be operating at a profit if it had not invested in and launched Zeebo. Faced with this scenario of losses, the Zeebo was discontinued in Brazil in 2011. The game purchase network, ZeeboNet, was shut down on September 30, 2011.
For a short time starting in November 2010, Tectoy produced and marketed 14-inch tube TVs with 12 games included in memory. This production came at a time when LCD and plasma screen manufacturers accounted for 70% of production in the Free Economic Zone of Manaus.Faced with the success of outsourced set-top box es for the South Korean company Humax, which produced them for Sky, Tectoy executives saw the possibility of using the company's factory in Manaus for third-party products. This, the company reasoned, would be especially helpful to those who wanted to enter the Brazilian market without investing in their own structure. Tectoy's workforce rose from 200 to 400 employees as a result of the partnership with Humax, which began on December 16, 2010. The company's partnership with Humax ended in the second quarter of 2013.
In the wake of higher revenues obtained in early 2011, Tectoy attempted to auction preferred and common shares. While the company expected to gain R$9.6 million from the sale, a lack of market interest prevented the sale from happening.Tectoy continued to invest in new categories and licensing in digital electronics. Tablets were a major part of the company's revenue in 2013, accounting for 37% of revenue between January and September, with the expectation of surpassing DVD players and becoming their main product category. In 2012, Tectoy licensed Disney characters to launch a new product, the Magic Tablet. The company's shares were grouped in 2015. Tectoy was forced to carry out the procedure after actions of BM&F Bovespa against penny stocks.
A strategy of the company has been betting on nostalgia to bring back consoles that were sold in the 1980s and 1990s. In March 2017, Tectoy released the Atari Flashback 7, a version of the Atari 2600, with 101 games in memory but without support to insert game cartridges.Additionally, by June of the same year, it was planned to relaunch the Mega Drive, with some additional features such as a microSD card slot. As of the end of 2015, Tectoy was still selling the Master System continuously since 1989. By 2016, the Master System had sold 8 million units in Brazil.
Tectoy is known for their handling and distribution of Sega consoles in Brazil. The company has sold all of Sega's consoles since 1987, including the Master System, Mega Drive, 32X, Sega CD,Game Gear, Saturn, Sega Pico, and Dreamcast, in addition to the Zillion laser tag gun. Because Tectoy continued to produce the Master System and Mega Drive years after its cancellation, the Master System is considered the longest-lived console in the history of video game consoles. The company also introduced the Sega Meganet service to Brazil in 1995, starting with a focus on e-mail but later expanding to online multiplayer and chat by 1996, as well as partnering with Brazilian bank Bradesco to develop a banking system, similar to Japan's connection with Nagoya Bank. As of 2015, the Master System and Mega Drive combined sell around 150,000 a year. This is a level comparable to modern consoles available in Brazil such as the PlayStation 4, despite the Mega Drive being temporarily discontinued and reintroduced. Tectoy's hardware for the Master System and Mega Drive evolved over time into derivatives targeting the low-income market. These consoles generally do not have the cartridge slots, as games are installed directly on its internal memory. One of these consoles is the Mega Drive Portable, a portable Mega Drive with 20 games installed onto its memory. Other variations exclusive to Tectoy's releases include the Master System Super Compact, which is a wireless system that transmits to a television, and the Master System Girl, a version of the Super Compact in a neon pink case. In 2006, Tectoy released the Master System 3 Collection and the Mega Drive 3, including 120 and 71 built-in games, respectively. Tectoy has received and considered requests to remake the original Master System.
In the 1990s, Tectoy translated several games published by Sega into Portuguese. Translated games include the first three Phantasy Star games, Shining in the Darkness , and Riven , the last of which also incorporated dubbed voices.Additionally, Tectoy built relationships with other developers, including Capcom, Acclaim Entertainment, Electronic Arts, and Midway Games. Tectoy would then translate titles from these developers into Portuguese for release in Brazil, and to tie in to popular Brazilian entertainment franchises. Some examples of this include: Teddy Boy became Geraldinho, certain Wonder Boy titles became Monica's Gang games, and Ghost House became Chapolim vs. Dracula: Um Duelo Assutador, based on Mexican TV series El Chapulín Colorado . Additionally, Tectoy ported games for their Sega systems, such as Street Fighter II for the Master System and Duke Nukem 3D for the Mega Drive, as well as various games ported from the Game Gear to the more popular Master System. Aside from porting, the company developed Férias Frustradas do Pica-Pau after finding out that Woody Woodpecker was the most popular cartoon on Brazilian television. These titles were developed in-house by Tectoy in Brazil. Tectoy also suggested the development of Ayrton Senna's Super Monaco GP II , a project that Sega accepted but would be the only suggestion from Tectoy that Sega approved. More recently, Tectoy created two Mega Drive games based on Show do Milhão, a Brazilian game show based on the Who Wants to Be a Millionaire? format, and Mega Drive 4 Guitar Idol, a 16-bit rhythm video game based on Guitar Hero with its own guitar peripheral. Tectoy had been granted a master license by Sega for all of their games, including those developed in Europe or America, and had permission to sell any game by Sega in Brazil.
Aside from its work with Sega, Tectoy has developed and sold karaoke machines,set-top boxes, televisions pre-installed with games, mobile games, DVD players, Blu-ray players, a mobile TV receiver, the Nabaztag music player, and the Zeebo video game console. Tectoy also distributed PC games in Brazil such as Blade Runner, StarCraft, and Daytona USA. A successful electronic toy of the company was the Pense Bem, a toy computer introduced in 1988 that asked questions to kids on geography and history. Another product, the Teddy Ruxpin, is a teddy bear that moves and tells stories, licensed by Tectoy for release in Brazil. The Magic Star, a plastic singing toy based on a character from Monica's Gang , was popular in the 1980s and later was rereleased in 2013. Other toys include the Mr. Show electronic question and answer game, as well as Sapo Xulé, a frog doll wearing sneakers, and toys developed for Senninha , a comic based on Ayrton Senna. More recently, Tectoy has also entered the infant care market, partnering with Fisher-Price on baby monitors and with Disney on air purifiers and toothbrush sterilizers.
Monica's Gang or Monica and Friends is a Brazilian comic book series and media franchise created by Mauricio de Sousa.
O Estado de S. Paulo, also known as O Estadão or simply Estadão, is a daily newspaper published in the Metropolitan region of São Paulo, Brazil, and distributed mainly nationally. It is owned by Grupo Estado, a holding company which publishes the Jornal da Tarde and owns the radios Rádio Eldorado AM and FM and the Agência Estado, largest news agency in Brazil.
Zeebo is a 3G-enabled entertainment and education system from Zeebo Inc. It enables users to play video games, and also connect to the Internet, communicate online and run educational applications. The Zeebo was targeted at developing markets such as Brazil and Mexico. Zeebo Inc. described the Zeebo as bringing "the fun and excitement of interactive entertainment and education to those who—until now—have had little or no access to such technology."
Ayrton Senna's Super Monaco GP II is an arcade-style Formula One racing video game developed and manufactured by Sega, and the follow-up to Super Monaco GP. The game was released for the Sega Master System, Sega Mega Drive, and the Sega Game Gear, appearing in the United States on 16 July 1992, Japan on 17 July 1992, and sometime later in 1992 in Europe. Along with boasting the most "realistic physics", it was the best received console driving game at the time of release. The game was also endorsed by, and had technical input from, the then Formula One champion Ayrton Senna, who won the race more times than any other driver, with six victories, and five races consecutively between 1989 and 1993. The game's development was also assisted by Senna, who supplied his own advice about the tracks featured in the game.
Matheus Nachtergaele is a Brazilian actor and director.
Grupo Folha is the third largest Brazilian media conglomerate, after Grupo Globo and Grupo Abril. It was founded by Octavio Frias de Oliveira (1912–2007) and led by his son Luiz Frias since 1992.
Zeebo Inc. was an American consumer electronics company and creator of the Zeebo entertainment and education system. Designed for "emerging markets" in countries such as Brazil, Mexico, India and China, the Zeebo system runs videogames and other interactive content delivered via wireless 3G digital distribution. This approach is intended to thwart piracy and reduce the cost of content. The system also enables wireless Internet access for web browsing, email and social networking. The Zeebo was sold throughout Brazil and Mexico, and the company has discussed the possibility of future product introductions elsewhere in Latin America, in India, China and Russia.
Brazil is the 13th largest video game market in the world as of 2017, and the largest in Latin America, with a revenue of 1,3 billion US dollars. Video games were not permitted for import into Brazil until the 1990s, and were then heavily taxed as non-essential goods. As a result, a black market developed around pirating games, driven by the lack of official channels for purchasing games. Many game companies avoided expansion into the country for these reasons until the 2010s. Blaming high tariffs, Nintendo officially left the market in 2015, but returned in 2017. Sega once retained a strong foothold in the country. In a three-episode series named Red Bull Parallels, Red Bull explored the country's relation with gaming.
Entranced Earth is a 1967 Brazilian Cinema Novo drama film directed by Glauber Rocha. It was shot in Parque Lage and at the Municipal Theatre of Rio de Janeiro. The film is an allegory for the history of Brazil in the period 1960–66.
Zeebo Extreme is a series of 3D racing videogames created for the Zeebo system. The games were developed by the Tectoy Digital studio in Campinas, Brazil. To date, five Zeebo Extreme games have been introduced in Brazil and four in Mexico.
Playtronic Industrial Ltda. was a Brazilian video game and toy manufacturer based in Manaus, Brazil, and was a joint venture between companies Gradiente Industrial S.A. and Manufatura de Brinquedos Estrela S.A.. The company was founded on March 15, 1993, by the CEOs Eugênio Staub, from Estrela, and Mario Adler, from Gradiente. The initial business was assembling Nintendo products outside Japan for the Brazilian market, competing directly with Tec Toy, the Sega representative in the country. Since 2016, Playtronic has developed games for Android.
Por Trás do Pano is a 1999 Brazilian comedy-drama film directed by Luiz Villaça. It stars Denise Fraga, Pedro Cardoso, Luís Melo, Ester Góes and Marisa Orth. The plot follows the story of Helena (Fraga), an insecure actress who is married to Marcos (Cardoso), as she receives an invitation to perform in a play alongside the famous actor Sérgio (Melo), who lives a conjugal crisis with his wife Laís (Orth) due to his involvement with his former wife Alexandra (Góes).
Alê Abreu is a Brazilian film director and screenwriter. Sírius, his first short film, debuted at the 1993 Anima Mundi as the only Brazilian animation that year. It won the Best Film Award at the Festival de Cine para Niños y Jovenes and was also screened at the Mostra Internacional de Cinema São Paulo and at the section Animation for Children of the Hiroshima International Animation Festival. His second short film, Espantalho, released in 1998, won the 3rd Best Brazilian Animation at the Anima Mundi, the Best Art Direction Award at the Brazilian Film Festival of Miami, and was nominated for Best Animated Feature at the 1st Grande Prêmio Cinema Brasil. His first feature film, Garoto Cósmico, debuted at the 2007 Anima Mundi. In 2013, at the Ottawa International Animation Festival, he released his second film, Boy and the World. This film became an international success, was nominated at the 88th Academy Awards for Best Animated Feature, and won several prizes, including the Best Feature Film at the Annecy International Animated Film Festival and the Best Animated Feature-Independent at the Annie Awards.
Multilaser is an electronics company based in Brazil.
Yu Yu Hakusho Makyō Tōitsusen is a 1994 fighting game developed by Treasure and published by Sega for the Mega Drive. It is based on the manga series Yu Yu Hakusho by Yoshihiro Togashi. The plot follows the protagonist Yusuke Urameshi, who is tasked by the ruler of the afterlife with solving detective-style cases involving both humans and demons threatening the living world. The story begins to focus heavily on martial arts battles as it progresses.
Comercializado no Brasil desde setembro de 1989, o saudoso Master System já vendeu mais de 8 milhões de unidades no país, segundo a Tectoy.